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Meta trials promotional ads for ecommerce
Meta has announced that it is testing an ad update for Facebook aimed at making it easier for shoppers to discover, manage and apply digital promotions from businesses to their purchases.
L'Oréal is the world’s most valuable cosmetics brand valued at $12 billion, survey
As one of the world’s most popular and well-known cosmetics brands, L’Oréal operates in over 150 countries and has a global portfolio of over 30 brands.
MiQ launches the largest consumer data footprint for CPG marketers
Global programmatic media partner MiQ has announced a new shopper intelligence solution, Consumer Link, built to help CPG brands navigate a fragmented programmatic ecosystem without compromising on audience insights and personalization.
Roku and Instacart partner to pair TV streaming and online grocery delivery for marketers
Roku has announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant and performance-driven across the entire streamer’s journey.
Amazon announces anti-counterfeiting exchange to help eliminate counterfeits across the retail industry
Amazon has announced the Anti-Counterfeiting Exchange (ACX), an industry collaboration designed to make it safer to shop online and more difficult for counterfeiters to move among different stores to attempt to sell their counterfeit goods.
Amazon unveils generative AI tools targeting customers
Amazon is the latest big tech company to join the generative AI race, announcing that it is releasing Amazon Bedrock, a suite of generative AI tools to help Amazon Web Service customers.
Accenture and Microsoft migrate Unilever brands to cloud
The migration has helped Unilever—whose over 400 brands are used by 3.4 billion people daily—become a cloud-only enterprise.
Samsung opens online store targeting B2B customers in Germany
Samsung Electronics has announced the opening of a new online store for its B2B customers in Germany. The new store will be added to expand to 30 countries worldwide.
Birdseye raises $500,000 funding to help Shopify brands increase revenue through AI-powered marketing
Birdseye has developed a marketing recommendation system designed to help small and growing ecommerce businesses.
Internet disruptions cost e-commerce retailers millions annually, study
The survey, conducted by Forrester Consulting on behalf of Catchpoint, shows that nearly 40% of all respondents suffer customer-impacting disruptions, which cost up to $1 million per month.
CitrusAd brings Sponsorcart’s shoppable video to retail media
The CitrusAd and Sponsorcart partnership simplifies video campaign activation, and retail monetization, making it easier than ever for brand advertisers across the globe to activate shoppable video campaigns on retail media networks.
Consumers are turning to retailers' mobile apps to score personalized offers and deals, survey
Mobile app experience company Airship has released new global consumer research at Shoptalk to shed light on consumer behaviors and preferences for mobile apps from retailers.
Instagram and Snap Inc. launch new offerings to expand revenue streams
Instagram and Snap have launched new offerings to businesses and consumers in a bid to open up additional revenue streams.
DG Media Network offers new ad solutions for Meta platforms
DG is the first retailer to offer this solution, allowing advertisers to reach the hard-to-reach consumer and close the loop with in-store sales.
One billion new online shoppers to enter the market in the next decade, study
A new generation of over one billion digital native consumers are emerging in eight fast-growing countries in the next decade, creating new areas of growth for companies globally, found a new global commerce study by Accenture.
[Startup Interview] Nicolas d'Audiffret, Co-Founder, Ankorstore
Ankorstore is an online B2B marketplace connecting brand and retailers all around Europe. Nicolas d'Audiffret the startup’s co-founder explains.
Point pickup selects InMobi Commerce to power ad monetization across grocery partners
InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers.
[eMarketer] Retailers see promise in Chat-GPT and generative AI
Retailers are looking for ways to implement generative AI in their organizations.
SimplicityDX reinvents social commerce with edge storefronts
Edge Storefronts help brands acquire more customers and drive campaign revenue from social media by creating multichannel and campaign-specific e-commerce stores in minutes.
IKEA increases transparency about origin of wood in products
IKEA uses wood more than any other material, and for the very first time, shares all of the 45 markets suppliers sourced wood from in FY22.
Niche protocol announces public beta launch of ad-free social media platform geared for web3
The beta launch is the perfect time to create clubs that are based on shared passions in a variety of categories, including travel, tech, fashion, media, wellness, and food.
Kantar acquires Kauza to expand shopper expertise in the Nordics
Kantar, the global marketing data and analytics company, has announced that it has acquired Kauza, the Copenhagen-based shopper data specialist. Through this acquisition, Kantar further expands its Consumer, Retail and Shopper expertise in the Nordics.
[eMarketer] TikTok's playbook of short-form video and creators friendliness is going beyond social
The habit of buying products on Amazon makes its dominance hard to shake, but discovery is key to capturing Gen Z shoppers and users.
Similarweb estimates 100 fastest-growing digital brands of 2022
With its annual Digital 100 ranking, Similarweb is recognizing what it believes to be the 10 top-performing digital domains from 10 critical business categories, ranked by growth – with the top sites up by hundreds, or even thousands of a percent, between 2021 and 2022.
78 per cent of small businesses say TikTok ads drive profits, research
More and more consumers are turning to TikTok search over Google to find their next local boutique or restaurant.
LegitScript partners with Google on certification programme for CBD manufacturers and retailers
LegitScript, the company involved in merchant and product certification and monitoring in the e-commerce and payment sectors, has partnered with Google to certify certain topical, non-ingestible CBD products and the websites that market them.
[eMarketer] TikTok will drive social commerce growth in 2023
Social commerce sales grew 34.4% this year to $53.10 billion, according to eMarketer forecast, as more people shop on social media and existing buyers spend more.
[eMarketer] Can delivery apps help retailers take on Amazon?
DoorDash, Uber, and Shipt have partnered with hundreds of retailers to offer same-day delivery.
Over 90 per cent of advertisers are partnering with retailers to reach consumers, research
IAB Europe, the European-level industry association for the digital and marketing ecosystem has announced the results of a new industry survey on retail media advertising.
Dutch firm Leolux picks iO to enhance its digital presence
Luxury designer furniture manufacturer Leolux, a Dutch family company, has launched a new website in collaboration with end-to-end agency iO.
Tesla, Weet-Bix among brands preferred by consumers for sustainability efforts, Nielsen report
After months of focused research, Nielsen has released its first independent Brand Sustainability Report, which ranks how Australian consumers perceive the sustainability efforts of 247 leading brands.
Carrefour partners with Publicis to launch a venture that addresses retail media market in Europe
Retail Media is the fastest-growing channel for media spend, revolutionizing traditional media hierarchies
[eMarketer] US retailers and brands shift manufacturing away from China
Nineteen percent of US companies cut their investment in China this year, a marked increase from 10% last year, per the American Chamber of Commerce in Shanghai
BigCommerce and Snap Inc. create opportunities for merchants to reach new audiences
BigCommerce, an Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, has announced in partnership with Snap, Inc., the launch of Snapchat for BigCommerce.
[eMarketer] Shopify focuses on growing merchant solutions revenues to offset slowing GMV growth.
Shopify is doubling down on merchant services as it seeks to offset slowing ecommerce sales.
[eMarketer] Amazon Prime and Walmart+ go head-to-head for new subscribers
Amazon is making its full Amazon Music catalog of 100 million songs available to Prime members for no additional charge, per a company announcement.
[eMarketer] Amazon ad business is profitable, but it’s freezing hiring anyway
Amazon’s stock has fallen sharply since it forecasted a sales growth slowdown for the holiday period.
Bostik opens Ideal Work showroom in Paris, France
Bostik, the adhesives segment of Arkema, announced the opening of the Paris showroom of Ideal Work, an Italian specialist in high-added value decorative flooring technologies, which the Group acquired in 2020.
ShoppingTomorrow presents 25 bluepapers about e-Commerce
ShoppingTomorrow presented the anniversary book Be the Change, in which 600 experts examine the latest insights and visions on e-Commerce and its future in 25 bluepapers.
[eMarketer] In-store shopping will take precedence this holiday season
Brick-and-mortar has made a strong comeback over the last year as COVID-19 worries fade and shoppers revert to pre-pandemic habits.
ChannelAdvisor expands marketplace and advertising channels to help brands drive e-commerce growth
With these new channel integrations, ChannelAdvisor now supports over 360 marketplaces and retail sites globally, enabling brands and retailers to reach new audiences while expanding their selling footprint.
Measured launches in UK with tools to enable retailers maximize on advertising returns
Measured has launched new tools and features to help marketers maximise advertising ROI and find new ways to grow.
Verve Group’s Match2One launches shoplifty app giving merchants new ways to grow revenue
Match2One’s app is the first easy-to-use platform to drive additional revenue for merchants using Shopify.
Nestlé appoints Lisa Gibby as Chief Communications Officer
In her role, Lisa Gibby will oversee the company’s Corporate Communications function, including media relations, public affairs, corporate digital and content and employee engagement.
Deutsche Bank partners with Visa to prevent fraud in online retail
The solution works like a risk management system and calculates a risk value for each individual transaction using artificial intelligence and specified rules.
Over 60 per cent of organizations don’t collect enough data to improve customer experience, report
A new global report released by CallMiner reveals that 70% of contact center and customer experience (CX) decision makers acknowledge some improvements are needed to the ways their organizations use data to enhance CX.
[eMarketer] The state of US household spending
As of August, 65% of US adults said they’d spent more on groceries and less on experiences in the past six months. Meanwhile, 59% agreed they’d spent less on experiences such as travel and dining out.
Farrow & Ball appoints Mindshare worldwide as global media agency to accelerate growth
Mindshare’s brief is to accelerate the brand’s growth in key global markets and support this with a full-service offer covering audience insight; strategy; business planning, analytics and attribution; performance planning and activation across all media channels.
Saniweb and iO relaunch bathroom webshop in the Netherlands
In collaboration with end-to-end agency iO, Saniweb is relaunching its webshop, to serve the increasing number of mobile users better.
[eMarketer] Retailers turn to AI to overcome staffing, supply chain challenges
More retailers are investing in automation and artificial intelligence to streamline operations and reduce costs.
Sam Edelman debuts its fall/winter 2022 campaign featuring supermodel Naomi Campbell
Sam Edelman, the contemporary lifestyle brand behind some of the world’s most iconic footwear, debuted its Fall/Winter 2022 campaign starring supermodel Naomi Campbell.
Amazon adopts green hydrogen to help decarbonize its operations
The company will start to use green hydrogen to replace grey hydrogen, diesel, and other fossil fuels as it works to decarbonize its operations.
Essence appointed as integrated media agency for fast-moving consumer goods company Liby in China
Led out of Essence’s Shanghai office, the agency’s remit will include consulting, strategy, content innovation, media planning and media activation for all of Liby’s brand and performance marketing activities across the market.
Wish launches global brand campaign to support rebrand effort
ContextLogic Inc., one of the world’s largest mobile ecommerce platforms, has announced the launch of its global integrated brand campaign, ‘You Wish.’ The multi-channel, multi-market campaign brings to life the experience of shopping on Wish - where the emphasis is on discovery, fun and bargains.
[eMarketer] Shoppers prioritize digital wallets for their ability to reduce friction
The pandemic reshaped consumer expectations about the omnichannel shopping journey, which is now often mediated by a retailer’s mobile app.
Deliveroo to shut down Dutch operation
Deliveroo has announced it will shut down its Dutch operation at the end of November 2022. The UK-based company states that it always strives to operate in markets where there is a clear path to being a leader.
AliExpress changes conditions after ACM, European Commission intervention
AliExpress, the Chinese e-commerce platform, has adjusted its conditions after intervention by the Netherlands Authority for Consumers & Markets (ACM) and the European Commission.
B2B eCommerce marketplace Virto Commerce announces further expansion to the UK and Ireland
Virto Commerce, a provider of B2B digital commerce solutions, announced further expansion to the UK and Ireland. The move comes after the increased demand for cutting-edge eCommerce technology.
Shekel supplies smart refrigerators to Belgian retailer Colruyt
Shekel, along with U.S. based Parlevel Systems, supplied dozens of smart refrigerators to the Colruyt retail group operating in Belgium, Luxembourg and France. The transaction is estimated at 1M NIS.
Paramount appoints Pamela Kaufman CEO International Markets, Global Consumer Products & Experiences
This newly created position reports to Bob Bakish, President and CEO of Paramount, and reflects Paramount's ongoing strategy of globalizing its operations. Raffaele Annecchino has decided to leave the company in his role as President and CEO of Paramount International Networks, Studios and Streaming.
[eMarketer] Consumers trust YouTube most for finding, purchasing products
That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.
Henkel strengthens strategic positioning with new corporate brand identity
Henkel has strategically evolved and redesigned its global corporate brand identity, together with MetaDesign, the brand consultancy of Publicis Groupe Germany.
Unilever launches sustainable laundry capsules to decarbonize the laundry process
Unilever has announced the global launch of its most sustainable laundry capsule yet, the fastest growing detergent format in many parts of the world.
FILA chooses Havas Sports & Entertainment Italia as advisor
Havas Sports & Entertainment Italia (HSE), the sports marketing team of the Havas Media Group, has signed a multi-year agreement with FILA, a sports and leisure footwear & apparel brand with worldwide distribution.
Kohl’s expands advertising opportunities with Kohl’s Media Network
The retail media network harnesses Kohl’s omnichannel presence, knowledge of its customer base, and 60-year history in retail to connect brands with their intended audiences and provide valuable business insights that demonstrate measurable results.
[Marketing Week] Bob Koigi: Measuring the value and worth of brands
Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.
Havas Media Group launches Havas Market in Singapore
Designed to create a more meaningful shopping experience for consumers, Havas Market provides an end-to-end solution that aims to support clients looking to transform their commerce approach in order to reach an engaged audience across a highly competitive category.
Brands with responsible data practices rewarded by UK consumers with more purchase intent, study
The lack of transparency, alongside control, were the main concerns for respondents – 58% don’t know how data is being used, and 75% don’t have control over their data.
[Marketing Week] Bob Koigi: The price brands pay to acquire customers
Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.
Australian department store chain reappoints essence to handle its media business
The Melbourne-based account includes media strategy, and Myer’s full online and offline planning and investment duties.
CommerceIQ launches global retail ecommerce management platform with e.fundamentals Acquisition
CommerceIQ, the Retail Ecommerce Management Platform, has acquired e.fundamentals, a digital shelf analytics (DSA) provider headquartered in the UK.
Deutsche Bank develops its own buy now, pay later solution for e-commerce and digital marketplaces
Deutsche Bank is developing its own BNPL (buy now, pay later) solution for invoice and instalment purchases in a collaboration with Vienna-based fintech Credi2.
[eMarketer] Pinterest revs up social commerce with new shopping features for retailers
With more than 440 million monthly active users, Pinterest has developed into a site where consumers fall in love with goods and companies they had no idea existed.
[Marketing Week] Bob Koigi: Brands train eyes on influencer advertising
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
Google Cloud announces new partnership with global fashion retailer H&M Group
The alliance will see the Swedish multinational leverage Google Cloud's extensive data analytics capabilities and secure, sustainable global infrastructure to further enhance its customer experience and supply chain enablement.
[eMarketer] Consumer payment trends augmented by economic uncertainty
Forty-four percent of global consumers have changed their online payment habits partly due to the rising cost of living, according to a Paysafe report published in June, which included a survey of 11,000 consumers across 10 countries.
[eMarketer] PayPal streamlines fees and terms to attract merchant business
US customers will also only be able to send transactions marked as “friends and family” to other customer PayPal accounts, not to PayPal business accounts.
Procter & Gamble’s initiative creates opportunities for black filmmakers
It is also stepping up to build on the impact created in the inaugural year of Widen the Screen to reach all diverse creators, to Widen our View for, and drive accurate portrayal of, all underrepresented communities.
[eMarketer] Retailers bet on dedicated sales days to revitalize consumer demand
As ecommerce sales begin to soften, retailers in the US and China are leaning on shopping events to spur consumer spending.
[eMarketer] PayPal plans growth by concentrating on the checkout experience
PayPal users only choose PayPal Checkout about 50% of the time it's available to them—and PayPal thinks it can do better.
Amazon Fashion Introduces new ways of shopping with virtual try-on for shoes
Customers using the Amazon shopping app on iOS can use Virtual Try-On for Shoes to visualize thousands of sneaker styles from brands including New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony.
Procter & Gamble unveils new strategy to help address global water crisis
Procter & Gamble, P&G, has announced a major expansion of its environmental sustainability efforts that will make more water available in critically water-stressed areas around the world.
INEO announces advertisement partnership with Western Media Group
INEO Tech Corp. , the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has announced a partnership with Western Media Group to market INEO's digital-out-of-home advertising inventory to brands and advertisers.
Augmented Reality ads influence consumers’ purchasing decisions, study
The study aimed to uncover the true capabilities of AR ads (Lenses), as well as understand the role of AR ads in the consumer purchase journey.
IKEA joins Stockholm+50 events to highlight role of business in protecting biodiversity
Last week, Inter IKEA Group joined the Stockholm+50 conference with one aim to foster dialogue around the important role the private sector can play, by bringing together around 30 businesses in an event co-hosted with WWF and H&M.
SoundCommerce expands campaign, data and intelligence for retail acquisition marketers
The release comes at a critical time as retailers and consumer brands experience growing financial pressures from escalating advertising, supply chain and e-commerce delivery costs in parallel with rising inventories and changing consumer demand.
Heineken confronts growing work life imbalance with new global campaign
HEINEKEN is addressing this growing work life imbalance with The Closer, an outlandish high-tech bottle opener that immediately shuts all work applications when a bottle of Heineken is opened with it.
MINISO opens new store in Naples, Italy, further strengthening its presence in European markets
Lifestyle retailer MINISO announced it has unveiled its latest store in Naples, Italy. This marks the third store that MINISO has opened in the country in less than a month, following the successful opening of two others in April.
[eMarketer] UK consumers shun physical wallets in favor of contactless and mobile payments
More than three-quarters (77%) of consumers in the UK have swapped their physical wallets for mobile payments, according to Marqeta research.
[Marketing Week] Bob Koigi: Brands take sustainability agenda to the next level
There has been a spirited effort by global brands to achieve carbon neutrality and embrace sustainability guided by the principle of planet, people and profits.
IKEA takes a new leap towards 100 per cent circular mattresses
IKEA is leading an initiative where new mattresses are created from a collection of disposed mattresses, prolonging the life of already made products by increasing the use of post-consumer recycled polyols in foam.
[eMarketer] The top reasons consumers switch brands
Consumers are driven by value more than anything else. About two-thirds of consumers worldwide who had switched brands in the past year were looking for better deals. More than half were seeking better product quality.
IKEA launches smart products and home apps
IKEA has continued its journey to enable an even smarter home for the many people. In October, a Matter ready hub for smart products called DIRIGERA will be launched together with a new IKEA Home smart app.
Somersby launches new Global Brand Equity Campaign, “Best Shared with Friends”
Danish brewing company Carlsberg Group’s brand Somersby has unveiled a new Global Brand Equity Campaign dubbed “Best Shared with Friends.”
[eMarketer] The luxury retail market shows no signs of fading
US consumer spending on luxury retail shows no sign of slowing, even as inflation and price increases cause many shoppers to trade down and cut back on discretionary purchases.
NielsenIQ unveils retail media solution to measure ROI for retailers
NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.
Unilever unveils warm ice cream freezer cabinets to tackle emissions
Unilever is launching two pilots to trial warmer ice cream freezer cabinets with an aim of reducing energy use and greenhouse gas emissions by approx. 20 – 30% per freezer*, whilst ensuring the same ice cream quality and consumer experience.
Tony’s Chocolonely wins Stop Slavery Award
The Stop Slavery Award is an initiative from the Thomson Reuters Foundation that honours corporations that go above and beyond their peers in the effort to eradicate forced labour, the worst forms of child labour, and other forms of slavery.
Henkel Australia powers adhesive sites with 100 per cent renewable energy
The plants serve a wide range of industries, such as flexible packaging, engineered wood, food and beverage, steel, paper, mining, and maintenance, repair and overhaul.
Hivestack partners with Billups to launch multi-market programmatic digital out of home campaign in Europe for Ace & Tate
The partnership will see the first programmatic DOOH campaign launch in The Netherlands for fashionable DTC eyewear brand, Ace & Tate, across JCDecaux screens via the VIOOH platform.
Gaming Innovation Group signs head of terms agreement with UK tier 1 retail casino operator
Gaming Innovation Group (GiG), has signed a head of terms agreement with a Tier 1 retail operator in the UK for the provision of its turnkey managed service solutions.
GPC announces automotive acquisition in Europe, expanding presence into Spain and Portugal markets
Genuine Parts Company (GPC), announced an acquisition for its European Automotive business. Alliance Automotive Group (AAG), the Company's wholly-owned automotive distribution company based in London, U.K., acquired Lausan.
Integrated Media Technology announces distribution agreement on Halal products for European markets
Integrated Media Technology (IMT), announced that World Integrated Supply Ecosystem (WISE), entered into a distribution agreement with KMF Malaysiawe, to sell and distribute Halal products in France, Germany and the UK.
Sonepar partners with Mirakl to develop B2B electrical equipment distribution marketplace in France
Sonepar, an independent family-owned company with global market leadership in B2B distribution of electrical products, solutions and related services, is pursuing its omnichannel strategy and has entered into a partnership with Mirakl.
[quantilope Research] Rising inflation creates barrier for more sustainable food shopping in UK and Germany
Nearly three quarters of British and German consumers strongly agree that protecting the environment is one of the most important issues of our times and, as a result, want to shop more sustainably.
Henkel to invest in Emerald Technology Ventures’ sustainable packaging innovation fund
Emerald has longstanding experience in industrial technology and advanced materials, well-established role linking conglomerates with startups, and track record of strong returns for Limited Partners.
[eMarketer] How retail can drive adoption of augmented reality
Only 3% of US adults used AR regularly while shopping, although another 10% used it occasionally, according to a February 2022 Insider Intelligence survey conducted by Bizrate Insights.
Xebra harvests first cannabis crop in the Netherlands
Xebra Brands (Xebra), a cannabis company, announced it has successfully cultivated and harvested its first cannabis crop in the Netherlands.
Italian flour companies launch campaign to promote premium organic flours
ITALMOPA, the Italian Association of Millers, established in 1958 and with more than 80 flour companies from across Italy, has launched an ambitious initiative to promote exports of organic soft wheat and durum wheat flour and semolina.
Nowergian company Skogluft selects iO to introduce the brand to the Dutch and European market
iO is working for Skogluft. The Norwegian company that makes plant walls intended for use in homes and / or offices. iO was asked to help Skogluft with the brand’s introduction to the Dutch market, and then into more European countries in the future.
Smartly.io powers social advertising capabilities for retailers
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced enhanced advertising automation capabilities for retailers and big-box brands.
SAP, Unilever pilot blockchain technology supporting deforestation-free palm oil
SAP and Unilever have announced a pilot of the GreenToken by SAP solution to further increase traceability and transparency in Unilever’s global palm oil supply chain.
[eMarketer] Amazon will capture nearly 40% of the US ecommerce market in 2022
Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.
[eMarketer] Retail categories driving ecommerce growth
Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.
More Henkel sites achieve carbon-neutral production
The company has already been exclusively using green electricity and biogas for the Düsseldorf production of liquid products and dishwasher tabs since July 2021.
[eMarketer] Twitter adds in-app storefront and expanded product display for brands
Twitter Shops is an expansion of the company’s existing Shops Module, which lets brands highlight up to five products on their business profile.
[eMarketer] Traffic is the most important attribute for retail media networks
The first ever eMarketer US retail media networks benchmark report evaluates digital ad buyers’ perceptions of 11 leading retail media networks and how they perform along 13 attributes.
Unilever to publicly report the performance of its product portfolio in new benchmark for healthy nutrition
Unilever will publish the assessment on an annual basis both globally and for 16 key strategic markets and will report its performance both by volume of product and by sales revenue. Its first report will be published by October 2022.
[eMarketer] Retailers look to membership programs to spur growth
Amazon’s subscription revenue stands to continue to soar this year thanks to an increase in the cost of its Prime membership for US subscribers.
[eMarketer] Last-mile fulfillment is the latest priority for retailers
Retailers are revamping their last-mile fulfillment strategies in an effort to meet consumer demand for rapid delivery and compete effectively with Amazon.
[eMarketer] Brands step up efforts to reflect diversity in their products and spending
Brands are waking up to opportunities to cater to communities of different races, backgrounds, and identities in their products and ad spending, with more work to be done.
[eMarketer] Amazon’s grocery business experiences growing pains
While its grocery ecommerce business remains strong, Amazon faces increased competition as retailers such as Walmart and Kroger ramp up their digital capabilities.
[eMarketer] Southeast Asia sees the fastest digital sales growth in the world
Southeast Asia’s growth stands out even more, given that most other geographies will see only moderate increases this year.
[eMarketer] Walmart’s diverse portfolio allows it to maintain steady growth
Walmart Inc. reported quarterly earnings and growth above analysts’ expectations as it managed to withstand inflationary pressures and higher costs, per a company release.
Swiss retailer Migros selects WPP to help revolutionize its commerce offer
Swiss retailer Migros Fachmarkt AG has appointed WPP as its strategic communications partner to help it reimagine the commerce experience for its specialist retail brands.
[eMarketer] Luxury products US shoppers buy in-store
Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online. Physical retail has the widest lead in the food and beverage category, followed by watches and jewelry.
[eMarketer] Ecommerce shoppers are moving to mobile
US retail ecommerce sales will exceed $1 trillion for the first time this year as the flexibility and convenience customers found during the pandemic sticks.
[eMarketer] Digital brokers expand offerings to revive retail investor buzz
Feeling the squeeze from dwindling retail investor activity, digital brokers are branching out to keep customers engaged.
[eMarketer] Google’s massive ad growth fueled by retail spending
With the massive boom in online shopping over the pandemic, the retail industry’s importance in the digital ad market has rapidly increased.
Henkel outlines key trends shaping packaging’s sustainable future in 2022
The challenges for the year ahead were explored at the close of 2021 by Henkel alongside manufacturers and other experts from across the entire packaging and consumer goods supply chain at the second Henkel Sustainability Days.
boostU and BossData launch marketplace platform Merkado with support from Heylen Group
This joint venture aims to respond to the growing need for support among companies that want to give marketplaces a prominent place in their business.
[eMarketer] Swelling returns force retailers to rethink the shopping experience
US consumers are on track to return more than $761 billion in goods purchased in 2021, per a survey from the National Retail Federation (NRF) and Appriss Retail.
Havas Media Group named media agency of record for hygiene consumer products company Edgewell
HMG will manage the brands’ U.S. media planning, buying, and optimization for men’s hair removal (Schick Hydro, Xtreme), women’s hair removal (Schick Hydro Silk, Intuition, and Skintimate), sun (Banana Boat and Hawaiian Tropic), and hygiene (Wet Ones).
[eMarketer] China’s digital grocery sales to reach nearly $200 billion in 2022
China’s grocery ecommerce sales were expected to grow 24.6% in 2021 and reach $198.70 billion (RMB 1.36 trillion).
Belgium shopping platform Bol.com invests in Wallonia and Brussels with the launch of a French-language website
Belgian-Dutch shopping platform bol.com has launched its French-language website. For example, the Ahold Delhaize subsidiary is now also switching up a gear in French-speaking Belgium.
IKEA releases Sustainability Report, confirms being on track towards 2030 climate commitment
The IKEA Sustainability Report FY21 is issued by Inter IKEA Group and covers the collective efforts from the contributors in the IKEA franchise system and value chain.
dunnhumby launches global customer retail media platform
dunnhumby Sphere is the end-to-end retail media platform that takes users from brand insights to campaign billing through its fully integrated set of modules, helping to unify audience targeting, media booking, forecasting and measurement across a range of retail media channels.
Coca-Cola launches its sustainability platform JAMII in Africa
. Through this signature platform, Coca-Cola hopes to attract like-minded partners to help accelerate on-the-ground impact of its initiatives.
Samsung announces 2022 initiatives to make home appliances more eco-conscious
With these measures, Samsung is acting against environmental issues through innovative products and services that can be used in everyday life.
Banville Wine Merchants expands Italian portfolio and personnel
Banville Wine Merchants continues to expand its Italian portfolio to include artisanal wineries from across the Italian peninsula with a collection of producers previously imported by Montcalm Imports.
Nike is the world's most valuable apparel brand, research
Nike has ended 2021 as the most valuable apparel firm globally. According to data presented by FinancePR.com, the global outfit achieved a $30.44 billion valuation in 2021.
Data and tech company Numerator acquires HatchTank, adding mobile qualitative survey capabilities
Numerator, a data and tech company serving the market research space, has acquired HatchTank, a tech-enabled mobile qualitative survey company.
[eMarketer] in 2022, retailers in Western Europe will adopt digital tools in physical stores to drive sales
In Germany, Shopify is expanding the integrated payments features and POS tools it offers retailers to make in-store purchases easier for shoppers and to link online and offline behavior, for example.
[eMarketer] Retail media networks hit their stride in 2021
2021 was the year that marketers fully embraced retail media networks—and the year that retailers fully embraced their role as advertising platforms.
IKEA scales up social business collaborations to include more marginalized groups
The collaboration will broaden the range of products produced in a sustainable industrial environment. The first collection VÅRDANDE will launch in June 2022.
Tesco launches media and insight platform to help brands engage with customers
Tesco has launched ‘Tesco Media and Insight, powered by dunnhumby’, a new platform to help suppliers and agencies engage more effectively with customers and understand their evolving needs.
Coca-Cola partners with Tech Partners to create bottle prototype made from plant-based sources
The prototype bottle comes more than a decade after the company’s PlantBottle™ debuted as the world’s first recyclable PET plastic bottle made with up to 30% plant-based material.
IKEA to phase out plastic from consumer packaging by 2028
In line with the commitment to have a positive impact on both people and planet, IKEA will phase out plastic from consumer packaging solutions.
Redefine Meat commercially launches world's first whole cuts of new-meat in new culinary concepts
Redefine Meat announced the launch of the first ever category of plant-based whole cuts that achieve a level of product quality comparable to high-quality animal meat available within select restaurants in the UK.
IKEA joins other global companies to only purchase zero emission fuels for ocean shipping by 2040
The ambition statement makes it clear that global transport buyers want zero-carbon shipping, and rapidly accelerating decarbonizing efforts.
VICE Amsterdam and Google Nest announce new content collaboration
VICE and Google Nest have announced their new content collaboration ‘Huisdier Liefde’.
Costa Coffee teams up with Channel 4 for bespoke TV partnership
The bespoke campaign represents the first time the iconic coffee shop has partnered with a broadcaster in this way.
Dutch-based Prosus increases stake in Delivery Hero
Dutch multinational conglomerate Prosus, a major subsidiary of South African Naspers, has entered into an agreement to acquire an additional 2.5% stake in Delivery Hero, subject to regulatory approval, through its subsidiary, MIH Food Holdings B.V.
Groupe Rocher selects Google Cloud to accelerate its sustainability commitments
Google Cloud and Groupe Rocher has announced a five-year collaboration agreement to accelerate the group’s digitization and foster its ambitious sustainability strategy through IT.
Berlin-based on-demand delivery startup Gorillas secures close to $1b Series C funding round
Gorillas, the European market player in instant on-demand grocery delivery, has successfully raised close to $1 billion in Series C funding round.
[eMarketer] How shopping festivals are shaping commerce in Southeast Asia
Since Alibaba held its first Singles’ Day in 2009, the event has grown into a weekslong shopping extravaganza stretching across various platforms.
IKEA launches Nutrition Profiling System to accelerate transition to a healthier, more sustainable food offer
This will enable a big movement in product development to accelerate the transition to a healthier and more sustainable food offer.
Cosmetics companies partner to develop environmental impact assessment and scoring system for cosmetics products
The aim is to co-design an approach that is brand-agnostic, and which provides consumers with clear, transparent and comparable environmental impact information, based on a common science-based methodology.
Procter & Gamble accelerates action on climate change toward net zero emissions by 2040
P&G has also set a new ambition to achieve net zero greenhouse gas (GHG) emissions across its operations and supply chain, from raw material to retailer, by 2040 as well as interim 2030 goals to make meaningful progress this decade.
Unilever’s PETA-Approved brands join the fight to save cruelty free cosmetics in Europe
Unilever’s PETA-Approved brands, including TRESemmé, Simple and St.Ives, have committed to joining the fight to save cruelty free cosmetics in Europe.
IKEA joins 50L Home Coalition to accelerate action on water saving solutions
The coalition brings together companies, policymakers, innovators, researchers, and communities to develop and scale innovations for efficient water use at home. Currently, the average daily water use per person in Europe is 150 litres, and elsewhere much more.
Tiktok announces partnership with Shopify
TikTok is expanding its partnership with Shopify allowing merchants to add Shopping tabs and to create storefronts on their profiles.
Del monte reiterates commitment to sustainable production in new report
Fresh Del Monte Produce Inc has released its 2020 Sustainability Report which further solidifies the company’s leadership position in defining what sustainable production means at scale for large producers.
Land O’Lakes names Battery and Havas Media as agencies of record for its dairy food retail brands
Battery, the highly acclaimed Los Angeles-based agency, will be leading the charge on creative strategy and execution, while Havas Media will be responsible for all media buying and planning for the iconic Land O’Lakes brand for butter, cheese, and licensee products.
Republic Brands appoints Paul Marobella as President and Chief Marketing Officer
Prior to Havas, he led a digital experience division of Accenture Interactive’s Wire Stone, consulting with brands such as Motorola, Conagra, Microsoft and Nike.
Adidas Originals and VICE launch campaign to celebrate female photographers
For this campaign five female photographers were given the chance to shoot their muses in the adidas Originals Forum sneaker.
[eMarketer] Lifestyle brand consumers now keen on sustainability
A new research by Stifel and Morning Consult survey indicates that lifestyle brand consumers in all markets are more likely than other consumers to try to be more sustainable in their day-to-day lives.
VMLY&R COMMERCE collaborates with Hindustan Unilever on initiative to reduce plastic waste
This industry-defining initiative offers consumers an innovative option to reuse their plastic bottles by refilling products from HUL’s flagship brands, including Surf Excel, Comfort and Vim.
[Vacancy] Logitech is looking for a Customer Supply Chain Amazon Collaboration Manager
Logitech is directly looking for a Customer Supply Chain Amazon Collaboration Manager
Calvin Klein launches global advertising campaign for a new men’s fragrance
The fragrance and campaign embrace a journey of defiance while exploring authentic truths and the contrasts within.
Procter & Gamble commits to invest $10 billion in women-led businesses by 2025
P&G has worked for decades to advance women’s economic empowerment throughout its global value chain, and the latest announcement is the next step in that journey.
[eMarketer] India’s strict e commerce rules target Amazon and Flipkart
News that India had released strict rules targeting domestic and international ecommerce players has come as bad news for global giants like Amazon and Walmart’s Flipkart who command a huge share of the market.
Unilever unveils world's first paper based laundry detergent bottle
The bottles are sprayed inside with a proprietary coating that repels water, enabling the paper-based packaging material to hold liquid products like laundry detergent, shampoo and conditioners, which contain surfactants, fragrances and other active ingredients.
IKEA launches initiative to accelerate suppliers’ transition to renewable electricity
IKEA is striving towards 100% renewable energy throughout the entire value chain. The new program supports nearly 1,600 direct suppliers to switch to 100% renewable electricity.
Sinebrychoff becomes world’s first carbon neutral manufacturer of Coca-Cola
The oldest brewery in the Nordic countries and the oldest foodstuff company in Finland has produced its beverages with 100 % renewable energy since the beginning of 2021.
Dove announces €8.5 million forest restoration project
The project is designed to protect and restore forests, protect the habitats of endangered species, and improve the livelihoods of 16,000 people who call North Sumatra, Indonesia home.
Unilever partners with food-tech company ENOUGH to introduce plant-based meat products to market
ENOUGH’s technology uses a unique zero-waste fermentation process to grow a high-quality protein. Natural fungi are fed with renewable feedstock, such as wheat and corn.
Dept partners with Terra Neutra to create an e-commerce carbon positivity app
ClearSky is designed to be used in Shopify stores as a way of offsetting a purchased product’s carbon footprint, in addition to the carbon footprint of its delivery which Shopify already enables shoppers to offset.
[eMarketer] Proximity mobile payments redefine transactions
As the pandemic-induced social distancing and sanitizing measures drive everyday interactions, consumers are embracing contactless payments for both online and offline platforms.
AHA sparkling water launches first ad campaign
Featuring actors and comedians Lauren Lapkus and Colton Dunn, the joyful and bright creative highlights AHA’s pick-me-up credentials and eye-catching, reaction-worthy portfolio of flavors.
Unilever to launch recyclable toothpaste tubes by 2025
Unilever’s oral care brands including Signal, Pepsodent and Closeup have announced plans to convert their entire global toothpaste portfolio to recyclable tubes by 2025.
IKEA and WWF renew partnership to protect biodiversity
The partnership reaffirms the commitment to protect, manage and restore key landscapes, and enable a nature and climate positive value chain to also uphold the rights and needs of people.
Unilever introduces world’s first laundry capsule made from industrial carbon emissions
The innovative shift in production utilises biotechnologies and a newly configured supply chain between the three partners, who are working together for the first time.
IKEA partners with MUD Jeans to develop sofa covers from recycled jeans
The new KLIPPAN sofa cover is a limited collection which will be sold in 9 European markets.
Procter & Gamble launches campaign, film on sustainability
P&G is launching a new campaign, including a short film It’s Our Home to share how small actions at home can make a world of difference for the planet.
CaaStle brings subscription clothing rental platform to UK
CaaStle, the B2B rental technology platform in the U.S., announced it will expand internationally to power subscription rental services in the United Kingdom.
Heineken targets to be carbon neutral in production by 2030 and full value chain by 2040
From barley to bar, Heineken has focused on concrete actions to reduce its carbon footprint, working closely with customers, consumers and suppliers.
Reprise Commerce wins DeMert Brands account
Reprise Commerce has been awarded new business by DeMert Brands to build and manage the beauty expert’s online storefront, as well as develop a retail media advertising strategy.
[eMarketer] 5G network redefines payments and mobile commerce
Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network.
Slaven Mandic joins CASA International
Slaven Mandic, the Director of Advertising at Mediahuis and founder of Wayne Parker Kent has joined pan-European Home & Living company CASA International.
Inter IKEA Group gathers its global marketing and communication unit to reach more people
Erika Intiso will be the Managing Director of IKEA Marketing & Communication AB. In her role Erika will report to the chairman of the board, Konrad Grüss, Managing Director at Inter IKEA Systems B.V.
Carlsberg joins PEFerence consortium on sustainable beer production
Carlsberg has joined the PEFerence consortium as a partner in the development of the biobased PEF material.
Linus Karlsson appointed IKEA Sweden Chief Creative Officer
His main assignment will be to set the creative direction for IKEA Range and Marketing & Communication. The role also includes to creatively lead and inspire the many co-workers and collaboration partners throughout the IKEA network.
FAO Schwarz partners with Prénatal Retail to open flagship store in Italy
ThreeSixty Group is partnering with Prénatal Retail Group, toy retailers in Europe, to introduce the FAO Schwarz brand, retail store, and E-commerce concepts to Italy with an eye to expand in to Spain, France, Portugal and Benelux.
Coca-Cola unveils 2030 water security strategy
The Coca-Cola Company has announced a holistic strategy to achieve water security for its business, communities and nature everywhere the company operates, sources agricultural ingredients for its beverages and touches people’s lives by 2030.
Footwear brand Crocs appoint Essence as integrated media agency of record in China
Essence has announced that it has been appointed as footwear brand Crocs’ integrated media agency of record in China.
[eMarketer] On-demand food delivery services on meteoric rise
There has been a pandemic-induced shift in how consumers order their food with online purchases now increasing exponentially since the onset of the pandemic.
Unilever unveils new vision and strategy embracing inclusivity
Unilever has announced it will eliminate the word ‘normal’ from all of its beauty and personal care brands’ packaging and advertising, as part of the launch of our new Positive Beauty vision and strategy.
Volvo Cars to fully go electric by 2030
Volvo Cars is committed to becoming a leader in the fast-growing premium electric car market and plans to become a fully electric car company by 2030.
IKEA collaborates with an entire city to assemble the sustainable city of the future
IKEA has shared the first details of a new partnership with an entire city where ambition is to create community solutions for a better life at home.
Carlsberg to trial glass bottles with up to 90 per cent lower carbon impact
The trial with glass bottle supplier, Encirc, uses 100% biofuel and increases recycled content of the bottles to 100% while maintaining quality.
Boggi Milano partners with Tulip to enrich clienteling experiences in Italy
Tulip, a global leader in cloud-based retail mobile solutions, announced that Italian menswear brand Boggi Milano has selected Tulip for its mobile retail solutions.
IKEA to create 95,000 jobs by 2025
For several years, IKEA has been working with social entrepreneurs to create a better everyday life through long-term job opportunities and livelihood for people who need it the most.
[eMarketer] Eccomerce to account for more than half of China retail sales
In what is poised to be historic and a global first, 52.1 per cent of all retail sales in China this year will be from ecommerce according to a forecast by emarketer.
Carlsberg cut brewery carbon emissions by 12 per cent in 2020, report
The Carlsberg Group’s Sustainability Report 2020 shows solid progress towards the targets set out in its Together Towards ZERO plan, stating its continued commitment to tackling the global challenges the company faces.
Gillette launches new line of products that are kind to skin and planet
Planet KIND packaging is recyclable and made with 85% recycled paper, 85% recycled plastic or infinitely recyclable aluminum.
[eMarketer] Pandemic reshapes gen X spending
Generation X, commonly referred as Gen Xers have been known for above average income, household and spend with technology shaping a big part of their spending patterns.
Heineken joins global movement to prevent online sale of alcohol to minors
Heineken has announced that it has become part of the world’s first coalition to develop and enhance safeguards to prevent the online sale and delivery of drinks containing alcohol to minors and to reduce harmful drinking among adults.
IKEA accelerates transformation towards recycled polyester
Replacing all virgin polyester with recycled is an important step on the way to transforming into a circular business and fulfilling the goal to use only recycled or renewable materials by 2030.
Cannasure, DanCann Pharma sign distribution agreement for Denmark, Norway, Sweden and Finland
Cannassure Therapeutics, an Israel based developer and producer of innovative medical cannabis products, announces the singing of an exclusive distribution agreement with DannCan Pharma.
IKEA unveils 2030 forest agenda to push for improved forest management
The IKEA business has for many years been committed to using its size and reach to eliminate forest degradation and deforestation around the world.
[eMarketer] Covid-19 pandemic pushes retail eCommerce to new heights
The coronavirus pandemic changed media behaviors in 2020, driving up consumption of TV and digital video. Quarantines also changed the retail landscape, boosting ecommerce and digital food service significantly.
Unilever commits to help build a more equitable and inclusive society
Unilever has announced a wide-ranging set of commitments and actions to help build a more equitable and inclusive society by raising living standards across its value chain, creating opportunities through inclusivity, and preparing people for the future of work.
The Carlsberg Foundation grants €2.7 million to Crops for the Future research project
The Carlsberg Foundation has granted DKK 19.5 million, approximately €2.7 million to a new Semper Ardens research project anchored by Carlsberg Research Laboratory.
Procter & Gamble commits to enable 2 billion people adopt healthy oral care habits by 2030
Procter & Gamble (P&G) Oral Care seeks to advance healthy oral care habits to transform people’s health while reducing impact on the planet through its new sustainability commitments.
Carlsberg unveils alcohol-free beer ad with actor Mads Mikkelsen
Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen.
Unilever and Innova partnership launch biotech company
Unilever and Innova Partnerships have launched a joint venture biotechnology company, Penrhos Bio, to commercialise a technology that means self-cleaning surfaces could become a reality.
Unilever seeks shareholders approval for climate transition action plan
The Unilever Board has announced the intention to put its climate transition action plan before shareholders and seek a non-binding advisory vote on the company’s ambitious emissions reduction targets and the plans to achieve them.
Fashion tech startup uSizy helps UK retailers brace for record sales of £28 billion this Christmas
In the wake of recent retail closures across the UK, fashion technology startups are delivering much-needed innovation to help merchants maximise online sales and optimise unprecedented digital demand this Christmas.
Procter & Gamble commits to 2,021 acts of good in 2021 through Lead with Love Campaign
Consumer goods multinational Procter & Gamble has announced its commitment to 2,021 acts of good for 2021, starting with its next major wave of contributions of health, hygiene and cleaning products.
Heineken, Nouryon, Philips and Signify sign Pan-European green energy deal
Heineken, Nouryon, Philips and Signify have formed the first consortium to sign a Pan-European green energy deal securing additional renewable electricity for Europe.
Unilever, Microsoft and ITV among 13 more companies to join The Climate Pledge
Amazon and Global Optimism have announced that 13 new signatories have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Essence selected as integrated media agency for personal care brand Mamaearth
Essence has announced that it has been selected as the integrated media agency for personal care brand Mamaearth in India.
Procter & Gamble Oral Care unveils first ever recyclable HDPE toothpaste tubes
Procter & Gamble Oral Care has unveiled its newest packaging innovation across its leading toothpaste brands, Crest, Oral-B and Blend-a-med.
MINISO accelerates expansion in Europe and global markets
Lifestyle product retailer MINISO opened its 100th post-IPO physical store this November, signaling a market expansion streak amidst industry-wide scale back and closings.
Renault Trucks partners with Carlsberg Group towards carbon neutral distribution
Recently, Bruno Blin, President of Renault Trucks, handed over the keys of a D Wide Z.E. truck to Thomas Amstutz, CEO of Feldschlösschen, a subsidiary of the Carlsberg Group.
Heineken appoints James Thompson as Chief Commercial Officer
Heineken has announced the appointment of a new Chief Commercial Officer.
Bain & Company and Nielsen Global Connect launch commercial alliance
Bain & Company and Nielsen Global Connect have entered into a non-exclusive agreement with the aim of helping the consumer packaged goods (CPG) industry improve their commercial capabilities in the areas of pricing.
Unilever unveils Future Foods plan to reduce environmental impact of the global food chain
Unilever has announced a new annual global sales target of €1 billion from plant-based meat and dairy alternatives, within the next five to seven years.
Freed of London handcrafts new line of children's glitter dance shoes
Freed of London, a UK-based company that creates and manufactures professional level dance shoes since 1929, has handcrafted Dreamy Dancers new line of children's glitter dance shoes, now available on Amazon.
Beiersdorf tackles plastic pollution as part of 2025 target
Beiersdorf has now achieved a real breakthrough: the bottle and cap of the new NIVEA Naturally Good Body Lotion has been designed to use 50% less plastic.
Heineken and Publicis Groupe launch new agency model for global creative and brand experience remit
Heineken has partnered with Publicis Groupe to launch a new model – Le Pub – which will deliver best in-class consumer experiences, provided at speed, driving sales and giving Heineken a sustainable competitive advantage.
Isobar develops ecommerce platform for LOUIS XIII
The LOUIS XIII cognac brand has chosen Isobar, the digital experience agency of the dentsu group, to conduct the design and development of its new immersive website and e-boutique.
MINISO opens first store in Paris
MINISO, Japanese-inspired lifestyle product retailer, opened its inaugural outlet in Paris, first store to open in Europe since the company's successful listing on the New York Stock Exchange.
ARTDECO relaunches e-commerce platform with Dept support
Beauty and makeup giant ARTDECO has relaunched its online shop across nine countries and seven languages.
W. P. Carey announces €87m supermarket portfolio investment in Spain
W. P. Carey, a net lease REIT specializing in corporate sale-leasebacks, build-to-suits and the acquisition of single-tenant net lease properties, announced a €87 million sale-leaseback of a 27-property supermarket portfolio.
Perrigo completes acquisition of OTC self-care brands in Eastern Europe
Perrigo Company, global provider of Quality, Affordable Self-Care Products, announced that it has completed the acquisition of three Eastern European OTC skincare and hair loss treatment brands, Emolium, Iwostin and Loxon from Sanofi.
Sainsbury’s selects Essence to lead multi-brand digital transformation
Sainsbury’s has revealed it will be appointing media agency ‘Essence’ to help advance its digital marketing transformation.
Heineken acquires Strongbow brand in Australia
Heineken has announced that it is acquiring cider brand Strongbow from Asahi Group Holdings Limited (Asahi) in Australia, along with two other cider brands, Little Green and Bonamy’s.
Unilever registers progress on its sustainable packaging goals
Unilever, owner of brands including Dove, Seventh Generation and Magnum, continues to make progress towards its ambitious commitments for a waste-free world.
KND Labs opens new CBD ingredients fulfillment & distribution center in London
KND Labs, a premier manufacturer of hemp-derived ingredients, has opened a new fulfillment and distribution center in London.
Chinese smartphone manufacturer Vivo enters European market
Chinese smartphone manufacturer Vivo announced its entry into six European countries, Poland, Germany, France, Spain, Italy and the United Kingdom.
IKEA partners with Flow Loop to develop water recycling shower solutions
IKEA and Flow Loop are partnering up to develop water recycling shower solution to inspire and enable people to be more water efficient.
Barcadi selects EPAM to accelerate digital marketing and e-commerce strategy
EPAM Systems, Inc., a global provider of digital platform engineering and software development services, has announced the successful launch of Bacardi's new end-to-end, automated DevOps platform.
Vodafone provides 5G to MAS Supermarkets in Seville to improve shopping experience
Vodafone, a pioneer in the deployment of commercial 5G network in Spain, has provided 5G coverage to MAS Supermarkets in Seville to offer its customers an improved shopping experience.
Abris invests in Polish e-commerce delivery solutions provider
Mavason, subsidiary of Abris CEE Mid-Market III LP fund, managed by Abris Capital Partners., has signed an agreement with the fund 21 Concordia and its founders to purchase the majority of shares in R2G Polska Sp. z o. o.
Heineken Spain to produce all beers with solar energy
Heineken Spain has signed a long-term Power Purchase Agreement (PPA) with Iberdrola, a multinational electric company, which guarantees the supply of green electricity to the brewer’s four factories in Spain and offices.
IKEA commits to remove non-rechargeable alkaline batteries by 2021
Following IKEA’s commitment to inspire and enable people to live a healthier and more sustainable life at home, all non-rechargeable alkaline batteries will be removed from the global home furnishing range by October 2021.
Google Cloud partners with Reckitt Benckiser to build consumer engagement across brands
Google Cloud has announced collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene and nutrition company embarks on wide-scale digital transformation.
Best Buy, McKinstry, Real Betis, Schneider Electric and Siemens sign the Climate Pledge
Amazon and Global Optimism have announced that Best Buy, McKinstry, Real Betis, Schneider Electric, and Siemens have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Amazon launches Climate Pledge Friendly programme on sustainable products shopping
Amazon has announced Climate Pledge Friendly, a new program to help make it easy for customers to discover and shop for more sustainable products.
Heineken launches new hard seltzer brand in New Zealand and Mexico
Heineken has launched a hard seltzer brand dubbed, Pure Piraña, in the Mexican and New Zealand markets.
Heineken pilots automated dispensers in retail stores across 4 markets
Heineken has announced that it is piloting fully automated dispensers in major retail outlets for customers to purchase high quality & fresh draught beers to enjoy at-home using 100 per cent reusable bottles.
Karma adds to European retail network in Belgium
Karma Automotive, the Southern California-based luxury electric vehicle manufacturer and the developer of advanced technologies in the automotive industry, announced it will welcome a new retailer in Belgium.
RIS launches InkCenter cartridge refill service at MediaMarkt stores in Spain
Retail Inkjet Solutions (RIS) partnered with MediaMarkt to pilot its inkjet cartridge refill service at select store locations throughout Spain.
H&M, Italian Brand Giuliva Heritage collaborate on timeless pieces with a focus on sustainability
H&M announced a collaboration with the luxury Italian brand, Giuliva Heritage. Family-owned and known for its flawless tailoring, Giuliva Heritage takes classic menswear silhouettes into the world of womenswear.
Dutch supermarkets offer chicken meat that is more sustainable without any anticompetitive agreements, study
Dutch supermarkets nowadays offer a lot more chicken-meat varieties where the chickens have lived better lives.
Heineken enters Peruvian beer market through acquisition of Tres Cruces brand
Heineken has entered the Peruvian beer market through the acquisition of local beer brand Tres Cruces and the incorporation of its local operating team in Lima.
Coca Cola and International Paralympic Committee announce global partnership
The Coca-Cola Company has joined the International Paralympic Committee (IPC)’s roster of Worldwide Paralympic Partners.
eBay is expanding its management of payments to France, Italy and Spain
As part of modernizing its marketplace and creating a more streamlined experience for customers, eBay is expanding its management of payments to France, Italy and Spain in the first quarter of 2021.
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[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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