NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.
Vancouver-based media company Black and White Zebra (BWZ), has announced the acquisition of London, UK-based SaaS lead-generation company Crozdesk, with its newly launched vendor platform SoftwareSelect.
YouTube is a critical channel for advertisers to reach their audiences.
Castellan Solutions, the largest, global provider of resilience management solutions, has announced the appointment of Adam Ozmer as its new Chief Marketing Officer.
Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, has announced an integration with Amazon Ads' demand-side platform (DSP).
AppLovin Corporation, a marketing software company, has announced it has completed the acquisition of Twitter, Inc.’s MoPub business for $1.05 billion in cash.
Owing to the increasing significance of marketing in generating sales and customer retention, marketing services are witnessing a rise in their spending.
The integration is aimed at improving reach, frequency, and business outcome insights for Viant advertisers delivering over-the-top (OTT) and linear TV campaigns.
Through this partnership, ViacomCBS will leverage VideoAmp’s proprietary commingled TV Viewership dataset to guarantee linear media transactions against age and gender demographics.
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that it has entered into an agreement to acquire Meetrics GmbH, a European ad verification company headquartered in Berlin, Germany, in an all-cash transaction.
In The Netherlands there is a growing scarcity of IT professionals, limiting opportunities for businesses. With the current COVID-19 crisis, many people are working remotely, making it less of an issue working with a distributed team of IT professionals
The acquisition is in line with WPP’s objectives outlined in its December 2020 Capital Markets Day to expand its presence in the faster growing areas of experience, commerce and technology.
Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon.
InviteDesk, developer of event marketing software, has increased its capital by more than €500 thousand. With InviteDesk, companies increase their return on investment (ROI) from event marketing.
reciTAL, a Paris-based AI start-up specializing in Document Intelligence solutions, is raising € 3.5 million for the first time with the Breega investment fund.
Demodesk has raised $8 million in the latest Series A funding round, led by Balderton Capital with participation from Target Global, to scale the platform that has revolutionized screen-sharing for great customer conversation.