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11-09-2020 18:52:00 | Door: Administrator | Hits: 7008414 | Tags:

NielsenIQ unveils retail media solution to measure ROI for retailers
19-05-2022 | 09:01:06
NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.
BWZ Media acquires London-based SaaS Lead-Generation Company Crozdesk
05-05-2022 | 09:38:39
Vancouver-based media company Black and White Zebra (BWZ), has announced the acquisition of London, UK-based SaaS lead-generation company Crozdesk, with its newly launched vendor platform SoftwareSelect.
DoubleVerify earns accreditation for independent third-party viewability reporting on YouTube
05-05-2022 | 09:27:36
YouTube is a critical channel for advertisers to reach their audiences.
Castellan appoints  Adam Ozmer to lead global marketing strategy
09-03-2022 | 07:44:42
Castellan Solutions, the largest, global provider of resilience management solutions, has announced the appointment of Adam Ozmer as its new Chief Marketing Officer.
Marin Software announces Amazon DSP Integration to expand Amazon Advertising Solutions
07-01-2022 | 07:08:08
Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, has announced an integration with Amazon Ads' demand-side platform (DSP).
AppLovin acquires Twitter’s MoPub business for $1.05 billion
05-01-2022 | 08:36:15
AppLovin Corporation, a marketing software company, has announced it has completed the acquisition of Twitter, Inc.’s MoPub business for $1.05 billion in cash.
The global marketing automation software market to reach $$11.46 billion in 2027, report
23-12-2021 | 07:36:00
Owing to the increasing significance of marketing in generating sales and customer retention, marketing services are witnessing a rise in their spending.
Viant advances TV ad offerings through iSpot partnership
29-10-2021 | 14:30:18
The integration is aimed at improving reach, frequency, and business outcome insights for Viant advertisers delivering over-the-top (OTT) and linear TV campaigns.
ViacomCBS and VideoAmp announce TV measurement partnership
29-09-2021 | 15:14:51
Through this partnership, ViacomCBS will leverage VideoAmp’s proprietary commingled TV Viewership dataset to guarantee linear media transactions against age and gender demographics.
DoubleVerify to acquire EMEA-based ad verification company Meetrics
30-08-2021 | 13:00:00
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that it has entered into an agreement to acquire Meetrics GmbH, a European ad verification company headquartered in Berlin, Germany, in an all-cash transaction.
[Free Webinar] Why these Dutch companies outsource their IT to Africa
27-04-2021 | 16:50:00
In The Netherlands there is a growing scarcity of IT professionals, limiting opportunities for businesses. With the current COVID-19 crisis, many people are working remotely, making it less of an issue working with a distributed team of IT professionals
WPP acquires Brazilian digital innovation and software engineering company DTI Digital
10-02-2021 | 13:53:14
The acquisition is in line with WPP’s objectives outlined in its December 2020 Capital Markets Day to expand its presence in the faster growing areas of experience, commerce and technology.
Amazon PPC Management Agency UK helps Amazon FBA sellers maximize profits
04-11-2020 | 14:05:00
Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon.
Belgian startup InviteDesk raises €500K to expand its event marketing software
10-09-2020 | 14:21:00
InviteDesk, developer of event marketing software, has increased its capital by more than €500 thousand. With InviteDesk, companies increase their return on investment (ROI) from event marketing.
France AI startup reciTAL raises €3.5 million to bolster its Document Intelligence solutions
10-09-2020 | 12:58:48
reciTAL, a Paris-based AI start-up specializing in Document Intelligence solutions, is raising € 3.5 million for the first time with the Breega investment fund.
Demodesk raises $8m to scale world’s first intelligent online sales meeting software
10-09-2020 | 08:18:00
Demodesk has raised $8 million in the latest Series A funding round, led by Balderton Capital with participation from Target Global, to scale the platform that has revolutionized screen-sharing for great customer conversation.


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