TikTok launches new tools to tackle bullying
TikTok has launching a new way for creators to more easily manage interactions with their content.
According to the social media platform, people put their hearts and souls into creating and entertaining on TikTok, and it recognizes how discouraging it can feel to receive unkind comments on videos.
The tools allow creators to delete multiple comments at once or report them for potentially violating our Community Guidelines.
Accounts that post bullying or other negative comments can now be blocked in bulk, too.
To manage interactions on a video, people can long-press on a comment or tap the pencil icon in the upper left corner to open a window of options. From there, people can now select up to 100 comments or accounts rather than having to go one by one, making it more seamless to delete or report multiple comments or block users in bulk.
The feature has been introduced in select markets and will be rolled out globally over the coming weeks. It builds upon ongoing efforts to promote a kind and welcoming community.
Joshua Goodman, Director of Product, Trust and Safety, TikTok: “For instance, we recently introduced a way to filter all comments so that only those a creator chooses will appear on their content. People are also prompted to reconsider posting a potentially unkind comment on a video. And, users ages 13-17 have additional safeguards on their accounts designed to promote an age-appropriate experience, including restrictions on Duet, Stitch, DMs, and comments.”
TikTok added that as it develops tools to combat bullying, it is also educating teens and families about bullying prevention. Earlier this month it launched a new bullying prevention guide on its Safety Center to help families learn how to identify bullying and tools to counter bullying while provide help to bullying victims or bystanders.
Joshua Goodman: “The more we can stamp out bullying behavior, the more welcoming and fun TikTok will be for everyone.”