Unity appoints Media.Monks media agency of record
Unity, the global platform for creating and operating interactive, real-time 3D (RT3D) content, has selected Media.Monks as its media agency of record following a competitive RFP process.
The move will unify top of funnel awareness by consolidating media services under one roof at Media.Monks, which were previously split among various agencies.
Media.Monks will take on media strategy, planning and buying, and measurement for Unity globally. With subject matter expertise in gaming, VR, Web3 and the metaverse, Media.Monks’ integrated team will scale up media to engage Unity’s core gaming business and its B2B audience.
Carol Carpenter, CMO, Unity: “Media.Monks is the right fit for our business given our shared expertise and belief in how RT3D, the metaverse and the next phase of the internet are changing not only gaming but many other industries. We are excited to partner with them to unify our media efforts globally, and work together to deliver unique solutions for customers.”
Monk Statement: We’re so excited to partner up in a deeper way with such a similarly-minded, cutting-edge company. As avid fans of Unity, we’re looking forward to helping them charter their next path toward growth as they tackle new verticals and push the boundaries of this technology.”
In addition to the media AOR assignment, the Media.Monks creative development teams use Unity software to deliver real-time 3D solutions for clients across a wide range of industries.
Recently, the Unity technology powered Media.Monks’ development of an award-winning AR experience, ‘Anne Frank House: The Bookcase for Tolerance,’ honored at the Cannes Lions Festival of Creativity in the Digital Craft category, and many more including The Webby Awards, The One Show, ADC Global and D&AD.
Monk Thoughts: “Real-time 3D is now a foundational part of our digital toolset. We’re using real-time 3D technology on countless projects across a wide range of verticals––it’s our go-to for creating interactive experiences, new ad formats, and yes, the metaverse.”