ViacomCBS And Gray Television renew CBS Television Network affiliate agreement

ViacomCBS And Gray Television renew CBS Television Network affiliate agreement

29-11-2021 12:00:00 | Door: Bob Koigi | Hits: 354 | Tags:

ViacomCBS and Gray Television, Inc. have announced a multi-year agreement that renews all 47 of its CBS network affiliations for Gray Television stations, including two top 25 market affiliates, WOIO in Cleveland, O.H. and WBTV in Charlotte, N.C.

As part of the agreement, Gray's CBS affiliates will continue to be locally available to subscribers on Paramount+ and widely distributed across vMVPD platforms.

Gray is one of the largest operators of CBS affiliates, covering approximately 11% of the U.S. audience and serving nearly 13 million households across the combined 47 markets. Upon its acquisition of the Meredith Corporation's Local Media Group stations later this year, Gray will become the largest owner and operator of CBS affiliates serving 55 markets reaching 18% of U.S. households.

Ray Hopkins, President, U.S. Networks Distribution, ViacomCBS: "We are happy to have renewed these important license agreements with Gray Television to continue to inform and entertain audiences across the country with CBS' leading programming. This deal underscores our longstanding commitment to building successful affiliate partnerships that create shared and enduring value."

Pat LaPlatney, Co-CEO, Gray Television: "ViacomCBS is an important partner, and we are pleased to have reached an agreement that builds upon our longstanding relationship. We look forward to better serving our audiences by combining our valuable local content with CBS' premium programming across entertainment, news and sports in the years to come."


Join the Marketing Report Group on LinkedIn!