ViacomCBS underscores power of partnership, content and capabilities
Global media and entertainment company ViacomCBS Inc. has showcased the strength of its content and capabilities with a special celebrity-casting Upfront edition of Survivor.
Through a series of unique challenges, fan-favorite talent from ViacomCBS’ portfolio of entertainment, news and sports brands highlighted the company’s largest slate of premium programming, powerful suite of advertising solutions and massive reach to help marketing partners outplay, outwit and outlast in today’s increasingly complex marketplace.
“We’re giving marketers the ability to leverage the full scale and power of our brands and businesses with the broadest set of leading data-driven advertising capabilities and creative marketing solutions across every platform”
ViacomCBS is providing more touch points than ever before to deliver true integration and alignment with its popular brands, premium IP and coveted audiences through simplified, unified and effective advertising solutions, including:
ViacomCBS EyeQ Video, one of the biggest premium video ad platforms in digital media, with 60 million monthly full-episode viewers. Powered by ViacomCBS’ fast-growing ad-supported streaming properties, including Paramount+ and Pluto TV, the leading free streaming television service in the U.S., EyeQ provides marketers with unprecedented quality and scale for maximum reach and impact in one easy solution.
Leading multicultural marketing solutions to help advertisers achieve their diversity, equity and inclusion goals as a trusted leader in the space, ensuring that marketers reach and engage ViacomCBS’ diverse audiences with authenticity and purpose.
Award-winning custom creative, branded programming, live events, influencer and shopper marketing solutions, offering advertisers the opportunity to build affinity and convert passionate fans through distinctive, genuine storytelling.
Vantage, the industry’s most sophisticated advanced advertising platform, which delivers relevance, optimization and results across every consumer touchpoint, including linear, digital and an addressable TV footprint of more than 40 million households.
The company’s “InView” reporting platform, which provides a holistic overview of campaign performance and new levels of transparency, to help advertisers evaluate their multi-channel marketing investments across the ViacomCBS portfolio.
The recent presentation concluded with a content showcase, unveiling the 2021-2022 CBS Fall Primetime schedule and previewing ViacomCBS’ most significant slate of original series to date spanning all genres, including drama, comedy, reality, kids and family, late night and daytime, major specials and tentpole events, as well as the best in sports and news.