ViacomCBS unveils streaming strategy and expansive slate of originals headed to Paramount+
Global media and entertainment company ViacomCBS has updated investors on its differentiated streaming strategy, which leverages the company’s strong product offerings across free, premium and pay segments with Pluto TV and SHOWTIME® OTT to create a linked ecosystem with the highly anticipated launch of Paramount+ on March 4.
Paramount+ will feature a powerful combination of live sports, breaking news and a mountain of entertainment from ViacomCBS’ portfolio of world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel.
New details about Paramount+ were unveiled during the ViacomCBS Streaming Event presentation, including an expansive slate of over 50 exclusive original series across scripted dramas, kids and family, reality, comedy, music, sports, news and documentaries that are set to premiere on the service in the next two years, including 36 arriving in 2021.
These originals will join a deep and growing content catalog of more than 30,000 episodes and 2,500 movie titles. In addition, pricing tiers, leading launch sponsors and international rollout plans were announced.
Bob Bakish, President and Chief Executive Officer, ViacomCBS: “In today’s entertainment landscape, ViacomCBS stands apart as the only media company to fully embrace every segment of the streaming universe across free, premium and pay. The launch of Paramount+ supercharges our strategy with a broad pay service that will be home to everything consumers love, all in one place: live sports, breaking news and a mountain of entertainment, at scale. As we look ahead, ViacomCBS is ideally positioned to harness the full power of our assets and capabilities – from our world-class production studios and the value of our massive content library, to our global marketing platform and local relationships – to seize the global opportunity in streaming.”
Tom Ryan, President and Chief Executive Officer, ViacomCBS Streaming: “Built from an iconic portfolio of beloved consumer brands and iconic franchises like SpongeBob and Star Trek, Paramount+ is a compelling and differentiated streaming offering for all audiences. In combination with Pluto TV and SHOWTIME®, the service will further strengthen our robust linked streaming ecosystem, giving us a critical competitive advantage as we pursue our goal of reaching consumers across every platform, at every price point, with creativity, content and experiences that are second to none.”
Differentiated Content Strategy – Sports, News and Premium Entertainment, At Scale
The content strategy for Paramount+ is rooted in a commitment to telling great stories across every genre, including must-watch sports and news programming. The live and on-demand service will leverage the company’s biggest franchises and storied IP, including through premium originals and a deep library of shows and movies from some of the world’s greatest content creators, highlighting the hit-making power of ViacomCBS to deliver a truly unique offering with can’t-miss content and wide demographic appeal.
Paramount+ To Feature Robust Collection of Films
Select upcoming films from Paramount Pictures will have their streaming debut on Paramount+ immediately following a theatrical release window of 30-45 days, including: A Quiet Place Part II, PAW PATROL: The Movie and Mission: Impossible 7.
Other key titles arriving on Paramount+ in 2022 following their theatrical runs, and in some cases after their pay TV debuts on EPIX, include: Snake Eyes, Clifford the Big Red Dog, Top Gun: Maverick, Sonic the Hedgehog 2, Transformers 7, Dungeons and Dragons, Scream and more. Paramount Pictures’ recent titles will be available as well, from Dora and the Lost City of Gold and Sonic the Hedgehog to Bumblebee and Rocketman, all coming to Paramount+.
These films will join the previously announced The SpongeBob SquarePants Movie: Sponge on the Run, which will be available on Paramount+ at launch.
Additionally, Paramount Pictures announced an agreement with EPIX to make thousands of movie titles from a wide variety of studios available to Paramount+ subscribers.
Beginning late spring, the service will stream some of the most popular films and franchises of all time, including films from the James Bond and Hunger Games franchises to features like The Addams Family and The Avengers, among many others in a deal that will grow the service’s film library to over 2,500 titles.
And, following a theatrical release by MGM and an exclusive pay television window with EPIX, MGM’s new movies will become available on Paramount+, including House of Gucci, Creed III and the highly anticipated new James Bond film, No Time to Die.
The company also outlined plans to ramp up production of movies made exclusively for Paramount+. The first of these feature-length films offered will include new versions of Paranormal Activity and Pet Sematary as well as an original supernatural story, The In Between, featuring Joey King, the star of the smash hit, The Kissing Booth. These titles produced by Paramount Players will join a collection of exclusive original movie premieres supplied by the broader portfolio of ViacomCBS studios.
Expansive Slate of Upcoming Paramount+ Original Series
The virtual presentation previewed an extensive new slate of original content for Paramount+, ranging from gripping dramas and unscripted series to franchise expansions and brand-new animated titles.
The Paramount+ content addendum can be accessed here.