VICE Media Group inks new content deal with Hulu
VICE Distribution, the newly created distribution and licensing group of VICE Media Group (VMG), has signed a new premium content deal with streaming platform Hulu, for 100 hours of original VICE TV content. This is the first deal to be announced since the launch of VMG’s dedicated Distribution group in July.
The licensing deal includes some of VICE TV’s latest programming such as both seasons of the channel’s hit franchise, Dark Side of the Ring, as well as new and past seasons of acclaimed titles including F*ck That’s Delicious, Bong Appetit, Hamilton’s Pharmacopeia and Weediquette. The deal was negotiated on behalf of VMG by Bea Hegedus, Morgan Hertzan, and Jason Guberman.
Bea Hegedus, SVP, Global Head of Distribution, VICE Studios: “I am delighted that this new deal continues our successful and long standing partnership with Hulu, home to some of the best content in the U.S. and around the world, which will see a collection of compelling, unique and provocative programming from Vice TV reach millions of subscribers.”
Morgan Hertzan, EVP and GM of VICE TV: “Everyday at Vice TV we champion bold, diverse, and fearless programming that explores subjects all too often ignored. From turning a spotlight on exciting new subcultures, to pushing boundaries to provide viewers with the most comprehensive information and entertaining original series possible-- we are always looking at ways to help viewers challenge the system. We are delighted to continue and expand our great partnership with our friends at Hulu, who share our passion for bold storytelling.”
This deal extends an already successful partnership between VICE TV and Hulu with the launch of VICE TV on Hulu’s live streaming service as well as a licensing deal featuring some of VICE Media’s most popular and acclaimed programmes on Hulu’s SVOD service.
In July, VICE announced the launch of a new global distribution and licensing group, headed by Hegedus, to maximise the value of VICE Media Group’s IP including programming from VICE TV. The new Distribution group is part of VICE Studios, a major player on the international production and distribution stage with 130 projects in production and development across all genres and formats internationally.
VICE has an extensive catalogue of programming that includes hundreds of new titles every year such as the upcoming chat show Cari & Jemele: Stick to Sports, the highly anticipated VICE World News and epic drag racing show Donkmaster and the new documentary strand VICE VERSA. As well as over 900 hours of premium VICE content that includes the most Emmy nominated nightly newscast, VICE News Tonight, VICE’s highest rating show Dark Side of the Ring, as well as popular titles like Hate Thy Neighbour with Jamali Maddix and Karley Sciortino’s Slutever.