YouTube UK and British Vogue partner to launch Vogue Visionaries
YouTube UK has become the official sponsor of British Vogue’s Forces for Change initiative, supporting creativity with the launch of Vogue Visionaries - an exciting new series of masterclasses which will educate and inspire anyone who wants to make an impact in the worlds of fashion, art, beauty and business.
The Content & Innovation team at Essence planned and brokered the partnership between YouTube and Vogue, selecting the publisher because of its commitment to championing those who are making a positive impact on the world, which mirrors YouTube’s own commitment to providing creative spaces to people from all communities.
2020 has been a year of reflection for people the world over and with many industries hit, including creative, many people are questioning whether a career in arts is viable for them.
Laura Wade, Head of Content & Innovation EMEA, Essence: “The events of this year have been a sharp reminder of the importance of ensuring diverse voices from across society are heard. Initiatives like this YouTube and Vogue Visionaries partnership that are accessible and free to all are vital to driving growth in diversity and inspiring people about how and what they can achieve across the creative industries”
Since the launch of Forces for Change in 2019, British Vogue has been committed to championing those who are making a positive impact on the world.
Now, after a year full of uncertainty and setbacks, there has never been a greater need for bright new creative voices to help light the way. As a platform where so many have been discovered, found a space to create, or communities in which to thrive, YouTube is the perfect collaborator for this new chapter in British Vogue’s
Over eight masterclasses, each split into short, accessible videos, free for all to access, we will be calling on our closest collaborators – from fashion designers and make-up gurus to photographers and digital creators – to share their expertise and wealth of knowledge in their chosen field.
The series aims to support anyone looking to gain greater understanding about how to break into an industry, or those who are just curious to know how people got to the top of their game, offering unrivalled access to some of the UK’s most brilliant creative minds.
Both Vogue and YouTube are firm believers in nurturing and fostering diverse and inclusive talent – now more than ever it is crucial to help drive a new era of creative talent by spotlighting, supporting and encouraging the voices of tomorrow to succeed.