Tiktok launches $6 million fund for creators to monetize their content
18-05-2023 | 20:44:06
Social media platform Tiktok has added more offerings to its diverse range of monetization features to further help creators unlock real world opportunities and grow their careers in a way that's most authentic to them.

Pairing media placement with quality creative drives stronger ad effectiveness, study
26-04-2023 | 16:45:47
Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative.

Joe Public’s Xolisa Dyeshana and Pepe Marais feature in The Drum’s World Creative Rankings
19-04-2023 | 18:08:49
The Drum has released the much-anticipated World Creative Rankings; both Xolisa Dyeshana and Pepe Marais have been ranked in the Chief Creative Officers Ranking with positions 75th and 78th respectively.

TikTok testing affiliate programme for creators
06-04-2023 | 15:17:35
The affiliate program is in its early stages of testing, with creators gaining the ability to earn a commission for promoting products through videos, livestreams and on their profiles.

EssenceMediacom launches Creative Futures
30-03-2023 | 16:43:12
The newly-combined division will help clients navigate and leverage the explosion in opportunities in the burgeoning new communications economy, both within and beyond advertising.

Game media agency The Invaders make Fortnite community turn in-game lights off during Earth Hour
26-03-2023 | 18:01:00
Game media agency The Invaders recently brought together Earth Hour and Epic Games - Fortnite’s game publisher - to bring a whole new dimension to Earth Hour by taking it online and turning off the lights in-game

The Walt Disney Company restructures, restoring accountability to creative businesses
14-02-2023 | 16:11:01
Effective immediately, the company will be organized into three core, collaborative business segments: Disney Entertainment, ESPN, and Disney Parks, Experiences and Products.

Channel 4 launches virtual work experience programme to help young people discover their creative career
25-01-2023 | 17:00:41
The broadcaster is introducing an online work experience programme which helps young people match their skills to a potential career in the creative industries.

DEPT launches WEB3/DEPT to build the next generation of the web
20-12-2022 | 12:00:00
The 300-person team, which has been responsible for 5% of DEPT®’s revenue this year, will help clients experiment with blockchain technology, build immersive experiences in the metaverse and deliver multi-layer strategies for launching NFTs.

Media.Monks and GVB introduce first Dutch travel poet
02-11-2022 | 13:36:00
To make Amsterdammers feel the connection of public transport, the Amsterdam carrier is introducing the first Dutch Travel Poet: Roziena Salihu. Media.Monks is responsible for the concept and execution of the campaign. 

HOFA launches London's first DAO for art collectors
27-10-2022 | 13:51:44
International contemporary art gallery HOFA Gallery will celebrate its tenth anniversary on 11 November 2022 by launching London's first ever decentralized, blockchain-powered community of contemporary art collectors called HOFA DAO.

Visa Programme unlocks new opportunities in the creator economy
18-10-2022 | 16:21:44
Creators are driving a revolution in digital commerce and culture – producing content that entertains, engages, and educates online communities in powerful new ways.

Steve Silvers joins Kantar to lead Creative and Media Solutions
12-10-2022 | 17:51:38
Kantar, the global marketing data and analytics company has announced the appointment of Steve Silvers to lead the newly combined Creative & Media Solutions business.

WPP partners with The One Club for Creativity to bring the ONE School initiative for Black creatives to the UK
11-10-2022 | 16:59:57
ONE School launched in the US in 2020 as a free alternative to ad schools to provide new career opportunities for creative Black individuals and make agency and brand creative departments more diverse.

Jorrit Hermans becomes Creative Director at iO Campus Herentals
14-09-2022 | 15:51:31
End-to-end agency iO also has some serious creative ambitions. This is underlined by the arrival of Jorrit Hermans as Creative Director at Campus Herentals. He will be taking care of the campus’ creative output.

Amp.Amsterdam: The Telkomsel Sonic Branding Case
23-08-2022 | 16:00:00
Amp.Amsterdam: The Telkomsel Sonic Branding Case

OvareGroup invests in creative agency Togetherwith
05-08-2022 | 16:44:26
OvareGroup, a media and marketing communications holding company, has announced its significant investment in Togetherwith, a global full-service ad agency.

Hogarth and Final Pixel Partner to offer virtual production services to clients and WPP partner agencies
20-07-2022 | 10:33:28
The partnership will establish Hogarth Final Pixel as a worldwide leader in using virtual production to power end-to-end content creation, bringing to life this new approach for creating and making, for both clients and WPP agency partners.

Mindshare launches campaign measurement solution to drive good growth
15-07-2022 | 08:16:12
The new solution uses Machine Learning to analyze various elements and strategies behind an ad such as objective, targeting, placement type and position, creative format, and quality ranking, to predict ad recall lift potential and assess the quality of the creative for any campaign.

Logitech and creators drive action for diversity, equity and inclusion with new movement
14-07-2022 | 12:00:20
As part of this year’s movement, Logitech has launched the inaugural Logitech Change Council. This council is a diversity, equity and inclusion (DEI) advisory board composed of creators.