Headlines.
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Unilever unveils heavy-duty electric truck as a move towards zero emission vehicles | Brand & Sustainability
Unilever has added one of the world’s first heavy-duty electric trucks to our fleet, marking an important milestone in our move towards zero emission vehicles. -
DoubleVerify to provide third-party measurement tools to best buy | News
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN). -
Online video advertising will generate three times more revenue than SVOD in 2027, report | News
Omdia estimates that by 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier. This change will happen through a combination of new subscriber acquisition and "downgrading" of existing subscribers to ad-tier. -
![[eMarketer] 5G phone price drops as popularity rises](Article Images/Key Logos/5G.jpg)
[eMarketer] 5G phone price drops as popularity rises | News
The average selling price (ASP) of smartphones will be $413 worldwide this year, up $70 from 2020. -
Deutsche Bank partners with Visa to prevent fraud in online retail | Retail
The solution works like a risk management system and calculates a risk value for each individual transaction using artificial intelligence and specified rules.
News Overview.
Brand & Sustainability
Unilever unveils heavy-duty electric truck as a move towards zero emission vehicles
Unilever has added one of the world’s first heavy-duty electric trucks to our fleet, marking an important milestone in our move towards zero emission vehicles.
News
DoubleVerify to provide third-party measurement tools to best buy
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN).
News
Online video advertising will generate three times more revenue than SVOD in 2027, report
Omdia estimates that by 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier. This change will happen through a combination of new subscriber acquisition and "downgrading" of existing subscribers to ad-tier.
News
[eMarketer] 5G phone price drops as popularity rises
The average selling price (ASP) of smartphones will be $413 worldwide this year, up $70 from 2020.
Retail
Deutsche Bank partners with Visa to prevent fraud in online retail
The solution works like a risk management system and calculates a risk value for each individual transaction using artificial intelligence and specified rules.
News
iO acquires Stockholm-based digital agency Triggerfish
End-to-end agency iO’s expansion continues in the Nordic market. Earlier in September iO acquired the Danish agency Peytz & Co, and now Stockholm-based digital agency Triggerfish is becoming part of iO.
Brand & Sustainability
Carlsberg signs Power Purchase Agreement with renewable energy company Better Energy
Carlsberg's new PPA contributes progress on two targets under the brewer's ambitious new ESG programme, Together Towards ZERO and Beyond (TTZAB):
Media Strategy
Roku partners with Nielsen to enable cross-media measurement of traditional TV, CTV and mobile ad campaigns
Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.
News
TripleLift and Zype partner to bring in-show programmatic advertising solution to Connected TV
With these new advertising capabilities, Playout 2.0 users can create dynamic monetization opportunities for brands.
News
[eMarketer] Shopify pushes further in-store with new POS device
Merchants want unified commerce solutions and payment tools that fit their business needs.
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Columns.
[Marketing Week] Bob Koigi: Safeguarding data ethics in digital advertising
Pressure is mounting on brands to go beyond existing rules and apply a moral lens to the complex web of data-related marketing practices to develop more responsible, inclusive and ethical data practices.
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