Headlines.
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ITV launches initiative to help brands accurately measure TV ad outcomes | Media Strategy
ITV has announced a brand-new initiative to help brands build robust, accurate measurements of the outcomes from TV advertising, across multiple metrics on both regional and national campaigns. -
In-game advertising market to grow $17.6 billion by 2030, report | News
In-game advertising market share growth is anticipated to benefit from rising interest in social and mobile gaming. Commercials, cutscenes, billboards, and backdrop graphics may all be used in desktop and mobile games to incorporate advertising. -
Jennifer Dorre named Senior Vice President of Ad Product & Data at Hearst Magazines | Media Strategy
Hearst Magazines has announced that Jennifer Dorre has been named senior vice president of ad product and data. The announcement was made by Hearst Magazines President Debi Chirichella. Dorre begins her new role on June 5. -
Channel 4 and Lloyds Bank launch initiative offering free advertising to black entrepreneurs | News
Channel 4 and Lloyds Bank have launched Black in Business – a new initiative to help boost up to five Black owned businesses with TV advertising airtime worth £100,000. -
Meta trials promotional ads for ecommerce | Retail
Meta has announced that it is testing an ad update for Facebook aimed at making it easier for shoppers to discover, manage and apply digital promotions from businesses to their purchases.
News Overview.
Media Strategy
ITV launches initiative to help brands accurately measure TV ad outcomes
ITV has announced a brand-new initiative to help brands build robust, accurate measurements of the outcomes from TV advertising, across multiple metrics on both regional and national campaigns.
News
In-game advertising market to grow $17.6 billion by 2030, report
In-game advertising market share growth is anticipated to benefit from rising interest in social and mobile gaming. Commercials, cutscenes, billboards, and backdrop graphics may all be used in desktop and mobile games to incorporate advertising.
Media Strategy
Jennifer Dorre named Senior Vice President of Ad Product & Data at Hearst Magazines
Hearst Magazines has announced that Jennifer Dorre has been named senior vice president of ad product and data. The announcement was made by Hearst Magazines President Debi Chirichella. Dorre begins her new role on June 5.
News
Channel 4 and Lloyds Bank launch initiative offering free advertising to black entrepreneurs
Channel 4 and Lloyds Bank have launched Black in Business – a new initiative to help boost up to five Black owned businesses with TV advertising airtime worth £100,000.
Retail
Meta trials promotional ads for ecommerce
Meta has announced that it is testing an ad update for Facebook aimed at making it easier for shoppers to discover, manage and apply digital promotions from businesses to their purchases.
PR
Global public relations tools market to reach $29.5 billion by 2030, report
Taking into account the ongoing post pandemic recovery, growth in the Content Creation & Distribution segment is readjusted to a revised 9.8% CAGR for the next 8-year period.
News
Integral Ad Science earns industry’s first MRC accreditation for CTV viewable impressions
Integral Ad Science, a global player in digital media quality, has announced it has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC).
Brand & Sustainability
WOO Global Congress to focus on sustainability
WOO has just announced a Sustainability Task Force led by blowUp Media CEO Katrin Robertson and she will be one of a heavyweight panel discussing the subject in Lisbon on the second day of Congress.
News
Airport advertising is effective and drives frequent flyers to act after ad exposure, study
With average dwell times of an hour plus, the airport offers unique opportunities to connect consumers with brands.
News
L'Oréal is the world’s most valuable cosmetics brand valued at $12 billion, survey
As one of the world’s most popular and well-known cosmetics brands, L’Oréal operates in over 150 countries and has a global portfolio of over 30 brands.
Columns.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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