Headlines.
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WPP and Braze partner to deliver innovative customer experiences at scale | News
The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create personalised engagement. -
EssenceMediacom launches Creative Futures | Creation
The newly-combined division will help clients navigate and leverage the explosion in opportunities in the burgeoning new communications economy, both within and beyond advertising. -
PRCA appoints Richard Fernandez as Director of External and Public Affairs | PR
Richard brings nearly 30 years of experience to the role, most recently leading on policy and public affairs for organisations working in health promotion. He will oversee a team of five. -
Nielsen reveals key Brand Lift drivers for emerging media channels | News
Nielsen, a global player in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance. -
IAS provides first verification solution to Amazon Publisher Services connections marketplace | Media Strategy
Integral Ad Science, a global player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace.
News Overview.
News
WPP and Braze partner to deliver innovative customer experiences at scale
The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create personalised engagement.
Creation
EssenceMediacom launches Creative Futures
The newly-combined division will help clients navigate and leverage the explosion in opportunities in the burgeoning new communications economy, both within and beyond advertising.
PR
PRCA appoints Richard Fernandez as Director of External and Public Affairs
Richard brings nearly 30 years of experience to the role, most recently leading on policy and public affairs for organisations working in health promotion. He will oversee a team of five.
News
Nielsen reveals key Brand Lift drivers for emerging media channels
Nielsen, a global player in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance.
Media Strategy
IAS provides first verification solution to Amazon Publisher Services connections marketplace
Integral Ad Science, a global player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace.
News
Amazon Fire TV surpasses 200 million fire TV devices sold globally
Amazon also is launching its Amazon-built TVs in more countries, bringing the Omni QLED Series, Fire TV 4-Series, and the new Fire TV 2-Series to the United Kingdom, Germany, and Mexico for the first time.
Retail
Internet disruptions cost e-commerce retailers millions annually, study
The survey, conducted by Forrester Consulting on behalf of Catchpoint, shows that nearly 40% of all respondents suffer customer-impacting disruptions, which cost up to $1 million per month.
News
CitrusAd brings Sponsorcart’s shoppable video to retail media
The CitrusAd and Sponsorcart partnership simplifies video campaign activation, and retail monetization, making it easier than ever for brand advertisers across the globe to activate shoppable video campaigns on retail media networks.
News
The Ocean Race, Virtual Regatta and Accenture launch metaverse experience
The Ocean Race launched a metaverse experience pilot today with Virtual Regatta and Accenture to engage fans and businesses in a new way with the world-renowned, global yacht race.
Retail
Consumers are turning to retailers' mobile apps to score personalized offers and deals, survey
Mobile app experience company Airship has released new global consumer research at Shoptalk to shed light on consumer behaviors and preferences for mobile apps from retailers.
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Columns.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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