Headlines.
News Overview.
News
Starcom Australia appoints Sarah Tillitt as Head of Digital
11-06-2021 | 12:38:00
Reporting into Starcom’s National Head of Investment and Digital, Mark Duffy, Tillitt has been charged with leading the digital and performance strategy for Starcom Sydney and its clients.


Media Strategy
Havas Media Group and Teads target consumers, publishers and advertisers with new project
11-06-2021 | 12:33:09
Havas Media Group and Teads have announced the beginning of their new joint collaboration, coined ‘Project Trinity’, which will focus on the fine balance between user experience, publisher monetization and advertiser results.


Brand & Sustainability
IKEA launches initiative to accelerate suppliers’ transition to renewable electricity
11-06-2021 | 12:27:42
IKEA is striving towards 100% renewable energy throughout the entire value chain. The new program supports nearly 1,600 direct suppliers to switch to 100% renewable electricity.


News
[eMarketer] Pandemic redefines future of banking in US
11-06-2021 | 12:24:51
The shift by US customers from visiting banking halls to use of mobile apps during coronavirus pandemic may create a new way of banking with majority of customers saying they would maintain that habit post Covid.


News
Starcom UK wins Vinted TV media buying account
10-06-2021 | 12:33:32
Starcom has announced it has been appointed to handle TV media buying for online marketplace, Vinted, since April, in the UK.


PR
Ogilvy PR appoints Matt Buchanan as Global Head of Consumer PR
10-06-2021 | 12:30:26
In this new role for the agency, Buchanan will report to Ogilvy PR’s Global CEO Julianna Richter and will lead consumer brand communications globally


Brand & Sustainability
Logitech marks milestone in conflict-free minerals commitment
10-06-2021 | 12:27:29
All Logitech products are verified as being made only with minerals and resulting metals that comply with conflict-free standards.


News
[eMarketer] Virtual Reality and consumer marketing in China
10-06-2021 | 09:54:56
Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.


News
[eMarketer] Digital media consumption on unprecedented growth in US
09-06-2021 | 13:30:00
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.


News
Magna appoints Elijah Harris as first EVP Global digital partnerships and media responsibility
09-06-2021 | 12:30:18
 In this new role, Harris will be responsible for providing products and services to Mediabrands teams around the globe and lead its relationships as they relate to global digital media platforms and partners.