Headlines.
News Overview.
Brand & Sustainability
Unilever unveils heavy-duty electric truck as a move towards zero emission vehicles
30-09-2022 | 14:44:03
Unilever has added one of the world’s first heavy-duty electric trucks to our fleet, marking an important milestone in our move towards zero emission vehicles.


News
DoubleVerify to provide third-party measurement tools to best buy
30-09-2022 | 14:40:00
DoubleVerify, DV,  a software platform for digital media measurement, data and analytics, has announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN).


News
Online video advertising will generate three times more revenue than SVOD in 2027, report
30-09-2022 | 14:37:27
Omdia estimates that by 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier. This change will happen through a combination of new subscriber acquisition and "downgrading" of existing subscribers to ad-tier.


News
[eMarketer] 5G phone price drops as popularity rises
30-09-2022 | 14:34:56
The average selling price (ASP) of smartphones will be $413 worldwide this year, up $70 from 2020.


Retail
Deutsche Bank partners with Visa to prevent fraud in online retail
29-09-2022 | 16:56:13
The solution works like a risk management system and calculates a risk value for each individual transaction using artificial intelligence and specified rules.


News
iO acquires Stockholm-based digital agency Triggerfish
29-09-2022 | 16:50:44
End-to-end agency iO’s expansion continues in the Nordic market. Earlier in September iO acquired the Danish agency Peytz & Co, and now Stockholm-based digital agency Triggerfish is becoming part of iO.


Brand & Sustainability
Carlsberg signs Power Purchase Agreement with renewable energy company Better Energy
29-09-2022 | 16:45:31
Carlsberg's new PPA contributes progress on two targets under the brewer's ambitious new ESG programme, Together Towards ZERO and Beyond (TTZAB):


Media Strategy
Roku partners with Nielsen to enable cross-media measurement of traditional TV, CTV and mobile ad campaigns
29-09-2022 | 16:41:27
Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.


News
TripleLift and Zype partner to bring in-show programmatic advertising solution to Connected TV
29-09-2022 | 16:37:51
 With these new advertising capabilities, Playout 2.0 users can create dynamic monetization opportunities for brands.


News
[eMarketer] Shopify pushes further in-store with new POS device
29-09-2022 | 16:13:30
Merchants want unified commerce solutions and payment tools that fit their business needs.