Headlines.
News Overview.
News
Hivestack partners with China’s offline advertising solution provider Focus Media
25-11-2022 | 11:46:55
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Focus Media, China’s offline advertising solution provider.


Brand & Sustainability
Coca-Cola begins making local deliveries in Belgium with 30 electric Renault Trucks vehicles
25-11-2022 | 11:42:33
Through a key partnership with Renault Trucks, the beverage manufacturer is electrifying one-fifth of its truck fleet and creating the largest fleet of electric trucks in Belgium.


Media Strategy
Targetspot sells its digital audio business to Azerion
25-11-2022 | 11:39:30
Targetspot SA has announced the sale of its digital audio business (Targetspot Division), housed within its subsidiary Radionomy Group B.V., to Azerion, an international group listed on Euronext Amsterdam that operates through a high-growth digital entertainment and media platform.


Media Strategy
Channel 4 and Nectar360 sign pioneering data partnership
25-11-2022 | 11:36:00
Channel 4’s award-winning commercial division, 4Sales, has announced an innovative new data partnership with the UK’s loyalty programme, Nectar360 that will revolutionise advertiser targeting on Channel 4’s streaming platform, All 4.


News
[eMarketer] Visa brings digital payments tech to Qatar in time for 2022 FIFA World Cup
25-11-2022 | 11:35:34
Visa installed 5,300 contactless-enabled payment terminals at FIFA World Cup venues across Qatar and partnered with Qatar's Ministry of Transport to enable contactless payments for taxi passengers.


Column
[Marketing Week] Investing in ethical and responsible advertising
24-11-2022 | 16:52:35
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.


PR
Havas Group acquires Australian health communications agency Bastion Brands
24-11-2022 | 16:23:21
Bastion Brands will integrate into Havas Health & You (HH&Y), the world’s largest global health network.


News
Jan Schraeyen appointed Creative Director at iO
24-11-2022 | 16:19:43
In its mission to expand their creative vision capacity, Dutch end-to-end agency iO has appointed Jan Schraeyen as Creative Director at the Campus Brussels.


Media Strategy
RTL’s global content production Fremantle acquires production company Wildstar Films
24-11-2022 | 16:16:52
The acquisition follows Fremantle’s announcement  to acquire a 55 per cent majority stake in the production company 72 Films, which also focuses on documentaries and factual entertainment.


News
IAB Europe launches new Retail Media Working Group
24-11-2022 | 16:13:36
The group will bring together stakeholders from across this emerging new channel in order to enable collaborative conversations, provide education and insights and create recommendations to shape and define this new, exciting advertising space.