Headlines.
News Overview.
News
Merkle and TransUnion Partner to enhance audience activation across Connected TV
22-10-2021 | 14:55:00
Merkle, a data-driven customer experience management (CXM) company, has announced its new partnership with TransUnion.


News
Global cloud advertising market to reach $6.7 billion by 2026, report
22-10-2021 | 14:51:08
Marketing has evolved to a great extent in the past decade; new forms of marketing have taken over with continuously upgrading tools. Marketers can target the specific customer they want from the comfort of their homes.


News
Yahoo helps advertisers connect digital out-of-home campaigns to online, offline sales
22-10-2021 | 14:47:08
Yahoo has announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance.


PR
Global PR industry poised for return of international travel, study
22-10-2021 | 14:42:19
Almost half (44%) of PR professionals around the world plan to resume international business travel in the next six months, according to new research published by the Public Relations and Communications Association (PRCA) and the International Communications Consultancy Organisation (ICCO).


News
[eMarketer] Global smartphone market dip on shortages
22-10-2021 | 14:40:17
Global smartphone shipments slipped 6% in Q3 2021, per Canalys—and market dynamics are shifting as vendors navigate component shortages and struggle to meet demand.


News
European politicians call on the largest European advertisers to stop tracking ads
21-10-2021 | 18:18:00
A cross-party coalition in the European Parliament has sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.


News
Kantar brings AI-based creative testing to digital video adverts
21-10-2021 | 16:30:59
Kantar, the world’s data-driven analytics and brand solution company, has announced the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising.


PR
Havas Media Group names Courtney Cherry Managing Director of Global Communications
21-10-2021 | 16:25:13
Reporting to HMG’s Chief Global Growth Officer, Erin Flaxman, Cherry is responsible for developing and implementing a growth-driven global marketing and communications strategy for the agency.


News
Nielsen unveils new brand identity with a focus on global future of media
21-10-2021 | 16:22:06
Nielsen has unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused solely on the global future of media.


Media Strategy
Hearst UK appoints Joanne O'Hara as Head of Homes in commercial client team
21-10-2021 | 16:18:36
Joanne will be responsible for driving revenues for Hearst UK across the Homes sector in a wide range of channels.