Headlines.
News Overview.
News
Global mobile advertising market to reach $111 billion by 2025, report
28-07-2021 | 13:10:00
Mobile advertising market is poised to grow by  $111.58 billion during 2021-2025 progressing at a compounded annual growth rate  of 10% during the forecast period according to a report by Research and Markets.


News
[eMarketer] Global fintech funding hits historic levels
28-07-2021 | 13:06:00
Fintechs raised $30.79 billion across 657 deals, a staggering 30% rise on the first quarter. The total funding for 2021 already exceeds all funding raised during the entirety of 2020, according to CB Insights.


Media Strategy
MediaGo joins the IAB Europe Transparency and Consent Framework, to offer native and display Ad Placements in Europe
28-07-2021 | 13:05:00
MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework


News
BrandVerge names IRI as Recommended audiences provider for advertisers
28-07-2021 | 13:00:00
BrandVerge removes hurdles from the traditional media review process by providing a digital marketplace for media sellers to post advertisement opportunity information, and media buyers to browse listings to find the right opportunity to reach their target consumers.


News
Co-op Live appoints Dept to create experiential website
27-07-2021 | 16:07:24
Co-op Live, the new 23,500 capacity entertainment venue in Manchester, has appointed Dept and creative agency Music to deliver its website and a short film that brings the venue to life.


Media Strategy
Verizon Media bolsters identity consent management, partners with NAI, Osano
27-07-2021 | 16:04:29
Verizon Media has announced the integration of Verizon Media ConnectID with the Network Advertising Initiative (NAI)’s “Audience Matched Advertising Opt-Out” platform.


News
Alfi Study predicts programmatic advertising spending will increase
27-07-2021 | 16:02:00
Responses revealed that 49% of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years, and 43% believe there will be a ‘slight’ increase in expenditure.


News
Aniview unveils an end-to-end advertising operations service to boost publishers’ video ad revenues
27-07-2021 | 15:54:13
Aniview , a provider of holistic video advertising solutions for publishers and networks, has  unveiled its end-to-end advertising operations service for direct publishers.


News
[eMarketer] Amazon and Twitter set eyes on cryptos
27-07-2021 | 15:51:40
Big Tech clearly thinks cryptos can improve their global user reach thanks to blockchain's fast and cheap payments properties.


News
UN announces winners of the Food Systems Best Small Business competition
27-07-2021 | 11:34:15
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.