Headlines.
News Overview.
News
[eMarketer] China’s strategy to dominate the next generation of internet
14-05-2021 | 17:52:35
As internet technologies evolve and global superpowers compete to exert dominance in that space, there have been spirited efforts and investments to achieve that goal.


Creation
Havas partners with Wellcom Worldwide to launch integrated content studios
14-05-2021 | 14:39:00
The partnership will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.


Media Strategy
ViacomCBS expands podcast footprint with new series
14-05-2021 | 14:35:41
This robust slate will super serve consumers across comedy, news, true crime, sports, kids, entertainment, and music, reinforcing the company’s strategy to create premium content and experiences for audiences worldwide.


News
Samsung Ads adopts Nielsen’s advanced TV measurement
14-05-2021 | 14:33:30
Nielsen Digital Ad Ratings (DAR) will enable advertisers to more easily buy and optimize Samsung TV Plus inventory.


News
VMLY&R unveils new inclusion experience practice
14-05-2021 | 14:29:46
WPP affiliated marketing and communications company VMLY&R has announced the launch of its Inclusion Experience Practice, a strategic consultancy partner that works with clients to bring about sustainable cultural change within organizations.


News
UK industry alliance BRIM launches to promote black representation in marketing
13-05-2021 | 15:38:38
BRiM is powered by a group of the world’s largest advertisers and agency partners, leading members of the Black community and industry diversity, equity and inclusion experts.


Media Strategy
VICE FAST channel premiers on Roku platform
13-05-2021 | 15:34:00
The channel will feature informative and entertaining premium series and documentaries covering culture, entertainment, food, tech, sports and news from across VICE Media Group.


News
Chaka Sobhani appointed Global Chief Creative Officer of Leo Burnett
13-05-2021 | 15:31:20
In her new role, Sobhani will work closely with the Leo Burnett creative community around the world, to represent the Leo Burnett brand, work and culture within the industry.


News
Procter & Gamble and GLAAD unveil project to advance LGBTQ visibility in advertising
13-05-2021 | 15:26:00
With The Visibility Project, P&G and GLAAD will bring together the world’s top brands and ad agencies working to advance LGBTQ inclusion in ads, creating and providing tools, techniques and resources for industry executives.


News
[eMarketer] TikTok will have more Gen Z users in the US than Instagram by end of 2021
13-05-2021 | 14:57:00
By the end of this year, TikTok will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023.