Headlines.
News Overview.
Media Strategy
ViacomCBS announces leadership transition at Paramount Pictures
16-09-2021 | 15:57:53
Gianopulos will serve in an advisory role at Paramount through the end of the year to help ensure a smooth transition.


Media Strategy
Havas Media Group joins Protect Our Press initiative to support local news growth
16-09-2021 | 15:55:02
Havas Media Group (HMG) has joined Protect Our Press,  a national initiative for agencies, brands, publishers, and individuals centered on preserving trusted local news.


News
Nielsen, PubMatic partnership redefines how marketers transact on audience data
16-09-2021 | 15:52:26
Nielsen and PubMatic have announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.     


News
BET launches studio targeting black content creators
16-09-2021 | 15:48:37
BET, a unit of ViacomCBS has launched BET Studios, an unprecedented studio venture that offers equity ownership for Black content creators.


News
[eMarketer] Shopify scales global e commerce operations with innovative tools
16-09-2021 | 15:44:02
Shopify is scaling up its international ecommerce operations with two recent developments.


Media Strategy
Pijper Media partners with Outbrain to power recommended content
15-09-2021 | 14:54:00
Outbrain, a leading recommendation platform for the open web, is proud to announce today its partnership agreement with Pijper Media, a renowned media owner in The Netherlands.


News
Intracto Group rebrands as iO
15-09-2021 | 14:44:00
In the latest growth trajectory, Intracto Group - now iO - has brought together more than 25 strong agencies in recent years, uniting forces to take their clients’ communication and digital transformation to a higher level.


Brand & Sustainability
Procter & Gamble accelerates action on climate change toward net zero emissions by 2040
15-09-2021 | 14:32:06
 P&G has also set a new ambition to achieve net zero greenhouse gas (GHG) emissions across its operations and supply chain, from raw material to retailer, by 2040 as well as interim 2030 goals to make meaningful progress this decade.


PR
Ogilvy names Ben Messiaen as chief client officer for EMEA
15-09-2021 | 14:25:01
From Belgium, Messiaen started at Ogilvy Brussels and then Ogilvy Paris where he has worked for the last 15 years. 


Media Strategy
Havas Media partners with Adelaide to drive clarity of attention and meaningful growth
15-09-2021 | 14:18:16
Havas Media Group announced has partnered with Adelaide to deliver enhanced attention metrics for its global client roster.