Headlines.
News Overview.
Media Strategy
[Interview] Nick Kalse (Outbrain): Native advertising will gain a solid position within digital marketing strategy
20-01-2021 | 17:07:00
On January 27th Outbrain, the world's largest native advertising platform, will host the webinar Outbrain Unveil. We speak with Nick Kalse, Head of Sales at Outbrain Benelux.


News
[eMarketer] Lead generation among top content marketers’ plans in 2021
20-01-2021 | 15:10:00
Generating quality leads and attracting increased web traffic are top priorities for marketers in 2021 at 79 per cent and 75 per cent respectively according to the State of Content Marketing report by SEMRUSH


News
Netherlands national trade association Outreach joins World Out of Home Organization
20-01-2021 | 10:06:02
World Out of Home Organization, WOO, has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country.


Media Strategy
Havas Media launches Havas Market e-commerce offering
20-01-2021 | 10:02:22
From the point of view of Havas Media Group, e-commerce is to be seen as a holistic challenge. The agency is consequently bundling its expertise in the areas of DTC, marketplaces and digital drive to retail on a global level in the Havas Market unit. 


Creation
Staud Studios merges with MediaMonks
20-01-2021 | 09:57:59
S4 Capital plc, the tech-led, new age/new era digital advertising and marketing services company, has announced that that Staud Studios, a high-end creative production studio specializing in the Automotive industry, is merging with MediaMonks, S4Capital’s Content practice.


News
Kantar announces major expansion of TV Audience Measurement panel
20-01-2021 | 09:55:50
Kantar, the world’s data, insights and consulting company, is announcing a significant improvement to the TV Audience Measurement (TAM) service.


News
[eMarketer] Social media most likely to experience brand risk incidents in 2021
18-01-2021 | 07:34:00
Social media is most likely to experience brand risk incidents in the next 12 months—second only to programmatic advertising.


Media Strategy
Maiko Valentijn to lead GroupM Netherlands as CEO; Tessa van der Starre CEO MediaCom Netherlands
16-01-2021 | 10:04:00
GroupM Netherlands has promoted Maiko Valentijn to GroupM’s new Chief Executive Officer. In this role he will lead the Netherlands operations


News
WPP appoints Rob Reilly as Global Chief Creative Officer
15-01-2021 | 09:10:00
Rob, who is currently Global Creative Chairman of McCann Worldgroup, will join WPP in May, reporting to CEO Mark Read.


Media Strategy
Hearst UK launches PositivityFest, a virtual event for its commercial partners
15-01-2021 | 09:05:00
Hearst UK, the premium content and experience business, has announced the launch of its PositivityFest, a day-long event offering a number of mood-boosting activities for its valued commercial partners.