Headlines.
News Overview.
News
Havas Media selects FreeWheel as preferred supply-side platform partner for premium video
03-02-2023 | 08:53:51
Havas Media Group (HMG) North America has announced that it has selected FreeWheel, a global technology platform for the television advertising industry, as a preferred supply-side platform (SSP) partner for premium video inventory.


News
DoubleVerify takes down first large-scale ad impression fraud scheme in audio
03-02-2023 | 08:49:53
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory.


News
Kantar acquires Kauza to expand shopper expertise in the Nordics
03-02-2023 | 08:47:12
Kantar, the global marketing data and analytics company, has announced that it has acquired Kauza, the Copenhagen-based shopper data specialist. Through this acquisition, Kantar further expands its Consumer, Retail and Shopper expertise in the Nordics.  


News
Increasing consumer spending drives growth of the global advertising agencies industry, report
03-02-2023 | 08:43:40
Increasing consumer spending and growing global economic activity have caused demand from downstream industries to increase during the period.


News
[eMarketer] As it enters its 'year of efficiency,' Meta tries to regain its focus
03-02-2023 | 08:40:00
Advertisers have been asking the company to concentrate on its main advertising business, which is facing challenges including slackening spending, increased competition from players like TikTok, and Apple's year-and-a-half-old privacy regime.


News
WPP set to unveil Guangzhou Campus
02-02-2023 | 14:32:19
WPP, the creative transformation company, will this month officially open its new Guangzhou Campus – a creative hub that brings together over 500 people across multiple WPP agencies.


News
DEPT appoints Matt Lynch CEO of EMEA
02-02-2023 | 14:29:27
Lynch’s appointment comes off the back of a year of unprecedented growth for DEPT® globally.


Brand & Sustainability
Amazon sets a new record for most renewable energy purchased by a single company
02-02-2023 | 14:26:30
This brings Amazon’s total portfolio to more than 20 GW—that could generate the amount of energy to power 5.3 million U.S. homes—across 401 renewable energy projects in 22 countries.


Brand & Sustainability
Science-based industries join forces to address UK net zero targets
02-02-2023 | 14:23:22
One goal is to seek to demonstrate how the UK could cut around 15 – 20 million tonnes of carbon dioxide emissions a year to help reach its net zero target.


News
[eMarketer] Google aims to beat OpenAI with chat and search bot features
02-02-2023 | 14:12:55
There’s no release date for these products, and a Google spokesperson said that the company wants to ensure that the tech is helpful and safe before sharing externally.