Headlines.
News.
MediaGo joins the IAB Europe Transparency and Consent Framework, to offer native and display Ad Placements in Europe
28-07-2021 | 13:05:00
MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework


Verizon Media bolsters identity consent management, partners with NAI, Osano
27-07-2021 | 16:04:29
Verizon Media has announced the integration of Verizon Media ConnectID with the Network Advertising Initiative (NAI)’s “Audience Matched Advertising Opt-Out” platform.


ViacomCBS and Charter Communications reach comprehensive distribution agreements
22-07-2021 | 13:13:51
ViacomCBS Inc.and Charter Communications, Inc. have announced comprehensive, multi-year distribution agreements for the continued carriage of ViacomCBS’ leading portfolio of broadcast, entertainment, news and sports networks.


Hearst UK partners with Creative Access on PR & Comms Mentoring Scheme for under-represented groups
14-07-2021 | 16:23:00
The mentoring scheme aims to reach a broad range of mentees, whether that’s individuals at entry-level or those seeking to progress their careers up to Director level.


The Black British Business Awards and Weber Shandwick unveil project to boost Black business representation in the media
14-07-2021 | 16:15:22
Weber Shandwick will provide £100,000 in pro-bono communications services to five hand-picked Black-owned businesses, giving each business £20,000 worth of consultancy time to accelerate their reach and influence and take their business to the next level.


Fashion publisher i-D expands media and creative operations in Asia with the Launch of i-D Korea
09-07-2021 | 16:34:00
The new market launch comes as i-D looks to expand its presence across Asia, following the launches of local i-D outputs in Japan and China.


Maven adopts Verizon Media’s identity solution to drive relevance and trust
09-07-2021 | 16:31:26
Maven, a modern media company operating and powering premium media brands such as Sports Illustrated and TheStreet today, has announced the adoption of Verizon Media’s identity solution across its portfolio of digital media brands and sites, including Sports Illustrated and TheStreet.


Orange Ventures invests in French online media outlet and content producer Brut.
08-07-2021 | 16:59:09
Orange Ventures, Orange’s venture capital investment subsidiary, is investing in the media company Brut. as one of the main investors in a series C funding round of 75 million dollars. This new funding will help Brut to further its international ambitions.


[eMarketer] US news outlet shift to subscription model in revenue diversification drive
08-07-2021 | 16:55:43
The recent announcement by American media outlet USA Today that it is moving to subscription model for many of its stories is the latest indication of the growing focus by major news outlet to transition to digital media.


ViacomCBS announces global appointments
02-07-2021 | 16:40:00
ViacomCBS Inc. has announced that it will unify the company’s US and international businesses under a simplified global leadership structure.


Havas Media appoints Ben Downing as Global MD, Ethical Media and Strategic Partnerships
30-06-2021 | 16:13:57
 In this new role, Downing will support all markets in delivering against Havas’ Ethical Media Manifesto by further developing the agency’s best practices and products driving ethical investment. 


Omni-channel media solutions company Catalina connects with Verizon Media to advance measurement
29-06-2021 | 14:00:00
Catalina, a company involved in in shopper intelligence and omni-channel media solutions, has announced its interoperability with Verizon Media ConnectID to enable robust measurement capabilities for CPG advertisers in a cookieless world. 


Minute Media expands Voltax Video offering for publishers
28-06-2021 | 12:15:00
Minute Media, a global content and technology company focused on sports & culture, has announced new enhancements and partners for Voltax Video, its proprietary online video platform designed to help digital publishers and content creators get more out of their online video strategy, while reducing costs and maximizing revenue.


ViacomCBS announces enhanced streaming content leadership structure
25-06-2021 | 12:56:25
This newly aligned structure, which is effective immediately, will ensure that ViacomCBS is well positioned to continue producing compelling, diverse content at scale.


BuzzFeed acquires entertainment firm Complex Networks from Hearst and Verizon
25-06-2021 | 12:53:55
 The announcement follows BuzzFeed’s disclosure that it is seeking to go public by merging with 890 Fifth Avenue Partners, a special purpose acquisition company (SPAC) with $288 million in cash in trust.


IPA launches Media Climate Charter to measure and reduce carbon impact of media plans
24-06-2021 | 15:26:32
Institute of Practitioners in Advertising, IPA, has launched its Media Climate Charter that provides media agencies with the tools and resources, including a new carbon calculator, to support their transition to a zero-carbon future.


Helbiz selected as exclusive media partner for  Italian Serie B Soccer League
24-06-2021 | 15:23:09
Lega Nazionale Professionisti Serie B, chose Helbiz Media as its exclusive international licensee because it recognized the marketing power of the Helbiz brand.


ITV2 and Campaign Against Living Miserably to launch new mental wellbeing series
23-06-2021 | 14:21:34
ITV2 are to partner with charity CALM (Campaign Against Living Miserably) on a new six part series in which Kem Cetinay and Amber Rose Gill open up the conversation around mental health and wellbeing. 


RTL Group and Talpa Network merge Netherlands broadcasting and affiliated media businesses
22-06-2021 | 19:02:39
 RTL Group and Talpa Network have announced that they have signed agreements to merge their broadcasting and affiliated media businesses in the Netherlands and create a strong Dutch cross-media group.


Channel 4 unveils strategy to increase disabled representation on and off-screen
18-06-2021 | 15:51:55
It forms part of the channel’s wider Creative Diversity plan and will drive forward commitments  to deliver Commissioning Diversity Guidelines, the Valuable 500 Commitment, the CDN’s industry-wide commitment to Doubling Disability behind the camera, and the channel’s own commitment to increasing representation on-screen.