Headlines.
News.
[eMarketer] Pluto TV and the disruptive advertising business model
09-04-2021 | 15:50:00
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.


Media company Grupo Globo adopts Google Cloud in digital drive
09-04-2021 | 15:01:36
Over the next several years, Globo will use Google's experience in data management, artificial intelligence (AI) and machine learning (ML), as well as its global, scalable and secure infrastructure.


Group M unveils framework to guide responsible media buying
08-04-2021 | 16:17:51
The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals a new media era where scale serves clients through a commitment to make advertising work better for people.


Vice Media Group acquires creative consultancy firm PLTFRMR
02-04-2021 | 14:51:17
With this acquisition, PLTFRMR will merge with VMG’s creative agency Virtue, bringing together a new agency model within the world’s largest independent media group.


Kantar, Ipsos selected to offer cross-media total audience measurement solution in the Netherlands
01-04-2021 | 16:35:09
Working in partnership with Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry this cross-media measurement solution is the world’s first truly integrated audience measurement programme.


BBC World Service partners with AfricaWeb to offer digital content to audiences in Ghana and Cameroon
01-04-2021 | 14:59:31
The BBC World Service and AfricaWeb have formed a new digital partnership to offer BBC News text, podcasts, audio and video content in English, Pidgin, Hausa and French to audiences in Ghana and Cameroon.


Logitech’s Ultimate Ears partners with Westbrook Media to celebrate creativity
31-03-2021 | 17:00:00
 The collaboration will leverage Westbrook Media’s creator-driven, innovative storytelling approach by using short films to bridge traditional entertainment with branded content that puts the product at the center of the story.


Andrew Ruegger appointed global President of GroupM Commerce
31-03-2021 | 16:56:44
GroupM, WPP’s media investment group, has announced that Andrew Ruegger has elevated to the role of global president, GroupM Commerce.


ITV invests in what3words under its Media for Equity Programme
30-03-2021 | 13:11:14
Following the announcement of “ITV AdVentures Invest,” a Media for Equity initiative, ITV has now concluded its first investment in what3words Limited.


Channel 4 selects four production companies to produce new online content for teens to run across E4 social platforms
29-03-2021 | 14:47:29
Channel 4 has selected four production companies who will create brand-new digital content aimed at 13-16 year-olds for its Teens strand, to be shared across E4’s social platforms.


Hearst names Mahendra Durai Senior Vice President, Chief Technology Officer
26-03-2021 | 14:43:50
Mahendra Durai, who currently serves as chief information officer at Hearst, has been named senior vice president, chief technology officer.


VICE Audio announces spring podcast premieres
25-03-2021 | 15:06:12
VICE Audio, the audio storytelling division of VICE Media Group, has announced the launch of two new podcast series: “Strongman”, and “The Crisis,” released in both English and Spanish.


Verizon Media expands commerce business, plans to launch Yahoo Shops
24-03-2021 | 15:46:11
Verizon Media, a global player in innovation, content and commerce, has announced plans to launch Yahoo Shops, a new marketplace destination featuring a curated, native shopping experience.


Channel 4 and E4 launch on TikTok
24-03-2021 | 15:43:34
The new accounts will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. And clipped content from a range of other Channel 4 hits.


Barrington Media Group and Nielsen announce multiyear agreement
22-03-2021 | 15:37:13
Nielsen has announced that Barrington Media Group has signed a multiyear agreement as a new client of its National and Local TV measurement services in all markets.


VIacomCBS and NFL ink 11-year multiplatform rights deal
19-03-2021 | 14:46:08
The National Football League (NFL) and ViacomCBS have announced a new 11-year multiplatform rights agreement that extends CBS’ long-standing relationship with the NFL through the 2033 season.


Spanish Broadcasting System signs multi-year agreement with Nielsen Audio
17-03-2021 | 12:08:27
Nielsen has announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services.


Epsilon and Verizon Media partner to strengthen identity and build on activation capabilities
16-03-2021 | 15:14:31
Epsilon®  and Verizon Media are expanding their long-standing partnership with the interoperability of Epsilon’s CORE ID and Verizon Media’s ConnectID.


Footwear brand Crocs appoint Essence as integrated media agency of record in China
16-03-2021 | 15:05:32
Essence has announced that it has been appointed as footwear brand Crocs’ integrated media agency of record in China.


Starcom Italia announces new leadership team
12-03-2021 | 11:21:00
Starcom Italia, an agency of Publicis Groupe, has announced the entry of two new figures in key roles for the growth and consolidation of its offer on the market.