News

03-09-2020 10:39:00 | Door: Administrator | Hits: 289408 | Tags:

Publicis Groupe Belgium announces new appointments to bolster creative leadership
26-05-2022 | 10:15:00
Publicis Groupe Belgium has appointed Guilherme Nunes as Head of Art, Werner Van Reck and Naïm Baddich as Creative Directors.


Somersby launches new Global Brand Equity Campaign, “Best Shared with Friends”
26-05-2022 | 08:15:00
Danish brewing company Carlsberg Group’s brand Somersby has unveiled a new Global Brand Equity Campaign dubbed “Best Shared with Friends.”


ASA and IAB UK members announce pilot to enhance online transparency
26-05-2022 | 08:10:00
In a world first, the Advertising Standards Authority (ASA) and some of the largest companies in the digital advertising supply chain are announcing a pilot to extend the ASA’s role online.


Scott Hagedorn joins Publicis Groupe as Global Chief Solutions Architect
26-05-2022 | 08:04:00
In this newly-created global role, Hagedorn will design agile, go-to-market solutions that address complex marketplace challenges – bringing together the Groupe’s unrivaled capabilities in data, creativity, media and technology in new ways to accelerate growth for clients.


[eMarketer] Digital formats to drive Western Europe’s media ad spending
26-05-2022 | 08:00:00
Spending across digital ad formats, including display, search, and classified categories, will rise acutely this year. Across the region, display will boost its lead over search, aided by rising spending on video ads.


Xandr adds senior leaders to its ANZ Team
25-05-2022 | 09:31:00
Xandr has announced three key senior appointments to the team, the first under new ANZ Managing Director, Nicole Prior, as the company eyes expansion.


Havas Media Group partners with LiveRamp to create data collaboration solution
25-05-2022 | 09:27:15
Havas Media Group (HMG) North America partnered with LiveRamp ​​ to create the first-ever agency-level data collaboration solution on its Converged platform.


WPP supports launch of The Black Equity Organisation
25-05-2022 | 09:20:44
WPP and its agencies have partnered with The Black Equity Organisation (BEO) – an organisation founded to advance justice and equity for Black people in Britain – as it launches.


Marketing budgets have increased to 9.5 per cent of overall company revenue in 2022, survey
25-05-2022 | 09:17:18
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.


Global gaming revenue to cross $200 billion in 2022, report
25-05-2022 | 09:02:46
According to the latest report on Global Gaming by Newzoo, the global gaming industry will earn $203.1Bn in revenues in 2022.


[eMarketer] Meta looks to diversify revenue model with new WhatsApp and business messaging features
25-05-2022 | 08:59:32
Meta made a flurry of announcements last week at its inaugural Conversations business messaging event.


Brand and communication strategist Frank Cuypers joins iO
24-05-2022 | 11:32:18
With Frank onboard, iO Campus Antwerp has gained a strategic powerhouse. He broke into the communication world as Communication Officer TV at MEDIALAAN (now DPG Media).


Stagwell Media Network and Talon accelerate global presence of data-driven out-of-home advertising for leading brands
24-05-2022 | 11:16:40
Together, the team has since successfully collaborated with Converse on an innovative OOH program that has driven meaningful results for this influential brand.


Epidemic Sound launches AI audio-based search tool on Google Cloud
24-05-2022 | 11:06:31
Designed to create a more natural search experience, creators can now use EAR to manually select specific sections of Epidemic Sound tracks to use as search criteria.


[eMarketer] Podcast listener diversity nearly matches the US population
24-05-2022 | 08:51:45
The racial breakdown of monthly podcast listeners is almost identical to the spread of the US population, according to new Edison Research data.


Tiktok to launch ad product for brands to crowdsource content from creators
23-05-2022 | 09:02:00
TikTok is launching a new ad product called ‘Branded Mission’ that will enable brands to crowdsource content from creators and turn top-performing videos into ads.


Fifteen WPP leaders recognized for championing inclusion and diversity in the workplace
23-05-2022 | 08:58:54
Fifteen leaders from across WPP have been named in the global Empower Role Model Lists 2022 breaking down barriers and driving inclusion for people of colour in business.


TV measurement and analytics company 605 and VIZIO announce extended agreement
20-05-2022 | 09:27:33
The extended partnership will support 605’s measurement, attribution, and reporting capabilities through the continued delivery and use of Inscape’s data set.


Streaming records double growth globally, report
20-05-2022 | 09:23:31
In mature markets like the US and Europe, viewers are upscreening from small devices to Smart TVs, setting the foundation for streaming to overtake linear TV on the big screen.


[eMarketer] TikTok launches ad solution aimed to court advertisers
20-05-2022 | 08:56:48
The new feature allows advertisers to discover TikTok’s “diverse system of creators” and involve the broader community in branded initiatives while keeping each creator’s unique voice. Creators get the opportunity to work with brands on branded content.



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