News

03-09-2020 10:39:00 | Door: Administrator | Hits: 10163 | Tags:

Twitter integrates Nielsen’s cross-media measurement suite into video ad platform
09-04-2021 | 15:16:33
 The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR).


Publicis Groupe adopts The Trade Desk’s ad tracking technology
08-04-2021 | 16:14:23
Publicis Groupe and The Trade Desk have announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy.


[eMarketer] China closing the digital divide for the elderly
08-04-2021 | 15:48:29
In November, the Chinese government urged tech companies to cater to the elderly, and China’s digital giants are now tapping into the so-called silver market.


[eMarketer] US consumers’ digital spending boosts Amazon’s e-commerce and ad businesses
07-04-2021 | 15:09:29
Besides growing its online business by double digits, the e-commerce giant also recorded a growth in advertising business by 52.5 per cent.


WFA launches guide to diversity and representation throughout the creative process
07-04-2021 | 13:04:22
World Federation of Advertisers, WFA,  has launched the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative process, from defining the business and brand challenges to evaluation and analysis.


Dept creates AR puffer jacket as limited edition virtual apparel drop
02-04-2021 | 14:47:31
Digital advertising agency Dept has created the advertising industry’s first virtual AR (Augmented Reality) apparel drop, using NFTs (Non-Fungible Tokens) and Snapchat’s new full body-tracking tool.


Over 80 percent of UK consumers call for more focus on self care, Hearst study
01-04-2021 | 16:25:48
More than 80% of UK-based consumers believe the country needs greater emphasis on self-care following the outbreak of Covid-19 – according to a major piece of research conducted by Hearst UK.


Outbrain strengthens its Benelux sales team with new hire
01-04-2021 | 11:22:44
Outbrain, the world's recommendation platform for the open web, has announced the hire of Ugur Elbasan as Senior Sales Manager.


Incentro Africa becomes first company in Africa to achieve Google Cloud Partner Work Transformation Specialization
31-03-2021 | 21:15:00
Incentro has achieved the Google Cloud Partner “Work Transformation” Specialization, a development that gives any organisation looking to deploy collaboration solutions, the confidence that with Incentro, they are in experienced hands.


[eMarketer] Ad-supported video viewership grows opening up marketing opportunities
30-03-2021 | 16:12:00
Ad supported video streaming platforms like The Roku Channel, Pluto TV and Hulu are fast gaining a share of the streaming video market that has long been a preserve of ad-free subscription services like Netflix.


DCM expands advertising opportunities to cover outdoor cinema
30-03-2021 | 13:23:47
Digital Cinema Media (DCM) is expanding its advertising opportunities to cover outdoor cinema across the UK, with the newly expanded outdoor cinema operator HIDEAWAY CINEMA joining its cinema portfolio in 2021.


UK media and advertising agencies lobby Government on taxi taxes to ensure staff safety
30-03-2021 | 13:07:14
The letter has been written in response to the tragic death of Sarah Everard. Published in the Guardian, it calls on the government to review the current HRMC rules regarding business taxi expenses in order to help keep employees safe.


[Vacancy] ViacomCBS is looking for a Media Planning Manager
29-03-2021 | 15:01:12
ViacomCBS is directly looking for a Media Planning Manager


[Vacancy] ViacomCBS is looking for a Presentation Scheduler
29-03-2021 | 14:56:00
ViacomCBS is directly looking for a Presentation Scheduler


Advertising Association launches annual review
29-03-2021 | 14:41:43
The review is the first-ever fully-digital edition and showcases the Association’s work over the past twelve months as well as the major areas of focus for the year ahead.


[Startup Interview] Noel Wilson, Lars Evers, Founders, Jellow, Netherlands
26-03-2021 | 15:55:00
Jellow is an on-demand freelance startup that seeks to connect companies with freelancers directly eliminating the hustle that comes with using intermediaries. The startup’s founders Noel Wilson & Lars Evers explain.


Sandra Sims-Williams appointed Nielsen’s Chief Diversity Officer
26-03-2021 | 14:40:31
She will take over from CEO David Kenny, who has held the CDO title in addition to CEO, since February 2019.


[Interview] Esinam Yevu, Co-Founder, PayBox, Ghana
26-03-2021 | 12:52:54
Esinam Yevu is Co-Founder and Communications Lead at Ghanaian fintech startup, PayBox. 


[eMarketer] China’s internet population to reach 1 billion by 2022
24-03-2021 | 16:20:06
China’s internet users are set to reach one billion by the end of 2022 according to the latest projections by eMarketer as the country’s number of online population reached 8.6 per cent in 2020.


Staples Solutions to sell its remaining business units in Portugal, the Benelux and Finland
23-03-2021 | 15:09:00
Staples Solutions B.V. announced it has entered into an agreement to sell its business units in Norway, Sweden, Denmark, Germany, Austria and Poland.



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