News

03-09-2020 10:39:00 | Door: Administrator | Hits: 418835 | Tags:

Hivestack partners with China’s offline advertising solution provider Focus Media
25-11-2022 | 11:46:55
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Focus Media, China’s offline advertising solution provider.


[eMarketer] Visa brings digital payments tech to Qatar in time for 2022 FIFA World Cup
25-11-2022 | 11:35:34
Visa installed 5,300 contactless-enabled payment terminals at FIFA World Cup venues across Qatar and partnered with Qatar's Ministry of Transport to enable contactless payments for taxi passengers.


Jan Schraeyen appointed Creative Director at iO
24-11-2022 | 16:19:43
In its mission to expand their creative vision capacity, Dutch end-to-end agency iO has appointed Jan Schraeyen as Creative Director at the Campus Brussels.


IAB Europe launches new Retail Media Working Group
24-11-2022 | 16:13:36
The group will bring together stakeholders from across this emerging new channel in order to enable collaborative conversations, provide education and insights and create recommendations to shape and define this new, exciting advertising space.


[eMarketer] Marketing leaders adapting to economic uncertainty
24-11-2022 | 15:47:30
A new Insider Intelligence study finds senior marketing leaders are somewhat optimistic about their fortunes in 2023—while simultaneously realizing they will need to shift priorities and embrace agility.


Havas Media Group launches social impact marketplace in Canada
23-11-2022 | 13:53:49
Havas Media Group (HMG) has launched a new Social Impact Marketplace in Canada that enables clients to invest in ethical and responsible advertising more meaningfully. 


IPA survey reveals consumer attitudes to brands at Qatar World Cup
23-11-2022 | 13:38:43
Half of consumers and two-thirds of young adults have more respect for brands who address issues around the FIFA World Cup being hosted in Qatar than those who stay silent.


Audience targeting strategies and dynamic product placement among media trends to watch in 2023, report
23-11-2022 | 13:31:00
As cost of living crisis reshapes business reality, Kantar, the world’s marketing data and analytics company, has revealed Media Trends and Predictions 2023, its annual forecast for how the media landscape will evolve in the year ahead.  


[eMarketer] Google and Apple could shrink Twitter Blue’s revenue potential
23-11-2022 | 13:05:00
With a majority of Twitter users accessing the platform via iPhones and Android devices, Apple’s 30% commission and Google’s 15% cut are poised to affect Twitter’s revenue potential.


[Interview] Jennifer Feaster, Speaker, YouTube Creators Festival
23-11-2022 | 10:09:00
Jennifer Feaster is a Managing Partner at Age Africa, an agency that combines data and creativity to develop performance driven YouTube channels, with unique content optimized for success.


TikTok advertising revenues will exceed META and YouTube's combined video ad revenues by 2027, research
22-11-2022 | 12:30:00
New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok.


Hivestack and Quotient partner to connect and enable global programmatic digital out of home campaigns
22-11-2022 | 12:15:00
The partnership will see Quotient and Hivestack connect their leading technologies to enable premium, programmatic DOOH cross-channel media campaigns on a global scale. 


[eMarketer] Why influencer marketing, still a small slice of digital budgets, seems recession-proof
22-11-2022 | 12:00:00
Marketing budgets, though under scrutiny, are expected to rise in 2023. That’s especially true for influencer marketing due to Instagram’s entrenchment and TikTok’s ascent with users.


[Vacancy] Global is looking for a Digital Journalist
22-11-2022 | 09:04:00
Global is directly looking for a Digital Journalist - Leicester Square - London


Vacancy] Global is looking for a Commercial Talent Partnership Manager
22-11-2022 | 08:58:00
Global is directly looking for a Commercial Talent Partnership Manager (Celebrity & Influencer Booker / AD level agency-side)


[Vacancy] Global is looking for a Broadcast Journalist
22-11-2022 | 08:50:00
Global is directly looking for a Broadcast Journalist - Milton Keynes


[Vacancy] Global is looking for an Agency Manager
22-11-2022 | 08:42:00
Global is directly looking for an Agency Manager - Leicester Square, London


Simulmedia partners with Comscore to enable entertainment marketers reach target viewers across linear TV
21-11-2022 | 15:00:00
This partnership will enable entertainment marketers to reach viewership-based audiences no matter where they’re watching by using TV+® to find and target Comscore viewership audiences across streaming TV programs with greater cost-efficiency and reduced duplication.


Publicis Groupe acquires European affiliate marketing agency VIVnetworks
18-11-2022 | 14:47:57
With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps e-commerce brands scale their performance marketing efforts to drive more online sales and unlock growth in Central and Eastern Europe, and globally.


93 per cent of consumers are exposed to misinformation and expect brands to take action, study
18-11-2022 | 14:44:31
Voices on Misinformation takes an in-depth look at consumer sentiment and perceptions of misinformation and identifies how people are dealing with it in their daily lives.



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