WPP and Snap Inc., the camera company behind Snapchat, have announced a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR).
GroupM, WPP’s media investment group, has announced that Acceleration, an established data and technology Google consultancy and certified sales partner has joined GroupM.
Publicis Groupe has continued to build its regional creative team with three key hires: Laurent Thevenet is joining as Head of Creative Technology for Asia Pacific, Middle East and Africa (APAC & MEA), based in Singapore.
Since Alibaba held its first Singles’ Day in 2009, the event has grown into a weekslong shopping extravaganza stretching across various platforms.
Logitech is directly looking for a Senior Demand Planner EMEA - Video Collaboration
In 2021, smartphone mcommerce will generate $295.41 billion in US sales, equaling 82.2% of total retail mcommerce sales.
Conceptualized by Xandr’s Marketplace Development team, the Premium Video Catalog helps media buyers effortlessly plan and execute online video and CTV campaigns while unlocking new targeting and reporting features across North America.
IAB Tech Lab unveils authentication protocols to tackle Ad fraud across digital advertising ecosystem
IAB Tech Lab, the digital advertising technical standards-setting body, has announced the ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem by using industry-standard cryptographic security protocols.
Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.
Through Inclusion Analytics data and insights, Mediabrands will gain new visibility into the gender, race, ethnicity and sexual orientation of talent appearing in popular linear and streaming TV programming.
The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world.
As of 1 October this year, Mariëlle Krouwel is Head of Branding at NN Group. Before that she was Director of Communications at PwC Netherlands
DoubleVerify , DV, a software platform for digital media measurement, data and analytics, has announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions.
BEN Group, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, and 605, a television measurement and analytics company, have announced findings from their partnership.
NielsenIQ, the industry player in global measurement and data analytics, has announced two key acquisition agreements --Data Impact and Rakuten Intelligence.
TikTok has announced that it has surpassed more than 1 billion monthly users and unveiled three major marketing customization and commerce tools.
WPP has announced the nine bold, audacious and creative new projects that have been chosen to help advance racial justice across the world as part of its Racial Equity Programme.
Performance marketing and eCommerce specialty agency of IPG Mediabrands Reprise has announced the appointment of Glen Conybeare as Global President of Reprise Commerce.
First launched in May, Twitter’s Tip Jar lets users send fiat money and now also Bitcoin via third-party payment services, like PayPal, Cash App, Venmo, and more. Twitter does not earn any revenues, but the third-party firms may charge transaction fees.
Logitech is directly looking for a Senior Key Account Manager E-Tail