News

03-09-2020 10:39:00 | Door: Administrator | Hits: 3490 | Tags:

[eMarketer] Covid-19 pandemic pushes retail eCommerce to new heights
25-01-2021 | 08:40:27
The coronavirus pandemic changed media behaviors in 2020, driving up consumption of TV and digital video. Quarantines also changed the retail landscape, boosting ecommerce and digital food service significantly.


VMLY&R COMMERCE promotes Debbie Ellison to Global Chief Digital Officer
22-01-2021 | 14:37:48
VMLY&R COMMERCE has announced the promotion of Debbie Ellison, currently the Chief Digital Officer Geometry UK, to Global Chief Digital Officer.


[eMarketer] Western Europe’s direct selling space on an upward trajectory
22-01-2021 | 07:12:47
The boom in direct-to consumer, D2C, entities has caught global attention especially in Europe where pioneers like beauty company Glossier, mattress companies Casper and Emma and luggage maker away have recorded resounding success.


The evolution of advertising and what it means for 2021
21-01-2021 | 15:18:00
The ever-changing advertising landscape is something we’ve all become accustomed to. Over the last decade, technology has fast-tracked its progress like we’ve never seen before.


Incentro: Not even a pandemic can stop fifteen consecutive years of growth
21-01-2021 | 13:05:00
For the fifteenth year in a row, we have realized growth. Nothing can stop us. Not even a pandemic! Our provisional data shows that in 2020, we produced revenue of almost 57 million euros. That’s a 8.8% growth compared to 2019.


[eMarketer] Programmatic digital display advertising is having an identity crisis
21-01-2021 | 08:21:00
Advertisers, publishers, and their partners are now confronting changes to the infrastructure of platforms and devices that will have significant effects on how they do business.


[eMarketer] Lead generation among top content marketers’ plans in 2021
20-01-2021 | 15:10:00
Generating quality leads and attracting increased web traffic are top priorities for marketers in 2021 at 79 per cent and 75 per cent respectively according to the State of Content Marketing report by SEMRUSH


Netherlands national trade association Outreach joins World Out of Home Organization
20-01-2021 | 10:06:02
World Out of Home Organization, WOO, has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country.


Kantar announces major expansion of TV Audience Measurement panel
20-01-2021 | 09:55:50
Kantar, the world’s data, insights and consulting company, is announcing a significant improvement to the TV Audience Measurement (TAM) service.


[eMarketer] Social media most likely to experience brand risk incidents in 2021
18-01-2021 | 07:34:00
Social media is most likely to experience brand risk incidents in the next 12 months—second only to programmatic advertising.


WPP appoints Rob Reilly as Global Chief Creative Officer
15-01-2021 | 09:10:00
Rob, who is currently Global Creative Chairman of McCann Worldgroup, will join WPP in May, reporting to CEO Mark Read.


[eMarketer]  Tracking the US programmatic CTV video ad spend
15-01-2021 | 07:35:00
US advertisers spent an extra $1.16 billion on programmatic connected TV video ads in 2020 from what they spent in 2019, with that spend expect to grow to $2.37 billion in 2021.


Logitech unveils innovations to boost video conferencing
14-01-2021 | 10:48:38
Logitech has raised the bar on the video conferencing industry with a next generation portfolio of appliance and PC-based solutions that work with today’s video conferencing services such as Microsoft Teams and Zoom.


[eMarketer] The future of corporate events is hybrid
14-01-2021 | 09:00:00
Rapid-fire event cancellation notices and invites to (poorly produced) virtual events littered the inboxes of B2B audiences at the start of the pandemic.


Sony introduces new video streaming and content creation tools
13-01-2021 | 10:31:28
Sony has announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools.


[Column] Harvin Gupta: The demise of the third-party cookie is an opportunity not a challenge
11-01-2021 | 15:50:49
As all the major browsers  continue plans  to phase out the third-party cookie, anxiety continues to grow among advertisers that are looking for new ways to engage valuable customers directly.


Dutch marketing firm Candid acquires brand design company Millford
11-01-2021 | 12:00:11
Dutch marketing and communication platform Candid has acquired Millford Brand ID. The agency is a [;ayer in brand logos, visual identity and packaging design.


InterMedia appoints Chris Brombach as Senior Vice President Strategy and Planning
08-01-2021 | 13:33:32
Advertising, media, marketing, entertainment, and communication firm InterMedia Group of Companies has announced the return of Chris Brombach to InterMedia, to the role of Senior Vice President Strategy and Planning.


Deluxe acquires UK's Sundog Media Toolkit
08-01-2021 | 10:21:25
Deluxe, the global provider of digital and cloud based solutions to the world's leading content production studios and distributors, announced its acquisition of UK-based Sundog Media Toolkit (Sundog).


Guild launches guide to address stale and ineffective B2B marketing tactics
06-01-2021 | 11:56:20
Guild, a British, independent messaging platform for professional groups and networks has published a new guide: Community Based Marketing (CBM)– the new play in B2B marketing.