The global in-game advertising market is concentrated and the vendors are deploying different strategies such as extensively investing in joint ventures and acquisitions for capturing major shares and expanding their presence globally to compete in the market.
Mobile advertising platform LoopMe announces investment from Mayfair Equity Partners to accelerate global growth
LoopMe , a brand-focused mobile advertising platform, has announced Mayfair Equity Partners , a tech and consumer growth investor, as its new investment partner.
Kantar acquires MindIT Artificial Intelligence to advance vision for consumer goods revenue management solutions
Kantar, the global data-driven analytics and brand consulting company, has announced the acquisition of all software intellectual property (IP) and the development team from MindIT, the Bologna, Italy-based artificial intelligence (AI) company.
[eMarketer] Google buys its current UK office for $1 billion as big tech continues to amass real estate
Despite extended lockdowns and pandemic-related delays to return to work, Google is doubling down on amassing real estate by purchasing some of its UK offices for $1 billion.
UK government invests in TAG TrustNet’s blockchain initiative to make digital advertising more accountable
The UK Government, through its innovation agency, Innovate UK, has awarded a six-figure grant to TAG TrustNet to turbo-boost their efforts to make the digital advertising market more accountable, responsible and efficient.
New tech applications like open finance and blockchain will grab a wider pool of global investors, including hedge funds.
Data science and software engineering agency Raybeam has joined Dept, one of the fastest-growing digital agencies in the world.
S 4Capital plc, the tech-led, new era digital advertising and marketing services company, has announced a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice.
Dentsu International has appointed Nnenna Ilomechina as Global Chief Operating Officer. Nnenna joins the business in May 2022, as Neil Gissler retires from the global COO role at dentsu in Q1 2022.
PayPal confirmed that it's exploring a stablecoin backed by the US dollar after developer Steve Moser discovered code and images referencing “PayPal Coin” inside the PayPal iPhone app, per Bloomberg.
Logitech is directly looking for a Senior Customer Supply Chain Specialist, Europe
Muriel joins GroupM from Telefónica where from 2016 – 2022 he held the role of Global Director Customer Experience / Novum.
Publicis Groupe has acquired Tremend, one of the fastest-growing and largest independent software engineering companies in Central and Eastern Europe.
Jaguar Land Rover selects automotive digital marketing company Sincro as website and advertising provider
Sincro's third-generation twin AI improves dealer performance by helping automotive retailers turn inventory faster by providing relevant luxury experiences to in-market automotive shoppers in real time.
Vendasta has announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specializing in search, display, and social media advertising solutions for digital marketing agencies.
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced new research outlining how changes resulting from the global pandemic will impact ad spend and strategies on social media platforms in 2022.
IZEA will also begin paying select influencers in cryptocurrency for campaigns where it has received cryptocurrency as payment from marketers.
[eMarketer] Apple App Store devevelpers earned $60 billion in 2021 despite growing antitrust scrutiny
Apple reported that it has paid out more than $260 billion to app developers since its App Store opened in 2008. Apple’s developers were paid at least $60 billion in 2021.
This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers.
The weather datasets can help analyze how weather affects consumer purchasing across different categories such as pharmaceuticals, apparel, consumer packaged goods and indoor and outdoor activities.