WPP and Braze partner to deliver innovative customer experiences at scale
The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create personalised engagement.
Nielsen reveals key Brand Lift drivers for emerging media channels
Nielsen, a global player in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance.
Amazon Fire TV surpasses 200 million fire TV devices sold globally
Amazon also is launching its Amazon-built TVs in more countries, bringing the Omni QLED Series, Fire TV 4-Series, and the new Fire TV 2-Series to the United Kingdom, Germany, and Mexico for the first time.
CitrusAd brings Sponsorcart’s shoppable video to retail media
The CitrusAd and Sponsorcart partnership simplifies video campaign activation, and retail monetization, making it easier than ever for brand advertisers across the globe to activate shoppable video campaigns on retail media networks.
The Ocean Race, Virtual Regatta and Accenture launch metaverse experience
The Ocean Race launched a metaverse experience pilot today with Virtual Regatta and Accenture to engage fans and businesses in a new way with the world-renowned, global yacht race.
Instagram and Snap Inc. launch new offerings to expand revenue streams
Instagram and Snap have launched new offerings to businesses and consumers in a bid to open up additional revenue streams.
Ad-filtering users are more likely to influence purchase decisions, study
The overwhelming majority of ad-blocking software users – 250 million strong (who are actually ad-filtering users) – consent to see non intrusive online ads that adhere to the Acceptable Ads Standard, defined and approved by the independent Acceptable Ads Committee.
Skai Introduces omnichannel platform for unified performance advertising
Skai, a technology company in the performance advertising industry, has announced the market launch of its omnichannel platform.
Apple experimenting with AI generated language
As the excitement around ChatGPT and generative AI continues, Apple is now reportedly actively exploring AI-based language generation concepts.
The global smart advertising services market to reach $1.8 by 2030, report
Smart advertising services are the services offered by advertising agencies to create ad campaigns for businesses based on consumer preferences and drive traffic to businesses' websites.
Travel platform Steller acquires influencer marketing agency Travel Mindset
Travel Mindset, a travel-focused influencer marketing company, and the addition of Rik van der Kooi to the company’s Board of Directors. These additions will allow Steller to expand its offerings in the influencer marketing field, while bringing on new expertise to guide the company’s future vision of providing a more seamless experience throughout the travel inspirational and booking journey.
Accenture partners with Adobe to help marketers unlock the value of their content supply chains
The companies have worked together to develop new services based on Adobe’s integrated Content Supply Chain technologies to help marketers more effectively.
DoubleVerify targets Netflix advertisers with measurement solutions
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that DV’s measurement solutions are now available for all Netflix advertisers.
Content quality, platform differences among issues affecting influencer marketing, analysis shows
Influencer marketing suffers from eight common issues that sabotage campaign results, according to an analysis by RAD AI, a platform that delivers ROI-based creative intelligence solutions.
Volvo Trucks and Boliden collaborate on deployment of underground electric trucks for mining
The Swedish mining group Boliden is becoming one of the first in the world to start using battery-electric trucks for heavy underground transport starting 2023.
WPP acquires data driven influencer marketing agency Goat
Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results.
Integral Ad Science ad verification programme goes live with Netflix
These solutions ensure advertising campaigns running on Netflix are delivered fraud-free and are seen by real viewers.
Havas Group unveils global network targeting brands
Havas has unveiled Havas Play, a new global network that will earn consumers’ attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.
Global marketing industry launches 2023 DEI Census
Marketing and advertising professionals from around the world are being asked to share their views on the state of diversity, equity and inclusion in the industry by participating in the second Global DEI Census in marketing.
World Out of Home Organization signs up seven new members
The World Out of Home Organization has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America.
Join the Marketing Report Group on LinkedIn!