News

03-09-2020 10:39:00 | Door: Administrator | Hits: 38365 | Tags:

WPP and Snap Inc. launch Augmented Reality partnership
12-10-2021 | 17:07:06
WPP and Snap Inc., the camera company behind Snapchat, have announced a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR).


GroupM adds Google Marketing cloud consulting firm Acceleration to its global offering
12-10-2021 | 17:03:00
GroupM, WPP’s media investment group, has announced that Acceleration, an established data and technology Google consultancy and certified sales partner has joined GroupM.


Publicis Groupe appoints Laurent Thevenet as Head of Creative Technology for APAC & MEA regions
12-10-2021 | 16:55:49
Publicis Groupe has continued to build its regional creative team with three key hires: Laurent Thevenet is joining as Head of Creative Technology for Asia Pacific, Middle East and Africa (APAC & MEA), based in Singapore.


[eMarketer] How shopping festivals are shaping commerce in Southeast Asia
12-10-2021 | 16:35:43
Since Alibaba held its first Singles’ Day in 2009, the event has grown into a weekslong shopping extravaganza stretching across various platforms.


[Vacancy] Logitech is looking for a Senior Demand Planner EMEA - Video Collaboration
12-10-2021 | 11:53:00
Logitech is directly looking for a Senior Demand Planner EMEA - Video Collaboration


[eMarketer] US retail mcommerce sales shift to smartphones
11-10-2021 | 13:15:00
In 2021, smartphone mcommerce will generate $295.41 billion in US sales, equaling 82.2% of total retail mcommerce sales.


Xandr introduces premium video catalog
01-10-2021 | 14:17:00
Conceptualized by Xandr’s Marketplace Development team, the Premium Video Catalog helps media buyers effortlessly plan and execute online video and CTV campaigns while unlocking new targeting and reporting features across North America.


IAB Tech Lab unveils authentication protocols to tackle Ad fraud across digital advertising ecosystem
01-10-2021 | 14:10:00
IAB Tech Lab, the digital advertising technical standards-setting body, has announced the ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem by using industry-standard cryptographic security protocols.


[eMarketer] Mobile advertising is still king
01-10-2021 | 14:00:00
Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.


IPG Mediabrands taps Gracenote to support client diversity, equity and inclusion initiatives
30-09-2021 | 15:16:02
Through Inclusion Analytics data and insights, Mediabrands will gain new visibility into the gender, race, ethnicity and sexual orientation of talent appearing in popular linear and streaming TV programming.


[eMarketer] Subscription streaming services excite Nordic market
30-09-2021 | 15:09:02
The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world.


Mariëlle Krouwel Head of Branding NN Group
29-09-2021 | 20:57:00
As of 1 October this year, Mariëlle Krouwel is Head of Branding at NN Group. Before that she was Director of Communications at PwC Netherlands


DoubleVerify partners with TikTok to measure viewability and invalid traffic
29-09-2021 | 15:10:48
DoubleVerify , DV, a software platform for digital media measurement, data and analytics, has announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions.


BEN Group and 605 measure impact of product placements on viewer behavior across linear TV
29-09-2021 | 15:07:46
BEN Group, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, and 605, a television measurement and analytics company, have announced findings from their partnership.


NielsenIQ enters into two acquisition agreements to strengthen its omnichannel solution
29-09-2021 | 15:02:00
NielsenIQ, the industry player in global measurement and data analytics, has announced two key acquisition agreements --Data Impact and Rakuten Intelligence.


[eMarketer] TikTok reaches one billion monthly users
29-09-2021 | 14:27:31
TikTok has announced that it has surpassed more than 1 billion monthly users and unveiled three major marketing customization and commerce tools.


WPP announces first successful applications to its Racial Equity Programme
28-09-2021 | 17:10:16
WPP has announced the nine bold, audacious and creative new projects that have been chosen to help advance racial justice across the world as part of its Racial Equity Programme.


Reprise appoints Glen Conybeare as Global President Reprise Commerce
28-09-2021 | 17:06:03
Performance marketing and eCommerce specialty agency of IPG Mediabrands Reprise has announced the appointment of Glen Conybeare as Global President of Reprise Commerce.


[eMarketer] Twitter embraces bitcoin to boost engagement
28-09-2021 | 17:03:33
First launched in May, Twitter’s Tip Jar lets users send fiat money and now also Bitcoin via third-party payment services, like PayPal, Cash App, Venmo, and more. Twitter does not earn any revenues, but the third-party firms may charge transaction fees.


[Vacancy] Logitech is looking for a Senior Key Account Manager E-Tail
28-09-2021 | 10:38:00
Logitech is directly looking for a Senior Key Account Manager E-Tail



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