News

03-09-2020 10:39:00 | Door: Administrator | Hits: 74371 | Tags:

IPG Mediabrands and NewsGuard to rate individual broadcast and cable news programmes and networks
03-12-2021 | 11:03:28
This tool goes beyond NewsGuard’s current offering of reliability ratings for news and information websites, giving advertisers greater insight before they invest their media dollars.


Havas Group launches immersive Dare! Live event programme to the public
03-12-2021 | 10:59:14
Following a successful October 19th premiere to employees across the world, global communications company Havas Group has now publicly announced its innovative new event series, Dare! Live, to the public.


[eMarketer] LinkedIn adds Hindi language to reach half a billion Indian users
03-12-2021 | 10:55:06
LinkedIn is rolling out support for Hindi, a language spoken or understood by more than 600 million people globally, per Insider.


Xandr standardizes video content on its platform
02-12-2021 | 16:46:56
Xandr, AT&T’s advanced advertising company, has announced the release of a new feature on its platform, described as content metadata for video.


[eMarketer] 2021 is a historic year for global ad spending
02-12-2021 | 16:36:28
Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion.


Ace agencies Born05 and Off The Record enter European partnership with Steve Madden
02-12-2021 | 10:20:00
Digital Branding Agency Born05 is now the lead agency for Steve Madden. The agency will work with growth agency Off The Record to create the storyline of the lifestyle fashion brand for the European markets.


Supremacy Games set to release first mobile NFT racing game
02-12-2021 | 08:54:35
Supremacy Games has announced the first mobile game developed in Finland that has integrated NFT (non-fungible token) functionality, Race Team Rivals NFT Garage.


Dentsu appoints Alex Hesz as Global Chief Strategy Officer
01-12-2021 | 14:06:14
Partnering with Global CEO Wendy Clark and the Dentsu International Executive team, Hesz will shape and define the strategy, priorities, and long-term direction of Dentsu International, aligned to dentsu Group’s strategy.   


UK marketing industry emerges stronger from pandemic after reskilling boost, CIM report
01-12-2021 | 14:03:27
The latest findings echo the emphasis the Government’s Autumn budget placed on skills, with a £3bn investment in personal development to help the UK economy recover from the pandemic.


[eMarketer] Uber drives the rise of on-demand healthcare
01-12-2021 | 13:52:30
Direct-to-consumer (D2C) telehealth company Hims & Hers partnered with ride-hailing giant Uber to deliver health and wellness products to 12 new markets across the US via the UberEats apps.


WPP acquires UK tech company Cloud Commerce Group
30-11-2021 | 15:15:40
WPP has announced that it has acquired Cloud Commerce Group (CCG), a UK-based technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.


Essence names Anthony Reeves President, Global Client Partner
30-11-2021 | 15:09:08
Essence has announced Anthony Reeves will be joining the agency as President, Global Client Partner, working with clients to further integrate the agency’s practice areas of data, analytics, media strategy and creative.


Sony to become the official virtual fan engagement partner of Manchester City Football Club
30-11-2021 | 15:05:44
Sony will conduct a PoC (proof of concept) with Manchester City, aiming to develop new forms of digital content and services that integrate the physical and virtual worlds to excite and engage both existing and next generation of sports fans across the globe.


The CyberWire releases new guide to help B2B marketers take advantage of emerging opportunities in podcast advertising
30-11-2021 | 15:02:14
Published as both an eBook and a podcast, the guide was created to help organizations advertising in the popular programs across the CyberWire Network or other podcast networks make the most of their audio marketing investment.


[eMarketer] Italy fines Amazon, Apple $338 million for anticompetitive sales of Beats headphones
30-11-2021 | 14:59:51
The Italian Competition Authority (AGCM) has charged online retailer Amazon and Apple $228 million as a result of its antitrust investigation involving the reselling of Beats products, per Engadget.


Mary Basterfield joins S4 Capital as Chief Financial Officer
29-11-2021 | 11:45:00
S4Capital plc, the new age digital advertising and marketing services company, has announced that Mary Basterfield will take over from Peter Rademaker as Chief Financial Officer of S4Capital plc from 3 January 2022 and join the S4Capital Board.


Essence unveils report to assist brands unlock potential of social commerce
29-11-2021 | 11:40:00
Essence has unveiled its first-ever social commerce report, which investigates the rapidly growing trend of consumers buying products and services directly on social platforms. 


Nielsen transforms linear TV measurement with new individual commercial metrics
29-11-2021 | 11:35:00
Nielsen has announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.


[eMarketer] Mirco-influencers present macro opportunities
29-11-2021 | 11:30:00
Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.


[Vacancy] ViacomCBS is looking for an A/V QC Coordinator
29-11-2021 | 06:45:00
ViacomCBS is directly looking for an A/V QC Coordinator



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