VICE Media Group, the global multi-platform media company, has announced the appointment of Kyle Pleva as the new Vice President of Corporate Communications for the US.
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the launch of Custom Contextual targeting for DV Publisher Suite.
GroupM partners with Hogarth Worldwide to launch a global addressable content practice | Media StrategyGroupM, WPP’s media investment group, has announced a global partnership with WPP sister agency Hogarth to launch an Addressable Content Practice (ACP)—a global performance media collaboration.
Talpa appoints Maarten Meijs as CEO | Media StrategyJohn de Mol's creative, production and distribution business is ramping up its organization and has announced the appointment of Maarten Meijs as CEO. Meijs joins the company from ITV Studios where he held the position of President Global Entertainment.
Joanne will be responsible for driving revenues for Hearst UK across the Homes sector in a wide range of channels.
L’Oréal owned beauty and fragrance house Giorgio Armani has launched a multi-million pound campaign across the UK and Ireland for ‘My Way’, its new sustainably sourced fragrance.
Outbrain, a global discovery and native advertising platform on the open web, has announced the expansion of Conversion Bid Strategy, part of Outbrain's suite of optimization tools.
Google, Condé Nast Germany and media agencies Essence and OMD Hamburg, have released a cross-media content cooperation with talents such as musician and actress to make Chromebooks more widely known within the German market.
Havas Media Group, part of the Havas Group, has picked FreeWheel’s Strata platform to power its media buying and management business in the U.K. and France.
Europa+ announced the launch of its new subscription streaming video service that will, for the first time, bring Latin American and Caribbean audiences the latest and most popular television programming.
Hearst Magazines has announced the launch of Premium Print, a strategic initiative that includes a multimillion-dollar investment across its portfolio of more than 25 brands to further strengthen its position in the marketplace.
Facebook, YouTube and Twitter, in partnership with marketers and agencies through the Global Alliance for Responsible Media, GARM, have agreed to adopt a common set of definitions for hate speech and other harmful content.
Global video advertising platform SpotX has announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time.
Microsoft has announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately held game developers and publishers in the world.
Nielsen has announced that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
Rainshine and UK's Five Fifty Five partner to develop, produce extraordinary stories for audiences worldwide
Rainshine Entertainment and Five Fifty Five announced a strategic joint venture, where the two companies will work together to develop, produce, and distribute extraordinary content.
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it the world’s biggest all-format digital Out of Home campaign ever launched.
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.
SEMrush, an online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in Poland's public relations SaaS startup Prowly.com.
Publicis Media has announced the promotion of Nadine Young to the role of CEO, Starcom UK, reporting to Sue Frogley, CEO, Publicis Media UK.
Hearst UK, the premium content and experience business, has announced the launch of a talent scholarship sponsored by flatshare site SpareRoom.
World’s largest independent content creation Group for television and multimedia platforms Banijay has announced the appointment of Lars Blomgren as Head of Scripted, EMEA.
VICE Distribution, the newly created distribution and licensing group of VICE Media Group (VMG), has signed a new premium content deal with streaming platform Hulu, for 100 hours of original VICE TV content.
Dare.Win, an award-winning Paris-based digital creative agency has entered into a merger with MediaMonks, S 4Capital’s Content practice.
Argentinian digital creativity agency icolic was acquired by Dentsu Aegis Network in 2018 and begun operating under the brand icolic Linked by Isobar.