Headlines.
News.
Spanish Broadcasting System signs multi-year agreement with Nielsen Audio
17-03-2021 | 12:08:27
Nielsen has announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services.


Epsilon and Verizon Media partner to strengthen identity and build on activation capabilities
16-03-2021 | 15:14:31
Epsilon®  and Verizon Media are expanding their long-standing partnership with the interoperability of Epsilon’s CORE ID and Verizon Media’s ConnectID.


Footwear brand Crocs appoint Essence as integrated media agency of record in China
16-03-2021 | 15:05:32
Essence has announced that it has been appointed as footwear brand Crocs’ integrated media agency of record in China.


Starcom Italia announces new leadership team
12-03-2021 | 11:21:00
Starcom Italia, an agency of Publicis Groupe, has announced the entry of two new figures in key roles for the growth and consolidation of its offer on the market.


Channel 4 announces events to support Nations and Regions independent production communities
11-03-2021 | 08:43:00
Channel 4 has announced a series of events to further increase its support for independent production companies and freelancers in the Nations and Regions.


Mediahuis Ventures invests in AI coaching startup BUNCH
10-03-2021 | 14:01:00
Mediahuis Ventures, the venture capital arm of European media group Mediahuis, is investing in BUNCH, a New York and Berlin based  AI coaching startup.


SportsTribal launches with OTT NOW!
05-03-2021 | 08:07:56
SportsTribal TV the new free, ad-supported streaming TV service (FAST) specializing 100% in sports-themed content has been launched. 


ViacomCBS launches streaming service Paramount+ offering breaking news, sports and entertainment
04-03-2021 | 18:01:55
Global media and entertainment company ViacomCBS has launched Paramount+, the highly anticipated streaming service with an unparalleled content offering that bundles live sports, breaking news, and an expansive collection of exclusive new originals.


[eMarketer] Digital content consumption trends
03-03-2021 | 15:40:39
As news consumption trends evolve and consumers get exposed to an array of platforms that offering both free and premium content, debate has been varied on which model appeals most to consumers.


Tech and media entities partner to create standards group to tackle fake news
03-03-2021 | 12:48:20
 Founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic seek to establish a standardized provenance solution with the goal of combating misleading content.


ViacomCBS unveils streaming strategy and expansive slate of originals headed to Paramount+
25-02-2021 | 10:08:00
Global media and entertainment company ViacomCBS has updated investors on its differentiated streaming strategy, which leverages the company’s strong product offerings across free, premium and pay segments.


Redbox selects SpotX for video monetization across its free streaming platform
24-02-2021 | 12:47:00
SpotX, the global video advertising platform, today announced a new strategic partnership with Redbox to serve as a strategic supply-side platform (SSP) to power the video monetization of Redbox’s free live TV and AVOD content.


Havas Media Group grows GBfoods and Affinity partnership worldwide
23-02-2021 | 10:51:40
Havas Media Group has renewed an agreement with GBfoods and Affinity with a significant international presence in more than 10 markets, after a media review for Europe launched last May.


Willem-Albert Bol appointed CEO of Abovo Maxlead
23-02-2021 | 09:09:00
Willem-Albert Bol has been appointed as the new CEO of Abovo Maxlead effective April after being with DPG Media for seven years.




VICE Distribution announces first spring Slate
22-02-2021 | 12:36:07
VICE Distribution, the global distribution division of VICE Media Group, has revealed its first slate of programming for Spring following the launch of the business last year.


Mindshare research explores the evolving power dynamics between consumers, brands and media
22-02-2021 | 12:30:37
Consumers are more frequently and collectively demanding brands drive purpose and positive change, leaving nobody safe from call-out culture and backlash for less ethical decisions.


Small social platforms invest in tackling harmful content, IPG Mediabrands index
19-02-2021 | 13:31:07
IPG Mediabrands has released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising.


GroupM UK joins The Conscious Advertising Network
18-02-2021 | 09:36:45
Launched in 2019, CAN is a UK-based voluntary coalition of over 70 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising.


[Interview] Léonie Koning (Initiative): Successful brands today are agile, have vision and purpose
17-02-2021 | 11:02:00
Léonie Koning has worked for Initiative for more than fifteen years, the last seven of which as the CEO. Time to talk to her.