Headlines.
News.
Starcom promotes Sophie Barr and Danny Weitzkorn to Managing Partners
14-06-2022 | 11:04:00
Starcom has promoted Sophie Barr and Danny Weitzkorn to Managing Partners, welcoming them onto the Starcom UK Leadership team led by CEO Nadine Young.


GroupM partners with media companies to create new standards in connected tv measurement
14-06-2022 | 11:01:00
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.


ELLE UK and Nike in a campaign to celebrate UEFA Women’s EURO 2022 Championship
10-06-2022 | 08:53:54
The campaign, which celebrates football at all levels, is brought to life with three limited-edition ELLE UK covers featuring inspiring women who are leading change in the sport to create the future of football, both on and off the pitch.


Australia’s SBS adopts Xandr’s video header bidding solution
09-06-2022 | 10:03:10
 Xandr has announced that Special Broadcasting Service (SBS), Australia’s most diverse broadcaster, has expanded the use of its sell side platform Monetize SSP to include Prebid Server Premium.


DPG Media makes Tweakers third-party tracking-free
09-06-2022 | 09:59:48
By disabling third-party visitor tracking and moving to contextual advertising, the website can better serve both advertisers and visitors.


Comscore adds CTV Measurement to Video Metrix Multi-Platform in Europe
09-06-2022 | 09:56:28
As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile and connected TV.


Anouk Mertens appointed member of the Mediahuis supervisory board of directors
08-06-2022 | 09:00:03
The career of Anouk Mertens started in 1998 and largely took place in the media industry. 


ITV and Twitter sign multi-year partnership with expanded content offering for UK audiences
07-06-2022 | 10:24:48
ITV and Twitter have announced a new multi-year content partnership in the United Kingdom, which will bring the best of the broadcaster’s output to the platform alongside new bespoke content activations.


NVJ and DPG Media reach agreement on work code for freelancers
07-06-2022 | 10:19:04
The base rates for photojournalists in the region will be increased to 65 euros per assignment and all rates for both photojournalists and writing journalists will be indexed.


My Code launches entity to help brands create inclusive marketing content for the LGBTQ+ community
07-06-2022 | 10:11:45
This addition allows My Code to continue working with brands to ensure that increasing populations of diverse audiences are accurately and thoughtfully represented.


Mindshare launches precisely human intelligence to help accelerate good growth for brands
03-06-2022 | 09:08:46
Mindshare, the media services company that is part of WPP, has launched Precisely Human Intelligence (PHI) - a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale.


Essence appointed as global media agency of record for MPB
31-05-2022 | 14:45:54
MPB, the world’s largest platform for used photography and videography equipment, has announced the appointment of data and measurement led media agency Essence as its global agency of record.


Media platform Teads appoints Natalie Bastian as Global Chief Marketing Officer
30-05-2022 | 08:55:00
Teads, the global media platform, announced the appointment of Natalie Bastian to Global Chief Marketing Officer, to lead the company’s worldwide marketing team and strengthen its position as a global technology business.


BWZ Media Appoints COO ahead of further expansion plans
27-05-2022 | 08:00:00
Vancouver based media technology company Black + White Zebra (BWZ), has announced that it has appointed industry veteran Philip Gray to the newly created role of Chief Operating Officer (COO).


MTV Entertainment Studios unveils lineup of over 90 new and returning series across Paramount Media Networks and Paramount+
24-05-2022 | 11:25:54
With half of the top ten series on cable and a slew of #1 hits from scripted to adult animation to reality – MTVE's upcoming series, films and specials tap into themes that are resonating with today's global audiences including family dynamics, love & relationships and social experimentation.


RRD launches editorial solutions service for access to copywriters and content strategists
23-05-2022 | 08:56:23
Designed to support organizations with the depth and capabilities they need, Helium manages a North American-based talent pool of specialized writers to offer the following copy-driven services:


Pluto TV launches in Nordics, unveils programming line-up
19-05-2022 | 09:18:07
The service unveiled a vast programming line-up that features more than 70 unique and locally curated channels now live in each country.


NielsenIQ unveils retail media solution to measure ROI for retailers
19-05-2022 | 09:01:06
NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.


Hearst UK launches new experiences division – HearstX
18-05-2022 | 08:18:00
HearstX will create experiences for both the physical and the digital worlds, leveraging emerging technology including VR and AR, as well as repurposing the business’ flagship brand events into bespoke, curated experiences.


Channel 4 and YouTube sign pioneering content and commercial partnership
13-05-2022 | 08:37:05
The new deal represents a major step in Channel 4’s digital transformation as it continues to make significant strides against its five-year Future4 strategy.