Targetspot sells its digital audio business to Azerion | Media StrategyTargetspot SA has announced the sale of its digital audio business (Targetspot Division), housed within its subsidiary Radionomy Group B.V., to Azerion, an international group listed on Euronext Amsterdam that operates through a high-growth digital entertainment and media platform.
Channel 4 and Nectar360 sign pioneering data partnership | Media StrategyChannel 4’s award-winning commercial division, 4Sales, has announced an innovative new data partnership with the UK’s loyalty programme, Nectar360 that will revolutionise advertiser targeting on Channel 4’s streaming platform, All 4.
RTL’s global content production Fremantle acquires production company Wildstar Films | Media StrategyThe acquisition follows Fremantle’s announcement to acquire a 55 per cent majority stake in the production company 72 Films, which also focuses on documentaries and factual entertainment.
The acquisition further strengthens DPG Media's mission to stimulate reading among the younger generation.
Michael Clinton and Hearst have announced the formation of a new venture, ROAR forward, a business-to-business intelligence insights and content platform and consumer membership community focused on the new market of “Re-Imagineers.”
Starcom has promoted Sophie Barr and Danny Weitzkorn to Managing Partners, welcoming them onto the Starcom UK Leadership team led by CEO Nadine Young.
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.
The campaign, which celebrates football at all levels, is brought to life with three limited-edition ELLE UK covers featuring inspiring women who are leading change in the sport to create the future of football, both on and off the pitch.
Xandr has announced that Special Broadcasting Service (SBS), Australia’s most diverse broadcaster, has expanded the use of its sell side platform Monetize SSP to include Prebid Server Premium.
By disabling third-party visitor tracking and moving to contextual advertising, the website can better serve both advertisers and visitors.
As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile and connected TV.
The career of Anouk Mertens started in 1998 and largely took place in the media industry.
ITV and Twitter have announced a new multi-year content partnership in the United Kingdom, which will bring the best of the broadcaster’s output to the platform alongside new bespoke content activations.
The base rates for photojournalists in the region will be increased to 65 euros per assignment and all rates for both photojournalists and writing journalists will be indexed.
This addition allows My Code to continue working with brands to ensure that increasing populations of diverse audiences are accurately and thoughtfully represented.
Mindshare, the media services company that is part of WPP, has launched Precisely Human Intelligence (PHI) - a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale.
MPB, the world’s largest platform for used photography and videography equipment, has announced the appointment of data and measurement led media agency Essence as its global agency of record.
Teads, the global media platform, announced the appointment of Natalie Bastian to Global Chief Marketing Officer, to lead the company’s worldwide marketing team and strengthen its position as a global technology business.
Vancouver based media technology company Black + White Zebra (BWZ), has announced that it has appointed industry veteran Philip Gray to the newly created role of Chief Operating Officer (COO).
MTV Entertainment Studios unveils lineup of over 90 new and returning series across Paramount Media Networks and Paramount+
With half of the top ten series on cable and a slew of #1 hits from scripted to adult animation to reality – MTVE's upcoming series, films and specials tap into themes that are resonating with today's global audiences including family dynamics, love & relationships and social experimentation.
Designed to support organizations with the depth and capabilities they need, Helium manages a North American-based talent pool of specialized writers to offer the following copy-driven services:
The service unveiled a vast programming line-up that features more than 70 unique and locally curated channels now live in each country.
NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.
HearstX will create experiences for both the physical and the digital worlds, leveraging emerging technology including VR and AR, as well as repurposing the business’ flagship brand events into bespoke, curated experiences.
The new deal represents a major step in Channel 4’s digital transformation as it continues to make significant strides against its five-year Future4 strategy.