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03-09-2020 10:39:00 | Door: Administrator | Hits: 320656 | Tags:

Bayer to champion creativity in consumer healthcare at Cannes
21-06-2022 | 09:34:00
Patricia Corsi, Chief Digital and Marketing Officer, Bayer Consumer Health says that taking the lead and working across the industry, Bayer shows how creativity can help transform the way, consumers of all ages, engage with healthcare brands.


[eMarketer] Revamped Samsung Wallet caters to an increasingly digital world
21-06-2022 | 09:20:53
Users will be able to store payment cards, loyalty and rewards cards, transit tickets, COVID-19 vaccination cards, and select identification documents like driver's licenses.


Publicis Groupe France appoints Chief Metaverse Officer
20-06-2022 | 14:54:43
The appointment of Leon builds on the expansive set of existing capabilities, skillsets and talent that currently resides within Publicis Groupe.


Hivestack named official member of Prebid.org
20-06-2022 | 14:51:21
As a member of Prebid.org, joining as a Technology level partner, Hivestack will be able to further support its efforts in driving adoption of an open source unified auction framework for programmatic DOOH and join its peers to help build and shape the ad tech ecosystem.


Yieldmo and Adform partner to help brands and agencies unlock value without cookies
20-06-2022 | 14:46:55
The partnership reflects Yieldmo’s continuing international expansion, particularly increasing its reach in Europe.


80% of consumers made a purchase after seeing an OOH ad in post-pandemic era, research
20-06-2022 | 14:41:51
OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, has released new research citing 77% of consumers are noticing their physical surroundings more now than before the pandemic.


[eMarketer] TV ad prices to rise this year
20-06-2022 | 14:38:28
Nearly all (94%) of US linear ad impressions were served to just 55% of TV viewers in Q1 2022, according to Samba TV.


[Vacancy] DPG Media is looking for an Enterprise architect
20-06-2022 | 09:06:00
DPG Media is directly looking for an Enterprise architect


GSMA appoints Lara Dewar as Chief Marketing Officer
17-06-2022 | 10:30:18
The GSMA has appointed Lara Dewar as Chief Marketing Officer (CMO). Ms. Dewar starts effective from 1st June and will report to GSMA Director General, Mats Granryd.


Permutive brings publishers, brands, and adtech partners together to deliver responsible advertising
17-06-2022 | 10:15:59
The responsible web infrastructure comes at a critical time when consumers are increasingly opting out of sharing their information for advertising.


iO acquires content marketing agency LVB
16-06-2022 | 10:24:11
creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.


[eMarketer] PayPal plans growth by concentrating on the checkout experience
16-06-2022 | 09:36:15
PayPal users only choose PayPal Checkout about 50% of the time it's available to them—and PayPal thinks it can do better.


DEPT hires its first Global Impact Manager to support sustainability
15-06-2022 | 13:20:26
As part of DEPT’s mission as a Certified B Corporation, the agency is focused on having a positive impact on clients, employees and society as a whole.


WPP appoints Michael Houston as President of its US business
15-06-2022 | 10:37:44
In this new role, which aligns with WPP’s country leadership structure in other major markets, Michael will represent the company in its largest market worldwide. WPP employs approximately 20,000 people in the US, where it has annual revenues of around $6 billion.


Adobe unveils analytics to deliver customer insights from streaming media and the metaverse
15-06-2022 | 10:31:14
Adobe has announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media.


[eMarketer] Amazon to launch drone deliveries later this year
15-06-2022 | 10:25:45
Amazon plans to launch Prime Air drone deliveries in Lockeford, California, later this year, the company announced on its blog.


Global artificial intelligence in marketing market to reach $9.8 billion in 2022, report
14-06-2022 | 10:58:07
As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.


Fiverr enters into ad industry in partnership with creative platform Togetherr
14-06-2022 | 10:53:20
The platform, designed and built by Fiverr, and backed by visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.


[eMarketer] Advertisers are losing $1 billion on CTV ads that run while TVs are off
14-06-2022 | 10:49:16
Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.


[eMarketer] Amazon ends $7.7 billion quest to purchase cricket rights
13-06-2022 | 17:06:45
According to those familiar with the situation, the commerce and media giant decided to walk away from the auction rather than engage in competitive bidding.



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