News

03-09-2020 10:39:00 | Door: Administrator | Hits: 26078 | Tags:

Dentsu Group acquires global customer experience and commerce agency LiveArea
07-07-2021 | 14:33:10
LiveArea will join Merkle, a technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.


Kantar completes acquisition of Numerator extending shopper insights
07-07-2021 | 14:29:21
Kantar, the global data-driven insights and consulting company, has completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners.


[eMarketer] Social commerce in US exceeds $30 billion, China still king
07-07-2021 | 14:24:59
Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.


Xandr launches new guide exploring the future of identity
07-07-2021 | 12:25:00
AT&T's advanced advertising company Xandr has released "Shaping the Future of Identity," an industry guide exploring the approaches for buyers and sellers, as well as market participants


Publicis Groupe appoints Sergio Lopez to EVP, Global Head of Production
06-07-2021 | 13:19:01
Publicis Groupe has announced the appointment of Sergio Lopez to the newly created position of EVP, Global Head of Production, reporting to global CEO, Arthur Sadoun and global CSO and Le Truc co-founder, Carla Serrano.


Huobi launches advertiser incentive plan to strengthen its P2P market
06-07-2021 | 13:14:38
Shortly after the launch of its zero-fee policy in May this year, global cryptocurrency company Huobi has announced an "Incentive Plan" for advertisers with an aim to increase the liquidity of its P2P market.


[eMarketer] Shopify new platform enhances checkout and storefront tools
06-07-2021 | 13:11:42
At the 2021 Unite conference, global e-commerce company Shopify revealed platform enhancements that give merchants more control over the look and functionality of their online storefronts.


Institute of Practitioners in Advertising partners with Moore Kingston Smith on accelerator scheme
05-07-2021 | 14:15:00
The Institute of Practitioners in Advertising, IPA, has officially announced a new sponsor, Moore Kingston Smith, and content programme for its Accelerator scheme to help support start-up agencies.


Smart acquires cookie-free CTV and video advertising platform Dynadmic
05-07-2021 | 13:30:00
Smart AdServer, the independent ad monetization platform, has announced its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services.


[Vacancy] Talpa Network is looking for a Techlead Online Video Core Services
05-07-2021 | 11:12:00
Talpa Network is directly looking for a Techlead Online Video Core Services


[Vacancy] Lukkien is looking for a Senior Art Director
05-07-2021 | 10:06:00
Lukkien is directly looking for a Senior Art Director


Calvin Klein launches global advertising campaign for a new men’s fragrance
02-07-2021 | 16:38:00
The fragrance and campaign embrace a journey of defiance while exploring authentic truths and the contrasts within.


[eMarketer] Payfac model reshaping payments ecosystem
02-07-2021 | 16:31:45
Payments facilitator, payfac, model that  that allows merchant-facing companies to embed card payments into their software—which in turn enables their customers to process payments is taking shape and redefining the payments ecosystem.


Chris Jansen to join Kantar as Group CEO
01-07-2021 | 16:01:44
Kantar, the world’s data, insights and consulting company, has announced the appointment of Chris Jansen as Group Chief Executive Officer, effective 1 November 2021.


WFA creates three new groups to address key marketer priorities
01-07-2021 | 15:54:57
World Federation of Advertisers has created three new forums where global and regional marketers can share knowledge and experience around key areas of increasing concern for WFA members: marketing capabilities, agency management and in-housing.


[eMarketer] Upfront CTV ad spend in US to exceed $4 billion in 2021
01-07-2021 | 10:37:55
In  what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.


Publicis Groupe announces regional leadership appointments for Central  and Eastern Europe
30-06-2021 | 16:24:34
Publicis Groupe has announced regional leadership appointments for Central & Eastern Europe region. Tomas Lauko has been named Chief Executive Officer (CEO) for Central and Eastern Europe (CEE), reporting directly to Steve King, Chief Operating Officer, Publicis Groupe.


Xandr unveils first of its kind forecasting and analysis across CTV and linear addressable
30-06-2021 | 16:20:28
Xandr has announced the launch of a first of its kind technology that is aimed to help the largest TV distributors better manage and sell addressable inventory holistically.


[eMarketer] Consumers’ newfound attachment to digital bill payments
30-06-2021 | 16:06:59
A reopening economy and glimmers of normalcy haven’t stopped US consumers from turning to digital payment methods to pay their bills, with 21.4% of US consumers polled by ACI Worldwide in H1 2021 reporting they use digital channels to pay their bills more frequently than before the pandemic.


Seven agencies join Institute of Practitioners in Advertising
29-06-2021 | 14:30:00
The Institute of Practitioners in Advertising, IPA, has announced that ClickThrough Marketing, CNS Media, DDB Remedy, GottaBe! Marketing, Lavery Rowe, Media Bounty and One Black Bear have been elected into IPA membership at its quarterly council meeting.



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