LiveArea will join Merkle, a technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.
Kantar, the global data-driven insights and consulting company, has completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners.
Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.
AT&T's advanced advertising company Xandr has released "Shaping the Future of Identity," an industry guide exploring the approaches for buyers and sellers, as well as market participants
Publicis Groupe has announced the appointment of Sergio Lopez to the newly created position of EVP, Global Head of Production, reporting to global CEO, Arthur Sadoun and global CSO and Le Truc co-founder, Carla Serrano.
Shortly after the launch of its zero-fee policy in May this year, global cryptocurrency company Huobi has announced an "Incentive Plan" for advertisers with an aim to increase the liquidity of its P2P market.
At the 2021 Unite conference, global e-commerce company Shopify revealed platform enhancements that give merchants more control over the look and functionality of their online storefronts.
The Institute of Practitioners in Advertising, IPA, has officially announced a new sponsor, Moore Kingston Smith, and content programme for its Accelerator scheme to help support start-up agencies.
Smart AdServer, the independent ad monetization platform, has announced its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services.
Talpa Network is directly looking for a Techlead Online Video Core Services
Lukkien is directly looking for a Senior Art Director
The fragrance and campaign embrace a journey of defiance while exploring authentic truths and the contrasts within.
Payments facilitator, payfac, model that that allows merchant-facing companies to embed card payments into their software—which in turn enables their customers to process payments is taking shape and redefining the payments ecosystem.
Kantar, the world’s data, insights and consulting company, has announced the appointment of Chris Jansen as Group Chief Executive Officer, effective 1 November 2021.
World Federation of Advertisers has created three new forums where global and regional marketers can share knowledge and experience around key areas of increasing concern for WFA members: marketing capabilities, agency management and in-housing.
In what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.
Publicis Groupe has announced regional leadership appointments for Central & Eastern Europe region. Tomas Lauko has been named Chief Executive Officer (CEO) for Central and Eastern Europe (CEE), reporting directly to Steve King, Chief Operating Officer, Publicis Groupe.
Xandr has announced the launch of a first of its kind technology that is aimed to help the largest TV distributors better manage and sell addressable inventory holistically.
A reopening economy and glimmers of normalcy haven’t stopped US consumers from turning to digital payment methods to pay their bills, with 21.4% of US consumers polled by ACI Worldwide in H1 2021 reporting they use digital channels to pay their bills more frequently than before the pandemic.
The Institute of Practitioners in Advertising, IPA, has announced that ClickThrough Marketing, CNS Media, DDB Remedy, GottaBe! Marketing, Lavery Rowe, Media Bounty and One Black Bear have been elected into IPA membership at its quarterly council meeting.