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03-09-2020 10:39:00 | Door: Administrator | Hits: 418869 | Tags:

Hearst UK announces return of The Bazaar at Work Summit, partners with Carolina Herrera and Porsche
18-11-2022 | 14:38:45
Themed around ‘Lessons in leadership’, the event will offer masterclasses in how to thrive at the top of any business, focusing on skills such as creativity, resilience, ambition and public speaking.


[eMarketer] Can Meta transform WhatsApp into a super app?
18-11-2022 | 14:23:00
The move to transform WhatsApp represents a major effort by Meta to monetize a significant resource that until now has generated relatively small revenues.


Dentsu partners with Microsoft to build path to the metaverse for brands and business
17-11-2022 | 16:08:00
Dentsu International has announced it has collaborated with Microsoft to build a unique collaboration space in the metaverse, designed to excite and inspire brands to innovate and experiment with Web3 technologies.


MGID launches interactive rich media ads helping advertisers increase ad engagement
17-11-2022 | 16:02:32
MGID’s interactive rich media format will allow consumers to engage with ads by dragging and tapping the screen, revealing additional perspectives of an image and extra content.


The global programmatic advertising market to reach $18 billion by 2026, report
17-11-2022 | 16:00:21
The main types of media utilizing programmatic advertising are audio ads, DOOH, digital display, social ads and video ads.


Adludio enhances its AI-powered platform to help clients win the battle for brand attention
17-11-2022 | 15:58:26
With an emphasis on Deep Learning running through the platform, this is enabling a level of measurement and actionable insights for Adludio’s global clients that will help them win the battle for brand attention.


[eMarketer] Advertisers aren’t as interested in this year’s World Cup
17-11-2022 | 15:43:00
Industries are spending less money on advertising overall. Inflation and interest rate hikes combined with addressability issues in digital ads and a record number of cord-cutters have made advertisers pull back and seek other ways to connect with consumers.


Dentsu announces new global management structure
16-11-2022 | 16:01:24
The global leadership team will ensure further integration of the Group’s diverse capabilities to deliver top line growth for clients, while allowing dentsu to realize sustainable enhancement of corporate value.


WPP study reveals how brands can unlock £16.7 trillion spending power of minority ethnic consumers
16-11-2022 | 15:55:24
WPP has published The Consumer Equality Equation, the most comprehensive study into the relationship between ethnicity, the consumer experience in the UK and potential business growth opportunities.


[eMarketer] Why Netflix Basic with Ads will win advertisers
16-11-2022 | 15:37:00
Despite the Basic With Ads subscription tier being released just two weeks ago, eMarketer is forecasting Netflix will see US ad revenues of $830 million in 2023.


GhanaWeb, Age Africa Agency sponsor YouTube Creators Festival in Ghana
16-11-2022 | 15:31:45
Ghana’s leading online media platform, GhanaWeb, and Age Africa Agency, the foremost YouTube agency with a Multi-Channel Network (MCN) in Africa, are co-sponsoring the second edition of the YouTube Creators Festival to be held from November 24 to 26, 2022, in Accra, Ghana.


Hivestack and RE/MAX of Southern Africa activate the world’s first programmatic digital out of home anamorphic campaign
15-11-2022 | 08:42:00
The campaign was activated for RE/MAX of Southern Africa, the leading global real estate franchisor via their agency Mark1 targeting audiences at the iconic Victoria & Alfred (V&A) Waterfront in Cape Town via V&A appointed media owner, Innovocean.


Big John beats Ya’hunga with Chicken Licken’s new ad
15-11-2022 | 08:16:00
Inspired by this, Chicken Licken wanted to tell a tale of just how legendary the burger is and how far someone would go to get their hands on one.


Yieldmo and IRIS.TV in a smart data partnership to drive superior advertising outcomes
14-11-2022 | 13:10:00
This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies.


Teads selects Crisp to revolutionize digital omnichannel media with shelf availability data
14-11-2022 | 13:05:00
The new forward-looking solution, named Crisp Retail Data, pipes SKU-level sales and inventory data from over 40 retailers into the Teads platform


[eMarketer] Digital video viewers take TV to smaller screens
14-11-2022 | 13:00:00
Nearly 60% of US adults watch digital video on non-TV devices, like laptops, tablets, and smartphones, every day. That’s up from 54% last year, and 27% in 2013.


Carrefour partners with Publicis to launch a venture that addresses retail media market in Europe
11-11-2022 | 13:16:21
Retail Media is the fastest-growing channel for media spend, revolutionizing traditional media hierarchies


WPP announces its first Campus in Brazil
11-11-2022 | 13:12:30
The WPP Campus in São Paulo is designed to meet the evolving needs of hybrid working and will enable greater innovation, creativity and collaboration between agencies, clients and partners.


MiQ acquires UK-based privacy-first audience platform for publishers AirGrid
11-11-2022 | 13:12:23
Powered by edge computing, AirGrid adds critical publisher-focused technology capabilities and proprietary data to MiQ’s extensive solution suite, accelerating its leadership in shaping the cookieless future for clients.


Political advertising is most effective when optimized across streaming and linear TV, research
11-11-2022 | 12:26:09
The research reveals data insights collected from nearly 20 million impressions and iterates that political advertisers who are still relying solely on TV



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