News

03-09-2020 10:39:00 | Door: Administrator | Hits: 126931 | Tags:

CIM announces new strategic partnership to help develop ‘whole marketers’
11-01-2022 | 13:13:49
The ‘Whole Marketer course’ will empower marketers enabling them to take a holistic view of the leadership, technical and soft skills required for a successful career in marketing, while also the personal understanding to live a fulfilled life.


MediaCom’s festive glitter globe raises £50,000 for charity
11-01-2022 | 13:10:41
MediaCom will be donating £50,000 to five charities through GlobalGiving, a non-profit that connects hundreds of smaller, community-led organisations to access the support that they need to make our world a better place.


Nike is the world's most valuable apparel brand, research
07-01-2022 | 07:17:31
Nike has ended 2021 as the most valuable apparel firm globally. According to data presented by FinancePR.com, the global outfit achieved a $30.44 billion valuation in 2021.


Marin Software announces Amazon DSP Integration to expand Amazon Advertising Solutions
07-01-2022 | 07:08:08
Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, has announced an integration with Amazon Ads' demand-side platform (DSP).


Independent marketing firm broadhead acquires HMH Agency
07-01-2022 | 07:04:51
broadhead, an independent, integrated marketing agency, has acquired HMH Agency, a firm known for its creative work powering brands that are driving the future of transportation.


[eMarketer] Health systems will turbocharge their AI strategies in 2022
07-01-2022 | 06:29:26
AI’s ability to assist clinical diagnostics and absolve burnt out healthcare workforces of admin tasks has health execs ready to kick their AI investments into high gear.


Smartly.io acquires Ad-Lib.io to expand creative technology across channels
06-01-2022 | 08:26:54
Smartly.io, the social advertising SaaS platform for creative and performance marketers, has announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform.


Data and tech company Numerator acquires HatchTank, adding mobile qualitative survey capabilities
06-01-2022 | 08:10:40
Numerator, a data and tech company serving the market research space, has acquired HatchTank, a tech-enabled mobile qualitative survey company.


The global in-game advertising market to reach $13.9 million by 2028, report
06-01-2022 | 08:03:47
The key factor fueling the growth of the global in-game advertising market is a significant rise in the adoption of mobile games across the globe.


[eMarketer] in 2022, retailers in Western Europe will adopt digital tools in physical stores to drive sales
06-01-2022 | 07:42:41
In Germany, Shopify is expanding the integrated payments features and POS tools it offers retailers to make in-store purchases easier for shoppers and to link online and offline behavior, for example.


[eMarketer] In 2022, fintechs brace for trends that will make or break them
05-01-2022 | 08:55:00
Fintech startups attracted a record number of users and funds in 2021, marking a turning point for fintech.


Nielsen launches streaming signals for more efficient advertising on connected TV
05-01-2022 | 08:38:40
A first-of-its-kind solution that unbundles household viewing, Streaming Signals enables both media buyers and media sellers to optimize and measure CTV reach for more efficient advertising, maximizing ad revenue and delivery to streaming audiences. 


AppLovin acquires Twitter’s MoPub business for $1.05 billion
05-01-2022 | 08:36:15
AppLovin Corporation, a marketing software company, has announced it has completed the acquisition of Twitter, Inc.’s MoPub business for $1.05 billion in cash.


Sixty percent of global consumers are frustrated with navigating content on streaming video services, Accenture report
04-01-2022 | 08:13:44
Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a new report from Accenture.


SmartAsset and Marketing Architects launch simpler road to retirement TV Ad campaign
04-01-2022 | 08:06:20
SmartAsset, an online destination for financial advice and marketplace that connects consumers to financial advisors, has launched a national TV campaign in partnership with All-Inclusive TV agency Marketing Architects.


[eMarketer] Retail media networks hit their stride in 2021
04-01-2022 | 07:46:18
2021 was the year that marketers fully embraced retail media networks—and the year that retailers fully embraced their role as advertising platforms.


Boiron appoints Havas Media Group as its multimedia partner in 13 European countries
03-01-2022 | 07:08:51
Following six months of competitive pitching, Boiron has named Havas Media Group as its multimedia partner in France and 12 other European countries.


Global outdoor advertising market to reach $58.80 billion in 2025, report
03-01-2022 | 07:05:00
Factors such as a booming tourism industry, growing programmatic digital display Ad spending, increasing urban populace, accelerating economic growth and improving consumer confidence are expected to drive the market.


Nielsen expands its Nielsen Impact Score offering to include college football teams
03-01-2022 | 07:03:39
Launched in October for men’s college basketball programs, the Nielsen Impact Score is designed to help coaches and collegiate teams position the marketing value of a program.


IAB UK joint committee on draft Online Safety Bill calls for inclusion of paid-for ads
24-12-2021 | 07:45:49
The Interactive Advertising Bureau, IAB, Joint Committee on the draft Online Safety Bill has published a report advising that the UK Government includes paid-for digital advertising in the Bill.



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