News

03-09-2020 10:39:00 | Door: Administrator | Hits: 11258 | Tags:

Interactive ad formats engage hard-to-convince audiences, MAGNA, IPG Media Lab and Verizon Media study
13-04-2021 | 12:54:47
A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase engagement.


Logitech and Baidu Brian partner to transform working with AI and voice
13-04-2021 | 12:53:15
Logitech has announced a long-term partnership with Baidu Brain, beginning with the launch of its intuitive new Logitech Voice M380 Wireless Mouse with Speech Input in China.


Global digital-out-of-home advertising market to reach $ 50 billion by 2026, report
13-04-2021 | 12:42:41
The global digital-out-of-home advertising market reached a value of $ 41.06 Billion in 2020 according to a recent report by Research and Markets.


Slaven Mandic joins CASA International
12-04-2021 | 18:59:00
Slaven Mandic, the Director of Advertising at Mediahuis and founder of Wayne Parker Kent has joined pan-European Home & Living company CASA International.


Granvia launches  campaigns to promote road safety in Slovakia
12-04-2021 | 14:54:00
The campaigns are in replacement of its traditional “Safety Days” which the concession company is unable to organise due to the current health situation caused by the pandemic.


Inter IKEA Group gathers its global marketing and communication unit to reach more people
12-04-2021 | 14:51:00
Erika Intiso will be the Managing Director of IKEA Marketing & Communication AB. In her role Erika will report to the chairman of the board, Konrad Grüss, Managing Director at Inter IKEA Systems B.V.  


Auke Boersma appointed CEO of Adcombi
12-04-2021 | 13:46:00
Boersma will be responsible for the day-to-day operations, continued growth and international expansion of the MarTech platform.


[Vacancy] ViacomCBS is looking for a Sr. Programming Manager
12-04-2021 | 11:41:00
ViacomCBS is directly looking for a Sr. Programming Manager.


[Vacancy] ViacomCBS is looking for a Contract & Compliance Coordinator
12-04-2021 | 11:38:00
ViacomCBS is directly looking for a Contract & Compliance Coordinator.


[Vacancy] Logitech is looking for a Technical Manager Quality Improvement Project and Data Analytics, 1 Year Contract
12-04-2021 | 09:40:00
Logitech is directly looking for a Technical Manager Quality Improvement Project and Data Analytics, 1 Year Contract.


Twitter integrates Nielsen’s cross-media measurement suite into video ad platform
09-04-2021 | 15:16:33
 The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR).


Publicis Groupe adopts The Trade Desk’s ad tracking technology
08-04-2021 | 16:14:23
Publicis Groupe and The Trade Desk have announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy.


[eMarketer] China closing the digital divide for the elderly
08-04-2021 | 15:48:29
In November, the Chinese government urged tech companies to cater to the elderly, and China’s digital giants are now tapping into the so-called silver market.


[eMarketer] US consumers’ digital spending boosts Amazon’s e-commerce and ad businesses
07-04-2021 | 15:09:29
Besides growing its online business by double digits, the e-commerce giant also recorded a growth in advertising business by 52.5 per cent.


WFA launches guide to diversity and representation throughout the creative process
07-04-2021 | 13:04:22
World Federation of Advertisers, WFA,  has launched the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative process, from defining the business and brand challenges to evaluation and analysis.


Dept creates AR puffer jacket as limited edition virtual apparel drop
02-04-2021 | 14:47:31
Digital advertising agency Dept has created the advertising industry’s first virtual AR (Augmented Reality) apparel drop, using NFTs (Non-Fungible Tokens) and Snapchat’s new full body-tracking tool.


Over 80 percent of UK consumers call for more focus on self care, Hearst study
01-04-2021 | 16:25:48
More than 80% of UK-based consumers believe the country needs greater emphasis on self-care following the outbreak of Covid-19 – according to a major piece of research conducted by Hearst UK.


Outbrain strengthens its Benelux sales team with new hire
01-04-2021 | 11:22:44
Outbrain, the world's recommendation platform for the open web, has announced the hire of Ugur Elbasan as Senior Sales Manager.


Incentro Africa becomes first company in Africa to achieve Google Cloud Partner Work Transformation Specialization
31-03-2021 | 21:15:00
Incentro has achieved the Google Cloud Partner “Work Transformation” Specialization, a development that gives any organisation looking to deploy collaboration solutions, the confidence that with Incentro, they are in experienced hands.


[eMarketer] Ad-supported video viewership grows opening up marketing opportunities
30-03-2021 | 16:12:00
Ad supported video streaming platforms like The Roku Channel, Pluto TV and Hulu are fast gaining a share of the streaming video market that has long been a preserve of ad-free subscription services like Netflix.



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