Generation X, commonly referred as Gen Xers have been known for above average income, household and spend with technology shaping a big part of their spending patterns.
Havas Group has announced the acquisition of full service independent agency, Inbar Merhav G, as part of the Group’s strategic plans in Israel. The agency will rebrand to Havas Inbar Merhav G Ltd.
Isobar has launched a whitepaper to provide insights and inspiration specifically for CMOs in the automotive industry.
Dennis De Weerd is the CEO at Incentro Africa, an IT service provider delivering custom build cloud-based software solutions for the European and African market.
Only 5% of remote employees want to go back into the workplace full-time, which could make for some fairly deserted office spaces.
Chinese multi-purpose app WeChat is entering its second decade. Allen Zhang Xiaolong, chief architect of the super app, pledged at an annual conference to make videos its cornerstone in the coming years.
MeMo² is directly looking for a Brand & Crossmedia Research Consultant (fulltime)
Even with a tough 2020 occasioned by COVID-19 pandemic, the programmatic digital display advertising spend in UK recorded a rise bolstered by social media use, with that increase expected to be sustained this year according to a forecat by eMarketer.
Marketers have long created multiple video ad lengths but with more innovative technology, there is now ability to deliver those ads in a desired sequence.
Amid the Covid-19 pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019 according to eMarketer’s latest time spent forecast from Insider Intelligence.
Global advertising investment is forecast to grow by 5.8% globally in 2021, according to the first dentsu Ad Spend Report since the global pandemic began.
Publicis Groupe has announced the appointment of Anna Chitty as Chief Executive Officer of Starcom China.
AdInMo, the mobile InGamePlay brand advertising platform, announced a partnership with global mobile advertising giant InMobi.
The market for Digital out-of-home advertising in Canada never fully recovered even as lockdowns eased, summer arrived, and more people ventured outdoors.
As of today HERC joins Ace, family of leading agencies. With the acquisition of this hotshop Ace adds Advertising & Brand culture to its portfolio. HERC included, Ace now holds over 180 employees with creative hubs in both Utrecht and Amsterdam.
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.
Ogilvy has announced that James Nicholas Kinney has been appointed global chief diversity, equity and inclusion officer and chief people officer for North America.
European consumers are becoming increasingly conscious of brands offerings beyond marketing and advertising and are keen to invest in companies that contribute to social good.
The coronavirus pandemic changed media behaviors in 2020, driving up consumption of TV and digital video. Quarantines also changed the retail landscape, boosting ecommerce and digital food service significantly.
VMLY&R COMMERCE has announced the promotion of Debbie Ellison, currently the Chief Digital Officer Geometry UK, to Global Chief Digital Officer.