Rokt, a global e-commerce technology company, has announced the addition of Pascal Ehrsam as Senior Vice President of Marketing.
Dynata, the world’s largest first-party data and insights platform, has announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions.
New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals a significant lack of digital skills among just over 500 marketers working in the charity sector.
St John & St Elizabeth Hospital has awarded its advertising account to Seven Stones.
A new study released by MAGNA, Roku, and IPG Media Lab dubbed “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV streaming content discovery.
Disney+, the highly anticipated streaming service from The Walt Disney Company, has launched in Portugal, Norway, Denmark, Sweden, Finland, Iceland, Belgium and Luxembourg.
Amazon Music has launched podcasts in the U.S., U.K., Germany, and Japan, across all tiers of service at no additional cost.
Evvolution, a German based ad consultancy agency, has launched with a new approach to an old challenge: reaching and engaging high quality audiences where they are.
The Advertising Standards Authority, ASA, has launched a brand new advertising campaign in Scotland to promote its role in helping to keep all ads ‘legal, decent, honest and truthful’.
Infront, a sports marketing company part of Wanda Sports Group, has announced it prolonged the exclusive marketing partnership for the annual Vierschanzentournee with the German Ski Association (DSV) and the Austrian Ski Association (ÖSV).
Nielsen and Translation Enterprises are teaming up to create an offering to help brands activate, plan and measure what resonates in popular culture.
Verizon Media has announced the launch of OTT Smart Auction, a header bidding-like solution for OTT publishers.
Programmatic trading channels for WFA Members account for more than two fifths of global digital media investment, up from 16 per cent in 2016.
World’s largest kiwifruit marketer Zespri International Limited has selected an interdisciplinary team of WPP agencies as its global Agency of Record (AOR) to deliver its brand proposition.
Media and entertainment company for young women Refinery29 has announced that digital pioneer and thought leader Simone Oliver will join as Global Editor-in-Chief, starting September 30, 2020.
UK's curated audio platform for journalism Curio closes $9m Series A funding for international expansion
Curio, the premium audio platform with a curated library of expert journalism, closed a $9 million Series A round led by Earlybird. Draper Esprit, Cherry Ventures, and Horizons Ventures also took part in the investment.
Heineken has entered the Peruvian beer market through the acquisition of local beer brand Tres Cruces and the incorporation of its local operating team in Lima.
Hearst has announced that Asad Syrkett has been appointed editor-in-chief of the U.S. edition of ELLE DECOR, leading content strategy across the brand’s print and digital platforms.
Clear Ads, Amazon's advertising demand side platform agency is currently dominating the Demand Side Platform (DSP) business in the UK.
InviteDesk, developer of event marketing software, has increased its capital by more than €500 thousand. With InviteDesk, companies increase their return on investment (ROI) from event marketing.