Tagresults

11-09-2020 18:52:00 | Door: Administrator | Hits: 7666731 | Tags:

IPG MediaBrands expands signature media responsibility index
19-10-2022 | 15:44:19
 IPG Mediabrands and its intelligence arm MAGNA, has unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness and standards around harm reduction for brands and consumers in advertising.
Brands with responsible data practices rewarded by UK consumers with more purchase intent, study
21-07-2022 | 08:36:09
The lack of transparency, alongside control, were the main concerns for respondents – 58% don’t know how data is being used, and 75% don’t have control over their data.
Customers invest in brands that are more culturally relevant, study
23-06-2022 | 09:58:26
New research conducted by MAGNA Media Trials, MAGNA’s proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today.
Augmented Reality ads influence consumers’ purchasing decisions, study
08-06-2022 | 09:12:34
The study aimed to uncover the true capabilities of AR ads (Lenses), as well as understand the role of AR ads in the consumer purchase journey.
Consumers more likely to support brands in ad environments where they have control, study
29-07-2021 | 14:19:34
For this study, MAGNA partnered with Brave, a web browser with a global advertising platform built for privacy that rewards people for their attention.
MAGNA partners with airport network ReachTV to showcase businesses to advertisers
23-06-2021 | 14:29:20
As air travel is resurging, Mediabrands is joining forces with ReachTV, the rapidly expanding network available on nearly 2,500 screens at some 90 airports across North America and the United Kingdom.
Global economic recovery brings record ad market growth, Magna forecast
17-06-2021 | 13:00:00
Magna has released its advertising forecasts for June 2021 indicating that global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020.
Magna appoints Elijah Harris as first EVP Global digital partnerships and media responsibility
09-06-2021 | 12:30:18
 In this new role, Harris will be responsible for providing products and services to Mediabrands teams around the globe and lead its relationships as they relate to global digital media platforms and partners.
Consumers are more receptive to podcast advertising than TV advertisements, study
09-06-2021 | 12:21:25
Spotify and MAGNA have released a study, “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing habits.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
08-06-2021 | 12:15:00
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
18-05-2021 | 14:20:00
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
Brands should prioritize inclusivity when targeting people with disabilities, study
22-04-2021 | 14:14:00
With a collective global buying power of $8 trillion, this community represents a significant audience for marketers to exclude by default or design.
Digital advertising thrives in Covid economy, Magna study
16-12-2020 | 15:35:00
Media owners’ advertising revenues decreased from $594 billion in 2019 to $569 billion in 2020 according to the latest MAGNA study of global advertising market trends.


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