Tagresults

11-09-2020 18:52:00 | Door: Administrator | Hits: 5565036 | Tags:

[eMarketer] Digital audio takes up an increasing share of US digital media time
23-06-2022 | 09:02:35
Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.
Apple expands Today at Apple Creative Studios providing new opportunities to young creatives
01-06-2022 | 08:10:00
The expanded program offers career-building mentorship, training, and resources across a wide range of artistic disciplines, which now include all-new curricula in app design, podcasting, spatial audio production, and filmmaking.
[eMarketer] Podcast listener diversity nearly matches the US population
24-05-2022 | 08:51:45
The racial breakdown of monthly podcast listeners is almost identical to the spread of the US population, according to new Edison Research data.
Podcast advertising presents marketers with greater opportunities to increase ROI, report
16-05-2022 | 11:26:09
The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI.
Podcast advertising effectiveness is soaring, survey
11-05-2022 | 09:35:41
Seventy five percent of podcast listeners were happy with the purchase they had made from podcast ads, a study from Voices has shown.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
10-05-2022 | 11:45:00
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
[eMarketer] How content creators expand their influence beyond social media
04-03-2022 | 07:25:00
For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media.
[Marketing Report] Bob Koigi: The rise and rise of mobile advertising
03-03-2022 | 10:15:00
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.
[eMarketer] Spotify will widen lead over Apple podcasts despite controversy
01-03-2022 | 08:03:54
Come 2025, Spotify’s lead will widen to 13.2 million, while Apple’s growth in the sector will all but stagnate.
IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts
25-02-2022 | 08:17:56
Taking place at Islington’s Business Design Centre on 25-26 May, The Podcast Show will see talent from across the industry come together to celebrate standout content and showcase the latest ad solutions.
[Marketing Week] Bob Koigi: Warming up to the metaverse revolution
24-02-2022 | 13:00:00
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
[Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud
23-12-2021 | 09:15:00
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
Fresh Media Bulgaria selects Triton Digital to power its streaming audio strategy
23-12-2021 | 07:41:13
Through this partnership, Triton Digital will provide Fresh Media Bulgaria with cutting-edge Dynamic Ad Insertion technology to their publishers to effortlessly control and monetize content through precision-targeted audio ads.
Global acquires podcast hosting platform start-up Captivate
22-12-2021 | 07:05:58
Global, the media and entertainment group, has acquired podcast hosting, analytics and monetization platform, Captivate.
Triton Digital announces expansion of podcast reports to Canada
17-12-2021 | 07:51:19
Triton Digital®, the global technology and services provider to the digital audio and podcast industry, has announced the expansion of its Podcast Reports to Canada.
Conviva teams with Experian to expand audience measurement capabilities for streaming publishers
07-12-2021 | 11:01:33
The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data empowers publishers to easily provide advertisers with the most detailed and accurate audience insights available.
[eMarketer] Digital audio market sees inflection as advertising share grows
07-12-2021 | 10:56:19
After several years of growth in share, US digital audio subscription revenues will peak at 63.9% of total digital audio revenues in 2022.
The CyberWire releases new guide to help B2B marketers take advantage of emerging opportunities in podcast advertising
30-11-2021 | 15:02:14
Published as both an eBook and a podcast, the guide was created to help organizations advertising in the popular programs across the CyberWire Network or other podcast networks make the most of their audio marketing investment.
Muck Rack database reveals how many listeners every active podcast has
24-11-2021 | 15:08:14
This latest addition to the leading Public Relations Management (PRM) software builds on Muck Rack’s initial podcaster database launch and brings even more value to the thousands of organizations around the world that rely on Muck Rack’s all-in-one solution.
Liberated Syndication partners with Samsung to bring its podcasts to Samsung Galaxy devices
17-11-2021 | 15:18:28
Liberated Syndication Inc., LSYN or Libsyn, the industry’s podcast hosting platform and advertising marketplace, has launched its distribution partnership with Samsung to help bring podcasts under the “Listen” tab within the Samsung Free application.
Audacy and Cumulus Media announce content distribution partnership
17-09-2021 | 12:46:00
Audacy and Cumulus Meida have announced a content distribution partnership that brings Cumulus’s 413 radio stations and portfolio of podcasts to the Audacy digital platform.
Futuri unveils AdMatic to organize and monetize the world’s podcasts
05-08-2021 | 16:33:50
Futuri, the provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, has announced the launch of AdMatic™, a revolutionary system that helps podcast platforms and creators make their content more discoverable and monetizable.
Digital podcast advertising company AdsWizz targets advertisers with new solution
24-06-2021 | 15:20:09
 AdsWizz, the global player in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution.
Apple avails Apple Podcasts Subscriptions and channels in 170 countries
18-06-2021 | 15:45:59
Listeners in more than 170 countries and regions can purchase subscriptions for individual shows and groups of shows through channels, making it easy to support their favourite creators, enjoy new content, and unlock additional benefits such as ad-free listening and early access, directly on Apple Podcasts.
[eMarketer] Digital media consumption on unprecedented growth in US
09-06-2021 | 13:30:00
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.
Consumers are more receptive to podcast advertising than TV advertisements, study
09-06-2021 | 12:21:25
Spotify and MAGNA have released a study, “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing habits.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
08-06-2021 | 12:15:00
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
Digital media landscape becoming a multiverse phenomenon, Mindshare research
19-05-2021 | 09:10:25
Streaming services are entering more niche markets. Consumers can choose to stick to mainstream platforms like Netflix, Hulu and Amazon and the breadth they offer or they can go deep in services like Screambox and Shudder.
ViacomCBS expands podcast footprint with new series
14-05-2021 | 14:35:41
This robust slate will super serve consumers across comedy, news, true crime, sports, kids, entertainment, and music, reinforcing the company’s strategy to create premium content and experiences for audiences worldwide.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
03-05-2021 | 14:15:00
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
Nielsen launches solution to measures effectiveness of podcast advertising
30-04-2021 | 17:04:35
With this new offering, Nielsen is building on its current podcast ad effectiveness solution to include the ability to measure digitally inserted ads in a live podcasting setting.
VICE Audio announces spring podcast premieres
25-03-2021 | 15:06:12
VICE Audio, the audio storytelling division of VICE Media Group, has announced the launch of two new podcast series: “Strongman”, and “The Crisis,” released in both English and Spanish.
[eMarketer] Digital audio took a huge hit in user engagement in 2020
22-02-2021 | 07:44:00
Early when the coronavirus pandemic started, digital audio took a huge hit in user engagement and in the amount of time listeners were spending with the medium.
[eMarketer] US adults spent an average of 7 hours, 50 minutes per day with digital media in 2020
11-02-2021 | 10:07:30
A pandemic-disrupted 2020 led to even more time spent with digital media than anticipated. Data from eMarketer shows that US adults spent an average of 7 hours, 50 minutes (7:50) per day with digital last year.
Spotify acquires podcast technology company Megaphone
11-11-2020 | 14:28:21
Spotify Technology, the global audio streaming subscription service, has announced that the company has entered into a definitive agreement to acquire Megaphone.
Targetspot appoints Brian Benedik, former Spotify executive as Strategic Advisor
28-10-2020 | 10:22:00
Targetspot, an international specialist in digital audio solutions, announces the appointment of Brian Benedik, a recognized leader in the digital audio monetization space, as Strategic Advisor.
Spotify and Chernin Entertainment announce multiyear first look partnership
29-09-2020 | 11:09:09
As podcasting consumption has grown worldwide, so has the trend of podcasts serving as the source material for movies, TV shows, and news broadcasts for an always-on audio medium.
Rainshine and UK's Five Fifty Five partner to develop, produce extraordinary stories for audiences worldwide
18-09-2020 | 15:00:00
Rainshine Entertainment and Five Fifty Five announced a strategic joint venture, where the two companies will work together to develop, produce, and distribute extraordinary content.
Disney expands into Europe
16-09-2020 | 21:34:18
Disney+, the highly anticipated streaming service from The Walt Disney Company, has launched in Portugal, Norway, Denmark, Sweden, Finland, Iceland, Belgium and Luxembourg.


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