Loop Media partners with First Canadian GPO as it continues to expand Canadian distribution footprint
Loop Media, Inc., a multichannel streaming platform that provides curated music video, sports, news and entertainment television channels for businesses, has announced a new partnership with First Canadian GPO, a group purchase organization that helps small and medium-sized businesses find immense savings on supplies and services.
Music streaming platforms have added over 330 million subscribers in the past five years, report
As the driving force of the music industry, streaming platforms have seen impressive subscription growth in the past years. With millions of Gen Zs and Millenials who prefer the subscription economy, their revenues and user count have more than doubled.
VIZIO launches business unit to bolster content offering
VIZIO Ads has announced the launch of the VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers.
Roku and Instacart partner to pair TV streaming and online grocery delivery for marketers
Roku has announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant and performance-driven across the entire streamer’s journey.
Paramount bets on salesforce platform to measure diversity across productions
Paramount Global and Salesforce, the global player in CRM, has announced the launch of Paramount's new diversity reporting platform, which will give the company a more holistic view of the makeup of its production workforce.
Marketers embrace streaming despite questions on its effectiveness as advertising platform, report
The 2023 Annual Marketing Report surveyed marketers on the implications of the recessionary economic environment, planned media spending, audience data, media mix inclusive of streaming, cross-media measurement challenges and measurement technology.
Nearly two-thirds of gamers spend at least two hours a week watching free ad-supported streaming, study
LG Ad Solutions, a global player in connected TV (CTV) and cross-screen advertising, has released the findings of a new study that found that gamers are more likely to watch free, ad-supported streaming (FAST) than all CTV owners, with nearly two-thirds of gamers spending at least two hours a week streaming via FASTs.
Loop Media launches exclusive sports news highlights channel
The channel is available exclusively on Loop-enabled digital-out-of-home (“DOOH”) venues through Loop’s proprietary Loop Player for businesses.
Adthos launches AI-generated audio ads for radio, podcast and streaming
For the first time anywhere, users of the Adthos Platform can generate complete audio ads from start to finish using AI technology.
Amazon Fire TV surpasses 200 million fire TV devices sold globally
Amazon also is launching its Amazon-built TVs in more countries, bringing the Omni QLED Series, Fire TV 4-Series, and the new Fire TV 2-Series to the United Kingdom, Germany, and Mexico for the first time.
Paramount Global launches campaign celebrating content on its platforms
"Popular is Paramount" is designed to emphasize Paramount's definitive value among the advertiser, distributor, investor and creative communities as a powerful global entertainment partner of choice.
[eMarketer] How user behavior is changing on social media and digital video in the UK
While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.
Loop Media helps businesses migrate to streaming with bandwidth reducing tech
Loop Media believes this same trend towards streaming and away from traditional cable TV is evident in the out of home market, with companies like Loop Media providing alternative content choices on a free ad supported basis to these businesses.
Netflix taps Nielsen for global audience insights
Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland.
Amazon Publisher Direct and Paramount Advertising to offer advertisers access to premium video inventory
Advertisers using Amazon DSP can programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform.
YouTube tests free ad-supported streaming channels hub
YouTube is testing a hub of free ad-supported streaming channels as it continues to expand its streaming ambitions.
New video ad formats in streaming TV are twice more favorable than traditional TV ads, study
MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku have announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice more favorable than traditional TV ads for consumers.
JW Player acquires InPlayer to expand its monetization and audience insights offering
JW Player, the SaaS video platform for broadcasters, publishers, and other video-driven companies, has announced it is acquiring InPlayer, a provider of subscription management and identity management technology.
VideoAmp and Warner Bros. Discovery announce audience measurement agreement
Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers.
Innovative subscription models drive global audio streaming services market, report
Growth in 2021 resulted mainly from the great popularity of audio streaming platforms and subscription models, broader availability of fast-speed connections with low latency (e.g., 5G), expansion of these services to new regions, and technological advancements that allow easy streaming from multiple devices.
[eMarketer] How Gen Z consumes media
Instead, Gen Zers’ TV time is headed to social media—which includes digital video—where they spend the bulk of their time with media.
Bloomberg Radio and TuneIn extend partnership with commercial-free radio experience
TuneIn, the world’s live-streaming audio service, and Bloomberg, has announced the renewal of their partnership, extending their agreement for an additional three years, with the expansion of Commercial-Free local broadcast radio to Premium listeners.
Netflix signs up to Kantar audience measurement service
In a first for Latin America, Kantar has announced that Netflix has signed-up as a subscriber to the audience measurement data service in Brazil.
Loop Media and ACTV8me deploy MarTech solutions across digital out-of-home network
The partnership allows two leading tech companies to demonstrate industry-first capabilities and experiences by leveraging Loop Media’s distribution network within retail stores nationwide.
Paramount+ and British Airways launch a dedicated channel on the airline’s highlife entertainment platform
Paramount+, the global streaming service from Paramount has announced a partnership with British Airways to preview some of the streamer’s best television series on long-haul international flights.
ITV launches unified brand across family of channels
Ahead of the launch of ITVX, the UK’s freshest new streaming service, ITV’s channels have been given a fresh look too, with new channel branding, on-screen presentation and idents launching across all on air channels.
Simulmedia partners with Comscore to enable entertainment marketers reach target viewers across linear TV
This partnership will enable entertainment marketers to reach viewership-based audiences no matter where they’re watching by using TV+® to find and target Comscore viewership audiences across streaming TV programs with greater cost-efficiency and reduced duplication.
[eMarketer] Why Netflix Basic with Ads will win advertisers
Despite the Basic With Ads subscription tier being released just two weeks ago, eMarketer is forecasting Netflix will see US ad revenues of $830 million in 2023.
Political advertising is most effective when optimized across streaming and linear TV, research
The research reveals data insights collected from nearly 20 million impressions and iterates that political advertisers who are still relying solely on TV
[Interview] Monty Sarhan (SkyShowtime): It’s still early days for streaming services
On October 25, 2022, SkyShowtime launched as a streaming service from Paramount and Comcast in the Netherlands.
Paramount and Virgin Media in a multi-year distribution partnership deal for UK streaming services
Paramount and Virgin Media have announced a new multi-year distribution agreement, extending their existing long-term partnership across Paramount's streaming services and linear channels in the UK.
Havas Media Group and Samba TV to integrate linear TV into company’s proprietary converged platform
With this partnership, HMG North America will become the first major agency holding company to fully integrate Samba TV’s rich television and gaming viewership data.
SkyShowtime registers in The Netherlands, campaign starts
The streaming service SkyShowtime (from Paramount and Comcast) appears to have registered a Dutch registration for the streaming service with the Media Authority.
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