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11-09-2020 18:52:00 | Door: Administrator | Hits: 104492 | Tags:

[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
08-06-2021 | 12:15:00
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
Kantar acquires MeMo² to expand cross-media effectiveness offering
02-06-2021 | 17:48:57
The acquisition brings approx. 50 specialists into the Kantar team, creating a platform to significantly expand the media effectiveness measurement business in Europe, as well as strengthening Kantar’s Dutch business with MeMo2’s client roster. 
[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future
01-06-2021 | 17:10:24
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
Dentsu Group joins the World Business Council for Sustainable Development
01-06-2021 | 14:33:44
Dentsu Group Inc. has announced the company and its group companies has joined nearly 200 forward-thinking companies as the newest member of the World Business Council for Sustainable Development (WBCSD).
Dept partners with Terra Neutra to create an e-commerce carbon positivity app
01-06-2021 | 14:29:37
ClearSky is designed to be used in Shopify stores as a way of offsetting a purchased product’s carbon footprint, in addition to the carbon footprint of its delivery which Shopify already enables shoppers to offset.
[Marketing Week] Bob Koigi: Advancing partnerships across content, advertising and marketing
25-05-2021 | 16:43:00
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
18-05-2021 | 14:20:00
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
VMLY&R unveils new inclusion experience practice
14-05-2021 | 14:29:46
WPP affiliated marketing and communications company VMLY&R has announced the launch of its Inclusion Experience Practice, a strategic consultancy partner that works with clients to bring about sustainable cultural change within organizations.
UK industry alliance BRIM launches to promote black representation in marketing
13-05-2021 | 15:38:38
BRiM is powered by a group of the world’s largest advertisers and agency partners, leading members of the Black community and industry diversity, equity and inclusion experts.
Chaka Sobhani appointed Global Chief Creative Officer of Leo Burnett
13-05-2021 | 15:31:20
In her new role, Sobhani will work closely with the Leo Burnett creative community around the world, to represent the Leo Burnett brand, work and culture within the industry.
[Marketing Week] Bob Koigi: Content is king
11-05-2021 | 10:39:00
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
Dept and Tribe Company transform The Eurovision Village into a 3D virtual world
07-05-2021 | 13:14:20
The custom-made 3D world will bring tens of thousands of visitors, who would normally have traveled to Rotterdam for the contest, a unique, virtual experience.
Global creative agencies form body to champion growth of sector
06-05-2021 | 16:12:47
 It currently counts 36 national trade associations from around the globe as members and is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe.
AdGreen set to unveil carbon calculator for advertisers
06-05-2021 | 16:08:12
To keep the resources, tools and training free at point of use, a voluntary levy is being introduced for advertisers to contribute a small percentage of production cost estimates towards AdGreen’s operational costs.
S4 Capital acquires Brazil digital marketing agency Racoon
05-05-2021 | 13:18:13
Digital advertising and marketing services company S4Capital has announced a combination between Raccoon Group and MightyHive, which significantly expands the capabilities of its data & digital media practice in Latin America.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
03-05-2021 | 14:15:00
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
Dentsu launches playbook on content solutions for marketers
29-04-2021 | 15:47:55
It introduces Content Symphony dentsu’s content solution and how it is changing the game, supercharging global marketers for some of the world's biggest brands.
Starcom Australia wins Tourism Tasmania media account
28-04-2021 | 15:53:08
Starcom Australia has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media.
WPP launches global data company Choreograph
27-04-2021 | 16:12:02
WPP has announced Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies.
[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions
26-04-2021 | 14:27:10
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.
WPP taps media in its net zero commitment
22-04-2021 | 14:21:32
On Earth Day, WPP has announced a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030.
BBJ&K and Yonder Media join IPA membership
20-04-2021 | 12:35:51
The Institute of Practitioners in Advertising, IPA, has announced that BBJ&K and Yonder Media have been elected into IPA membership at its quarterly council meeting in March.
[Marketing Week] Bob Koigi: Brands invest in sustainability and green projects
19-04-2021 | 14:36:00
Brands are increasingly investing in green projects and sustainability as they seek to cut down on emmissions and reduce their carbon footprint.
Dept becomes climate neutral certified
16-04-2021 | 15:16:53
Netherlands-based digital agency Dept has become climate neutral certified after working with the Climate Neutral organisation to measure and offset our 2020 carbon footprint.
Data & growth agency Off The Record joins Ace
15-04-2021 | 09:35:00
With this take-over the agency group adds data & growth marketing to their range of services and continues to build its integrated proposition of Connected Brands.
Reprise Commerce wins DeMert Brands account
14-04-2021 | 13:57:00
Reprise Commerce has been awarded new business by DeMert Brands to build and manage the beauty expert’s online storefront, as well as develop a retail media advertising strategy.
Nielsen Market Lift offers marketers in over 30 new markets accountability for their Ad investments
13-04-2021 | 16:08:57
Nielsen announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.
Publicis Groupe adopts The Trade Desk’s ad tracking technology
08-04-2021 | 16:14:23
Publicis Groupe and The Trade Desk have announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy.
WFA launches guide to diversity and representation throughout the creative process
07-04-2021 | 13:04:22
World Federation of Advertisers, WFA,  has launched the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative process, from defining the business and brand challenges to evaluation and analysis.
UK media and advertising agencies lobby Government on taxi taxes to ensure staff safety
30-03-2021 | 13:07:14
The letter has been written in response to the tragic death of Sarah Everard. Published in the Guardian, it calls on the government to review the current HRMC rules regarding business taxi expenses in order to help keep employees safe.
Havas Group awarded ISO certification for commitment to reduce environmental footprint
18-03-2021 | 13:49:55
Havas Group has obtained ISO 14001 certification for 32 of its entities based in France.
Publicis Groupe appoints Amrita Randhawa as South East Asia CEO
17-03-2021 | 12:10:51
With this new role, Publicis Groupe will bring all markets including Singapore, Indonesia, Malaysia, Philippines, Vietnam and Thailand under one leadership.
New advertising management agency Ads& data starts operations in April
16-03-2021 | 15:10:28
The previously announced national advertising management agency of Telenet/SBS, Mediahuis, Proximus Skynet and Pebble Media starts on 1 April under the telling name Ads & Data.
VMLY&R COMMERCE promotes Elke Van Tienen to Global Head of People
10-03-2021 | 13:58:56
VMLY&R COMMERCE has announced the promotion of Elke van Tienen, Chief People Officer (EMEA) to Global Head of People with immediate effect.
Dept partners with Salesforce to develop quick-launch commerce solution for brands
09-03-2021 | 15:22:00
International digital agency Dept has teamed up with Salesforce to develop a quick-launch commerce solution that enables brands to be up and running with a fully-functioning e-commerce site in a matter of weeks.
[eMarketer] Ad agencies grapple with pandemic-induced job losses
09-03-2021 | 15:12:10
January was one of the worst months in recent years for ad agencies having seen 4800 job cuts, leaving the industry with 186,000 jobs. This marked the agencies’ worst point since 2014.
Essence expands data and technology consulting division in Germany
02-03-2021 | 14:22:43
Essence has announced the expansion of its best-in-class data and technology consulting services to the German marketplace.
Reprise appoints Vincent Spruyt as Global Chief Artificial Intelligence Officer
26-02-2021 | 10:51:57
Reprise, IPG’s global performance marketing agency, has announced the appointment of Vincent Spruyt as Global Chief AI Officer, effective immediately.
Intracto Group acquires Ghent based agency Marlon
25-02-2021 | 10:14:00
Intracto Group has acquired Ghent-based agency Marlon together with it’s over 30 digital experts. The agency is renowned in the field of design and development of apps, web shops and websites.
Small social platforms invest in tackling harmful content, IPG Mediabrands index
19-02-2021 | 13:31:07
IPG Mediabrands has released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising.
Scangroup suspends CEO, CFO over alleged gross misconduct
19-02-2021 | 11:19:00
Integrated marketing communications company The WPP-Scangroup Plc has suspended its CEO Bharat Thakrar and Chief Financial Officer Satyabrata Das over allegations of gross misconduct.
Marketing technology agency Byte merges with Dept to accelerate global growth
18-02-2021 | 09:47:00
Together, both agencies will strengthen end-to-end digital services for clients across the globe.
Publicis Groupe UK acquires B2B marketing specialist agency Octopus Group
17-02-2021 | 12:52:25
Octopus Group will join Publicis Groupe UK’s existing B2B specialists to bring strategic, creative and commercial acumen and experience to clients and B2B brands.
Havas Group acquires Israeli advertising agency Inbar Merhav G
05-02-2021 | 10:19:00
Havas Group has announced the acquisition of full service independent agency, Inbar Merhav G, as part of the Group’s strategic plans in Israel. The agency will rebrand to Havas Inbar Merhav G Ltd.
WPP and TikTok announce global agency partnership
02-02-2021 | 10:12:04
WPP and TikTok, a global destination for short-form mobile video, have announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform.
WPP named in Bloomberg Gender-Equality Index for third year in a row
28-01-2021 | 14:23:14
WPP has been named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognizes companies committed to advancing gender equality in the workplace through policy development, representation and transparency.
Digital marketing agency EWM. SA opens Parisian subsidiary, EWM France
28-01-2021 | 14:03:00
EWM. SA, a Geneva web development and digital marketing agency announces the creation of its Paris branch, EWM France, in a joint venture with the OLCM holding company.
HERC joins Ace
28-01-2021 | 06:46:00
As of today HERC joins Ace, family of leading agencies. With the acquisition of this hotshop Ace adds Advertising & Brand culture to its portfolio. HERC included, Ace now holds over 180 employees with creative hubs in both Utrecht and Amsterdam.
MediaCom unveils new proposition to help clients see the bigger picture
21-01-2021 | 11:15:38
MediaCom has unveiled its new agency proposition: moving forward, the network will help clients ‘See the Bigger Picture’.
[eMarketer] Programmatic digital display advertising is having an identity crisis
21-01-2021 | 08:21:00
Advertisers, publishers, and their partners are now confronting changes to the infrastructure of platforms and devices that will have significant effects on how they do business.
S4 Capital acquires Metric Theory and Decoded
14-01-2021 | 10:41:00
S4 Capital plc, the new age digital advertising and marketing services company, has announced two combinations, which significantly expand the capabilities of both its Content practice.
MIX: A new agency with a radical focus on value
12-01-2021 | 14:02:00
Mark Schoones and Ashwin Murli launch MIX: an agency with a radical focus on value. From proposition to organization. From brand to the experiences that brand offers.
S4 Capital acquires Decoded Advertising
05-01-2021 | 09:26:46
Integrated creative, technology and media agency Decoded Advertising has joined S4 Capital with the new outfit now keen to integrate the unitary offering with new efficiency.
Nielsen set to launch cross media measurement tool
23-12-2020 | 11:06:14
Nielsen has announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms.
Starcom Australia announces new strategic framework with ‘People Powered Growth’
16-12-2020 | 12:03:00
Starcom Australia has announced its new ‘People Powered Growth’ positioning and strengthened agency structure.
VMLY&R bolsters female creative leadership across Intel and Walgreens teams
16-12-2020 | 12:01:22
VMLY&R has announced two key leadership moves, boosting the agency’s creative bench strength across its Intel and Walgreens client teams.
Kinetic appoints Keith Kaplan as global CEO
15-12-2020 | 11:27:09
Kinetic, the global out-of-home agency that is part of WPP, announced the appointment of Keith Kaplan as Global Chief Executive Officer.
Essence selected as integrated media agency for personal care brand Mamaearth
15-12-2020 | 11:18:06
Essence has announced that it has been selected as the integrated media agency for personal care brand Mamaearth in India.
Adam Gerhart appointed Mindshare Global CEO
11-12-2020 | 12:29:16
GroupM, WPP’s media investment group, has announced that Adam Gerhart has been named Mindshare Global CEO, effective January 2021.
Manuel Bordé appointed VMLY&R Commerce Global Chief Creative Officer
10-12-2020 | 09:05:00
Geometry, soon to be VMLY&R COMMERCE, has announced that Manuel Bordé has been promoted to the role of Global Chief Creative Officer expanding his remit to include global creative responsibilities.
MediaCom appoints Charlotte Frijns as Global Chief Financial Officer
08-12-2020 | 09:05:00
MediaCom has appointed Charlotte Frijns as the agency’s new Global Chief Financial Officer, effective 1st January 2021, replacing Christine Fang who is returning to China for personal reasons.
B2B data management platform BlueVenn selects MWWPR to lead communications
01-12-2020 | 13:29:09
MWWPR, independent public relations agency, announced it has been selected by leading customer data platform, BlueVenn, for communications and PR programming.
WPP submits proposal to acquire remaining shares in WPP AUNZ
01-12-2020 | 12:26:18
WPP has submitted a proposal to the Board of WPP AUNZ Limited to pursue an acquisition of the remaining shares in WPP AUNZ.
Fashion brand Gant selects Dept to design and build e-commerce platform
26-11-2020 | 10:40:00
To keep up with the currently changing consumer behaviour and tech developments, fashion brand Gant has decided to reinvent its digital platforms, starting with the DACH-region website.
L’Oréal Paris and VIRUTE unveil first digital make-up experience for live video
20-11-2020 | 11:35:00
L’Oréal Paris and VIRTUE, the creative agency born from VICE, have announced the global launch of an interactive digital-only make-up experience that brings a new inventiveness to experimenting with make-up looks, all in the virtual reality space.
Datawords Group appoints Felix Elkmann to strengthen its position in the German market
19-11-2020 | 15:08:00
Datawords Group, a global digital marketing agency powered by multicultural technologies, announced the appointment of Felix Elkmann as Senior Vice President in charge of Business Development.
Digital Design Agency BASIC joins Dept
19-11-2020 | 10:21:03
Branding and digital design agency BASIC®, best known for their work for Google, KFC, Herman Miller/Design Within Reach, Patagonia and Airbnb, has joined Dept, a digital agency in Europe.
WPP launches VMLY&R Commerce, an end-to-end creative company
18-11-2020 | 11:38:55
WPP has announced the launch of VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings.
iVoice Communications expands its operations in Latin America and Spain
17-11-2020 | 15:32:00
Global media and public relations agency, iVoice Communications, is expanding its operations to further help customers penetrate the Hispanic Market in the United States, Latin America, and Spain.
India’s digital creative agency The Glitch joins VMLY&R’s global network
13-11-2020 | 10:20:34
The Glitch, one of India’s independent creative agencies, has joined forces with global experience agency VMLY&R.
WPP merges AKQA and Grey to create AKQA Group
12-11-2020 | 10:43:22
WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group.
Heineken and Publicis Groupe launch new agency model for global creative and brand experience remit
10-11-2020 | 09:50:13
Heineken has partnered with Publicis Groupe to launch a new model – Le Pub – which will deliver best in-class consumer experiences, provided at speed, driving sales and giving Heineken a sustainable competitive advantage.
Isobar develops ecommerce platform for LOUIS XIII
10-11-2020 | 09:43:51
The LOUIS XIII cognac brand has chosen Isobar, the digital experience agency of the dentsu group, to conduct the design and development of its new immersive website and e-boutique.
Reprise launches global eCommerce unit, Reprise Commerce
10-11-2020 | 09:41:17
Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a new global specialty eCommerce unit.
GroupM promotes Kieley Taylor, Amanda Grant to global platform roles
07-11-2020 | 10:20:00
GroupM, WPP’s media investment group, has announced that Kieley Taylor and Amanda Grant have been elevated to the roles of global head of partnerships and global head of social, respectively.
Global market for advertising agencies to hit $210 billion by 2027, report
05-11-2020 | 10:29:30
Amid the COVID-19 crisis, the global market for Advertising Agencies estimated at $181.3 Billion in the year 2020, is projected to reach a revised size of $210.5 Billion by 2027.
Amazon PPC Management Agency UK helps Amazon FBA sellers maximize profits
04-11-2020 | 14:05:00
Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon.
ARTDECO relaunches e-commerce platform with Dept support
04-11-2020 | 09:57:34
Beauty and makeup giant ARTDECO has relaunched its online shop across nine countries and seven languages.
Epsilon positioned at the center of Publicis Groupe growth strategy
03-11-2020 | 11:55:53
In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud.
Sainsbury’s selects Essence to lead multi-brand digital transformation
03-11-2020 | 11:55:15
Sainsbury’s has revealed it will be appointing media agency ‘Essence’ to help advance its digital marketing transformation.
Initiative launched to bolster support for African brands
30-10-2020 | 06:30:00
BCW Africa, Brand Leadership, Kantar and Geopoll have launched the #BuyAfricaBuildAfrica initiative to encourage local brands to adopt the #BuyAfricaBuildAfrica stamp of approval.
Alexis Nasard appointed Kantar CEO
21-10-2020 | 09:58:49
Kantar, the global marketing data, insights, and consulting company, announces the appointment of Alexis Nasard as Chief Executive Officer, effective 30 December 2020.
Havas establishes dedicated customer experience network
16-10-2020 | 12:45:22
Havas Creative has launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey.
E.ON appoints Publicis Groupe as media and performance partner across Europe
14-10-2020 | 11:59:16
E.ON, the international energy company has appointed a Publicis Groupe Power of One solution led by Starcom as its Media partner across eight major European markets.
MediaCom appointed Uber’s global media agency
08-10-2020 | 10:02:00
MediaCom has been named as Uber’s global media agency of record. The agency will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia.
WPP appoints Tom Ilube CBE to the Board
06-10-2020 | 11:05:57
WPP has appointed Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect.
Condé Nast Germany, Google and Essence in content partnership to drive Chromebooks uptake
02-10-2020 | 08:38:10
Google, Condé Nast Germany and media agencies Essence and OMD Hamburg, have released a cross-media content cooperation with talents such as musician and actress to make Chromebooks more widely known within the German market.
Dentsu Aegis Network rebrands to dentsu, consolidates international business
30-09-2020 | 11:46:13
Global advertising and PR company Dentsu Group Inc. has announced that its international business Dentsu Aegis Network will now operate under the dentsu brand.
WPP agencies partner with World Woman Foundation for digital women empowerment campaign
30-09-2020 | 11:39:46
The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide and Gramercy Park Studios, have launched its #ShesMyHero campaign which will culminate in World Woman Hour.
Lockdowns put pressure on brands to cultivate customer loyalty, Mindshare New Normal Tracker
29-09-2020 | 16:07:58
Mindshare, the agency network that is part of WPP, has released the eighth wave of its ‘New Normal’ COVID-19 tracker - a 1,000 person per market survey across 10 global markets.
Eighteen WPP leaders recognized for championing gender diversity in the workplace
25-09-2020 | 09:42:19
Eighteen leaders across WPP have been honoured in the HERoes Women Role Model Lists 2020  for championing women in business and driving change for gender diversity in the workplace.
GroupM UK agencies attain new IAB certification on brand safety
24-09-2020 | 11:48:18
GroupM U.K., WPP’s media investment group, has announced that all five of its U.K. agencies plus GroupM U.K. and Xaxis U.K. have been awarded Gold Standard Certification 2.0 from the IAB. 
Creative agency SouthPaw develops campaign for malt brand Benriach
24-09-2020 | 11:42:37
Creative agency SouthPaw has developed a new creative platform for single malt brand Benriach, ‘A World of Flavour’ to drive awareness and penetration. 
Marta Ruiz-Cuevas appointed Publicis Groupe CEO for Spain and Portugal
23-09-2020 | 09:01:00
Publicis Groupe has announced the appointment of Marta Ruiz-Cuevas as Publicis Groupe Iberia (Spain and Portugal) CEO, expanding upon her continued Publicis Groupe Mexico CEO remit.
VMLY&R partners with Profitero to help brands optimize ecommerce marketing performance
22-09-2020 | 09:54:22
VMLY&R has announced a partnership with Profitero, an ecommerce analytics platform. The alliance involves a first of its kind “open ecosystem” which connects retail digital shelf analytics, media agencies and ad tech platforms.
Nielsen launches compass to measure marketing campaigns outcomes
18-09-2020 | 08:56:28
Nielsen has announced it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative standards for campaign outcomes measurement.
VMLY&R launches new global agency dedicated to specialty Rx pharmaceutical companies
17-09-2020 | 21:14:00
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.
Publicis Media UK promotes Nadine Young to CEO of Starcom
17-09-2020 | 09:12:00
Publicis Media has announced the promotion of Nadine Young to the role of CEO, Starcom UK, reporting to Sue Frogley, CEO, Publicis Media UK.
Germany ad agency Evvolution launches to connect clients with mobile audiences
16-09-2020 | 13:36:00
Evvolution, a German based ad consultancy agency, has launched with a new approach to an old challenge: reaching and engaging high quality audiences where they are.
Digital creativity Agency icolic becomes Isobar
10-09-2020 | 13:45:00
Argentinian digital creativity agency icolic was acquired by Dentsu Aegis Network in 2018 and begun operating under the brand icolic Linked by Isobar.


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