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11-09-2020 18:52:00 | Door: Administrator | Hits: 185343 | Tags:

BET launches studio targeting black content creators
16-09-2021 | 15:48:37
BET, a unit of ViacomCBS has launched BET Studios, an unprecedented studio venture that offers equity ownership for Black content creators.
Intracto Group rebrands as iO
15-09-2021 | 14:44:00
In the latest growth trajectory, Intracto Group - now iO - has brought together more than 25 strong agencies in recent years, uniting forces to take their clients’ communication and digital transformation to a higher level.
[Marketing Week] Bob Koigi: Sustainable brands and campaigns
14-09-2021 | 14:15:00
Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.
[Marketing Week] Bob Koigi: Brands adopt niche positions to respond to market trends
07-09-2021 | 13:30:00
As market dynamics shift driven by among other factors technological revolution and customers preferences, brands are creating new positions to respond to these trends.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
31-08-2021 | 15:50:54
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
#paid raises $15 million in Series B funding to expand creator marketing platform
30-08-2021 | 12:00:00
#paid, a creator marketing platform that connects brands with content creators, has announced it secured $15 million in Series B funding.
Logitech and Billboard debut first ever creator-centered music chart
20-08-2021 | 13:37:49
Billboard and Logitech For Creators, a brand extension of Logitech that helps all creators pursue their passions, have announced the Song Breaker Chart, a music industry standard ranking of creators who are driving music consumption through content creation.
Intracto Group acquires tech company Foreach
29-07-2021 | 14:21:06
For Intracto Group, the acquisition of Foreach, with a fast-growing team of 40 technical experts, is the next step in its vision to grow further as an integrated full-service agency that helps its clients excel in the domains of strategy, creation, content, marketing and technology.
[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”
27-07-2021 | 11:15:00
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
Dentsu International appoints Fred Levron as Global Chief Creative Officer
22-07-2021 | 13:21:19
This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide.
Logitech partners with creators to help address racial inequality
21-07-2021 | 14:30:00
Recognizing the importance of giving credit where it is due, Logitech is partnering with award-winning choreographer and visionary JaQuel Knight, to help ten creators secure copyright of their choreography.
[Vacancy] Lukkien is looking for a Senior Art Director
05-07-2021 | 10:06:00
Lukkien is directly looking for a Senior Art Director
WPP wins industry’s most creative company at Cannes Lions
28-06-2021 | 12:45:00
WPP agencies collected a total of 190 Lions, including a Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze, with winners representing 38 different countries.
Apple launches studios targeting young creatives
25-06-2021 | 12:50:04
Apple has announced at Apple Creative Studios, a global initiative that will provide career-building mentorship, professional industry skills training, creative resources.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
08-06-2021 | 12:15:00
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
[Vacancy] ViacomCBS is looking for a Junior Graphic Designer
07-06-2021 | 12:04:00
ViacomCBS is directly looking for a Junior Graphic Designer
VMLY&R COMMERCE launches lab to offer brands insights on Muslim consumers
04-06-2021 | 10:21:00
Focused on Malaysia and Indonesia, VMLY&R COMMERCE’s Muslim Lab aims to provide brands in the region with a stronger understanding of the countries’ 250m strong Islamic communities, across all market segments,  and Halal product categories.
Intracto Group acquires digital agency Internet Architects
03-06-2021 | 14:16:00
Intracto Group’s acquisition of Internet Architects is in line with its vision to grow further as an integrated full-service agency that wants to be the partner for its clients, helping them excel in the domains of strategy, creation, content, marketing and technology.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
18-05-2021 | 14:20:00
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
Havas partners with Wellcom Worldwide to launch integrated content studios
14-05-2021 | 14:39:00
The partnership will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.
GroupM unveils investment strategy to grow black-owned media companies
11-05-2021 | 13:31:12
GroupM, WPP’s media investment group, has announced that it has formed the Media Inclusion Initiative, an integrated investment strategy to support and grow diverse and Black-owned media companies and creators.
[Marketing Week] Bob Koigi: Content is king
11-05-2021 | 10:39:00
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
Global creative agencies form body to champion growth of sector
06-05-2021 | 16:12:47
 It currently counts 36 national trade associations from around the globe as members and is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
03-05-2021 | 14:15:00
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions
26-04-2021 | 14:27:10
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.
Intracto Group acquires service agency Stendahls
26-04-2021 | 13:48:00
 Intracto Group has entered the Nordics with the acquisition of full-service agency Stendahls. The prestigious Swedish team is known for its holistic approach to brand communication, with 120 experts in strategy, creation and tech.
Intracto acquires tech agency Codezilla
22-04-2021 | 14:27:07
Intracto Group is continuously building an integrated full-service agency. An end-to-end partner for clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
IPG Mediabrands and TikTok build creator programmes to connect brands with culture
07-04-2021 | 13:06:48
IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture.
Procter & Gamble launches content creation platform targeting black creators across advertising, film and TV
02-04-2021 | 14:44:51
Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators.
Mediamonks merges with design and experience agency Jam3
26-03-2021 | 14:48:34
S 4Capital has announced that it has entered into a conditional agreement in relation to a merger of Jam3, an award-winning Toronto-based design and experience agency, with MediaMonks, S 4Capital’s Content practice.
Linus Karlsson appointed IKEA Sweden Chief Creative Officer
25-03-2021 | 15:09:27
His main assignment will be to set the creative direction for IKEA Range and Marketing & Communication. The role also includes to creatively lead and inspire the many co-workers and collaboration partners throughout the IKEA network.
Dept acquires software consultancy firm Devetry
19-03-2021 | 15:00:00
Devetry, a software consultancy that provides technology solutions ranging from organizational strategy to custom software development, has announced it has joined global digital agency Dept.
Logitech unveils inaugural Song Breaker Awards to celebrate music creators
12-03-2021 | 11:17:48
Logitech, in collaboration with TikTok, has announced the Song Breaker Awards, which recognizes groundbreaking creators who are influencing pop music today.
 [Startup Interview] Mark Schoones, Co-Founder, MIX, Netherlands
11-03-2021 | 13:32:46
MIX is a Dutch-based agency that uses creative thinking to forge a connection between business, brand and marketing by analyzing businesses from all sides, determining where value is created and optimizing exactly those points.
Gillette announces return of Gaming Alliance
11-03-2021 | 08:40:00
Gillette has announced the return of the Gillette Gaming Alliance - a team of global streamers selected to represent the brand and create content for audiences worldwide.
Sony launches FX3 Full-Frame Camera with an eye on content creators
04-03-2021 | 13:00:55
As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability all in one device.
[Column] Jeffrey Pater: The Exciting New Age of Creators
04-03-2021 | 10:33:00
In the last few years, the YouTube algorithm has gone through an enormous change. Viral content is no longer the go-to format for new creators.
Isobar Amsterdam leads Malaria No More creative campaign
02-03-2021 | 14:18:38
 The global integrated campaign creative and strategy was led by Isobar Amsterdam and is the latest in a three-year pro bono partnership involving creative and media agencies from across the dentsu international network, aimed at ending a disease that kills a child every two minutes.
Canon launches EOS M50 Mark II camera targeting content  creators
26-02-2021 | 10:47:38
In response to the growing demand for high-quality camera equipment to meet the evolving requirements of today’s content creators, Canon Europe has announced the EOS M50 Mark II, the successor to the award-winning EOS M50.
[Interview] Frank Carvalho, Managing Director, Brand New Galaxy, Amsterdam
25-02-2021 | 16:10:36
Frank Carvalho is an award-winning business leader focusing on marketing innovations that make a difference with more than 25 years of genuinely global experience. 
Intracto Group acquires Ghent based agency Marlon
25-02-2021 | 10:14:00
Intracto Group has acquired Ghent-based agency Marlon together with it’s over 30 digital experts. The agency is renowned in the field of design and development of apps, web shops and websites.
[Column]Gregory Edelenbos: Seven misconceptions about creating branded content on YouTube
25-02-2021 | 09:25:00
Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.
Pepsi launches global campaign celebrating diverse cultures
23-02-2021 | 10:55:00
At a time when the world could use a little more fizz, Pepsi® has unveiled a highly entertaining new campaign that will cut across cultural playgrounds with the uncontainable fizz of the brand.
Havas Group acquires majority stake in Singapore-based creative agency BLKJ
19-02-2021 | 13:38:20
Havas Group has announced the acquisition of a majority stake in Singapore-based creative agency BLKJ. The agency will join forces with the Havas Creative network and will strengthen the Group’s creative operations in South East Asia.
Desperados partners with emerging artists in its latest advertising campaign
18-02-2021 | 09:48:03
Heineken's tequila-flavoured beer brand Desperados has partnered with eight emerging graphic designers, painters, photographers and illustrators, creating the Desperados Design Collective, to develop its latest advertising campaign.
Marketing technology agency Byte merges with Dept to accelerate global growth
18-02-2021 | 09:47:00
Together, both agencies will strengthen end-to-end digital services for clients across the globe.
Brand New Galaxy Launches Western European Operation in Amsterdam
17-02-2021 | 08:59:18
The rapidly growing global marketing and technology company, Brand New Galaxy launches their Western European Operation in Amsterdam, The Netherlands.
The Odd Shop joins MediaMonks
15-02-2021 | 14:37:12
Oscar Hamming, Niels de Wit and Robert van der Lans, formerly founders of The Odd Shop, have announced that their team is joining MediaMonks to bring their distinct Persuasive Creativity Model to S4Capital’s content practice.
WPP acquires Brazilian digital innovation and software engineering company DTI Digital
10-02-2021 | 13:53:14
The acquisition is in line with WPP’s objectives outlined in its December 2020 Capital Markets Day to expand its presence in the faster growing areas of experience, commerce and technology.
European support for financing to cultural and creative sectors in Denmark
01-02-2021 | 11:23:00
The European Investment Fund (EIF) has signed a guarantee agreement with Danish alternative finance provider REinvent Finance.
[Campaigns] Lukkien produces TV commercials for Danone
28-01-2021 | 14:40:00
Lukkien recently made an international production for Danone for the French advertising agency BETC. It was special because of the challenging combination of babies that cannot be directed and live projections on set.
[Campaigns] Lukkien: Super Suzuki in CGI
23-01-2021 | 21:51:00
As an ad agency The Merge will never turn away from a daring challenge and in that Lukkien likes to think they found their equal when they asked Lukkien to produce four different – full CGI – animated tv spots
Staud Studios merges with MediaMonks
20-01-2021 | 09:57:59
S4 Capital plc, the tech-led, new age/new era digital advertising and marketing services company, has announced that that Staud Studios, a high-end creative production studio specializing in the Automotive industry, is merging with MediaMonks, S4Capital’s Content practice.
Sony introduces new video streaming and content creation tools
13-01-2021 | 10:31:28
Sony has announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools.
MIX: A new agency with a radical focus on value
12-01-2021 | 14:02:00
Mark Schoones and Ashwin Murli launch MIX: an agency with a radical focus on value. From proposition to organization. From brand to the experiences that brand offers.
S4 Capital’s MediaMonks acquires Chinese creative agency Tomorrow
12-01-2021 | 09:25:35
Tomorrow, the boutique Chinese agency founded in 2015 by Rogier Bikker, has joined the MediaMonk in Shanghai, offering additional expertise and growing services for both local and global brands operating in the country.
Isobar teams up with Dentsu for the launch of Creative Trends Report 2021
22-12-2020 | 11:14:00
Expanding on Isobar’s annual Augmented Humanity report, the cross-dentsu effort explores consumer-driven trends that provide businesses and brands with new opportunities.
VMLY&R bolsters female creative leadership across Intel and Walgreens teams
16-12-2020 | 12:01:22
VMLY&R has announced two key leadership moves, boosting the agency’s creative bench strength across its Intel and Walgreens client teams.
VIRTUE partners with the DDR Museum to educate youth on historic value of Berlin Wall
10-12-2020 | 09:00:00
Thirty years after the historic fall of the Berlin Wall, The DDR Museum and creative agency VIRTUE have joined forces to teach a new generation about this important moment in world history.
Fashion brand Gant selects Dept to design and build e-commerce platform
26-11-2020 | 10:40:00
To keep up with the currently changing consumer behaviour and tech developments, fashion brand Gant has decided to reinvent its digital platforms, starting with the DACH-region website.
Mondelēz awards production duties across Europe to Publicis Groupe
26-11-2020 | 10:35:42
As part of Mondelēz International’s journey to create a transformative end-to-end customer experience, the company has expanded its relationship with Publicis Groupe to include all production duties across Europe.
Mazda and VIRTUE rethink the traditional car review through the eyes of next generation designers
24-11-2020 | 13:01:32
Mazda appointed VIRTUE, the agency born from VICE, to get design-savvy people excited about their electric car and see Mazda as the car manufacturer that leads in design thinking.
Geometry partners with EyeM on initiative that offers adland creatives a lifeline during pandemic
20-11-2020 | 11:38:00
EyeEm has partnered with Geometry, WPP’s end-to-end Creative Commerce agency, to support and empower the global creative industry adversely affected by the global Covid-19 pandemic to launch #UpForCollab.
L’Oréal Paris and VIRUTE unveil first digital make-up experience for live video
20-11-2020 | 11:35:00
L’Oréal Paris and VIRTUE, the creative agency born from VICE, have announced the global launch of an interactive digital-only make-up experience that brings a new inventiveness to experimenting with make-up looks, all in the virtual reality space.
IPG Mediabrands expands creative practice with launch of content studio
19-11-2020 | 10:44:19
Media and marketing solutions company IPG Mediabrands has announced the agency network is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets.
WPP launches VMLY&R Commerce, an end-to-end creative company
18-11-2020 | 11:38:55
WPP has announced the launch of VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings.
Freed of London handcrafts new line of children's glitter dance shoes
17-11-2020 | 16:24:00
Freed of London, a UK-based company that creates and manufactures professional level dance shoes since 1929, has handcrafted Dreamy Dancers new line of children's glitter dance shoes, now available on Amazon.
India’s digital creative agency The Glitch joins VMLY&R’s global network
13-11-2020 | 10:20:34
The Glitch, one of India’s independent creative agencies, has joined forces with global experience agency VMLY&R.
Havas establishes dedicated customer experience network
16-10-2020 | 12:45:22
Havas Creative has launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey.


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