Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.
Hogarth and Final Pixel Partner to offer virtual production services to clients and WPP partner agencies
The partnership will establish Hogarth Final Pixel as a worldwide leader in using virtual production to power end-to-end content creation, bringing to life this new approach for creating and making, for both clients and WPP agency partners.
As part of this year’s movement, Logitech has launched the inaugural Logitech Change Council. This council is a diversity, equity and inclusion (DEI) advisory board composed of creators.
Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.
Spotter, the company fueling the creator economy on YouTube, and Havas Media Group (HMG), the media experience agency, have announced a partnership enabling brands to put money directly into the hands of diverse creators.
creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.
The expanded program offers career-building mentorship, training, and resources across a wide range of artistic disciplines, which now include all-new curricula in app design, podcasting, spatial audio production, and filmmaking.
Dogstudio is known for creating immersive digital and physical experiences for the likes of Supercell, Expo 2020 Dubai, Tomorrowland, Adobe, The New York Times, Microsoft, and Hulu, and has racked up dozens of awards, including 5 Webbys, 47 Awwwards and 41 FWAs.
Amsterdam-based independent creative agency Cloudfactory has joined the international network of independent agencies by the Network, founded by Per Pedersen , former Global Creative Chairman of the Gray Group.
ADCN has opened registrations for the Dutch Creativity Awards of 2022. The Dutch Club for Creativity has chosen Unite to Ignite as the theme for the awards this year.
Italy was the first European country to introduce a legal framework that defines a ‘Benefit Corporation’ as a legal entity with detailed requirements.
Wenneker Group has changed its name to PAKT. The group includes Wenneker.Amsterdam, Nosh Foodfilms, Peek, Wenneker.be, Crush, Volstok and Bsmart.
The Institute of Practitioners in Advertising, IPA, has announced that Assembly, Brood, Electric Glue, Join the Dots, psLondon, The Lane Agency, Topham Guerin and We are Futures were elected into IPA membership at its quarterly Council meeting.
Creative studio Hello Monday has joined Dept, one of the fastest growing digital agencies in the world. Hello Monday specializes in creating immersive digital experiences and innovative digital products for global brands including Google, Lego, Intel, Youtube, National Geographic, and Meta.
ViacomCBS is directly looking for a Junior Graphics Designer
Pierre Nelwan and Martine Lemans have been appointed as Managing Directors of Media.Monks' global core hub, where creation and technology come together for digital production.
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
The Cannes Lions International Festival of Creativity has announced the names of the Jury Presidents who will lead juries to award this year’s Lions and set the global benchmark for excellence in creativity.
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.
Creativity, technology, data and people are the foundations of digital success, and Ada by Dept combines all four with proprietary technology and third-party integrations that serve thousands of campaigns today.
WPP has announced the acquisition of a majority stake in branding and design agency Made Thought.
The new category marks the evolution of the Festival’s eCommerce Lions, celebrating the innovative and creative approach to commercial commerce, payment solutions and transactional journeys.
WPP has announced that it has acquired Cloud Commerce Group (CCG), a UK-based technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.
The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home.
The acquisition of Entopic ads 75 online content experts to the iO Campus Amsterdam.
S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.
The ambition is to remove censorship of female pleasure and shine a light on the power of female sensuality and sensual self-expression. The campaign breaks across the UK this autumn.
Logitech For Creators, a brand extension of Logitech, dedicated to empowering all creators to pursue their passions, has announced “Raise Your Voice,” a new worldwide brand campaign for Blue Microphones.
A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.
BET, a unit of ViacomCBS has launched BET Studios, an unprecedented studio venture that offers equity ownership for Black content creators.
In the latest growth trajectory, Intracto Group - now iO - has brought together more than 25 strong agencies in recent years, uniting forces to take their clients’ communication and digital transformation to a higher level.
Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.
As market dynamics shift driven by among other factors technological revolution and customers preferences, brands are creating new positions to respond to these trends.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
#paid, a creator marketing platform that connects brands with content creators, has announced it secured $15 million in Series B funding.
Billboard and Logitech For Creators, a brand extension of Logitech that helps all creators pursue their passions, have announced the Song Breaker Chart, a music industry standard ranking of creators who are driving music consumption through content creation.
For Intracto Group, the acquisition of Foreach, with a fast-growing team of 40 technical experts, is the next step in its vision to grow further as an integrated full-service agency that helps its clients excel in the domains of strategy, creation, content, marketing and technology.
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide.
Recognizing the importance of giving credit where it is due, Logitech is partnering with award-winning choreographer and visionary JaQuel Knight, to help ten creators secure copyright of their choreography.
Lukkien is directly looking for a Senior Art Director
WPP agencies collected a total of 190 Lions, including a Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze, with winners representing 38 different countries.
Apple has announced at Apple Creative Studios, a global initiative that will provide career-building mentorship, professional industry skills training, creative resources.
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
ViacomCBS is directly looking for a Junior Graphic Designer
Focused on Malaysia and Indonesia, VMLY&R COMMERCE’s Muslim Lab aims to provide brands in the region with a stronger understanding of the countries’ 250m strong Islamic communities, across all market segments, and Halal product categories.
Intracto Group’s acquisition of Internet Architects is in line with its vision to grow further as an integrated full-service agency that wants to be the partner for its clients, helping them excel in the domains of strategy, creation, content, marketing and technology.
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
The partnership will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.
GroupM, WPP’s media investment group, has announced that it has formed the Media Inclusion Initiative, an integrated investment strategy to support and grow diverse and Black-owned media companies and creators.
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
It currently counts 36 national trade associations from around the globe as members and is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe.
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.
Intracto Group has entered the Nordics with the acquisition of full-service agency Stendahls. The prestigious Swedish team is known for its holistic approach to brand communication, with 120 experts in strategy, creation and tech.
Intracto Group is continuously building an integrated full-service agency. An end-to-end partner for clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture.
Procter & Gamble launches content creation platform targeting black creators across advertising, film and TV
Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators.
S 4Capital has announced that it has entered into a conditional agreement in relation to a merger of Jam3, an award-winning Toronto-based design and experience agency, with MediaMonks, S 4Capital’s Content practice.
His main assignment will be to set the creative direction for IKEA Range and Marketing & Communication. The role also includes to creatively lead and inspire the many co-workers and collaboration partners throughout the IKEA network.
Devetry, a software consultancy that provides technology solutions ranging from organizational strategy to custom software development, has announced it has joined global digital agency Dept.
Logitech, in collaboration with TikTok, has announced the Song Breaker Awards, which recognizes groundbreaking creators who are influencing pop music today.
MIX is a Dutch-based agency that uses creative thinking to forge a connection between business, brand and marketing by analyzing businesses from all sides, determining where value is created and optimizing exactly those points.
Gillette has announced the return of the Gillette Gaming Alliance - a team of global streamers selected to represent the brand and create content for audiences worldwide.
As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability all in one device.
In the last few years, the YouTube algorithm has gone through an enormous change. Viral content is no longer the go-to format for new creators.
The global integrated campaign creative and strategy was led by Isobar Amsterdam and is the latest in a three-year pro bono partnership involving creative and media agencies from across the dentsu international network, aimed at ending a disease that kills a child every two minutes.
In response to the growing demand for high-quality camera equipment to meet the evolving requirements of today’s content creators, Canon Europe has announced the EOS M50 Mark II, the successor to the award-winning EOS M50.
Frank Carvalho is an award-winning business leader focusing on marketing innovations that make a difference with more than 25 years of genuinely global experience.
Intracto Group has acquired Ghent-based agency Marlon together with it’s over 30 digital experts. The agency is renowned in the field of design and development of apps, web shops and websites.
Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.
At a time when the world could use a little more fizz, Pepsi® has unveiled a highly entertaining new campaign that will cut across cultural playgrounds with the uncontainable fizz of the brand.
Havas Group has announced the acquisition of a majority stake in Singapore-based creative agency BLKJ. The agency will join forces with the Havas Creative network and will strengthen the Group’s creative operations in South East Asia.
Heineken's tequila-flavoured beer brand Desperados has partnered with eight emerging graphic designers, painters, photographers and illustrators, creating the Desperados Design Collective, to develop its latest advertising campaign.
Together, both agencies will strengthen end-to-end digital services for clients across the globe.
The rapidly growing global marketing and technology company, Brand New Galaxy launches their Western European Operation in Amsterdam, The Netherlands.
Oscar Hamming, Niels de Wit and Robert van der Lans, formerly founders of The Odd Shop, have announced that their team is joining MediaMonks to bring their distinct Persuasive Creativity Model to S4Capital’s content practice.
The acquisition is in line with WPP’s objectives outlined in its December 2020 Capital Markets Day to expand its presence in the faster growing areas of experience, commerce and technology.
The European Investment Fund (EIF) has signed a guarantee agreement with Danish alternative finance provider REinvent Finance.
Lukkien recently made an international production for Danone for the French advertising agency BETC. It was special because of the challenging combination of babies that cannot be directed and live projections on set.
As an ad agency The Merge will never turn away from a daring challenge and in that Lukkien likes to think they found their equal when they asked Lukkien to produce four different – full CGI – animated tv spots
S4 Capital plc, the tech-led, new age/new era digital advertising and marketing services company, has announced that that Staud Studios, a high-end creative production studio specializing in the Automotive industry, is merging with MediaMonks, S4Capital’s Content practice.
Sony has announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools.
Mark Schoones and Ashwin Murli launch MIX: an agency with a radical focus on value. From proposition to organization. From brand to the experiences that brand offers.
Tomorrow, the boutique Chinese agency founded in 2015 by Rogier Bikker, has joined the MediaMonk in Shanghai, offering additional expertise and growing services for both local and global brands operating in the country.
Expanding on Isobar’s annual Augmented Humanity report, the cross-dentsu effort explores consumer-driven trends that provide businesses and brands with new opportunities.
VMLY&R has announced two key leadership moves, boosting the agency’s creative bench strength across its Intel and Walgreens client teams.
Thirty years after the historic fall of the Berlin Wall, The DDR Museum and creative agency VIRTUE have joined forces to teach a new generation about this important moment in world history.
To keep up with the currently changing consumer behaviour and tech developments, fashion brand Gant has decided to reinvent its digital platforms, starting with the DACH-region website.
As part of Mondelēz International’s journey to create a transformative end-to-end customer experience, the company has expanded its relationship with Publicis Groupe to include all production duties across Europe.
Mazda appointed VIRTUE, the agency born from VICE, to get design-savvy people excited about their electric car and see Mazda as the car manufacturer that leads in design thinking.
EyeEm has partnered with Geometry, WPP’s end-to-end Creative Commerce agency, to support and empower the global creative industry adversely affected by the global Covid-19 pandemic to launch #UpForCollab.
L’Oréal Paris and VIRTUE, the creative agency born from VICE, have announced the global launch of an interactive digital-only make-up experience that brings a new inventiveness to experimenting with make-up looks, all in the virtual reality space.
Media and marketing solutions company IPG Mediabrands has announced the agency network is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets.
WPP has announced the launch of VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings.
Freed of London, a UK-based company that creates and manufactures professional level dance shoes since 1929, has handcrafted Dreamy Dancers new line of children's glitter dance shoes, now available on Amazon.
The Glitch, one of India’s independent creative agencies, has joined forces with global experience agency VMLY&R.
Havas Creative has launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey.