WPP has announced that Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands.
Essence has announced the expansion of its best-in-class data and technology consulting services to the German marketplace.
Samsung Electronics has announced that four additional Young Leaders will join Generation17, a joint initiative with the United Nations Development Programme (UNDP) to accelerate progress towards achieving the 17 Global Goals, or the Sustainable Development Goals.
Early when the coronavirus pandemic started, digital audio took a huge hit in user engagement and in the amount of time listeners were spending with the medium.
As companies and brands compete to outwit each other in catching consumers’ attention, there has been a flurry of marketing campaigns key among them the email newsletter ads.
Last year at the height of COVID-19 analysts predicted that digital audio would record a dip in user engagement and the amount of time listeners would spend on the medium.
DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept.
SpotX, the global video advertising platform, has announced a partnership with LG Electronics Inc. (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
A pandemic-disrupted 2020 led to even more time spent with digital media than anticipated. Data from eMarketer shows that US adults spent an average of 7 hours, 50 minutes (7:50) per day with digital last year.
Twitter will deepen its initial work with Google and move its offline analytics, data processing, and machine learning workloads to Google’s Data Cloud.
Norwegian fashion house Holzweiler has announced it is collaborating with Sony Europe to create digital content for its brand and retail experiences.
Dennis De Weerd is the CEO at Incentro Africa, an IT service provider delivering custom build cloud-based software solutions for the European and African market.
Only 5% of remote employees want to go back into the workplace full-time, which could make for some fairly deserted office spaces.
GroupM, WPP’s media investment group, has announced the launch of the industry’s first tool to operationalize data ethics.
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.
Mastercard is furthering its commitment to create a more sustainable and inclusive digital economy, with a pledge to reach net zero emissions by 2050.
For the fifteenth year in a row, we have realized growth. Nothing can stop us. Not even a pandemic! Our provisional data shows that in 2020, we produced revenue of almost 57 million euros. That’s a 8.8% growth compared to 2019.