As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
First launched in May, Twitter’s Tip Jar lets users send fiat money and now also Bitcoin via third-party payment services, like PayPal, Cash App, Venmo, and more. Twitter does not earn any revenues, but the third-party firms may charge transaction fees.
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.
[eMarketer] Lack of affordable devices keeps 3.4 billion people from connecting to nearby mobile networks
The Broadband Commission for Sustainable Development’s 2021 State of Broadband report found that 3.7 billion people are not connected to the net—even though 85% of them live within range of a mobile network.
Telehealth gave millions of US adults access to care services in 2020.
Brands are revising their campaign strategies and embracing innovative models as they seek to reach hitherto untapped markets and expand their portfolio.
Minute Media, a global content and technology company focused on sports & culture, has announced new enhancements and partners for Voltax Video, its proprietary online video platform designed to help digital publishers and content creators get more out of their online video strategy, while reducing costs and maximizing revenue.
Digital investment and demand for strategic services inspire global PR confidence, PRCA Confidence Tracker
Public relations professionals around the world are feeling increasingly confident about the future of their organisations, according to PRCA’s latest Global Confidence Tracker.
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
ClearSky is designed to be used in Shopify stores as a way of offsetting a purchased product’s carbon footprint, in addition to the carbon footprint of its delivery which Shopify already enables shoppers to offset.
As the pandemic-induced social distancing and sanitizing measures drive everyday interactions, consumers are embracing contactless payments for both online and offline platforms.
Covid-19 pandemic has not only shifted consumers’ shopping behaviours but also altered their modes of payment for goods and services.
Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020.
In The Netherlands there is a growing scarcity of IT professionals, limiting opportunities for businesses. With the current COVID-19 crisis, many people are working remotely, making it less of an issue working with a distributed team of IT professionals
Besides growing its online business by double digits, the e-commerce giant also recorded a growth in advertising business by 52.5 per cent.
The collaboration will leverage Westbrook Media’s creator-driven, innovative storytelling approach by using short films to bridge traditional entertainment with branded content that puts the product at the center of the story.
Jellow is an on-demand freelance startup that seeks to connect companies with freelancers directly eliminating the hustle that comes with using intermediaries. The startup’s founders Noel Wilson & Lars Evers explain.
Esinam Yevu is Co-Founder and Communications Lead at Ghanaian fintech startup, PayBox.
China’s internet users are set to reach one billion by the end of 2022 according to the latest projections by eMarketer as the country’s number of online population reached 8.6 per cent in 2020.
World Woman Foundation has released the Digital Gender Diversity Impact Report in partnership with Hootsuite, Georgetown University’s Business for Impact, and VMLY&R Commerce.
Epsilon® and Verizon Media are expanding their long-standing partnership with the interoperability of Epsilon’s CORE ID and Verizon Media’s ConnectID.
WPP has announced that Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands.
Essence has announced the expansion of its best-in-class data and technology consulting services to the German marketplace.
Samsung Electronics has announced that four additional Young Leaders will join Generation17, a joint initiative with the United Nations Development Programme (UNDP) to accelerate progress towards achieving the 17 Global Goals, or the Sustainable Development Goals.
Early when the coronavirus pandemic started, digital audio took a huge hit in user engagement and in the amount of time listeners were spending with the medium.
As companies and brands compete to outwit each other in catching consumers’ attention, there has been a flurry of marketing campaigns key among them the email newsletter ads.
Last year at the height of COVID-19 analysts predicted that digital audio would record a dip in user engagement and the amount of time listeners would spend on the medium.
DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept.
SpotX, the global video advertising platform, has announced a partnership with LG Electronics Inc. (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
A pandemic-disrupted 2020 led to even more time spent with digital media than anticipated. Data from eMarketer shows that US adults spent an average of 7 hours, 50 minutes (7:50) per day with digital last year.
Twitter will deepen its initial work with Google and move its offline analytics, data processing, and machine learning workloads to Google’s Data Cloud.
Norwegian fashion house Holzweiler has announced it is collaborating with Sony Europe to create digital content for its brand and retail experiences.
Dennis De Weerd is the CEO at Incentro Africa, an IT service provider delivering custom build cloud-based software solutions for the European and African market.
Only 5% of remote employees want to go back into the workplace full-time, which could make for some fairly deserted office spaces.
GroupM, WPP’s media investment group, has announced the launch of the industry’s first tool to operationalize data ethics.
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.
Mastercard is furthering its commitment to create a more sustainable and inclusive digital economy, with a pledge to reach net zero emissions by 2050.
For the fifteenth year in a row, we have realized growth. Nothing can stop us. Not even a pandemic! Our provisional data shows that in 2020, we produced revenue of almost 57 million euros. That’s a 8.8% growth compared to 2019.