Birdseye raises $500,000 funding to help Shopify brands increase revenue through AI-powered marketing
Birdseye has developed a marketing recommendation system designed to help small and growing ecommerce businesses.
Kantar announces growth strategy for APAC region
With the launch of a tailored platform in China and a digital strategy to quadruplicate the size of its Indian panel, the company expects to meet the needs of the dynamic Asian markets.
WPP and Braze partner to deliver innovative customer experiences at scale
The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create personalised engagement.
Travel platform Steller acquires influencer marketing agency Travel Mindset
Travel Mindset, a travel-focused influencer marketing company, and the addition of Rik van der Kooi to the company’s Board of Directors. These additions will allow Steller to expand its offerings in the influencer marketing field, while bringing on new expertise to guide the company’s future vision of providing a more seamless experience throughout the travel inspirational and booking journey.
Accenture partners with Adobe to help marketers unlock the value of their content supply chains
The companies have worked together to develop new services based on Adobe’s integrated Content Supply Chain technologies to help marketers more effectively.
Content quality, platform differences among issues affecting influencer marketing, analysis shows
Influencer marketing suffers from eight common issues that sabotage campaign results, according to an analysis by RAD AI, a platform that delivers ROI-based creative intelligence solutions.
WPP acquires data driven influencer marketing agency Goat
Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results.
Havas Group unveils global network targeting brands
Havas has unveiled Havas Play, a new global network that will earn consumers’ attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.
Global marketing industry launches 2023 DEI Census
Marketing and advertising professionals from around the world are being asked to share their views on the state of diversity, equity and inclusion in the industry by participating in the second Global DEI Census in marketing.
Dentsu Group set to acquire omnichannel digital marketing production firm Tag
The acquisition will support dentsu’s strategy of offering integrated client solutions at the convergence of marketing, technology and consulting, uniting the group’s service offerings like never before.
MarketResponse acquires CX specialist Underlined
MarketResponse is acquiring customer experience specialist Underlined from Broad Horizon. This acquisition strengthens MarketResponse's leading position as a customer experience specialist in the Dutch and international markets.
[Vacancies] Azerion has a position for a Graphic Designer
Azerion is directly looking for a Graphic Designer in Schiphol-Rijk, Noord-Holland
Reprise appoints Jason Cotrina-Vasquez as Global Head of Social
He brings more than 15 years of experience in digital media, with a strong foundation in biddable media, to the agency at a time when brands are increasing their media spend on performance to accelerate growth.
Pecan AI announces marketing mix modeling solution
Pecan AI, a player in AI-based predictive analytics for BI analysts and business teams, has announced the addition of marketing mix modeling (MMM) to its suite of low-code, automated predictive analytics solutions.
Dealtale announces the first conversational AI tech for performance marketing analytics
In a time where most marketers struggle to become revenue-driven, the demand for data clarity has never been more critical.
WPP partners with Stripe to expand commerce and payments solutions for brands
With this announcement WPP is now a Consulting Partner within the Stripe Partner Ecosystem (SPE), a program which provides a comprehensive package of resources and access to industry-leading consulting firms.
DEPT helps measure and reduce organizational footprint as Salesforce Net Zero cloud partner
With Salesforce Net Zero Cloud, organisations can track, analyse and report on Environmental, Social and Governance (ESG) initiatives, including measuring and reducing carbon emissions.
Botify launches Botify activation to accelerate content discoverability for the world’s brands
Botify, a performance marketing platform for organic search, has announced the launch of Botify Activation to empower organizations to regain control of how search engines and consumers find products and services organically online.
Kantar acquires Kauza to expand shopper expertise in the Nordics
Kantar, the global marketing data and analytics company, has announced that it has acquired Kauza, the Copenhagen-based shopper data specialist. Through this acquisition, Kantar further expands its Consumer, Retail and Shopper expertise in the Nordics.
WPP set to unveil Guangzhou Campus
WPP, the creative transformation company, will this month officially open its new Guangzhou Campus – a creative hub that brings together over 500 people across multiple WPP agencies.
DEPT appoints Matt Lynch CEO of EMEA
Lynch’s appointment comes off the back of a year of unprecedented growth for DEPT® globally.
Emplifi reveals how marketers can maximize reach on social media to engage with the modern consumer
The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
EssenceMediacom launches across 120 global offices
Disrupting the old models across media, creative, innovation and analytics, the agency has been built to find new opportunity for brands and deliver truly integrated media solutions.
Kantar adds price sensitivity testing to marketplace innovation portfolio
Kantar, the world’s marketing data and analytics company, has introduced a new price sensitivity module to Concept eValuate to help brands identify the ideal price range for new products in today’s inflationary environment.
[eMarketer] Shutterstock debuts new generative AI capabilities for creative marketing
Shutterstock is positioning itself as an “ethical” partner in contrast with rival Getty Images.
Demet Ikiler joins Publicis Groupe as COO EMEA, reinforcing regional leadership
Publicis Groupe has announced the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region.
Measured provides marketers with access to the industry’s first library of media incrementality intelligence
In a year plagued by ongoing uncertainty and the threat of a global recession, ecommerce brands around the world trusted Measured to optimize more than $5 billion in advertising spend.
[Marketing Report] Bob Koigi: Advancing brand safety solutions
As advertisers increasingly demand brand safety and suitability measurements in user-generated content environments, companies are coming up with solutions that are delivering transparency in their campaigns.
Dentsu Appoints Greg Reilly as President, dentsu health
In his role, Reilly will continue to drive the rapid growth and innovation of health marketing services across dentsu.
Total UK marketing budgets continue to grow despite looming UK recession, report
While the UK economy is widely expected to have entered a technical recession at the end of the year, the latest Q4 2022 IPA Bellwether Report signalled another quarter of total marketing budget growth across the final three months of 2022.
Meta and IRI unveil solution to measure in-store sales impact of online advertising
Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for their shopper marketing campaigns, addressing a key issue in measuring the effectiveness of shopper marketing investments.
Publicis Groupe acquires Bulgarian marketing agency Advertise BG
The strategic acquisition will further reinforce Publicis Groupe Bulgaria’s competencies in digital transformation, adding firepower to its existing offering across digital strategy, data, social media, and digital content creation.
Kantar introduces expert group to maximize value of first-party data for advertisers
Kantar, the world’s marketing data and analytics company, has announced the launch of its Global Connected Data Solutions Team within its Profiles division.
Publicis Groupe acquires marketing technology company Yieldify
Publicis Groupe has announced the acquisition of Yieldify, a London-based marketing technology company.
Remerge unveils programme to help agencies master mobile marketing for their app-based clients
Remerge has launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market.
WPP acquires tech agency Fēnom Digital
WPP has announced the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America.
[eMarketer] 5 must-see digital ad marketing charts for 2023
While the overall market slows, not all categories will take the same hit. Social media is definitely in trouble, but connected TV (CTV) and retail media are in good shape.
Publicis Groupe Belgium launches content format series
Lionwise gathers thought-leadership on topics that occupy a marketeer’s mind. ‘Sharing knowledge, chasing clarity’ is the official baseline of the content platform that can take many forms: an event, a podcast, a webinar, a debate or a white-paper.
[Marketing Week] Bob Koigi: Industry players' expectations of 2023
As the advertising, marketing, communication and media fraternity reflects on the mixed fortunes that 2022 presented, they are expressing divided feelings about what 2023 portends.
WPP invests in new Atlanta Campus
WPP will create a world-class workspace for its people in Atlanta’s historic Old Fourth Ward neighborhood with the development of a new Campus.
Nadia Kokni joins Hugo Boss as senior vice president global marketing
Nadia Kokni has been appointed Senior Vice President Global Marketing at Hugo Boss AG. She will join the company on January 1st, 2023, and take over from Miah Sullivan.
The fastest growing enterprise brands are Microsoft, Adobe and Siemens, report
The announcement comes as the momentum and influence of B2B marketing continues to rise. Accelerated by the pandemic and the digitalization of B2B, brand marketing has become an imperative for B2B leaders looking to build competitive advantage and long-term value.
[Marketing Week] Bob Koigi: The making of the Apple behemoth
Over the years, Apple has positioned itself as a tech giant and innovating through unique products and services to meet market demand. But behind the rise of the behemoth is the investment in the company’s research and development unit.
Global marketing company INNOCEAN renews media mandate with Havas Media
The company kicked off an internal review earlier this year and led the entire process on behalf of all relevant stakeholders from Hyundai Motor Group brands across their key regions.
Social toxicity and data privacy forge the future of marketing, Gartner predictions
As marketers face increased scrutiny over their operations, Gartner, Inc. has revealed its top five predictions that marketing leaders must incorporate in their strategies in 2023 and beyond to drive results and regain the confidence of business leaders.
WPP acquires Canadian commerce agency Diff
With direct-to-consumer commerce sales in the United States forecast to grow to almost $213 billion by 2023, more brands are adopting D2C models as part of a multichannel approach.
Ad.net acquires commerce platform for publishers IntentX
Ad.net, a provider of digital performance advertising through intent-driven marketing for leading brands and agencies, has announced today its purchase of IntentX, the commerce platform for publishers at scale to increase their revenue.
Loop Media and ACTV8me deploy MarTech solutions across digital out-of-home network
The partnership allows two leading tech companies to demonstrate industry-first capabilities and experiences by leveraging Loop Media’s distribution network within retail stores nationwide.
Branch announces support for AWS for Advertising & Marketing Initiative
Branch, a player in mobile linking and measurement and an Amazon Web Services (AWS) Partner Network (APN) member, has announced support for the AWS for Advertising & Marketing initiative to help accelerate advertising and marketing transformation.
The digital marketing software market to grow to $141 billion in 2026, report
The main types of solutions in digital marketing software are CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management and other solutions.
[eMarketer] LinkedIn’s new ad products turn power users into marketers
LinkedIn has expanded its B2B marketing offerings with a number of features designed to help marketers reach relevant audiences and analyze performance.
Agencies feel more comfortable being honest with clients, WFA research
Agencies also reported a slight uptick in qualitative performance being evaluated (56% compared to 54% in 2020), again at least a majority of the time.
WPP unveils new global insights study on LGBTQ+ marketing and its future
The study surveyed 7,500 LGBTQ+ and non-LGBTQ+ people in the United States, United Kingdom, and Canada to better understand their perceptions and experiences of viewing LGBTQ+ identities in media and advertising.
[Marketing Week] Bob Koigi: The rise and rise of social media advertising
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
JBL Brand and Harman International appoint Havas Group as agency of record
Havas Group will deliver a global and fully integrated solution that brings together brand strategy, creative, content, media and production as well as selective support in social media and influencer marketing.
Belgian real estate firm Dewaele picks iO to market its story
To have that evolution succeed, iO and Dewaele launched the real estate agency’s new DNA: “Your lifelong partner for housing and business”.
[Marketing Week] Investing in ethical and responsible advertising
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
IAB Europe launches new Retail Media Working Group
The group will bring together stakeholders from across this emerging new channel in order to enable collaborative conversations, provide education and insights and create recommendations to shape and define this new, exciting advertising space.
[eMarketer] Marketing leaders adapting to economic uncertainty
A new Insider Intelligence study finds senior marketing leaders are somewhat optimistic about their fortunes in 2023—while simultaneously realizing they will need to shift priorities and embrace agility.
[eMarketer] Why influencer marketing, still a small slice of digital budgets, seems recession-proof
Marketing budgets, though under scrutiny, are expected to rise in 2023. That’s especially true for influencer marketing due to Instagram’s entrenchment and TikTok’s ascent with users.
[Vacancy] Global is looking for an Agency Manager
Global is directly looking for an Agency Manager - Leicester Square, London
Simulmedia partners with Comscore to enable entertainment marketers reach target viewers across linear TV
This partnership will enable entertainment marketers to reach viewership-based audiences no matter where they’re watching by using TV+® to find and target Comscore viewership audiences across streaming TV programs with greater cost-efficiency and reduced duplication.
Publicis Groupe acquires European affiliate marketing agency VIVnetworks
With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps e-commerce brands scale their performance marketing efforts to drive more online sales and unlock growth in Central and Eastern Europe, and globally.
Dentsu partners with Microsoft to build path to the metaverse for brands and business
Dentsu International has announced it has collaborated with Microsoft to build a unique collaboration space in the metaverse, designed to excite and inspire brands to innovate and experiment with Web3 technologies.
[Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain
In July this year, a proposed global framework for measuring ad-based carbon emissions was introduced as a way one way to reduce the total amount of carbon created by the placement and consumption of advertising.
Dentsu announces new global management structure
The global leadership team will ensure further integration of the Group’s diverse capabilities to deliver top line growth for clients, while allowing dentsu to realize sustainable enhancement of corporate value.
WPP study reveals how brands can unlock £16.7 trillion spending power of minority ethnic consumers
WPP has published The Consumer Equality Equation, the most comprehensive study into the relationship between ethnicity, the consumer experience in the UK and potential business growth opportunities.
WPP announces its first Campus in Brazil
The WPP Campus in São Paulo is designed to meet the evolving needs of hybrid working and will enable greater innovation, creativity and collaboration between agencies, clients and partners.
FM Schmidt appointed President of WPP in Germany
In leading WPP’s third largest market, FM will be instrumental in shaping the company’s business in Germany, supporting agency leadership teams and promoting a strong WPP culture
Dentsu partners with Decrypt to launch bespoke Web3 learning program for global employees and clients
Dentsu International has announced the development of the industry’s most comprehensive Web3 Center of Excellence (CoE), bringing together respected experts from across dentsu group with leading partners at the cutting-edge of Web3 development and governance.
Amsterdam-based Contentoo raises €5m to scale its content marketing platform in Europe
Contentoo, the platform for content creation and localization, has raised €5 million investment round, to scale its platform in Europe.
Azerion acquires [M]media to strengthen Dutch digital advertising foothold
Azerion has announced the acquisition of [M]media, a leading sales house, tech partner and intermediary for publishers and advertisers in the Dutch digital advertising space.
Claus Sonberg joins Statkraft as SVP Communication and Marketing
Claus Sonberg, partner in strategic analysis and consulting agency Zynk, has joined Statkraft as the company’s new Senior Vice President Corporate Communication and Marketing.
Dstny acquires easybell in Germany to reach pan-European coverage
Dstny, a European leader in business communications, announced the acquisition of easybell, a cloud communication challenger in Germany that provides Cloud PBX and VoIP telephony to B2B customers.
fifty-five expands European presence with new Milan office, appoints Alessandra Bosco to lead consultancy
fifty-five, a global MarTech consultancy that empowers brands to unite and fully optimize siloed data across all channels to drive business results, announced the opening of its tenth office in Milan.
DEPT launches campaign of the year Integrated communications team smart
Integrated communications team smart FLUX has developed the biggest campaign of the year for car brand smart Europe GmbH.
Kantar bridges the gap between demand gen and brand building using AI
Kantar, the global marketing data and analytics company, has introduced brand lift metrics into Link AI for Digital, the first of the company’s next-gen AI predictive tools.
WE Communications acquires social impact agency Hopscotch Consulting
This acquisition further accelerates WE’s capabilities in advising brands to take bold action on social and economic issues and matters of brand reputation and responsible governance.
Global marketing firm Rosie Labs launches operations in France
Rosie Labs, the global marketing collective, has announced it is extending its international reach and building up its Web3 practice with the opening of a new Paris-based office in the historic Le Marais district.
[Marketing Week] Bob Koigi: The implications of tightening ad budgets to the industry
Close to 30% of major advertisers say they’re cutting their ad budgets into next year with 74% said the economic downturn is influencing their 2023 budget decisions.
WPP debuts its new Toronto Campus
WPP has announced the opening of its new Toronto Campus, a creative hub bringing together 2,000 people across multiple WPP agencies.
WPP appoints Juan Pedro Moreno as President of its Spanish business
WPP has announced that Juan Pedro Moreno has been appointed President of WPP’s business in Spain.
Steve Silvers joins Kantar to lead Creative and Media Solutions
Kantar, the global marketing data and analytics company has announced the appointment of Steve Silvers to lead the newly combined Creative & Media Solutions business.
[Marketing Week] Bob Koigi: Meta’s proposed upgrades a win for content creators
These announcements while unique are also poised to benefit content creators.
WPP acquires branding agency Passport to expand creative and design offerings
Passport has developed a reputation for creating highly impactful, innovative and results-driven campaigns for clients such as Coca-Cola, Kraft and Heineken.
Hivestack Chief Technology Officer Mina Naguib appointed as Chair of Prebid DOOH committee
The Prebid DOOH Taskforce’s purpose is to enhance the Prebid framework with DOOH support and designing what the DOOH format looks like in the Prebid framework (compared to display, video-instream, video-outstream, etc.) websites, and work with other committees on new and improved documentation.
[eMarketer] With B2B dollars in mind, LinkedIn announces multiple ad upgrades
In order to give advertisers a more complete view of the impact of their marketing on lower-funnel business results wherever they occur, LinkedIn will automatically add this offline data into aggregate reporting on ad conversions.
iO appoints Bart De Hertogh as Program Lead
The project manager and communications specialist who helped launch the Brussels vaccination campaign over the past two years brings a whole lot of specific expertise to Antwerp.
iO acquires Stockholm-based digital agency Triggerfish
End-to-end agency iO’s expansion continues in the Nordic market. Earlier in September iO acquired the Danish agency Peytz & Co, and now Stockholm-based digital agency Triggerfish is becoming part of iO.
[Marketing Week] Bob Koigi: Safeguarding data ethics in digital advertising
Pressure is mounting on brands to go beyond existing rules and apply a moral lens to the complex web of data-related marketing practices to develop more responsible, inclusive and ethical data practices.
Data ethics is a priority for nine out of 10 CMOs, WFA research
New WFA research has found that while Chief Marketing Officers, CMOs, are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take.
Havas Media report points advertisers to creative that matters on Meta
Havas Media Group has unveiled “Creative Elements That Win on Meta Platforms,” a research study conducted in collaboration with Meta that delivers insights to help advertisers develop creative that matters on Facebook and Instagram.
WPP acquires communications agency JeffreyGroup
WPP has announced the acquisition of JeffreyGroup, an independent corporate communications, public affairs, and marketing consulting firms in Latin America.
Digital Voices and House of Greenland join The Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising, IPA, has announced that Digital Voices and House of Greenland have been elected into IPA membership at its quarterly Council meeting.
[Marketing Week] Bob Koigi: Brands bolster the sustainability resolve
Brands are stepping up their net zero emissions commitments and reducing their carbon footprint through a raft of campaigns, interventions and partnerships as they seek to accelerate the transition to a clean energy economy.
96 per cent of marketers achieved targets with out-of-home marketing campaigns, research
On average, these companies have seen monthly revenue increase by more than 50%. T
IC Markets unveils global marketing campaign to help traders to reach new heights
The advert plays on the renewed interest in the 1986 movie Top Gun, following the release of the sequel Top Gun: Maverick, and encourages traders to ‘trade up’ and experience the superior benefits of IC Markets.
[eMarketer] The pandemic gave way to a boom for affiliate marketing
Publicly available data does not map precisely to the start of the pandemic, but according to research by The Performance Marketing Association (PMA) and PwC, US affiliate marketing grew from $6.2 billion in 2018 to $9.1 billion in 2021.
Epsilon Loyalty Index launches in Australia
Using proprietary methodology, Epsilon converted survey results from 2000+ respondents across 4 retail categories and 40 brands into an index forming a proven relationship between loyalty drivers, attitudes, and actual consumer behaviour.
[Marketing Week] Bob Koigi: The market value of addressable advertising
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
Karen Blackett OBE appointed President of WPP UK
The move recognizes the importance of the UK as WPP’s home market and its second largest worldwide after the United States, and the ongoing simplification and integration of the company’s operations.
Marketers are failing to overcome key barriers to creativity, WFA research
The research identifies the rewards of taking creativity more seriously, with clients saying creativity was ‘business critical’ more likely to say they were ‘growing’ (33%) as opposed to respondents coming from ‘maintaining’, ‘recovering’ or ‘declining’ businesses (25%).
[Vacancy] Global is looking for an Account Manager
Global is directly looking for an Account Manager, Field Based - London & South East
Quantcast names Deb Stambaugh as Chief Marketing Officer
Quantcast, a global advertising technology company, has announced Deb Stambaugh as its chief marketing officer. Stambaugh joins Quantcast at a pivotal moment of transformation.
iO acquires Danish digital agency Peytz & Co
iO, an agency that brings together strategy, creation, content, marketing, and technology to support clients in their communication and digital transformation, is expanding into new markets by acquiring Peytz & Co, one of Denmark’s digital agencies.
Rebel Foods appoints Essence as its integrated media agency
Essence’s scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company’s brand marketing activities.
MediaLink taps strategic marketing leaders Karl Weaver and Claire Charruau in Europe
The hires come on the heels of significant growth in Europe for MediaLink. The firm has more than tripled its headcount in the region since September 2020, when Saxton joined to lead its operations there.
Kantar announces completion of sale of Kantar Public to Trilantic Europe
Kantar, the global marketing data and analytics company, has announced the sale of Kantar Public to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions, is complete.
Moore Media International PR joins global marketing and communications agency Allison+Partners
The addition of CMM augments Allison+Partners’ deep corporate communications, executive positioning, thought leadership and business-to-business communications capabilities with DE&I communications, Pan-African media relations, reputation management, crisis communications, content marketing and CSR.
Events.com acquires Evensi, a network for discovering and marketing events
Events.com's global platform helps event planners create memorable in-person, hybrid, and virtual event experiences. The combination will provide a one-stop-shop for event discovery, ticketing, sponsorship, marketing, and management.
[eMarketer] US marketing technology set to surpass $20 billion for the first time ever
Companies are spending on technology that will allow them to gather and store their own data, access information to make decisions, and act as needed.
[Marketing Week] Bob Koigi: Emerging opportunities in in-game advertising
But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.
[eMarketer] TikTok presents a playground for creator marketing
This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.
Entravision partners with LATV Networks to expand sales and marketing opportunities
Entravision, a global advertising solutions, media and technology company, today announced a strategic partnership with LATV Networks, a minority-owned and operated media company serving the Latino community as a content hub, talent incubator and cultural advocate.
[eMarketer] Influencer marketing dollars flow to TikTok
This year, TikTok’s share will reach 15.5%, beating Facebook’s 14.8%. Instagram will remain on top with 44.7%.
Accenture completes acquisition of commerce agency The Stable
The acquisition of The Stable adds more than 400 people to Accenture bringing unparalleled omnichannel commerce capabilities and expertise that drive revenue and efficiency for brands across consumer goods, retail, marketplaces and direct-to-consumer (DTC) channels.
[eMarketer] Why brands work with creators
More than 60% of US social media marketers partner with creators primarily to increase engagement, and roughly the same share do so to reach new audiences.
[Marketing Week] Bob Koigi: Influencers redefine advertising and brand positioning
In a world where consumers are increasingly becoming skeptical of traditional advertising, marketers are turning to influencers to create authentic content, connect with customers and position brands.
Marketers are leveraging influencers for brand awareness and engagement, report
impact.com, the partnership management platform, in partnership with WARC, an international marketing intelligence company, has released an in-depth research report on the rapidly evolving brand-influencer dynamic.
60 per cent of young people in UK consider a career in marketing, CIM survey
According to young people, the profession being well paid tops the lists of reasons why they would enter the industry (37%), with good career progression coming in second (33%). Working in a creative job is in third place (28%) whilst having a role that provides transferable skills comes in fourth (25%).
[eMarketer] The evolving marketing technology stack
CMOs rely on marketing technology to justify investment, navigate privacy regulations, and prove revenues have grown.
[Vacancy] Global is looking for an Account Manager
Global is directly looking for an Account Manager, Field Based - London & South East
[Interview] Koen Denolf, Managing Partner, The Fat Lady
Koen Denolf is a Content Strategist and Managing Partner at The Fat Lady.
Hill+Knowlton Strategies appoints Randa Stephan as Global Chief Marketing and Communications Officer
Stephan will be responsible for the firm’s global corporate brand, marketing, and internal and external communications across the H+K network, spanning 73 offices in 41 countries worldwide.
[Marketing Week] Bob Koigi: How podcasts are powering the audio advertising market
Global audio advertising market is taking pride of place as audio becomes increasingly appealing for brand advertising since it can be presented in an open environment.
[eMarketer] How US brands leverage content creators
Content creators offer brands the opportunity to advertise in an inexpensive, targeted, and authentic way on social media.
[Vacancy] Hivestack is looking for an Integration Specialist - EMEA
Hivestack is directly looking for an Integration Specialist - EMEA
Accenture acquires Romp to boost brand transformation capabilities
Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative and performance marketing.
German operator Ecotel signs distribution agreement with Municall
German operator Ecotel announced it has signed an agreement with sales and consulting company Municall to market cloud and fiber-optic products for business customers.
Entravision closes investment in digital marketing services company Jack of Digital
Entravision, a global advertising, media and ad-tech solutions company, has announced the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.
Kantar completes acquisition of StepUp RGM
StepUp will merge with Kantar’s existing XTEL Trade Promotion offering. The combined business will be branded Kantar XTEL and will operate as an independent entity within the Kantar Group.
Marketing budgets have increased to 9.5% of overall company revenue in 2022, survey
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
S4Capital appoints Colin Day Chair of Audit Committee and Chris Martin Chief Operating Officer
S4Capital plc, the digital advertising and marketing services company, has announced the appointment of a new Chair of the Audit and Risk Committee, as part of its previously indicated plans to invest in and tighten its financial control, risk and governance processes.
[Marketing Week] Bob Koigi: Marketing talent crisis slams the brakes on growth
In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.
Magnolia Communications expands digital marketing services with new partnerships
Magnolia Communications, an award-winning full-service B2B demand generation agency, has announced its partnerships with Terminus, ON24 and Active Campaign to provide additional digital marketing services and a 360-degree approach to its clients.
Marketing facing worst-ever talent crisis, study
Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors MediaSense.
Entravision promotes Karina Cerda to Executive Vice President of Global Marketing
In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella.
Kasi Insight and Creative VMLY&R partner to deliver data-driven marketing for brands
To help businesses and brands accelerate their growth and win across the continent, Kasi Insight, Africa’s decision’s intelligence company and Creative VMLY&R Kenya, a marketing agency, have announced a new partnership to help brands win over consumers with smart and data driven marketing.
[Marketing Week] Bob Koigi: Measuring the value and worth of brands
Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.
Hilton introduces first global brand platform putting the hotels back into hotel marketing
Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.
Hivestack launches programmatic Digital Out of Home (DOOH) marketplace in South Africa, inks partnership with Xaxis
Xaxis South Africa has announced it’s partnership with Hivestack, the world’s programmatic digital out of home (DOOH) ad tech company, to drive the future of OOH solution in the South Africa market.
[eMarketer] Marketing and retail AI applications pay off for brands
AI applications are becoming more common across functions including supply chain, product, and back office. Brands are using AI tools to generate deep customer insights, track supplier pricing, and more.
[eMarketer] Gaming’s popularity offers marketing opportunities for US brands
Brands are looking to gaming as another way to draw new consumers, especially younger ones. There is big money in mobile gaming, particularly, and the industry is bringing changes to marketing and brand engagement.
[Marketing Week] Bob Koigi: The price brands pay to acquire customers
Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.
Horizon Media partners with Sourcepoint to help drive privacy-first advertising
Sourcepoint’s proprietary platform allows advertisers to ensure media quality by analyzing how media inventory suppliers comply with consumer privacy regulations like CCPA and GDPR.
WPP acquires ecommerce agency Corebiz
WPP has announced that it is acquiring Corebiz, a Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region.
Teampay introduces platform to help marketers control spending
Teampay for Marketers is a first-of-its-kind personalized offering designed specifically to help marketers spend at the speed of business–with proactive controls, upfront approvals, Slack and Teams integrations and real-time spend visibility.
Adriel to unveil marketing intelligence solution in England
Adriel is an intuitive plug-and-play platform that enables marketers to connect, manage, and optimize an unlimited number of digital advertising accounts in a central workspace.
Buyers willing to pay more for premium and trusted inventory, IAB Europe survey
IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry standards, and different types of inventory.
The global marketing automation market to reach $5.84 billion in 2022, report
When it comes to following up on leads and guiding potential clients through the conversion funnel, automation can save marketers a lot of time
CIM academy partners with Cranfield University to address marketing skills gap
Cranfield University in partnership with CIM Academy, a Chartered Institute of Marketing (CIM) accredited study centre, have announced a new joint Master of Science (MSc) programme that aims to address the current skills gap in the UK.
Plus Media Solutions brings data-driven impact to brands and content providers
The impact management system includes end-to-end services helping entities — large or small, nonprofit or corporation — develop and execute data-driven marketing and sustainability strategies.
Founders &.agency launch &.media group
&.media group is a full service media & content group with its headquarters in Amsterdam.
[eMarketer] Amazon turns to influencer marketing to reinvigorate Prime Day
The digital retail juggernaut booked event spaces and loaded them with goods that would be on sale on Prime Day. Think: bathrooms stocked with cosmetics and bedrooms loaded with home furnishings.
Global ‘cancel culture’ putting UK marketing exports at risk warns CIM
The research shows that the pandemic has impacted marketers’ confidence when working on international projects, with nearly half (48%) now finding it more difficult.
[Marketing Week] Bob Koigi: Brands train eyes on influencer advertising
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
WPP creates Design Bridge and Partners
Launching in January 2023, the new company will enable clients to leverage a full range of industry-leading design expertise, driving growth and transformation through consumer, business, lifestyle and experience design.
WPP to acquire marketing technology agency Bower House Digital
WPP has announced it has agreed to acquire the business of Bower House Digital, a marketing technology services agency located in Australia.
[Marketing Week] Bob Koigi: The changing content consumption trends
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
Emerald acquires Advertising Week Global Event Platform
Emerald Holding, Inc. has announced that it has completed the acquisition of all of the assets comprising the business known as Advertising Week from Stillwell Partners.
[Vacancy] Off The Record is looking for an Experiment Designer / Growth Marketer
Off The Record is directly looking for an Experiment Designer / Growth Marketer
WPP partners with Ukrainian Government to support economic recovery
WPP and the Ukrainian Government today announced a partnership to attract investment into Ukraine and help rebuild its economy.
Essence drives Nationwide win with an integrated approach to creative and media
GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company.
Customers invest in brands that are more culturally relevant, study
New research conducted by MAGNA Media Trials, MAGNA’s proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today.
WFA launches Charter for Change at Cannes to drive global action on diversity, equity and inclusion
World Federation of Advertisers, WFA, is launching a Global DEI Charter for Change at Cannes Lions, with the aim of driving real actions and improving the lived experiences for multiple groups working in the marketing industry.
Publicis Groupe France appoints Chief Metaverse Officer
The appointment of Leon builds on the expansive set of existing capabilities, skillsets and talent that currently resides within Publicis Groupe.
GSMA appoints Lara Dewar as Chief Marketing Officer
The GSMA has appointed Lara Dewar as Chief Marketing Officer (CMO). Ms. Dewar starts effective from 1st June and will report to GSMA Director General, Mats Granryd.
iO acquires content marketing agency LVB
creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.
GroupM provides roadmap for audience measurement partners
Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.
DEPT hires its first Global Impact Manager to support sustainability
As part of DEPT’s mission as a Certified B Corporation, the agency is focused on having a positive impact on clients, employees and society as a whole.
WPP appoints Michael Houston as President of its US business
In this new role, which aligns with WPP’s country leadership structure in other major markets, Michael will represent the company in its largest market worldwide. WPP employs approximately 20,000 people in the US, where it has annual revenues of around $6 billion.
Global artificial intelligence in marketing market to reach $9.8 billion in 2022, report
As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.
[Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions
As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.
Nielsen impact score targets sports brands with marketing performance insights
NIS Pro provides professional teams and rights holders in some of the world’s biggest sports leagues with clear, holistic views of their properties to inform smarter sponsorship sales activities and packaging strategies.
My Code launches entity to help brands create inclusive marketing content for the LGBTQ+ community
This addition allows My Code to continue working with brands to ensure that increasing populations of diverse audiences are accurately and thoughtfully represented.
Publicis Sapient launches a Work/Life Restoration Program for talent affected by Ukraine war
Publicis Sapient developed the program in partnership with Publicis Groupe.
Pinpoint Global appoints Tracy Zwilling as director of marketing
Pinpoint Global has appointed Ms. Tracy Zwilling to their team as Director of Marketing. In this role, Tracy will be responsible for leading all marketing initiatives, communications and public relations for Pinpoint Global.
SoundCommerce expands campaign, data and intelligence for retail acquisition marketers
The release comes at a critical time as retailers and consumer brands experience growing financial pressures from escalating advertising, supply chain and e-commerce delivery costs in parallel with rising inventories and changing consumer demand.
[eMarketer] Apple's soon-to-be-announced RealityOS could be a game changer for marketers
RealityOS, Apple's purported operating system for its expected augmented and virtual reality (AR/VR) headset, has been discovered in a trademark filing discovered by Vox Media product manager Parker Ortolani.
HCL Technologies launches X to power digital engagement for global consumer brands
Research shows only 13% of organizations have a seamlessly integrated marketing and technology stack and brands rely on many different data sources to unlock customer insights.
Nielsen and TikTok collaborate to unlock global marketing insights
TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform.
WPP appoints LJ Louis as Global Chief Talent and Inclusion Officer
LJ will be responsible for growing and enhancing WPP’s DEI, Talent Management, Talent Development and Talent Acquisition strategies across the organization.
Media platform Teads appoints Natalie Bastian as Global Chief Marketing Officer
Teads, the global media platform, announced the appointment of Natalie Bastian to Global Chief Marketing Officer, to lead the company’s worldwide marketing team and strengthen its position as a global technology business.
64 per cent of global marketers express confidence in social media
According to the numbers put forward by StockApps.com, 64% of global marketers are either extremely or very confident about the effectiveness of advertising on social media platforms. On the opposite spectrum, podcasts have the least level of trust from marketers.
Scott Hagedorn joins Publicis Groupe as Global Chief Solutions Architect
In this newly-created global role, Hagedorn will design agile, go-to-market solutions that address complex marketplace challenges – bringing together the Groupe’s unrivaled capabilities in data, creativity, media and technology in new ways to accelerate growth for clients.
WPP supports launch of The Black Equity Organisation
WPP and its agencies have partnered with The Black Equity Organisation (BEO) – an organisation founded to advance justice and equity for Black people in Britain – as it launches.
Marketing budgets have increased to 9.5 per cent of overall company revenue in 2022, survey
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
Fifteen WPP leaders recognized for championing inclusion and diversity in the workplace
Fifteen leaders from across WPP have been named in the global Empower Role Model Lists 2022 breaking down barriers and driving inclusion for people of colour in business.
[eMarketer] Social media tops the charts for brands' confidence in measuring ROI
Social media also ranks higher in brand marketers' perception of overall effectiveness than any other media channel, and they plan to reward the channel—some 65% of marketers plan to increase spending.
S4Capital acquires tech company TheoremOne
The merger will accelerate S4Capital’s transition into a technology and innovation firm, powered by the combination of art and science.
Bas Derks appointed new Creative Director at iO in Utrecht
Bas brings a world of experience with him, an advertising professional for 15 years, he has both technical and digital knowledge and has worked on campaigns for Google, ARAG, Rabobank, Centraal Beheer, Unilever, Mercedes-Benz, Ford and KPN.
Global marketing firm Candid acquires UK advertising agency Creature
International marketing and communications platform, Candid has acquired independent UK advertising agency, Creature, for an undisclosed sum. The move bolsters its cross-border presence and builds on its creative capacity.
Podcast advertising presents marketers with greater opportunities to increase ROI, report
The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI.
iO launches marketing traineeship targeting young professionals
After the two years, the trainees will have the opportunity to continue to grow within the organisation, in their chosen specialism. With this initiative, iO is putting its credo 'infinite opportunities' in the spotlight.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
Italian manufacturer Piaggio selects Publicis Groupe Belgium as media agency
Piaggio is a world-renowned Italian manufacturer, based in Pontedera, near Pisa, that produces engines as well as motorcycles, scooters and mopeds. Piaggio is notably the inventor of the scooter, the famous Vespa.
Pandemic and inflation have changed consumer expectations of brands, UK marketers warn
New research from the Chartered Institute of Marketing (CIM) reveals that the majority of marketers (59%) are finding it harder to predict the fast-changing consumer priorities following the pandemic, and this is causing concern over the future of the brands they represent.
WPP and Epic Games to accelerate innovation for clients in the metaverse
WPP and Epic Games, the interactive entertainment company and developer of Fortnite and Unreal Engine, have announced a new partnership to help WPP agencies deliver a new era of digital experiences for brands in the metaverse.
Smartly.io joins TikTok marketing partner programme offering ad performance at scale
Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.
DEPT acquires growth marketing agency 3Q Digital
Together, DEPT and 3Q Digital will have 3,000 specialists that will support pver 65 languages and campaign experiences in more than 180 markets.
[Marketing week] Bob Koigi: Bridging advertising skills gap
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.
WPP expands into end-to-end ecommerce with the launch of 'Everymile'
WPP has launched ‘Everymile’ – expanding its offer with a new fully managed service that will provide brands with an outsourced direct-to-consumer (DTC) ecommerce solution.
WPP appoints Kyoko Matsushita as CEO in Japan
In this new role, Kyoko will be responsible for WPP’s business in Japan, strengthening its collective capabilities and bringing together people and resources on behalf of clients.
iO partners with UBA Academy to equip marketers with e-commerce knowledge
United Brands Association (UBA) and iO have collaborated to develop the five-part video training “E-commerce in 2022” at the UBA Academy.
Havas Media launches e-commerce offering to help marketers drive growth
Havas Market’s offering stretches far beyond media into e-commerce strategy, operations, analytics, and customer experience.
Havas Group acquires digital agency Search Laboratory
Havas Group has announced the acquisition of Search Laboratory, an award-winning integrated digital agency dedicated to searching for the truth in data, with offices in Leeds, London, Austin and New York.
Hivestack advances programmatic DOOH marketplace in Italy
Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company has today announced an expansion of its programmatic operations in Italy.
[Vacancy] Mediahuis is looking for an Investment Associate
Mediahuis is directly looking for an Investment Associate (Amsterdam/Antwerpen)
Mediatic expands with Tamara Doves and Marie Wessels
Tamara Doves and Marie Wessels have joined Mediatic. This expansion fits within the growth ambition of the Amsterdam-based full-service content marketing agency.
Blue Grass installs new leadership
Blauw Gras, now part of Ace for almost two years, recently presented a new course. From now on, this also includes new leadership with three experienced agency staff members who will join the MT.
Ad-Lib.io accepted into Google Ads Creative Partner Program
The Google program identifies a select group of trusted creative partners to help clients manage and up-level their creatives with end-to-end services, from design to reporting.
WPP publishes UK Gender Pay Gap Report for 2021
In addition to statutory Gender Pay Gap reporting, WPP publishes the consolidated data for all eligible WPP companies in the UK.
CMOtalk and Embassy of Dutch Creativity join forces in Cannes
The objective of the Cannes CMO Experience Masterclass is to stimulate participants with a strong substantive program and to get acquainted with national and worldwide top CMOs.
Havas Group acquires digital marketing agency Front Networks in China
Front Networks will integrate into the Havas Creative network. Its expertise in timely and effective digital storytelling, creating engaging digital content and channel mapping.
Smartly.io powers social advertising capabilities for retailers
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced enhanced advertising automation capabilities for retailers and big-box brands.
World Federation of Advertisers publishes marketing capabilities playbook
World Federation of Advertisers, WFA, has published a new playbook, looking at the challenges facing marketing capabilities leaders when they start a new job.
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
Havas Group acquires majority stake in performance marketing agency Frontier Australia
Frontier Australia will be integrated into Havas Group’s Edge Performance Network (EPN), the largest global performance marketing network.
Cinema8 makes next-gen marketing easy with interactive video creation
With millions of viewers hooked on to watching videos, a new future of video-based content has evolved – interactive videos with clickable content.
Publicis Groupe exits Russia
Publicis Groupe has announced that it is stopping its business and investments in Russia by ceding the ownership of its agencies to local management, effective immediately.
Baidu Global’s AI-Integrated Marketing Platform MediaGo to include new offerings powered by Xandr
Baidu Global has announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform.
Xandr and Scibids partner to offer customizable, independent AI to paid digital media buyers
The result is a frictionless experience for buyers who are able to activate Scibids’ customizable, privacy-centric, and highly performant ad decisioning.
Castellan appoints Adam Ozmer to lead global marketing strategy
Castellan Solutions, the largest, global provider of resilience management solutions, has announced the appointment of Adam Ozmer as its new Chief Marketing Officer.
86 percent of consumers will leave a brand they trusted after only two poor customer experiences, study
Emplifi, the unified customer experience platform, has released its “11 key things consumers expect from their brand experiences today,” a new report offering deep insights into customer expectations for B2C brand experiences.
Visa names Frank Cooper III Global Chief Marketing Officer
Mr. Cooper will also serve as a member of the company’s Executive Committee and report to Chairman and Chief Executive Officer (CEO), Al Kelly.
WPP announces decision to discontinue operations in Russia
WPP has stated that it is standing with Ukraine and the international community in condemning the Russian invasion, which has created a humanitarian crisis in the heart of Europe.
IAB Europe appeals Belgian Data Protection Authority ruling
IAB Europe has filed an appeal against the administrative ruling by the Belgian Data Protection Authority (APD) regarding IAB Europe and the Transparency & Consent Framework (TCF)
WFA launches global guide to media contracts excellence
World Federation of Advertisers, WFA, has partnered with FirmDecisions to create the first global guide to best practice in media contracts for advertisers.
Omnicom acquires TA Digital to expand global digital transformation capabilities
Omnicom Group Inc. has announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.
[Marketing Report] Bob Koigi: The rise and rise of mobile advertising
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.
Nielsen and Experian expand agreement to enhance identity demographics
Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement, increasing coverage and interoperability by supporting audience measurement across screens and devices that are consistent and comparable.
AppLovin acquires Wurl to extend reach into connected TV market
AppLovin Corporation, a marketing platform, has announced it has reached a definitive agreement to acquire Wurl, a high-growth software platform in the Connected TV (CTV) market.
Advertisers increasingly turning to mobile and digital advertising as smartphone usage rises
The outbreak of the COVID-19 pandemic, which triggered a paradigm shift in the way individuals use different apps, has positively impacted market growth in the digital media and digital marketing markets.
[Marketing Week] Bob Koigi: Warming up to the metaverse revolution
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
WPP acquires influencer marketing agency Village Marketing to accelerate creator economy growth
WPP has announced the acquisition of Village Marketing in North America, the industry leader in influencer marketing and creator economy partnerships.
[Vacancy] Ace is looking for a Growth Associate
Ace is directly looking for a Growth Associate
CIM announces support for CMA campaign to tackle online fraud
Research commissioned by the CMA revealed that 71% of people shopping online had encountered these tactics.
[Marketing Week] Bob Koigi: Emerging advertising threats
Depreciation of third-party cookies/IDs, across-media addressability constraints and innovations are impacting advertising measurement, bots and fake users are emerging as the newest and greatest threats to the advertising industry.
Outbrain appoints Paul Knegten as new Chief Marketing Officer
Knegten will lead Outbrain’s global marketing initiatives and will be instrumental in promoting Outbrain’s global brand.
Marketing agency iO expands talent pool with new recruitments
Thought leader and iO strategic partner Steven Van Belleghem suggests that this has everything to do with the changing market
Havas Media joins Point of Care Marketing Association
The Point of Care Marketing Association (POCMA), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, announced the addition of Havas Media Group to their growing list of members.
Xandr appoints Eduardo Carbia as new MD for Spanish speaking countries in Latin America
Carbia will be responsible for building and directing business relationships with senior executives in the company’s client portfolio, as well as leading Xandr’s positioning strategy in the region.
[Vacancy] ViacomCBS is looking for a Director Partnerships Benelux
ViacomCBS is directly looking for a Director Partnerships Benelux
[Vacancy] ViacomCBS is looking for a Trade Marketing Manager Benelux
ViacomCBS is directly looking for a Trade Marketing Manager Benelux
MediaCom and Mars partner to transform global marketing strategy
The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new vision for marketing called “Building Brands for Mutual Value.”
Patricia Ithau appointed CEO of WPP Scangroup
Patricia is passionate about creating opportunities that improve people’s lives and is currently Regional Director at the Stanford Institute for Innovation in Development Economies – Seed, a Stanford Graduate School of Business initiative that builds a network of globally-engaged leaders from Silicon Valley to sub-Saharan Africa.
[Vacancy] Hivestack is looking for a Senior Marketing Manager EMEA
Hivestack is directly looking for a Senior Marketing Manager EMEA
Global location based advertising (LBA) market to reach $133 billion by 2026, report
Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet.
IAB UK and Manchester Metropolitan University partner to support new talent with digital marketing skills
The Interactive Advertising Bureau UK, IAB UK, has partnered with Manchester Metropolitan University to equip graduates with essential industry insight and skills for careers in digital marketing.
Belgian marketing agency BeInfluence unveils new department targeting content creators
Belgium-based marketing and influencer agency BeInfluence has unveiled a new department dubbed The Sway Crew bringing together talents who have signed exclusively with the agency.
[Marketing Week] Bob Koigi: Influencer marketing trends that will shape 2022
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
boostU and BossData launch marketplace platform Merkado with support from Heylen Group
This joint venture aims to respond to the growing need for support among companies that want to give marketplaces a prominent place in their business.
WPP appoints Rose Herceg as President in Australia and New Zealand
In her new role, which aligns with the country leadership structure in other major markets, Rose will lead WPP’s business in Australia and New Zealand, supporting agency CEOs.
IPA and ISBA announce plans to transform industry pitching process
The Pitch Positive Pledge plan will bring together the IPA, ISBA their members, and intermediaries and was discussed at the cross-industry RENEW conference.
Top 5 influencer marketing trends in 2022
The LTK Brand Influence Forecast is based on qualitative interviews with marketers from leading brands on the LTK Brand Platform and quantitative analysis using LTK Influencer Benchmark™.
Nielsen joins Wharton Customer Analytics Corporate Programme
Wharton Customer Analytics (WCA) has welcomed Nielsen, a global player in audience insights, data, and analytics, as its newest corporate contributor.
Essence Promotes Tim Irwin to Global COO, Ryan Storrar to EMEA CEO
Essence Global, part of GroupM, has promoted Tim Irwin to global chief operating officer.
[eMarketer] Instagram tests creator subscriptions as it navigates a changing influencer landscape
Instagram is testing “Instagram Subscriptions,” a feature that would enable users to access exclusive content from creators in exchange for a monthly fee, per a company announcement.
Diederik Breijer, LiveWall, Wave 100%EMAIL, 100%driven and Standard Investment launch United Playgrounds
United Playgrounds positions itself as a Digital Solutions Group – it conceives, designs and builds end-to-end digital products, services, business solutions and data-driven marketing campaigns.
[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
DutchFounders launches €62m seed fund to back founders building the next wave of marketplaces in Europe
DutchFounders has reached the final close for its second fund, making more than €62m ($70m) available for early-stage marketplaces and so-called marketplace enablers.
AB InBev unveils new brand identity
The company has now announced that it is building on these announcements with the unveiling of our new visual brand identity, which connects with its new purpose and evolved strategy.
Upthrust acquires Benelux-based growth marketing agency GrowForce
GrowForce, a growth marketing agency which has made its name in the Benelux, has joined Upthrust, one of the 5 driving forces behind Customer Collective. The integration of GrowForce with Upthrust makes the latter a European market leader in growth marketing services.
NBCUniversal partners with RTL AdConnect to offer new opportunities for global marketers
This bilateral, international partnership will open up new advertising opportunities for marketers across the US, Europe and Asia.
[eMarketer] Marketers increasingly turn to TikTok for influencer marketing
US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.
[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
Content marketing market to grow by $418 billion from 2020 to 2025, Technavio report
The use of AI with social media management software is one of the major trends supporting the content marketing market.
Media. Monks merges with data company 4Mile Analytics
S 4Capital plc, the tech-led, new era digital advertising and marketing services company, has announced a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice.
Dentsu International appoints Nnenna Ilomechina as Global Chief Operating Officer
Dentsu International has appointed Nnenna Ilomechina as Global Chief Operating Officer. Nnenna joins the business in May 2022, as Neil Gissler retires from the global COO role at dentsu in Q1 2022.
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022. This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
[Vacancy] Logitech is looking for a Senior Customer Supply Chain Specialist, Europe
Logitech is directly looking for a Senior Customer Supply Chain Specialist, Europe
Publicis Groupe acquires European independent software engineering company Tremend
Publicis Groupe has acquired Tremend, one of the fastest-growing and largest independent software engineering companies in Central and Eastern Europe.
Jaguar Land Rover selects automotive digital marketing company Sincro as website and advertising provider
Sincro's third-generation twin AI improves dealer performance by helping automotive retailers turn inventory faster by providing relevant luxury experiences to in-market automotive shoppers in real time.
Vendasta acquires search, display and social advertising technology company MatchCraft
Vendasta has announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specializing in search, display, and social media advertising solutions for digital marketing agencies.
51% of marketers dedicate half or more of marketing budgets to social media ads, report
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced new research outlining how changes resulting from the global pandemic will impact ad spend and strategies on social media platforms in 2022.
IZEA begins accepting Bitcoin and Ethereum payments for influencer marketing campaigns
IZEA will also begin paying select influencers in cryptocurrency for campaigns where it has received cryptocurrency as payment from marketers.
T-Mobile acquires rideshare advertising network, Octopus Interactive
This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers.
CIM announces new strategic partnership to help develop ‘whole marketers’
The ‘Whole Marketer course’ will empower marketers enabling them to take a holistic view of the leadership, technical and soft skills required for a successful career in marketing, while also the personal understanding to live a fulfilled life.
Thimba Media eyes UK growth with Seven Star Digital acquisition
Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.
Azerion and Havas Media partnership gathers momentum to ensure best ROI and quality control for clients
Azerion, the digital entertainment and media platform, and Havas Media The Netherlands, part of the global media agency Havas, are reaping the rewards of their partnership.
Marin Software announces Amazon DSP Integration to expand Amazon Advertising Solutions
Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, has announced an integration with Amazon Ads' demand-side platform (DSP).
Independent marketing firm broadhead acquires HMH Agency
broadhead, an independent, integrated marketing agency, has acquired HMH Agency, a firm known for its creative work powering brands that are driving the future of transportation.
[Marketing Week] Bob Koigi: Video content streaming experiences: Customer is king
Video streaming experience has become unwieldy, unfriendly, and expensive for a bulk of consumers with three out of every five subscribers to multiple streaming services expressing frustration with their viewing experiences.
AppLovin acquires Twitter’s MoPub business for $1.05 billion
AppLovin Corporation, a marketing software company, has announced it has completed the acquisition of Twitter, Inc.’s MoPub business for $1.05 billion in cash.
Nielsen expands its Nielsen Impact Score offering to include college football teams
Launched in October for men’s college basketball programs, the Nielsen Impact Score is designed to help coaches and collegiate teams position the marketing value of a program.
[Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
The global marketing automation software market to reach $$11.46 billion in 2027, report
Owing to the increasing significance of marketing in generating sales and customer retention, marketing services are witnessing a rise in their spending.
Marketers’ digital skills stagnated and declined during the pandemic, CIM study
New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that digital marketing skills have stagnated or declined during the pandemic.
[eMarketer] Small influencers poised to win more brand followers in 2022
In social commerce, brands are discovering that less is more when partnering with content creators to feature their products. Social media users with a small but loyal following are becoming the strategic play for younger consumers.
[Vacancy] Logitech is looking for a Customer Supply Chain Specialist, Europe
Logitech is directly looking for a Customer Supply Chain Specialist, Europe
Consumer marketing firm HUNTER: London joins PRCA as largest corporate member
The Public Relations and Communications Association (PRCA) has announced consumer marketing firm HUNTER: London as its latest corporate member.
Quartile acquires Sidecar to form largest cross-channel e-commerce advertising platform
The two companies will combine under the Quartile name, growing the brand into the world’s largest cross-channel e-commerce advertising platform.
Stats Perform partners with Münster-based HEIM:SPIEL for provision of content and solutions across the digital sports market
Stats Perform, the sports tech leader in data and AI technology, and HEIM:SPIEL, a leader in the provision of content and solutions across the digital sports market, announced a new partnership.
Inspired Entertainment, Cristaltec sign agreement to transform strategic partnership in Italy
Inspired Entertainment, a B2B provider of gaming content, systems and solutions and Cristaltec announced they have signed a new agreement to transform their strategic partnership in Italy.
iO acquires Dutch marketing automation agency intoAction
With the acquisition of intoAction, iO becomes one of the leading digital marketing experts in Adobe Suite, Salesforce, and HubSpot, with (soon) nearly 200 marketing automation specialists in total, spread across several campuses.
Dept acquires digital marketing agency Feed
Global digital agency Dept has acquired Feed, an agency specializing in delivering hyper-personalized, content at scale for forward-thinking global brands such as eBay, Gumtree, and Ancestry.com.
WPP’s media services company Mindshare rebrands
Mindshare, the media services company that is part of WPP, has refreshed its brand identity as the next step in its transformation.
Essence names Maureen Morrison SVP of Global Marketing and Communications
In her role, she will oversee the agency’s marketing, communications, content and editorial products across its 23 offices in 14 countries.
Storia acquires digital and advertising creative agency Hell's Creative
Storia, a brand amplification agency, part of the Integrum Worldwide marketing agency collective, has announced it has acquired Hell's Creative in an all-cash asset purchase transaction.
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