Tagresults

11-09-2020 18:52:00 | Door: Administrator | hits: 3722 | Tags:

Gartner unveils top marketing predictions for 2021 and beyond
04-12-2020 | 12:14:10
Gartner, Inc. has revealed its top marketing predictions for 2021 and beyond exploring how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships.
B2B data management platform BlueVenn selects MWWPR to lead communications
01-12-2020 | 13:29:09
MWWPR, independent public relations agency, announced it has been selected by leading customer data platform, BlueVenn, for communications and PR programming.
Nielsen names Jamie Moldafsky as chief marketing and communications officer
01-12-2020 | 12:45:19
Nielsen Holdings plc has announced that Jamie Moldafsky, a three-decade marketing veteran, will join as Chief Marketing and Communications Officer, effective immediately. 
WPP submits proposal to acquire remaining shares in WPP AUNZ
01-12-2020 | 12:26:18
WPP has submitted a proposal to the Board of WPP AUNZ Limited to pursue an acquisition of the remaining shares in WPP AUNZ.
OKCoin announces 5X referral reward for Netherlands customers as part of continued European expansion
20-11-2020 | 14:51:00
OKCoin, the global, regulated fiat-focused crypto asset exchange, is celebrating continued expansion in Europe in anticipation of regulatory approval from the Dutch Central Bank this year with a limited promotion for Netherlands customers.
Datawords Group appoints Felix Elkmann to strengthen its position in the German market
19-11-2020 | 15:08:00
Datawords Group, a global digital marketing agency powered by multicultural technologies, announced the appointment of Felix Elkmann as Senior Vice President in charge of Business Development.
IPG Mediabrands expands creative practice with launch of content studio
19-11-2020 | 10:44:19
Media and marketing solutions company IPG Mediabrands has announced the agency network is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets.
[Column] Jennifer Feaster: YouTube Content Game: Micro-Influencers vs Macro-Influencers
17-11-2020 | 15:47:00
Influencer marketing has proved to be a worthy investment for brands: in a recent Twitter survey, 49% of responders said they rely on influencer recommendations when making purchases.
iVoice Communications expands its operations in Latin America and Spain
17-11-2020 | 15:32:00
Global media and public relations agency, iVoice Communications, is expanding its operations to further help customers penetrate the Hispanic Market in the United States, Latin America, and Spain.
Panaxia receives marketing permit for medical cannabis products in Germany
16-11-2020 | 15:37:00
Panaxia Israel announced the completion of the registration process from health authorities in Germany, for the marketing and distribution of a line of medical cannabis premium products.
Heineken and Publicis Groupe launch new agency model for global creative and brand experience remit
10-11-2020 | 09:50:13
Heineken has partnered with Publicis Groupe to launch a new model – Le Pub – which will deliver best in-class consumer experiences, provided at speed, driving sales and giving Heineken a sustainable competitive advantage.
Isobar develops ecommerce platform for LOUIS XIII
10-11-2020 | 09:43:51
The LOUIS XIII cognac brand has chosen Isobar, the digital experience agency of the dentsu group, to conduct the design and development of its new immersive website and e-boutique.
Reprise launches global eCommerce unit, Reprise Commerce
10-11-2020 | 09:41:17
Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a new global specialty eCommerce unit.
Starcom wins Miele's ANZ Media account
07-11-2020 | 10:23:00
Domestic appliances Miele company has consolidated its Australia and New Zealand media account into Starcom following a competitive pitch with a number of undisclosed agencies.
Chris Petranto appointed to lead Kantar's global analytics practice
07-11-2020 | 10:16:10
Kantar, the global data, insights and consulting company has announced the appointment of Chris Petranto to Global Head of Kantar Analytics.
Sotheby's International Realty expands its presence in Germany
04-11-2020 | 14:35:00
Sotheby's International Realty announced Schürrer & Fleischer Immobilien is the newest member of its global network and will now operate as Baden-Württemberg Sotheby's International Realty.
Amazon PPC Management Agency UK helps Amazon FBA sellers maximize profits
04-11-2020 | 14:05:00
Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon.
Nielsen announces sale of global connect business to Advent International for $2.7 billion
04-11-2020 | 09:57:41
Nielsen Holdings plc. has announced that it has signed a definitive agreement under which affiliates of Advent International in partnership with James “Jim” Peck, former Chief Executive Officer of TransUnion, will acquire the Nielsen Global Connect business for $2.7 billion.
ARTDECO relaunches e-commerce platform with Dept support
04-11-2020 | 09:57:34
Beauty and makeup giant ARTDECO has relaunched its online shop across nine countries and seven languages.
Perrigo completes acquisition of OTC self-care brands in Eastern Europe
03-11-2020 | 13:51:27
Perrigo Company, global provider of Quality, Affordable Self-Care Products, announced that it has completed the acquisition of three Eastern European OTC skincare and hair loss treatment brands, Emolium, Iwostin and Loxon from Sanofi.
[Startup Interview] Kinga Incze, Founder & CEO, Mediaspace.global, UK
03-11-2020 | 13:17:00
Startup Weekly talks with Kinga Incze, founder of Mediaspace.global, a new, independent social platform for media, marketing, tech, law, innovation and regulation company based in London, UK.
Epsilon positioned at the center of Publicis Groupe growth strategy
03-11-2020 | 11:55:53
In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud.
Sainsbury’s selects Essence to lead multi-brand digital transformation
03-11-2020 | 11:55:15
Sainsbury’s has revealed it will be appointing media agency ‘Essence’ to help advance its digital marketing transformation.
Walgreens Boots Alliance renews, extends relationship with WPP to accelerate digital transformation, deep focus on communications
29-10-2020 | 08:57:00
Walgreens Boots Alliance has selected WPP as its global marketing and communications agency.
WPP appoints Dr. Ya-Qin Zhang to the Board
26-10-2020 | 08:46:00
WPP today announces the appointment of Dr. Ya-Qin Zhang to its Board as a Non-Executive Director with effect from 1 January 2021. 
GroupM Australia CIO Nicola Lewis promoted to global Finecast role
22-10-2020 | 11:05:21
GroupM Australia Chief Investment Officer Nicola Lewis has been promoted to Global Chief Growth Officer of Finecast, GroupM’s fast-growing Addressable TV business.
Nielsen enhances omnichannel campaign activations for advertising within marketing cloud
22-10-2020 | 10:59:24
Nielsen has announced that they are making sweeping changes to their Nielsen Marketing Cloud solution to enable advertisers to activate against an omnichannel campaign strategy.
Marketing budgets freeze restricts brand personalization, Gartner report
22-10-2020 | 10:56:36
The demise of third-party cookies, heightened consumer sensitivity to messaging, and tightening of marketing budgets have restricted personalization opportunities, according to Gartner, Inc.
Chinese smartphone manufacturer Vivo enters European market
21-10-2020 | 16:16:00
Chinese smartphone manufacturer Vivo announced its entry into six European countries, Poland, Germany, France, Spain, Italy and the United Kingdom.
Alexis Nasard appointed Kantar CEO
21-10-2020 | 09:58:49
Kantar, the global marketing data, insights, and consulting company, announces the appointment of Alexis Nasard as Chief Executive Officer, effective 30 December 2020.
eMarketer, Starcom Worldwide, GlobalWebIndex release  annual report on state of global media
21-10-2020 | 09:55:49
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex (GWI), has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide.
[Vacancies] MeMo² is looking for a Brand & Crossmedia Research Consultant (fulltime)
16-10-2020 | 17:00:00
MeMo² is directly looking for a Brand & Crossmedia Research Consultant (fulltime).
[Vacancies] MeMo² is looking for a Python Developer for Automatization (Part-time)
16-10-2020 | 16:47:00
MeMo² is directly looking for a Python Developer for Automatization (Part-time).
Adsquare and Nielsen strengthen out-of-home media buying
15-10-2020 | 12:25:23
Nielsen has announced integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.
E.ON appoints Publicis Groupe as media and performance partner across Europe
14-10-2020 | 11:59:16
E.ON, the international energy company has appointed a Publicis Groupe Power of One solution led by Starcom as its Media partner across eight major European markets.
Ad personalization key in forming stronger personal connections, study
14-10-2020 | 11:51:26
As the world has continued to innovate, ad personalization has remained one of the more effective tools out there to help brands deliver more relevant ad experiences.
Dept acquires strategic design agency Sorthvid
12-10-2020 | 11:22:00
Strategic design agency Sorthvid has announced that they will fully integrate into one of Europe’s leading digital agencies; Dept.
Ascend2 and Verse unveil new survey on  the state of lead conversion in marketing and sales
12-10-2020 | 11:15:00
Ascend2, a market research firm, in partnership with Verse, today unveiled a new survey of more than 250 marketing and sales professionals, The State of Lead Conversion in Marketing and Sales.
Outbrain launches Carousel, an interactive smartad format
09-10-2020 | 13:25:00
Outbrain, the world's discovery and native advertising platform on the open web has launched Carousel, an interactive Smartad format.
Barcadi selects EPAM to accelerate digital marketing and e-commerce strategy
09-10-2020 | 08:39:57
EPAM Systems, Inc., a global provider of digital platform engineering and software development services, has announced the successful launch of Bacardi's new end-to-end, automated DevOps platform.
Abris invests in Polish e-commerce delivery solutions provider
07-10-2020 | 16:50:19
Mavason, subsidiary of Abris CEE Mid-Market III LP fund, managed by Abris Capital Partners., has signed an agreement with the fund 21 Concordia and its founders to purchase the majority of shares in R2G Polska Sp. z o. o.
Vice Media Group names Nadja Bellan-White global Chief Marketing Officer
06-10-2020 | 11:07:43
VICE Media Group CEO Nancy Dubuc has announced that the company has appointed veteran marketing, brand and communications leader Nadja Bellan-White to its executive leadership team.
WPP appoints Tom Ilube CBE to the Board
06-10-2020 | 11:05:57
WPP has appointed Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect.
[Vacancy] Logitech is looking for a Customer Success Manager
05-10-2020 | 09:48:00
Logitech is directly looking for a Customer Success Manager
Outbrain releases auto-optimization solution for marketers to maximize conversions within budget
02-10-2020 | 10:46:00
Outbrain, a global discovery and native advertising platform on the open web, has announced the expansion of Conversion Bid Strategy, part of Outbrain's suite of optimization tools.
Havas Media selects FreeWheel to handle media buying business in UK and France
01-10-2020 | 12:05:34
Havas Media Group, part of the Havas Group, has picked FreeWheel’s Strata platform to power its media buying and management business in the U.K. and France.
Artificial Intelligence is the most used emerging technology by CMOs, Isobar study
01-10-2020 | 11:54:11
 Isobar’s exclusive study of over 1350 global Chief Marketing Officers, CMOs, has assessed the evolution of customer experience design in the age of Covid-19 and beyond.
Candid names Ruud Wanck as new CEO
01-10-2020 | 07:59:00
Candid, the largest independent marketing and advertising platform in the Netherlands, has named Ruud Wanck as the new CEO effective October 1 2020.
Dentsu Aegis Network rebrands to dentsu, consolidates international business
30-09-2020 | 11:46:13
Global advertising and PR company Dentsu Group Inc. has announced that its international business Dentsu Aegis Network will now operate under the dentsu brand.
Dümmen Orange appoints Debbie Rempert to head marketing and branding departments
30-09-2020 | 11:31:02
Dümmen Orange, a multinational company involved in breeding and development of cut flowers has appointed Debbie Rempert as Senior Brand Manager.
Eighteen WPP leaders recognized for championing gender diversity in the workplace
25-09-2020 | 09:42:19
Eighteen leaders across WPP have been honoured in the HERoes Women Role Model Lists 2020  for championing women in business and driving change for gender diversity in the workplace.
Creative agency SouthPaw develops campaign for malt brand Benriach
24-09-2020 | 11:42:37
Creative agency SouthPaw has developed a new creative platform for single malt brand Benriach, ‘A World of Flavour’ to drive awareness and penetration. 
Mono Solutions partners with Lokale Internetwerbung to launch digital marketing platform
24-09-2020 | 11:36:50
Mono Solutions, an offshoot of German multimedia conglomerate Bauer Media has partnered with Lokale Internetwerbung GmbH & Co. KG, a company that delivers a SaaS marketing solution to local businesses in more than 40 markets.
Cargill builds $21m House of Chocolate complex in Belgium to facilitate customer innovation in dynamic chocolate market
23-09-2020 | 11:53:00
In a move to facilitate better product development and enhance the customer collaboration experience, Cargill unveiled its plans for a “House of Chocolate” complex at its Mouscron, Belgium site.
ReverseAds launches world's first reverse-engineered search advertising
22-09-2020 | 16:03:48
ReverseAds has announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search.
Wpromote unveils The Ad Creative Bank to assist marketers explore ad creative trends
22-09-2020 | 16:00:51
Digital marketing agency Wpromote, has announced the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative.
Hearst television chooses Nielsen marketing cloud to drive OTT targeting
22-09-2020 | 09:57:59
Nielsen has announced that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
Verizon Media and Broadsign to extend programmatic omnichannel offering
21-09-2020 | 15:47:23
Verizon Media and Broadsign have announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform.
Rokt appoints Pascal Ehrsam as SVP of Marketing
19-09-2020 | 08:10:10
Rokt, a global e-commerce technology company, has announced the addition of Pascal Ehrsam as Senior Vice President of Marketing.
Dynata acquires CrowdLab to grow brands and consumer research footprint
18-09-2020 | 21:08:11
Dynata, the world’s largest first-party data and insights platform, has announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions.
Charity sector lagging behind on digital marketing skills, report
18-09-2020 | 21:06:00
New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals a significant lack of digital skills among just over 500 marketers working in the charity sector.
Brand leaders express need for more media cohesion in new marketing report
18-09-2020 | 18:15:41
The Chief Marketing Officer (CMO) Council in partnership with Cision has published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption.
Rainshine and UK's Five Fifty Five partner to develop, produce extraordinary stories for audiences worldwide
18-09-2020 | 15:00:00
Rainshine Entertainment and Five Fifty Five announced a strategic joint venture, where the two companies will work together to develop, produce, and distribute extraordinary content.
Jeff Winton Associates partners with UK-based Onyx Health to expand global healthcare communications services
18-09-2020 | 13:57:03
Jeff Winton Associates announced expansion into additional global markets through a new partnership with UK-based marketing communications firm Onyx Health.
Nielsen launches compass to measure marketing campaigns outcomes
18-09-2020 | 08:56:28
Nielsen has announced it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative standards for campaign outcomes measurement.
World Out of Home Organization’s OurSecondChance campaign hits $40 million in media value
18-09-2020 | 08:53:00
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it the world’s biggest all-format digital Out of Home campaign ever launched.
Brand reputation remains key priority for marketers amid COVID-19, survey
18-09-2020 | 08:42:00
A survey of current UK marketing priorities from the Chartered Institute of Marketing reveals that brand reputation remains key in coping with COVID-19.
VMLY&R launches new global agency dedicated to specialty Rx pharmaceutical companies
17-09-2020 | 21:14:00
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.
Global advertisers unveil a new approach to cross-media measurement
17-09-2020 | 15:12:43
World Federation of Advertisers has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers.
Seven Stones to handle St John & St Elizabeth Hospital advertising account
17-09-2020 | 15:08:00
St John & St Elizabeth Hospital has awarded its advertising account to Seven Stones.
SEMrush acquires Poland's SaaS PR tech startup Prowly
17-09-2020 | 11:50:00
SEMrush, an online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in Poland's public relations SaaS startup Prowly.com.
Video ads and brand experiences lead to more purchases than ads alone, study
17-09-2020 | 09:06:00
A new study released by MAGNA, Roku, and IPG Media Lab dubbed “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV streaming content discovery.
Karma adds to European retail network in Belgium
16-09-2020 | 17:20:00
Karma Automotive, the Southern California-based luxury electric vehicle manufacturer and the developer of advanced technologies in the automotive industry, announced it will welcome a new retailer in Belgium.
RIS launches InkCenter cartridge refill service at MediaMarkt stores in Spain
16-09-2020 | 17:03:15
Retail Inkjet Solutions (RIS) partnered with MediaMarkt to pilot its inkjet cartridge refill service at select store locations throughout Spain.
Germany ad agency Evvolution launches to connect clients with mobile audiences
16-09-2020 | 13:36:00
Evvolution, a German based ad consultancy agency, has launched with a new approach to an old challenge: reaching and engaging high quality audiences where they are.
ASA launches campaign in Scotland to promote decent and honest ads
15-09-2020 | 19:39:00
The Advertising Standards Authority, ASA, has launched a brand new advertising campaign in Scotland to promote its role in helping to keep all ads ‘legal, decent, honest and truthful’.
Wanda Sports Group Company Infront extends marketing partnership with Vierschanzentournee
15-09-2020 | 19:31:00
Infront, a sports marketing company part of Wanda Sports Group, has announced it prolonged the exclusive marketing partnership for the annual Vierschanzentournee with the German Ski Association (DSV) and the Austrian Ski Association (ÖSV).
Dentsu Aegis Network hits target of 100 per cent renewable electricity
15-09-2020 | 16:10:00
Global advertising and marketing company, Dentsu Aegis Network, has announced that it has achieved 100 per cent renewable electricity across its worldwide operations where markets allow.
Nielsen and Translation Enterprises partner to provide cultural insights to marketers
15-09-2020 | 16:06:00
Nielsen and Translation Enterprises are teaming up to create an offering to help brands activate, plan and measure what resonates in popular culture.
Programmatic trading takes two fifths of global digital media investment by multinationals, report
15-09-2020 | 15:48:23
Programmatic trading channels for WFA Members account for more than two fifths of global digital media investment, up from 16 per cent in 2016.
Zespri selects WPP agencies to enhance its global market proposition
11-09-2020 | 16:10:00
World’s largest kiwifruit marketer Zespri International Limited has selected an interdisciplinary team of WPP agencies as its global Agency of Record (AOR) to deliver its brand proposition.
MediaMonks merges with Dare.Win strengthening its creative and content capabilities
11-09-2020 | 15:56:06
Dare.Win, an award-winning Paris-based digital creative agency has entered into a merger with MediaMonks, S 4Capital’s Content practice.
Amazon advertising Demand Side Platform agency Clear Ads dominates DSP business UK
10-09-2020 | 15:03:00
Clear Ads, Amazon's advertising demand side platform agency is currently dominating the Demand Side Platform (DSP) business in the UK.
Belgian startup InviteDesk raises €500K to expand its event marketing software
10-09-2020 | 14:21:00
InviteDesk, developer of event marketing software, has increased its capital by more than €500 thousand. With InviteDesk, companies increase their return on investment (ROI) from event marketing.
Geometry names Will Good as first Global Head of Business Development
10-09-2020 | 14:15:00
Geometry has announced promotion of Will Good to the newly created role of Global Head of Business Development, reporting directly to Global CEO Beth Ann Kaminkow.
Creative in-housing hits 57 per cent among multinationals, WFA report
10-09-2020 | 13:15:00
Large global companies are rapidly expanding the scale of their in-house creative agencies, particularly for digital content, according to new research undertaken by the WFA and The Observatory International.