Tagresults

11-09-2020 18:52:00 | Door: Administrator | Hits: 5548944 | Tags:

[Vacancy] Off The Record is looking for an Experiment Designer / Growth Marketer
27-06-2022 | 10:11:00
Off The Record is directly looking for an Experiment Designer / Growth Marketer
WPP partners with Ukrainian Government to support economic recovery
23-06-2022 | 10:09:46
WPP and the Ukrainian Government today announced a partnership to attract investment into Ukraine and help rebuild its economy.
Essence drives Nationwide win with an integrated approach to creative and media
23-06-2022 | 10:02:56
GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company.
Customers invest in brands that are more culturally relevant, study
23-06-2022 | 09:58:26
New research conducted by MAGNA Media Trials, MAGNA’s proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today.
WFA launches Charter for Change at Cannes to drive global action on diversity, equity and inclusion
22-06-2022 | 14:15:27
World Federation of Advertisers, WFA, is launching a Global DEI Charter for Change at Cannes Lions, with the aim of driving real actions and improving the lived experiences for multiple groups working in the marketing industry.
Publicis Groupe France appoints Chief Metaverse Officer
20-06-2022 | 14:54:43
The appointment of Leon builds on the expansive set of existing capabilities, skillsets and talent that currently resides within Publicis Groupe.
GSMA appoints Lara Dewar as Chief Marketing Officer
17-06-2022 | 10:30:18
The GSMA has appointed Lara Dewar as Chief Marketing Officer (CMO). Ms. Dewar starts effective from 1st June and will report to GSMA Director General, Mats Granryd.
[Marketing Week] Bob Koigi: The changing content consumption trends
16-06-2022 | 13:00:00
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
iO acquires content marketing agency LVB
16-06-2022 | 10:24:11
creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.
GroupM provides roadmap for audience measurement partners
16-06-2022 | 10:20:25
 Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.
DEPT hires its first Global Impact Manager to support sustainability
15-06-2022 | 13:20:26
As part of DEPT’s mission as a Certified B Corporation, the agency is focused on having a positive impact on clients, employees and society as a whole.
WPP appoints Michael Houston as President of its US business
15-06-2022 | 10:37:44
In this new role, which aligns with WPP’s country leadership structure in other major markets, Michael will represent the company in its largest market worldwide. WPP employs approximately 20,000 people in the US, where it has annual revenues of around $6 billion.
Global artificial intelligence in marketing market to reach $9.8 billion in 2022, report
14-06-2022 | 10:58:07
As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.
[Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions
10-06-2022 | 10:42:00
As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.
Nielsen impact score targets sports brands with marketing performance insights
08-06-2022 | 09:03:49
NIS Pro provides professional teams and rights holders in some of the world’s biggest sports leagues with clear, holistic views of their properties to inform smarter sponsorship sales activities and packaging strategies.
My Code launches entity to help brands create inclusive marketing content for the LGBTQ+ community
07-06-2022 | 10:11:45
This addition allows My Code to continue working with brands to ensure that increasing populations of diverse audiences are accurately and thoughtfully represented.
Publicis Sapient launches a Work/Life Restoration Program for talent affected by Ukraine war
07-06-2022 | 10:07:36
Publicis Sapient developed the program in partnership with Publicis Groupe.  
Pinpoint Global appoints Tracy Zwilling as director of marketing
06-06-2022 | 11:45:00
Pinpoint Global has appointed Ms. Tracy Zwilling to their team as Director of Marketing. In this role, Tracy will be responsible for leading all marketing initiatives, communications and public relations for Pinpoint Global.
SoundCommerce expands campaign, data and intelligence for retail acquisition marketers
06-06-2022 | 10:20:00
The release comes at a critical time as retailers and consumer brands experience growing financial pressures from escalating advertising, supply chain and e-commerce delivery costs in parallel with rising inventories and changing consumer demand.
[eMarketer] Apple's soon-to-be-announced RealityOS could be a game changer for marketers
03-06-2022 | 08:24:54
RealityOS, Apple's purported operating system for its expected augmented and virtual reality (AR/VR) headset, has been discovered in a trademark filing discovered by Vox Media product manager Parker Ortolani.
HCL Technologies launches X to power digital engagement for global consumer brands
02-06-2022 | 11:15:00
Research shows only 13% of organizations have a seamlessly integrated marketing and technology stack and brands rely on many different data sources to unlock customer insights.
Nielsen and TikTok collaborate to unlock global marketing insights
01-06-2022 | 08:18:00
TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform.
WPP appoints LJ Louis as Global Chief Talent and Inclusion Officer
01-06-2022 | 08:15:00
LJ will be responsible for growing and enhancing WPP’s DEI, Talent Management, Talent Development and Talent Acquisition strategies across the organization.
Media platform Teads appoints Natalie Bastian as Global Chief Marketing Officer
30-05-2022 | 08:55:00
Teads, the global media platform, announced the appointment of Natalie Bastian to Global Chief Marketing Officer, to lead the company’s worldwide marketing team and strengthen its position as a global technology business.
64 per cent of global marketers express confidence in social media
27-05-2022 | 07:30:00
According to the numbers put forward by StockApps.com, 64% of global marketers are either extremely or very confident about the effectiveness of advertising on social media platforms. On the opposite spectrum, podcasts have the least level of trust from marketers.
Scott Hagedorn joins Publicis Groupe as Global Chief Solutions Architect
26-05-2022 | 08:04:00
In this newly-created global role, Hagedorn will design agile, go-to-market solutions that address complex marketplace challenges – bringing together the Groupe’s unrivaled capabilities in data, creativity, media and technology in new ways to accelerate growth for clients.
WPP supports launch of The Black Equity Organisation
25-05-2022 | 09:20:44
WPP and its agencies have partnered with The Black Equity Organisation (BEO) – an organisation founded to advance justice and equity for Black people in Britain – as it launches.
Marketing budgets have increased to 9.5 per cent of overall company revenue in 2022, survey
25-05-2022 | 09:17:18
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
Fifteen WPP leaders recognized for championing inclusion and diversity in the workplace
23-05-2022 | 08:58:54
Fifteen leaders from across WPP have been named in the global Empower Role Model Lists 2022 breaking down barriers and driving inclusion for people of colour in business.
[eMarketer] Social media tops the charts for brands' confidence in measuring ROI
19-05-2022 | 08:15:00
Social media also ranks higher in brand marketers' perception of overall effectiveness than any other media channel, and they plan to reward the channel—some 65% of marketers plan to increase spending.
S4Capital acquires tech company TheoremOne
18-05-2022 | 08:15:00
The merger will accelerate S4Capital’s transition into a technology and innovation firm, powered by the combination of art and science.
Bas Derks appointed new Creative Director at iO in Utrecht
17-05-2022 | 08:16:00
Bas brings a world of experience with him, an advertising professional for 15 years, he has both technical and digital knowledge and has worked on campaigns for Google, ARAG, Rabobank, Centraal Beheer, Unilever, Mercedes-Benz, Ford and KPN.
Global marketing firm Candid acquires UK advertising agency Creature
16-05-2022 | 11:37:27
International marketing and communications platform, Candid has acquired independent UK advertising agency, Creature, for an undisclosed sum. The move bolsters its cross-border presence and builds on its creative capacity.
Podcast advertising presents marketers with greater opportunities to increase ROI, report
16-05-2022 | 11:26:09
The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI.
iO launches marketing traineeship targeting young professionals
12-05-2022 | 12:15:38
After the two years, the trainees will have the opportunity to continue to grow within the organisation, in their chosen specialism. With this initiative, iO is putting its credo 'infinite opportunities' in the spotlight.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
10-05-2022 | 11:45:00
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
Italian manufacturer Piaggio selects Publicis Groupe Belgium as media agency
10-05-2022 | 09:44:00
Piaggio is a world-renowned Italian manufacturer, based in Pontedera, near Pisa, that produces engines as well as motorcycles, scooters and mopeds. Piaggio is notably the inventor of the scooter, the famous Vespa.
Pandemic and inflation have changed consumer expectations of brands, UK marketers warn
09-05-2022 | 11:00:43
New research from the Chartered Institute of Marketing (CIM) reveals that the majority of marketers (59%) are finding it harder to predict the fast-changing consumer priorities following the pandemic, and this is causing concern over the future of the brands they represent.
WPP and Epic Games to accelerate innovation for clients in the metaverse
06-05-2022 | 08:57:03
WPP and Epic Games, the interactive entertainment company and developer of Fortnite and Unreal Engine, have announced a new partnership to help WPP agencies deliver a new era of digital experiences for brands in the metaverse.
Smartly.io joins TikTok marketing partner programme offering ad performance at scale
06-05-2022 | 08:47:27
Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.
DEPT acquires growth marketing agency 3Q Digital
05-05-2022 | 09:42:33
Together, DEPT and 3Q Digital will have 3,000 specialists that will support pver  65 languages and campaign experiences in more than 180 markets.
[Marketing week] Bob Koigi: Bridging advertising skills gap
04-05-2022 | 11:34:00
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.
WPP expands into end-to-end ecommerce with the launch of 'Everymile'
04-05-2022 | 09:52:32
WPP has launched ‘Everymile’ – expanding its offer with a new fully managed service that will provide brands with an outsourced direct-to-consumer (DTC) ecommerce solution.
WPP appoints Kyoko Matsushita as CEO in Japan
04-05-2022 | 09:33:09
In this new role, Kyoko will be responsible for WPP’s business in Japan, strengthening its collective capabilities and bringing together people and resources on behalf of clients.
iO partners with UBA Academy to equip marketers with e-commerce knowledge
14-04-2022 | 09:06:39
United Brands Association (UBA) and iO have collaborated to develop the five-part video training “E-commerce in 2022” at the UBA Academy.
Havas Media launches e-commerce offering to help marketers drive growth
13-04-2022 | 10:16:00
Havas Market’s offering stretches far beyond media into e-commerce strategy, operations, analytics, and customer experience.
Havas Group acquires digital agency Search Laboratory
11-04-2022 | 09:01:31
Havas Group has announced the acquisition of Search Laboratory, an award-winning integrated digital agency dedicated to searching for the truth in data, with offices in Leeds, London, Austin and New York.
Hivestack advances programmatic DOOH marketplace in Italy
07-04-2022 | 09:31:00
Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company has today announced an expansion of its programmatic operations in Italy.
[Vacancy] Mediahuis is looking for an Investment Associate
07-04-2022 | 09:10:00
Mediahuis is directly looking for an Investment Associate (Amsterdam/Antwerpen)
Mediatic expands with Tamara Doves and Marie Wessels
06-04-2022 | 17:25:05
Tamara Doves and Marie Wessels have joined Mediatic. This expansion fits within the growth ambition of the Amsterdam-based full-service content marketing agency. 
Blue Grass installs new leadership
06-04-2022 | 17:00:00
Blauw Gras, now part of Ace for almost two years, recently presented a new course. From now on, this also includes new leadership with three experienced agency staff members who will join the MT.
Ad-Lib.io accepted into Google Ads Creative Partner Program
01-04-2022 | 14:34:28
The Google program identifies a select group of trusted creative partners to help clients manage and up-level their creatives with end-to-end services, from design to reporting.
WPP publishes UK Gender Pay Gap Report for 2021
01-04-2022 | 14:14:13
In addition to statutory Gender Pay Gap reporting, WPP publishes the consolidated data for all eligible WPP companies in the UK.
CMOtalk and Embassy of Dutch Creativity join forces in Cannes
31-03-2022 | 09:29:00
The objective of the Cannes CMO Experience Masterclass is to stimulate participants with a strong substantive program and to get acquainted with national and worldwide top CMOs.
Havas Group acquires digital marketing agency Front Networks in China
31-03-2022 | 09:22:17
Front Networks will integrate into the Havas Creative network. Its expertise in timely and effective digital storytelling, creating engaging digital content and channel mapping.
Smartly.io powers social advertising capabilities for retailers
31-03-2022 | 09:03:45
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced enhanced advertising automation capabilities for retailers and big-box brands.
World Federation of Advertisers publishes marketing capabilities playbook
30-03-2022 | 12:29:00
World Federation of Advertisers, WFA, has published a new playbook, looking at the challenges facing marketing capabilities leaders when they start a new job.
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
22-03-2022 | 11:15:00
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
Havas Group acquires majority stake in performance marketing agency Frontier Australia
18-03-2022 | 06:42:34
Frontier Australia will be integrated into Havas Group’s Edge Performance Network (EPN), the largest global performance marketing network.
Cinema8 makes next-gen marketing easy with interactive video creation
17-03-2022 | 07:00:48
With millions of viewers hooked on to watching videos, a new future of video-based content has evolved – interactive videos with clickable content.
Publicis Groupe exits Russia
16-03-2022 | 08:17:42
Publicis Groupe has announced that it is stopping its business and investments in Russia by ceding the ownership of its agencies to local management, effective immediately.  
Baidu Global’s AI-Integrated Marketing Platform MediaGo to include new offerings powered by Xandr
10-03-2022 | 07:47:32
Baidu Global has announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. 
Xandr and Scibids partner to offer customizable, independent AI to paid digital media buyers
09-03-2022 | 07:52:05
The result is a frictionless experience for buyers who are able to activate Scibids’ customizable, privacy-centric, and highly performant ad decisioning.
Castellan appoints  Adam Ozmer to lead global marketing strategy
09-03-2022 | 07:44:42
Castellan Solutions, the largest, global provider of resilience management solutions, has announced the appointment of Adam Ozmer as its new Chief Marketing Officer.
 86 percent of consumers will leave a brand they trusted after only two poor customer experiences, study
09-03-2022 | 07:38:55
Emplifi, the unified customer experience platform, has released its “11 key things consumers expect from their brand experiences today,” a new report offering deep insights into customer expectations for B2C brand experiences.
Visa names Frank Cooper III Global Chief Marketing Officer
08-03-2022 | 08:43:45
Mr. Cooper will also serve as a member of the company’s Executive Committee and report to Chairman and Chief Executive Officer (CEO), Al Kelly.
WPP announces decision to discontinue operations in Russia
08-03-2022 | 08:40:45
WPP has stated that it is standing with Ukraine and the international community in condemning the Russian invasion, which has created a humanitarian crisis in the heart of Europe.
IAB Europe appeals Belgian Data Protection Authority ruling
08-03-2022 | 08:38:09
IAB Europe has filed an appeal against the administrative ruling by the Belgian Data Protection Authority (APD) regarding IAB Europe and the Transparency & Consent Framework (TCF)
WFA launches global guide to media contracts excellence
08-03-2022 | 08:35:35
World Federation of Advertisers, WFA, has partnered with FirmDecisions to create the first global guide to best practice in media contracts for advertisers.
Omnicom acquires TA Digital to expand global digital transformation capabilities
04-03-2022 | 07:55:33
Omnicom Group Inc. has announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.
[Marketing Report] Bob Koigi: The rise and rise of mobile advertising
03-03-2022 | 10:15:00
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.
Nielsen and Experian expand agreement to enhance identity demographics
01-03-2022 | 08:25:58
 Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement, increasing coverage and interoperability by supporting audience measurement across screens and devices that are consistent and comparable.
AppLovin acquires Wurl to extend reach into connected TV market
01-03-2022 | 08:22:41
AppLovin Corporation, a marketing platform, has announced it has reached a definitive agreement to acquire Wurl, a high-growth software platform in the Connected TV (CTV) market.
Advertisers increasingly turning to mobile and digital advertising as smartphone usage rises
28-02-2022 | 15:46:39
The outbreak of the COVID-19 pandemic, which triggered a paradigm shift in the way individuals use different apps, has positively impacted market growth in the digital media and digital marketing markets.
[Marketing Week] Bob Koigi: Warming up to the metaverse revolution
24-02-2022 | 13:00:00
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
WPP acquires influencer marketing agency Village Marketing to accelerate creator economy growth
23-02-2022 | 08:29:15
WPP has announced the acquisition of Village Marketing in North America, the industry leader in influencer marketing and creator economy partnerships.
[Vacancy] Ace is looking for a Growth Associate
21-02-2022 | 08:22:22
Ace is directly looking for a Growth Associate
CIM announces support for CMA campaign to tackle online fraud
18-02-2022 | 09:10:11
Research commissioned by the CMA revealed that 71% of people shopping online had encountered these tactics.
[Marketing Week] Bob Koigi: Emerging advertising threats
17-02-2022 | 11:45:29
Depreciation of third-party cookies/IDs, across-media addressability constraints and innovations are impacting advertising measurement, bots and fake users are emerging as the newest and greatest threats to the advertising industry.
Outbrain appoints Paul Knegten as new Chief Marketing Officer
16-02-2022 | 07:12:15
Knegten will lead Outbrain’s global marketing initiatives and will be instrumental in promoting Outbrain’s global brand.
Marketing agency iO expands talent pool with new recruitments
16-02-2022 | 07:04:00
Thought leader and iO strategic partner Steven Van Belleghem suggests that this has everything to do with the changing market
Havas Media joins Point of Care Marketing Association
15-02-2022 | 17:02:26
The Point of Care Marketing Association (POCMA), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, announced the addition of Havas Media Group to their growing list of members.
Xandr  appoints Eduardo Carbia as new MD for Spanish speaking countries in Latin America
15-02-2022 | 16:51:16
Carbia  will be responsible for building and directing business relationships with senior executives in the company’s client portfolio, as well as leading Xandr’s positioning strategy in the region.
[Vacancy] ViacomCBS is looking for a Director Partnerships Benelux
11-02-2022 | 12:07:00
ViacomCBS is directly looking for a Director Partnerships Benelux
[Vacancy] ViacomCBS is looking for a Trade Marketing Manager Benelux
11-02-2022 | 12:04:00
ViacomCBS is directly looking for a Trade Marketing Manager Benelux
MediaCom and Mars partner to transform global marketing strategy
11-02-2022 | 09:52:51
The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new vision for marketing called “Building Brands for Mutual Value.”
Patricia Ithau appointed CEO of WPP Scangroup
11-02-2022 | 09:45:00
Patricia is passionate about creating opportunities that improve people’s lives and is currently Regional Director at the Stanford Institute for Innovation in Development Economies – Seed, a Stanford Graduate School of Business initiative that builds a network of globally-engaged leaders from Silicon Valley to sub-Saharan Africa.
[Vacancy] Hivestack is looking for a Senior Marketing Manager EMEA
10-02-2022 | 08:55:00
Hivestack is directly looking for a Senior Marketing Manager EMEA
Global location based advertising (LBA) market to reach $133 billion by 2026, report
08-02-2022 | 07:22:24
Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet.
IAB UK and Manchester Metropolitan University partner to support new talent with digital marketing skills
04-02-2022 | 08:26:00
The Interactive Advertising Bureau UK, IAB UK, has partnered with Manchester Metropolitan University to equip graduates with essential industry insight and skills for careers in digital marketing.
Belgian marketing agency BeInfluence unveils new department targeting content creators
03-02-2022 | 08:18:16
Belgium-based marketing and influencer agency BeInfluence has unveiled a new department dubbed The Sway Crew bringing together talents who have signed exclusively with the agency.
[Marketing Week] Bob Koigi: Influencer marketing trends that will shape 2022
02-02-2022 | 12:45:00
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
boostU and BossData launch marketplace platform Merkado with support from Heylen Group
02-02-2022 | 07:23:41
This joint venture aims to respond to the growing need for support among companies that want to give marketplaces a prominent place in their business.
WPP appoints Rose Herceg as President in Australia and New Zealand
01-02-2022 | 08:15:18
In her new role, which aligns with the country leadership structure in other major markets, Rose will lead WPP’s business in Australia and New Zealand, supporting agency CEOs.
IPA and ISBA announce plans to transform industry pitching process
01-02-2022 | 08:08:29
The Pitch Positive Pledge plan will bring together the IPA, ISBA their members, and intermediaries and was discussed at the cross-industry RENEW conference.
Top 5 influencer marketing trends in 2022
01-02-2022 | 08:05:17
The LTK Brand Influence Forecast is based on qualitative interviews with marketers from leading brands on the LTK Brand Platform and quantitative analysis using LTK Influencer Benchmark™.
Nielsen joins Wharton Customer Analytics Corporate Programme
27-01-2022 | 07:55:52
Wharton Customer Analytics (WCA) has welcomed Nielsen, a global player in audience insights, data, and analytics, as its newest corporate contributor.
Essence Promotes Tim Irwin to Global COO, Ryan Storrar to EMEA CEO
27-01-2022 | 07:52:56
Essence Global, part of GroupM, has promoted Tim Irwin to global chief operating officer.
[eMarketer] Instagram tests creator subscriptions as it navigates a changing influencer landscape
26-01-2022 | 06:58:31
Instagram is testing “Instagram Subscriptions,” a feature that would enable users to access exclusive content from creators in exchange for a monthly fee, per a company announcement.
Diederik Breijer, LiveWall, Wave 100%EMAIL, 100%driven and Standard Investment launch United Playgrounds
25-01-2022 | 12:11:07
United Playgrounds positions itself as a Digital Solutions Group – it conceives, designs and builds end-to-end digital products, services, business solutions and data-driven marketing campaigns.
[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry
25-01-2022 | 10:14:56
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
DutchFounders launches €62m seed fund to back founders building the next wave of marketplaces in Europe
20-01-2022 | 12:33:00
DutchFounders has reached the final close for its second fund, making more than €62m ($70m) available for early-stage marketplaces and so-called marketplace enablers.
AB InBev unveils new brand identity
20-01-2022 | 08:23:35
The company has now announced that it is building on these announcements with the unveiling of our new visual brand identity, which connects with its new purpose and evolved strategy.
Upthrust acquires Benelux-based growth marketing agency GrowForce
20-01-2022 | 08:21:00
GrowForce, a growth marketing agency which has made its name in the Benelux, has joined Upthrust, one of the 5 driving forces behind Customer Collective. The integration of GrowForce with Upthrust makes the latter a European market leader in growth marketing services.
NBCUniversal partners with RTL AdConnect to offer new opportunities for global marketers
20-01-2022 | 08:05:18
This bilateral, international partnership will open up new advertising opportunities for marketers across the US, Europe and Asia.
[eMarketer] Marketers increasingly turn to TikTok for influencer marketing
20-01-2022 | 06:51:06
US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.
[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends
19-01-2022 | 15:24:03
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.
Content marketing market to grow by $418 billion from 2020 to 2025, Technavio report
19-01-2022 | 07:54:36
The use of AI with social media management software is one of the major trends supporting the content marketing market.
Media. Monks merges with data company 4Mile Analytics
13-01-2022 | 07:58:40
S 4Capital plc, the tech-led, new era digital advertising and marketing services company, has announced a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice.
Dentsu International appoints Nnenna Ilomechina as Global Chief Operating Officer
13-01-2022 | 07:46:12
Dentsu International has appointed Nnenna Ilomechina as Global Chief Operating Officer. Nnenna joins the business in May 2022, as Neil Gissler retires from the global COO role at dentsu in Q1 2022.
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
12-01-2022 | 13:28:00
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022.  This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
[Vacancy] Logitech is looking for a Senior Customer Supply Chain Specialist, Europe
12-01-2022 | 07:17:00
Logitech is directly looking for a Senior Customer Supply Chain Specialist, Europe
Publicis Groupe acquires European independent software engineering company Tremend
12-01-2022 | 07:03:35
Publicis Groupe has acquired Tremend, one of the fastest-growing and largest independent software engineering companies in Central and Eastern Europe.
Jaguar Land Rover selects automotive digital marketing company Sincro as website and advertising provider
12-01-2022 | 07:03:31
Sincro's third-generation twin AI improves dealer performance by helping automotive retailers turn inventory faster by providing relevant luxury experiences to in-market automotive shoppers in real time.
Vendasta acquires search, display and social advertising technology company MatchCraft
12-01-2022 | 07:03:21
Vendasta has announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specializing in search, display, and social media advertising solutions for digital marketing agencies.
51% of marketers dedicate half or more of marketing budgets to social media ads, report
12-01-2022 | 06:58:00
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced new research outlining how changes resulting from the global pandemic will impact ad spend and strategies on social media platforms in 2022.
IZEA begins accepting Bitcoin and Ethereum payments for influencer marketing campaigns
12-01-2022 | 06:53:33
IZEA will also begin paying select influencers in cryptocurrency for campaigns where it has received cryptocurrency as payment from marketers.
T-Mobile acquires rideshare advertising network, Octopus Interactive
11-01-2022 | 13:21:50
This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers.
CIM announces new strategic partnership to help develop ‘whole marketers’
11-01-2022 | 13:13:49
The ‘Whole Marketer course’ will empower marketers enabling them to take a holistic view of the leadership, technical and soft skills required for a successful career in marketing, while also the personal understanding to live a fulfilled life.
Thimba Media eyes UK growth with Seven Star Digital acquisition
10-01-2022 | 13:06:00
Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.
Azerion and Havas Media partnership gathers momentum to ensure best ROI and quality control for clients
10-01-2022 | 10:52:00
Azerion, the digital entertainment and media platform, and Havas Media The Netherlands, part of the global media agency Havas, are reaping the rewards of their partnership.
Marin Software announces Amazon DSP Integration to expand Amazon Advertising Solutions
07-01-2022 | 07:08:08
Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, has announced an integration with Amazon Ads' demand-side platform (DSP).
Independent marketing firm broadhead acquires HMH Agency
07-01-2022 | 07:04:51
broadhead, an independent, integrated marketing agency, has acquired HMH Agency, a firm known for its creative work powering brands that are driving the future of transportation.
[Marketing Week] Bob Koigi: Video content streaming experiences: Customer is king
05-01-2022 | 09:35:35
Video streaming experience has become unwieldy, unfriendly, and expensive for a bulk of consumers with three out of every five subscribers to multiple streaming services expressing frustration with their viewing experiences.
AppLovin acquires Twitter’s MoPub business for $1.05 billion
05-01-2022 | 08:36:15
AppLovin Corporation, a marketing software company, has announced it has completed the acquisition of Twitter, Inc.’s MoPub business for $1.05 billion in cash.
Nielsen expands its Nielsen Impact Score offering to include college football teams
03-01-2022 | 07:03:39
Launched in October for men’s college basketball programs, the Nielsen Impact Score is designed to help coaches and collegiate teams position the marketing value of a program.
[Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud
23-12-2021 | 09:15:00
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.
The global marketing automation software market to reach $$11.46 billion in 2027, report
23-12-2021 | 07:36:00
Owing to the increasing significance of marketing in generating sales and customer retention, marketing services are witnessing a rise in their spending.
Marketers’ digital skills stagnated and declined during the pandemic, CIM study
23-12-2021 | 07:17:03
New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that digital marketing skills have stagnated or declined during the pandemic.
[eMarketer] Small influencers poised to win more brand followers in 2022
23-12-2021 | 06:53:29
In social commerce, brands are discovering that less is more when partnering with content creators to feature their products. Social media users with a small but loyal following are becoming the strategic play for younger consumers.
[Vacancy] Logitech is looking for a Customer Supply Chain Specialist, Europe
22-12-2021 | 10:35:00
Logitech is directly looking for a Customer Supply Chain Specialist, Europe
Consumer marketing firm HUNTER: London joins PRCA as largest corporate member
22-12-2021 | 07:11:45
The Public Relations and Communications Association (PRCA) has announced consumer marketing firm HUNTER: London as its latest corporate member.
Quartile acquires Sidecar to form largest cross-channel e-commerce advertising platform
22-12-2021 | 06:42:05
The two companies will combine under the Quartile name, growing the brand into the world’s largest cross-channel e-commerce advertising platform.
Stats Perform partners with Münster-based HEIM:SPIEL for provision of content and solutions across the digital sports market
21-12-2021 | 10:57:00
Stats Perform, the sports tech leader in data and AI technology, and HEIM:SPIEL, a leader in the provision of content and solutions across the digital sports market, announced a new partnership.
Inspired Entertainment, Cristaltec sign agreement to transform strategic partnership in Italy
21-12-2021 | 09:37:00
Inspired Entertainment, a B2B provider of gaming content, systems and solutions and Cristaltec announced they have signed a new agreement to transform their strategic partnership in Italy. 
iO acquires Dutch marketing automation agency intoAction
17-12-2021 | 08:25:19
With the acquisition of intoAction, iO becomes one of the leading digital marketing experts in Adobe Suite, Salesforce, and HubSpot, with (soon) nearly 200 marketing automation specialists in total, spread across several campuses.
Dept acquires digital marketing agency Feed
17-12-2021 | 08:05:34
Global digital agency Dept has acquired Feed, an agency specializing in delivering hyper-personalized, content at scale for forward-thinking global brands such as eBay, Gumtree, and Ancestry.com.
WPP’s media services company Mindshare rebrands
17-12-2021 | 08:01:26
Mindshare, the media services company that is part of WPP, has refreshed its brand identity as the next step in its transformation.
Essence names Maureen Morrison SVP of Global Marketing and Communications
16-12-2021 | 08:34:15
In her role, she will oversee the agency’s marketing, communications, content and editorial products across its 23 offices in 14 countries.
Storia acquires digital and advertising creative agency Hell's Creative 
16-12-2021 | 08:20:01
Storia, a brand amplification agency, part of the Integrum Worldwide marketing agency collective, has announced it has acquired Hell's Creative in an all-cash asset purchase transaction.
YouTube agency Team5pm launches in Scandinavia
15-12-2021 | 15:44:55
Team5pm is expanding further abroad. After Germany, the YouTube agency from Amsterdam is now also opening an office in Scandinavia.
GroupM names Colan McGeehan Chief Marketing and Business Officer for North America
15-12-2021 | 15:41:14
GroupM, WPP’s media investment group, has announced that Colan McGeehan has been named the group’s North America Chief Marketing & Business Officer.
MSL study reveals racial pay gap in influencer marketing
14-12-2021 | 13:05:00
According to the research, the racial pay gap between white and BIPOC influencers (Black, Indigenous & People of Color) is 29%.
[Marketing Report] Bob Koigi: The nexus between advertising and climate change
14-12-2021 | 12:15:00
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.  
[Vacancy] Hearst Netherlands is looking for a Junior Content Producer
14-12-2021 | 11:03:00
Hearst Netherlands is directly looking for a Junior Content Producer
[Vacancy] Ace is looking for a Communication & Business Associate
14-12-2021 | 10:56:30
Ace is directly looking for a Communication & Business Associate
[Vacancy] Ace is looking for a People Business Partner Lead
14-12-2021 | 10:52:00
Ace is directly looking for a People Business Partner Lead
Hotwire launches tech training for marketing and communication professionals
10-12-2021 | 07:45:08
Hotwire, the global technology communications consultancy part of Enero Group, has launched Hotwire Into Tech—an on-demand course for mid-to-senior marketing and communications professionals interested in transitioning to a job in technology.
Publicis launches ‘work your world’ on Marcel as part of its commitment to future of work
08-12-2021 | 07:34:11
Publicis Groupe has announced ‘Work Your World’, a global employee-first experience unique to Marcel, which combines flexibility, opportunity and growth for all talent.
Dept launches proprietary marketing technology platform
07-12-2021 | 11:19:15
 Creativity, technology, data and people are the foundations of digital success, and Ada by Dept combines all four with proprietary technology and third-party integrations that serve thousands of campaigns today.
WPP acquires majority stake in branding and design agency Made Thought
07-12-2021 | 11:16:57
WPP has announced the acquisition of a majority stake in branding and design agency Made Thought.
Conviva teams with Experian to expand audience measurement capabilities for streaming publishers
07-12-2021 | 11:01:33
The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data empowers publishers to easily provide advertisers with the most detailed and accurate audience insights available.
Etihad Airways selects Ad-Lib.io to evolve and scale their cross-channel digital marketing
06-12-2021 | 13:30:00
Etihad Airways, the national airline of the UAE, and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities to the next level by leveraging Ad-Lib.io’s platform for digital-savvy brand marketers.
Ace agencies Born05 and Off The Record enter European partnership with Steve Madden
02-12-2021 | 10:20:00
Digital Branding Agency Born05 is now the lead agency for Steve Madden. The agency will work with growth agency Off The Record to create the storyline of the lifestyle fashion brand for the European markets.
Dentsu appoints Alex Hesz as Global Chief Strategy Officer
01-12-2021 | 14:06:14
Partnering with Global CEO Wendy Clark and the Dentsu International Executive team, Hesz will shape and define the strategy, priorities, and long-term direction of Dentsu International, aligned to dentsu Group’s strategy.   
UK marketing industry emerges stronger from pandemic after reskilling boost, CIM report
01-12-2021 | 14:03:27
The latest findings echo the emphasis the Government’s Autumn budget placed on skills, with a £3bn investment in personal development to help the UK economy recover from the pandemic.
WPP acquires UK tech company Cloud Commerce Group
30-11-2021 | 15:15:40
WPP has announced that it has acquired Cloud Commerce Group (CCG), a UK-based technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.
The CyberWire releases new guide to help B2B marketers take advantage of emerging opportunities in podcast advertising
30-11-2021 | 15:02:14
Published as both an eBook and a podcast, the guide was created to help organizations advertising in the popular programs across the CyberWire Network or other podcast networks make the most of their audio marketing investment.
[Marketing Week] Bob Koigi: Betting on emerging technologies to boost communication campaigns
30-11-2021 | 14:15:00
With a growing number of clients keen on tracking ROI on their communication campaigns, communication and PR companies are embracing emerging technologies including artificial Intelligence and cloud computing to deliver that value.
Mary Basterfield joins S4 Capital as Chief Financial Officer
29-11-2021 | 11:45:00
S4Capital plc, the new age digital advertising and marketing services company, has announced that Mary Basterfield will take over from Peter Rademaker as Chief Financial Officer of S4Capital plc from 3 January 2022 and join the S4Capital Board.
[eMarketer] Mirco-influencers present macro opportunities
29-11-2021 | 11:30:00
Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.
[Vacancy] ViacomCBS is looking for a Presentation Scheduler
29-11-2021 | 06:41:00
ViacomCBS is directly looking for a Presentation Scheduler
WPP opens its new Prague Campus
26-11-2021 | 12:15:00
WPP has opened its new Campus in Prague, restoring an iconic First Republic palace to its former glory as one of the most modern workspaces in Central Europe.
Hollywood star Milla Jovovich picked as the face of Johnnie Walker in new campaign by Dept
24-11-2021 | 15:17:39
The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home.
[Vacancy] Outbrain is looking for a Programmatic Partnerships Manager
24-11-2021 | 13:27:00
Outbrain is directly looking for a Programmatic Partnerships Manager
[Vacancy] Outbrain is looking for an Office Manager - Part time- (25h)
24-11-2021 | 13:20:00
Outbrain is directly looking for an Office Manager - Part time- (25h)
[Vacancy] Outbrain is looking for a Programmatic Technical Operations Manager
24-11-2021 | 13:13:00
Outbrain is directly looking for a Programmatic Technical Operations Manager
[Vacancy] Outbrain is looking for a Procurement Manager
24-11-2021 | 13:00:00
Outbrain is directly looking for a Procurement Manager
[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
24-11-2021 | 10:39:00
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.
E-commerce marketplace DHgate partners with Google to facilitate small exporters in overseas digital marketing
23-11-2021 | 15:10:32
With Huitou, Google’s ads solution offering will be seamlessly integrated into DHgate's marketing platform for sellers, alongside other established advertising tools offered by the e-commerce company.
iO acquires Dutch content agency Entopic
22-11-2021 | 15:32:18
The acquisition of Entopic ads 75 online content experts to the iO Campus Amsterdam.
Dentsu reveals its 2022 media trends in new guide for marketers
22-11-2021 | 15:26:05
Futurist experts, specialists and leaders from Carat, dentsu X and iProspect have joined forces to identify and explore the biggest media trends to watch out for in the coming year.
Marketing Report s'étend à la Belgique
22-11-2021 | 14:56:51
Marketing Report travaille sur un certain nombre de lancements internationaux. La première expansion sera en Belgique.
Marketing Report expands to Belgium
19-11-2021 | 15:03:00
Marketing Report is working on a number of international launches. The first expansion will be to Belgium.
Omnicom PR Group appoints Kiersten Zweibaum as Global Chief Growth and Marketing Officer
19-11-2021 | 12:48:58
Omnicom Public Relations Group, OPRG, a division of Omnicom Group's Communications Consultancy Network, has announced the appointment of Kiersten Zweibaum as Global Chief Growth and Marketing Officer.
AdQuick unveils free Out-of-Home advertising toolkit targeting marketers
19-11-2021 | 12:40:11
Marketers can gain instant access to the entire toolkit by simply creating a free account.
Digital marketing company Creative Realities extends partnership with automotive manufacturing firm into Canada
19-11-2021 | 12:37:25
Creative Realities, Inc., a provider of digital marketing solutions, is expanding its collaboration with one of the world's largest automakers with 15 automotive brands in 130 countries.
Omnicom prices £325 million senior notes offering
18-11-2021 | 17:08:26
The Notes and the related guarantee will be the unsecured and unsubordinated obligations of the Issuer and Omnicom Group, respectively, and will rank equal in right of payment to all of their respective existing and future unsecured senior indebtedness.
Dentsu International appoints Rohan Philips President of global product for all media agencies
18-11-2021 | 13:22:02
Based out of Singapore, Philips takes on the responsibility of developing the 2025 product strategy and roadmap for dentsu clients worldwide, with imminent rollouts through its network of global media agencies: Carat, iProspect and dentsu X.
[Marketing Week] Bob Koigi: Enlisting governments' support to bridge marketing skills gap
17-11-2021 | 14:52:00
As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s  £3.8 billion funding for skills training announced recently. 
Magnus Djaba appointed Chief Client Officer of Publicis Groupe
17-11-2021 | 11:16:39
Publicis Groupe has announced the promotion of Magnus Djaba to the role of Chief Client Officer.
Iberia, Vueling, LEVEL and IAG Cargo select Havas Media as global media partner
17-11-2021 | 11:13:00
Iberia, Vueling, LEVEL and IAG Cargo have announced that Havas Media Group is its new Global Media Partner, after passing a marketing services review.
Creatio partners with ZED Consulting to help businesses in the UK embrace no-code
16-11-2021 | 14:52:50
Creatio, a global vendor of one platform to automate industry workflows and CRM with no-code and a maximum degree of freedom, announced its partnership with ZED Consulting.
Candid acquires UK's Brand Potential
15-11-2021 | 17:39:50
Candid announced that Brand Potential, a UK brand consultancy, is joining the Candid Platform. The founders of Brand Potential Mary Say, Tom Lovett, and Chris Molloy, will join the platform as partners of Candid.
MediaMonks acquires Italian creative content marketing agency Miyagi
15-11-2021 | 17:10:00
S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.
CIM calls for UK government’s support to address marketing skills crisis
12-11-2021 | 15:12:00
The Chartered Institute of Marketing (CIM) has praised the £3.8 billion funding for skills training announced in last week’s Budget, but says the opportunity has been missed to boost the UK's vital marketing sector.
Number of marketers set to use sales data to triple next year, study
12-11-2021 | 15:08:00
New consumer shopping habits have marketers turning to sales data to better connect consumer behavior to sales, according to a new study by The Trade Desk.
MediaCom named The Coca-Cola Company’s global media agency
11-11-2021 | 15:36:05
WPP has been named as The Coca-Cola Company’s Global Marketing Network Partner as part of relationship that will span more than 200 markets around the world.
[Marketing Week] Bob Koigi: Reinventing advertising offerings
11-11-2021 | 10:50:23
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.
Parpia Global Management acquires The Summit Group Communications
09-11-2021 | 16:00:00
The Summit Group (TSG) Communications, Inc., a full-service marketing, communications and advertising agency focused on growing businesses, has announced it has been acquired by Parpia Global Management.
Marketing leaders believe digital commerce will be the most important sales channel in the next two years, Gartner survey
09-11-2021 | 15:53:00
Eighty-six percent of marketing leaders report that digital commerce will be the most important route to market for their organizations in the next two years, according to a survey by Gartner, Inc. 
[Vacancy] ViacomCBS is looking for a Media Planning Manager
08-11-2021 | 13:33:00
ViacomCBS is directly looking for a Media Planning Manager 
Kantar Marketplace hits $100 million revenue milestone
04-11-2021 | 12:40:33
Launched in mid-2019, Kantar Marketplace offers insights professionals, marketers and agencies the ability to build meaningfully different brands with speed and agility.
Liana Technologies acquires majority of Swedish marketing technology provider Ungapped
03-11-2021 | 11:12:14
In a transaction made on October 29th, 2021, Liana Technologies, part of the Ilkka-Yhtymä Group, became the majority stakeholder of the Swedish marketing technology company Ungapped.
LiveWorld launches digital and social media solutions for hospital marketing
02-11-2021 | 12:32:43
LiveWorld, Inc., with over 25 years of experience in healthcare, retail, and consumer digital and social media, has announced new agency services and capabilities to address the most demanding hospital marketing challenges.
Unite Digital launches regional marketing platform for 2022 Mitsubishi Outlander
29-10-2021 | 14:35:55
Unite Digital's regional marketing platform unifies the shopping experience by enabling dealers to integrate their branding and price points directly into high-budget advertising that drives traffic directly to their own digital properties.
Dentsu International’s net Zero target validated
28-10-2021 | 13:23:22
Dentsu International has announced it is one of the first companies in the world to have its net-zero target validated by the globally recognised Science Based Targets initiative.
InMobi launches a series of vertical-centric, contextually relevant marketplaces for mobile advertising
27-10-2021 | 13:39:11
With custom-built audiences, custom creative support, pre-built supply packages, and managed service for optimizing campaign performance, Curated will initially feature premium sports and holiday shopping as vertical offerings.
[Marketing Week] Bob Koigi: European advertisers put on notice for using tracking ads
26-10-2021 | 13:15:00
A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.
[Vacancy] ViacomCBS is looking for a Media Planning Coordinator
25-10-2021 | 14:35:00
ViacomCBS is directly looking for a Media Planning Coordinator full time 40hrs/week
Merkle and TransUnion Partner to enhance audience activation across Connected TV
22-10-2021 | 14:55:00
Merkle, a data-driven customer experience management (CXM) company, has announced its new partnership with TransUnion.
[Marketing Week] Bob Koigi: Upsetting status quo with innovative offerings, partnerships
20-10-2021 | 09:15:00
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
WPP promotes GroupM’s Jennifer Remling to Global Chief People Officer
19-10-2021 | 16:01:17
Jennifer will be responsible for all aspects of WPP’s people strategy and its critical role in the company’s continued transformation. She will oversee global rewards, talent management and acquisition, diversity, equity and inclusion, leadership development and learning on behalf of the company’s more than 100,000 people around the world.
Mediacom, partners launch $3 million contest targeting advertiser clients
19-10-2021 | 15:58:00
 MediaCom, Teads, TikTok and Yahoo have launched The Big Idea – a contest that will see a number of MediaCom’s advertiser clients win up to $3 million of media value for their brand’s 2022 campaigns across the promoters’ platforms.
Deutsche Bank appoints Essence to lead multi-brand portfolio media campaigns
19-10-2021 | 15:56:14
For the first time ever, one agency will manage the media buying for most of the portfolio of brands and products across the group, including all media and platforms online and offline, nationally, and internationally.
Michael Komasinski appointed Global CEO of marketing agency Merkle
18-10-2021 | 12:45:00
Dentsu International has announced that Michael Komasinski is to be promoted to the role of Global Chief Executive Officer, Merkle and a member of the dentsu international executive team.
WPP and Snap Inc. launch Augmented Reality partnership
12-10-2021 | 17:07:06
WPP and Snap Inc., the camera company behind Snapchat, have announced a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR).
Publicis Groupe appoints Laurent Thevenet as Head of Creative Technology for APAC & MEA regions
12-10-2021 | 16:55:49
Publicis Groupe has continued to build its regional creative team with three key hires: Laurent Thevenet is joining as Head of Creative Technology for Asia Pacific, Middle East and Africa (APAC & MEA), based in Singapore.
[Marketing Week] Bob Koigi: Incorporating Augmented Reality into advertising, marketing and commerce
12-10-2021 | 12:00:00
Brands are stepping up the use of augmented reality to better connect with their customers and drive meaningful business results through AR.
[Vacancy] Logitech is looking for a Senior Demand Planner EMEA - Video Collaboration
12-10-2021 | 11:53:00
Logitech is directly looking for a Senior Demand Planner EMEA - Video Collaboration
Mariëlle Krouwel Head of Branding NN Group
29-09-2021 | 20:57:00
As of 1 October this year, Mariëlle Krouwel is Head of Branding at NN Group. Before that she was Director of Communications at PwC Netherlands
Bayer names MediaCom as global media agency
28-09-2021 | 17:14:35
Global pharmaceutical and life sciences company Bayer has named WPP’s MediaCom as their global full-service media agency following a competitive process.
WPP announces first successful applications to its Racial Equity Programme
28-09-2021 | 17:10:16
WPP has announced the nine bold, audacious and creative new projects that have been chosen to help advance racial justice across the world as part of its Racial Equity Programme.
Publicis Groupe  to repurchase 2.5 million shares to cover employee long term incentive plans
28-09-2021 | 17:07:00
The purpose of this program is to meet the obligations arising from the existing free share long term incentive plans for the benefit of its employees that will be delivered in 2022, 2023, 2024 and 2025.
Reprise appoints Glen Conybeare as Global President Reprise Commerce
28-09-2021 | 17:06:03
Performance marketing and eCommerce specialty agency of IPG Mediabrands Reprise has announced the appointment of Glen Conybeare as Global President of Reprise Commerce.
[Marketing Week] Bob Koigi: Social media giants redefine future of content, e-commerce
28-09-2021 | 13:30:00
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.
[Vacancy] Logitech is looking for a Senior Key Account Manager E-Tail
28-09-2021 | 10:38:00
Logitech is directly looking for a Senior Key Account Manager E-Tail
[Vacancy] Logitech is looking for a Customer Supply Chain Amazon Collaboration Manager
28-09-2021 | 10:34:00
Logitech is directly looking for a Customer Supply Chain Amazon Collaboration Manager
[Vacancy] Logitech is looking for a Business to Business Lead Benelux
28-09-2021 | 10:31:00
Logitech is directly looking for a Business to Business Lead Benelux
Carlsberg Group pledges to use its marketing to drive climate action
27-09-2021 | 13:30:00
Carlsberg Group has signed the World Federation of Advertiser’s (WFA) Planet Pledge – a global commitment to making marketing teams a force for positive change both internally and by inspiring consumers to act.
Hearst Magazines names Dmitry Klebanov President of iCrossing
27-09-2021 | 13:15:00
Hearst Magazines has announced that Dmitry Klebanov has been named president of iCrossing, the company’s global digital marketing agency.
WPP opens its new campus in Milan
22-09-2021 | 17:33:35
WPP has marked the opening of its new Milan Campus, a modern and innovative hub bringing together 35 WPP agencies and 2,000 people into a single location.
Geometry Ogilvy Japan appoints Mary Lee to lead experience practice
20-09-2021 | 11:00:00
Geometry Ogilvy Japan, a VMLY&R COMMERCE company, has announced the appointment of Mary Lee in a leadership role for their growing experience practice.
First global standards to ensure responsible marketing of alcohol by social media influencers launched
20-09-2021 | 10:30:00
The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors.
New IPA survey reveals industry’s marketing effectiveness levels
20-09-2021 | 10:15:00
The IPA Effectiveness Culture Monitor defines marketing effectiveness as: "The process of improving business performance from marketing activities, made easier and more impactful by people, technology, and a strong and clear focus."
Nielsen, PubMatic partnership redefines how marketers transact on audience data
16-09-2021 | 15:52:26
Nielsen and PubMatic have announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.     
Intracto Group rebrands as iO
15-09-2021 | 14:44:00
In the latest growth trajectory, Intracto Group - now iO - has brought together more than 25 strong agencies in recent years, uniting forces to take their clients’ communication and digital transformation to a higher level.
Ogilvy names Ben Messiaen as chief client officer for EMEA
15-09-2021 | 14:25:01
From Belgium, Messiaen started at Ogilvy Brussels and then Ogilvy Paris where he has worked for the last 15 years. 
[Marketing Week] Bob Koigi: Sustainable brands and campaigns
14-09-2021 | 14:15:00
Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.
WPP appoints new creative, data and regional leadership to its team supporting Ford
10-09-2021 | 14:57:32
WPP has announced several senior executive appointments to strengthen further its leadership team servicing Ford Motor Company.
Intracto Group acquires e-commerce agency We Provide
09-09-2021 | 15:39:14
The agency consists of over 40 team members, supporting clients in their online sales both in terms of strategy and implementation. Thanks to this joint step the e-commerce knowledge within Intracto Group takes a giant leap forward.
Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
09-09-2021 | 15:31:24
Four more major multinational companies have signed up to the World Federation of Advertisers’ Planet Pledge, a global commitment to making their marketing teams a force for positive change both internally and with the consumers who buy their products and services.
Media.Monks merges with Cashmere, expanding creative and culture capabilities
08-09-2021 | 16:35:10
S4Capital, the tech-led, new age/new era digital advertising and marketing services company, has announced a merger between Cashmere and Media.Monks, which significantly expands the capabilities of both its content practice in the USA and global cultural strategy.
Capability gaps creating significant challenges for large advertisers, WFA research
08-09-2021 | 16:28:34
Large multinationals are still facing big challenges on delivering their media aspirations even as the function becomes more important, according to new research by WFA in conjunction with Ebiquity.
dentsu international and Malaria No More UK launch latest component to the Zero Malaria campaign
08-09-2021 | 16:25:16
Dentsu’s global creative experience agency, Isobar, created the new AR Instagram filter to mark World Mosquito Day 2021.
InMobi appoints Philip Gale as Head of Agency Development for Europe
07-09-2021 | 16:23:09
InMobi, a provider of marketing and monetization technologies that fuel industries around the world, has announced that Philip Gale has joined its team as Head of Agency Development, Europe.
[Marketing Week] Bob Koigi: Brands adopt niche positions to respond to market trends
07-09-2021 | 13:30:00
As market dynamics shift driven by among other factors technological revolution and customers preferences, brands are creating new positions to respond to these trends.
Publicis Groupe appoints Sylvie Ouziel as CEO of Shared Platforms
02-09-2021 | 17:18:57
In this role, she will be responsible for: Re: Sources, Publicis’ 5000-strong global shared service backbone that builds consistency and synergies across the Groupe’s tools and systems, in support of its country-led model.
Entravision Communications acquires Cisneros Interactive
02-09-2021 | 17:12:10
With this full acquisition, Entravision will further position the combined platforms and service portfolio to be one of the largest premier global digital advertising solutions companies.
Dentsu international appoints Victoria Livingstone as EMEA Chief People Officer
02-09-2021 | 17:08:36
Dentsu international, the global media and digital marketing communications company, has appointed Victoria Livingstone as the Chief People Officer to bolster organisational effectiveness across EMEA. 
Havas Group unveils sovereign technologies to tackle challenges of accelerated innovations
01-09-2021 | 16:05:00
To meet the challenges raised by the acceleration of innovation and to inject meaning into the core of technological projects, Havas Group has launched Havas Sovereign Technologies.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
31-08-2021 | 15:50:54
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
DoubleVerify to acquire EMEA-based ad verification company Meetrics
30-08-2021 | 13:00:00
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that it has entered into an agreement to acquire Meetrics GmbH, a European ad verification company headquartered in Berlin, Germany, in an all-cash transaction.
#paid raises $15 million in Series B funding to expand creator marketing platform
30-08-2021 | 12:00:00
#paid, a creator marketing platform that connects brands with content creators, has announced it secured $15 million in Series B funding.
Carousell appoints Essence as integrated media agency of record
26-08-2021 | 13:15:05
Essence has announced that it has been awarded integrated media agency of record duties for classifieds marketplace Carousell.
WPP acquires AI technology company Satalia
25-08-2021 | 15:10:13
Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever.
[eMarketer] Implications of China’s Personal Information Protection Law means for marketers
25-08-2021 | 15:02:02
Some marketers are still struggling to comply with standards that differ from country to country, or even state to state in the US.
Dentsu expands global Google Technology Practice with two leadership appointments
24-08-2021 | 12:00:00
dentsu international has appointed two senior leaders to its Global Google Technology practice; Alex Langshur will be the practice lead, with Seth Hammac appointed the practice growth lead.
Publicis Groupe named a Leader in loyalty services report by Independent Research Firm
24-08-2021 | 11:45:00
With loyalty marketing spend booming, the report advises brands to increase their reliance on expertise from loyalty service providers that look at loyalty as an outcome, not necessarily just a program.
Nexstar Media appoints Stephen Eaton Vice President and GM of Its Broadcast and digital operations
24-08-2021 | 11:30:00
Mr. Eaton will also oversee the Company’s operational agreements with Mission Broadcasting, Inc., providing services to KHMT-TV (FOX) in Billings. He will assume his new responsibilities immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar Media Inc.’s broadcasting division.
David Droga appointed CEO and Creative Chairman of Accenture Interactive
23-08-2021 | 12:15:00
Accenture has appointed acclaimed creative icon David Droga, founder and chairman of Droga5, as Accenture Interactive’s new CEO and creative chairman, effective September 1, 2021.
Genius Sports acquires Spirable to enhance data driven video marketing capabilities
17-08-2021 | 16:36:47
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has entered into a definitive agreement to acquire Spirable, a creative performance platform.
[Vacancy] Logitech is looking for a Marketing Assistant Gaming - Young Professionals Program
16-08-2021 | 13:12:50
Logitech is directly looking for a Marketing Assistant Gaming - Young Professionals Program
Republic Brands appoints Paul Marobella as President and Chief Marketing Officer
13-08-2021 | 16:17:11
Prior to Havas, he led a digital experience division of Accenture Interactive’s Wire Stone, consulting with brands such as Motorola, Conagra, Microsoft and Nike.
MERGE acquires digital marketing consultancy firm Blue Moon Digital
13-08-2021 | 16:12:08
MERGE, a premium storytelling technology company that promotes health, wealth and happiness, has announced the acquisition of the digital marketing consultancy, Blue Moon Digital, Inc.
[Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market
10-08-2021 | 11:45:00
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.
Intracto Group acquires Dutch creative agency Force451
05-08-2021 | 16:41:42
Force451 embodies a new step in the growth trajectory of Intracto Group as an integrated full-service agency that aims to be the partner of choice for its clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
Publicis Groupe and TikTok partner to help brands harness the power of community commerce
04-08-2021 | 14:32:22
Publicis Groupe and TikTok have announced a global partnership to help brands tap into emerging shopping trends on TikTok.
Intracto Group acquires tech company Foreach
29-07-2021 | 14:21:06
For Intracto Group, the acquisition of Foreach, with a fast-growing team of 40 technical experts, is the next step in its vision to grow further as an integrated full-service agency that helps its clients excel in the domains of strategy, creation, content, marketing and technology.
Consumers more likely to support brands in ad environments where they have control, study
29-07-2021 | 14:19:34
For this study, MAGNA partnered with Brave, a web browser with a global advertising platform built for privacy that rewards people for their attention.
[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”
27-07-2021 | 11:15:00
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
Dentsu International appoints Fred Levron as Global Chief Creative Officer
22-07-2021 | 13:21:19
This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide.
Publicis Groupe acquires software as a service platform CitrusAd
22-07-2021 | 13:17:23
Publicis Groupe has announced the acquisition of CitrusAd, a software as a service (SaaS) platform optimizing brands marketing performances directly within retailer websites.
UK marketing budgets expand for first time in year and a half, report
22-07-2021 | 13:10:16
Financial prospects at company and industry level also remain firmly in positive territory and adspend forecasts are revised higher for 2021, as businesses began to prepare for a strong economic recovery.
Reprise Commerce Canada team presents RETHINK eCOMMERCE Study
21-07-2021 | 14:15:00
The Canadian team at Reprise Commerce, recently presented a new Canadian study called RETHINK eCOMMERCE: Staying Ahead of Canadian Online Shopping Behaviours.
[Vacancy] ViacomCBS is looking for a Brand Analyst
19-07-2021 | 16:13:00
ViacomCBS is directly looking for a Brand Analyst
Publicis Media launches Once & For All Coalition to build more equitable ad ecosystem
14-07-2021 | 16:39:50
Through a cross-industry consortium called the Once & For All Coalition, purpose-driven brands; collaborative, diverse and general market suppliers; and multi-practice agency executives will join forces to focus on creating solutions in three core areas
[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth
13-07-2021 | 14:30:00
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.
Xandr launches new guide exploring the future of identity
07-07-2021 | 12:25:00
AT&T's advanced advertising company Xandr has released "Shaping the Future of Identity," an industry guide exploring the approaches for buyers and sellers, as well as market participants
Publicis Groupe appoints Sergio Lopez to EVP, Global Head of Production
06-07-2021 | 13:19:01
Publicis Groupe has announced the appointment of Sergio Lopez to the newly created position of EVP, Global Head of Production, reporting to global CEO, Arthur Sadoun and global CSO and Le Truc co-founder, Carla Serrano.
[Marketing Week] Bob Koigi: Brands tap new campaign strategies to grow client base
06-07-2021 | 09:15:00
Brands are revising their campaign strategies and embracing innovative models as they seek to reach hitherto untapped markets and expand their portfolio.
WFA creates three new groups to address key marketer priorities
01-07-2021 | 15:54:57
World Federation of Advertisers has created three new forums where global and regional marketers can share knowledge and experience around key areas of increasing concern for WFA members: marketing capabilities, agency management and in-housing.
Publicis Groupe announces regional leadership appointments for Central  and Eastern Europe
30-06-2021 | 16:24:34
Publicis Groupe has announced regional leadership appointments for Central & Eastern Europe region. Tomas Lauko has been named Chief Executive Officer (CEO) for Central and Eastern Europe (CEE), reporting directly to Steve King, Chief Operating Officer, Publicis Groupe.
Seven agencies join Institute of Practitioners in Advertising
29-06-2021 | 14:30:00
The Institute of Practitioners in Advertising, IPA, has announced that ClickThrough Marketing, CNS Media, DDB Remedy, GottaBe! Marketing, Lavery Rowe, Media Bounty and One Black Bear have been elected into IPA membership at its quarterly council meeting.
[Marketing Week] Bob Koigi: Tech revolutionizes ad impact measurement
29-06-2021 | 11:15:00
Advertisers are increasingly turning to tech solutions to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress.
Helbiz selected as exclusive media partner for  Italian Serie B Soccer League
24-06-2021 | 15:23:09
Lega Nazionale Professionisti Serie B, chose Helbiz Media as its exclusive international licensee because it recognized the marketing power of the Helbiz brand.
Marketing industry launches first-ever global diversity and inclusion census
22-06-2021 | 14:01:45
The first-ever global census of the marketing and advertising industry has now gone live, designed to assess the scale of the diversity challenge facing the profession.
[eMarketer] Global ad spend to grow by over 10 per cent this year
22-06-2021 | 13:49:56
Global spending on advertisement is projected to grow by 10.6% year over year in 2021, going by forecasts from from media agencies Dentsu Aegis, GroupM, Magna, and Zenith.
[Marketing Week] Bob Koigi: Global ad spending defies pandemic to record historic growth
22-06-2021 | 12:00:00
As the global economy recovers from the devastating impacts of COVID-19, key sectors are bouncing back with numerous reports highlighting that while this will be a recovery year, there are signs that some sectors could record post pandemic growth rates.
[Vacancy] Logitech is looking for a Solutions Engineer Video Collaboration
21-06-2021 | 12:33:00
Logitech is directly looking for a Solutions Engineer Video Collaboration
SpotX and IRIS.TV partner to enable video level contextual targeting in connected TV
18-06-2021 | 15:49:52
IRIS.TV, the world’s video data platform, has tapped SpotX, now part of Magnite, the global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens.
Publicis Groupe announces leadership appointments within its media business
17-06-2021 | 15:00:55
Publicis Groupe has announced several leadership appointments within Publicis Media and its iconic agency brands, all designed to further accelerate the strength and momentum of the U.S. business.
Nielsen partners with IHIS Markit on audience and outcomes measurements
17-06-2021 | 14:50:00
Through this collaboration, Nielsen will integrate comprehensive automotive data from Polk Automotive Solutions by IHS Markit into its audience and outcomes measurement solutions.
Global economic recovery brings record ad market growth, Magna forecast
17-06-2021 | 13:00:00
Magna has released its advertising forecasts for June 2021 indicating that global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020.
Nielsen launches solution to assist marketers maximize ROI
16-06-2021 | 11:30:00
Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements.  
Havas Group pledges to achieve carbon neutrality by 2025
15-06-2021 | 10:30:00
Havas Group is releasing its 2020 CSR Report, presenting the results and progress of its CSR program Havas Impact+.
[Vacancy] Logitech is looking for a Senior Account Manager Video Collaboration
14-06-2021 | 12:30:00
Logitech is directly looking for a Senior Account Manager Video Collaboration
[eMarketer] Virtual Reality and consumer marketing in China
10-06-2021 | 09:54:56
Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
08-06-2021 | 12:15:00
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
WFA launches world’s first global census of the marketing and advertising industry
04-06-2021 | 10:31:11
World Federation of Advertisers, WFA, is launching the world’s first-ever global census of the marketing and advertising industry, designed to provide hard data on the people who are working in the profession.
Intracto Group acquires digital agency Internet Architects
03-06-2021 | 14:16:00
Intracto Group’s acquisition of Internet Architects is in line with its vision to grow further as an integrated full-service agency that wants to be the partner for its clients, helping them excel in the domains of strategy, creation, content, marketing and technology.
Dentsu appoints Pauline Miller as first Chief Equity Officer for EMEA region
03-06-2021 | 14:06:58
Reporting to dentsu EMEA CEO Giulio Malegori, Miller will be part of the region’s Leadership Team and responsible for shaping and leading its DEI strategy and execution.
[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future
01-06-2021 | 17:10:24
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
[eMarketer] The meteoric growth of content creator economy
01-06-2021 | 16:51:00
The creator economy has been on a meteoric rise with marketers and social platforms in spirited efforts to work with them. This has opened a world of opportunities for creators to earn beyond brand partnerships.
Dentsu Group joins the World Business Council for Sustainable Development
01-06-2021 | 14:33:44
Dentsu Group Inc. has announced the company and its group companies has joined nearly 200 forward-thinking companies as the newest member of the World Business Council for Sustainable Development (WBCSD).
WPP targets 10,000 UK staff with Mental Health Allies programme to reduce stigma
01-06-2021 | 14:24:52
The Mental Health Allies programme will be available to all 10,000 UK staff and aims to reduce the stigma around mental health by encouraging open conversations.
Marketers seek career opportunities fit for post-pandemic future
26-05-2021 | 19:00:00
The data suggests that marketers’ expectations have changed; seeking roles and career opportunities that reflect fundamental shifts brought about by the pandemic.
AHA sparkling water launches first ad campaign
26-05-2021 | 18:57:13
Featuring actors and comedians Lauren Lapkus and Colton Dunn, the joyful and bright creative highlights AHA’s pick-me-up credentials and eye-catching, reaction-worthy portfolio of flavors.
[Marketing Week] Bob Koigi: Advancing partnerships across content, advertising and marketing
25-05-2021 | 16:43:00
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.


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