Azerion acquires [M]media to strengthen Dutch digital advertising foothold
Azerion has announced the acquisition of [M]media, a leading sales house, tech partner and intermediary for publishers and advertisers in the Dutch digital advertising space with a strong focus on sports, lifestyle and automotive audiences.
Atilla Aytekin, co-CEO, Azerion: “[M]media has long been one of the leading advertising networks in the Netherlands and our two companies have a long-standing business relationship. As such, we are delighted to welcome [M]media to our platform and make available our combined inventory of quality content with highly engaged audiences to advertisers.”
Azerion will integrate [M]media’s display, video and native advertising capabilities, adding to its robust current offering in these areas. The company will also bring valuable expertise in a number of contemporary marketing methods to the Azerion platform, offering publisher and advertiser solutions such as search engine optimization, branded content and social media marketing, among others. Through this acquisition, Azerion will strengthen its digital marketing and advertising offering as a whole, bringing a diverse range of features and know-how to the platform.
[M]media, a household name in the Netherlands as an advertising partner with a strong focus on sports, lifestyle and automotive target groups, strengthens Azerion in the Netherlands with both the rich publishing offer and the expertise of the team in the field of advertising sales. search engine optimization, branded content and social media marketing. The Azerion tech platform, in turn, helps [M]media's customers extract more value from their existing partnership with [M]media by leveraging the synergies that both companies derive from the collaboration.
Marcel Schuyt , Country Manager Azerion Netherlands: “By adding the network of [M]media to our portfolio, we increase our clout on the Dutch market. We look forward to adding the specialists and talents from [M]media to our Azerion family.”
Sjoerd van der Meijden , Strategy & Business Development Director [M]media: “The conversations with Azerion immediately felt good. Together we have a lot of common ground in areas such as sports, entertainment and lifestyle with which we can really make a difference in the Netherlands. After more than 10 years, we can now build the next phase for [M]media together with our new colleagues from Azerion.”