Bertelsmann reorganizes its Corporate Communications department
Media, services and education company Bertelsmann has announced new structure for its Corporate Communications, reflecting agile and digital working methods.
Karin Schlautmann, Head of Corporate Communications is reorganizing her department, which is based at the Corporate Center in Gütersloh with additional offices in Berlin and Brussels.
Under Schlautmann’s overall responsibility, four departments will work together, optimally networked, intensifying and further developing Bertelsmann’s internal and external communications with all international target groups and on all existing and new channels.
Within the new structure, the Communications Content Team will have editorial and conceptual responsibility for the Group’s content, messages and news. The new central editorial team’s is charged with creative storytelling about Bertelsmann: innovative, in multiple media and across all formats, for internal and external communications. The team is also the point of contact for international and national media. It is headed by Markus Harbaum.
Besides overseeing the international media, services, and education company’s major campaigns, the Communications Campaign & Platforms Team is responsible for the conception, operation and ongoing development of internal and external communications platforms. These include the various Bertelsmann websites as well as the Group-wide intranet, accompanying newsletters, and various apps. The team headed by Ulrich Lünstroth is also responsible for events, corporate design, donations & sponsoring, photo and video production, and tech & data.
The previously separate Public Affairs departments in Berlin and Brussels are being combined under Katrin Gaertner’s management in the Communications Public Affairs Team. In her role as supervisor of global public affairs, Gaertner will more closely dovetail the Group’s representation and political communication vis-à-vis policymakers at national and EU level, as well as in key international markets (U.K., U.S.).
She and her team will ensure that Bertelsmann can represent its positions effectively and in constructive dialog, for example on strategic regulatory issues such as data and technology or media policy.
The three Communications Teams Unter den Linden, Corporate History and Ricordi remain pooled under Helen Müller’s management. The historian is responsible for Bertelsmann’s myriad national and international cultural activities, researching and reappraising the company’s history, and all historical archive topics. This includes the Ricordi Archive in Milan, one of the world’s most valuable collections for classical music. She also heads Bertelsmann Unter den Linden 1 in Berlin.
Bertelsmann Corporate Communications will also remain responsible for overarching communications for the print and services businesses of the Arvato and Bertelsmann Printing Group (BPG) divisions. This task will continue to be performed by Gernot Wolf.
Karin Schlautmann, Head of Corporate Communications, Bertelsmann: “The new structure underscores Corporate Communications’ strategic focus and relevance for the Group. In this way, we ensure an intensive and diverse news flow about Bertelsmann with clear highlights both internally and externally. We will develop new formats, pick up on trends, and fully digitize our communications. We want to be available worldwide, anytime, anywhere. I look forward to working with the new teams and advancing the integration and further development of Corporate Communications.”