Dept acquires creative studio Hello Monday
Creative studio Hello Monday has joined Dept, one of the fastest growing digital agencies in the world. Hello Monday specializes in creating immersive digital experiences and innovative digital products for global brands including Google, Lego, Intel, Youtube, National Geographic, and Meta.
Founded in 2006, the studio has scooped hundreds of accolades over the years, including 126 FWAs, 8 Cannes Lions, 14 Webby Awards, 5 D&AD awards, and 60 Awwwards. With a team of over fifty experts in offices in New York, Copenhagen, Aarhus, and Amsterdam, Hello Monday will broaden its global reach by joining Dept.
Johanne Bruun Rasmussen, Creative Director and Founding Partner, Hello Monday: “When we started Hello Monday in small-town Denmark 15 years ago, we never dreamed that our love-child-boutique-studio would one day become a fearless teenager touring the world’s creative stages. Over the years, we’ve had a lot of organisations reaching out wanting to partner with us, but we always said no because it just didn’t feel right. When Dept reached out it felt different. Everyone is super nice and down-to-earth, and they like us for who we are. They’re a good culture fit, and they want to help us with the many operational tasks we’ve realised a teenage agency needs. In short, they’re enabling us to do more of what we love the most: the creative work. And we believe this is key to keeping Mondays exciting for another 15 years.”
Dimi Albers, CEO of Dept: “Hello Monday is known across the world for its incredible creativity and award-winning work. But that’s not all; we always say that the most important thing when we’re looking for agencies to join Dept is the culture fit, and Hello Monday really ticks every box. As a B Corp certified agency, we love the fact that the Hello Monday team is dedicated to using their skills for good. Plus, its creative talent will accelerate the growth of our creative experience practice across Europe, the Americas and APAC.”
Founded in Amsterdam in 2015, Dept has quickly grown across the globe, from 150 people in The Netherlands to more than 2,500 people in seventeen countries across five continents, working with brands including Patagonia, ASOS, Bose, Google, KFC, Triumph Motorcycles and Nikon.
Now part of Dept, Hello Monday will continue to operate under the leadership of its Founders, Johanne Bruun Rasmussen and Jeppe Aaen, Andreas Anderskou, and Anders Jessen.
Backed by investment firm The Carlyle Group, Hello Monday is the sixth agency to join Dept over the past twelve months, following US-based data science and software engineering agency Raybeam in January 2022, and marketing technology agency Byte, US-based software consultancy Devetry, Croatian development agency Blazing Edge, and digital marketing agency Feed in 2021. Dept also recently announced its expansion into Asia Pacific, headed up by former Havas APAC CEO Vishnu Mohan.