Digital entertainment communications agency The Story Mob joins PRCA
The Public Relations and Communications Association (PRCA) has welcomed digital entertainment communications agency, The Story Mob, as its latest corporate member.
Founded by Nicola Piggott and Anna Rozwandowicz in Los Angeles, The Story Mob has enjoyed rapid growth having opened a London office in November, 2020.
The Agency prides itself on its heritage in esports and gaming, and its ability to help brands create strategic communications plans that deliver impactful campaigns aimed at the gaming community. The Story Mob draws on its wealth of experience to help a rising number of brands tell their story to the influential esports and gaming audience.
Karen Ward, Director EMEA, The Story Mob Communications: “During the last year and a half, when so many other industries came to grinding halt, esports and gaming was able to claim its rightful place at the forefront of digital entertainment by doing what it was always great at: connecting people and bringing them together, even when meeting face-to-face wasn’t an option.
It’s great to see the world slowly coming back to normal, and the bounce-back for so many industries beginning to take off. We see that especially in PR and Comms now, more than ever, brands are looking to authentically connect with the fans of the leading digital entertainment industry and the fans of the world’s fastest-growing sport. We’re excited to become a part of the PRCA community and look forward to working alongside brands who want to share their stories with the gaming and esports audiences.”
Francis Ingham, Director General PRCA: “It’s a pleasure to welcome The Story Mob to the PRCA. Their impressive growth during difficult circumstances is a testament to Nicola and Anna’s leadership, and to what can be achieved when authenticity is placed at the heart of storytelling. We look forward to hearing their expertise and perspective at future PRCA events on how organisations should engage in a very exciting sector.”