[eMarketer] 5 digital trends in China to watch in 2021
Despite 2020 being a tough year for China and the world with the outbreak of COVID-19, China is looking at 2021 with optimism as next generation technology and mass rollout of coronavirus vaccine return the world to normalcy.
eMarketer has published an article about digital trends in China to watch in 2021.
Digital consumption boom to continue
The outbreak of the novel coronavirus has become a silver lining for e-commerce in China, bolstering emergence of first timers in online shopping and heralding new and unique shopping trends.
Even with relaxation of travel and movement restrictions, e-commerce shops and online services are set to experience a boom. Emarketer predicts that China’s retail e-commerce sales will jump to 21.0 per cent in 2021, compared to 4.0 per cent growth in cumulative retail sales.
Livestreaming is bound to benefit from travel, hospitality and financial services sectors as the roll out of COVID-19 vaccines get underway.
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