Global artificial intelligence in marketing market to reach $9.8 billion in 2022, report

Global artificial intelligence in marketing market to reach $9.8 billion in 2022, report

14-06-2022 10:58:07 | Door: Bob Koigi | Hits: 203 | Tags:

The Global Artificial Intelligence in Marketing Market is estimated to be $9.8 billion in 2022 and is projected to reach $23.14 billion by 2027, growing at a compound annual growth rate, CAGR, of 18.75% according to a report by Research and Markets. 

Market dynamics are forces that impact the prices and behaviors of the Global Artificial Intelligence in Marketing Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

The report presents a detailed Ansoff matrix analysis for the Global Artificial Intelligence in Marketing Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.

The report analyses the Global Artificial Intelligence in Marketing Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.

www.researchandmarkets.com

 


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