Havas Media Group grows GBfoods and Affinity partnership worldwide
Havas Media Group has renewed an agreement with GBfoods and Affinity with a significant international presence in more than 10 markets, after a media review for Europe launched last May.
The international network of the Havas Media Group agencies will manage online and offline media services including media strategy, planning, buying, digital strategy, data management, analytics and other related services.
Havas Media Group headquarters in Barcelona led the review after a competitive global pitch that took place over lockdown.
The GBfoods and Affinity partnership operations will be serviced by the network in Spain, Italy, France, Germany, Belgium, Holland, United Kingdom, Portugal, Sweden and Finland.
Ester García Cosín, CEO of Havas Media Group: “I have always thought that building loyalty is challenging and takes time, which is why I am proud and grateful for this partnership. This success is a result of our hard work carried out day-after-day by the Arena Media – Havas Media Group team. Above all, I am grateful for the appreciation and professionalism of our clients who value and recognize our commitment, good work and ambition to continue growing and transforming their business and our industry.”
Arena Media Barcelona, which has worked with GBfoods and Affinity for the last 10 years, has worked to innovate their individual categories and accompany the Iconic brands in their growth, with campaigns recognized by the Industry. Recognitions include the Grand Prize for Programmatic Advertising (La Publicidad trade magazine) for Affinity in 2018, the branded content of “La Resopa”, by Gallina Blanca and the branded content ‘PetTalks’ created and developed by Arena Media and Havas Media Group for Affinity.
Óscar Dorda, Managing Director, Arena Media Spain: “After our 10-year relationship, we are growing our brand promise and do so by taking on a strategic focus in which we integrate media, data and analytics, based on our vision of ‘Meaningful Media’, which puts the growth of our client’s business at the center. Both GBfoods and Affinity Petcare are large companies that are expanding their businesses internationally, growing in a very relevant way. We see this new chapter as a unique opportunity for a new beginning to evolve together, by accompanying them in the growth of their successful brands that have been recognized in both sales by consumers and at the industry level, with awards that we have had the pleasure of collecting together. We begin this new stage with a renewed vision and are highly motivated to continue writing our success story together.”