Hearst UK launches online shopping platform

Hearst UK, the premium content and experience business, has announced the launch of the Country Living Marketplace, a new online shopping destination for high-quality artisan products, which builds on the brand’s direct-to-consumer offering.

Built in partnership with e-commerce technology company, MOOT, the launch follows the success of the House Beautiful Marketplace which came to market earlier this year. The House Beautiful Marketplace has seen excellent early-stage growth, with the number of orders placed by customers growing by an average of 82% month-on-month since launch.

Accessible via a bespoke digital platform, the Country Living Marketplace currently features over 40 artisans, hand-picked by the Country Living team, and over 900 products, ranging from lovingly-made homeware to eco-friendly beauty products, with more to be added each week.

The site was built in partnership with MOOT, whose advanced e-commerce technology platform allows brands to build, optimise and personalise the customer experience to maximise growth. All transactions take place through a payment gateway administered by Hearst UK, and the small businesses fulfil the orders themselves.

Fiona Humphries, Head of Marketplaces, Hearst UK: “We’re incredibly excited to extend our direct-to-consumer offering with the launch of the Country Living Marketplace. Our goal is to offer customers a seamless shopping experience that reflects Country Living’s brand values of heritage, craftsmanship, quality and championing small business owners.  We’re proud to partner with MOOT to bring this full-circle service to life.”

Louise Pearce, Editor-in-Chief, Country Living UK: “Country Living has been committed to supporting UK artisans for over 35 years through its Summer and Christmas Fairs, and editorial features. We are continuously looking to unlock new audience touchpoints and are thrilled to launch this new online shopping platform, which builds on our established brand trust and offers our audience access to our carefully curated selection of products 365 days of the year.”

Nick Moutter, Chief Executive Officer, MOOT: “We are thrilled to partner with Hearst UK to launch the Country Living Marketplace platform, creating an exciting new online retail opportunity which will provide Hearst UK with the functionality to deliver and curate a highly engaging online experience for their customers. This partnership represents the start of MOOT expanding our Marketplace offering to the wider market.”

www.hearst.co.uk

Join the Marketing Report Group on LinkedIn!