Inter selects Dept to drive its new digital strategy, website and app tracks

Inter selects Dept to drive its new digital strategy, website and app tracks

15-07-2022 08:35:23 | Door: Bob Koigi | Hits: 761 | Tags:

Inter has launched its brand new digital ecosystem in collaboration with DEPT, to serve as a digital home for fans to engage with the club and brand.

 Inter’s new website and app bring fresh content on a daily basis to fans, and introduce new ways of following the teams closer than ever before.

After a competitive vendor selection phase, DEPT became the agency of choice to lead Inter’s new digital strategy, website and app tracks. Highlights include a complete design overhaul of both channels to be in line with the new brand identity, a video-on-demand integration, plus new ways to discover news and explore players and teams. And this is just the beginning of the collaboration; DEPT and Inter are planning several future releases with new features around culture, special partnerships, NFTs and much more.

Dimi Albers, CEO, DEPT: “Inter is redefining the fan experience, in line with its positioning as a world-renowned brand. With Bureau Borsche it focused on revolutionising its brand and logo, now it’s time to take things to the next level across all digital channels. We’re proud to take on this journey together with Inter and are excited for everything that’s to come.”

Luca Danovaro, Chief Revenue Officer, FC Internazionale Milano: “Thanks to the new digital ecosystem we are revolutionising the way our fans experience the club. From now on, fans will be able to follow Inter in a more immersive way on the website and app, which have been renewed thanks to the valuable collaboration of DEPT, a leading company in the sector.”

www.deptagency.com


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