Jan Schraeyen appointed Creative Director at iO

Jan Schraeyen appointed Creative Director at iO

24-11-2022 16:19:43 | Door: Bob Koigi | Hits: 112 | Tags:

In its mission to expand their creative vision capacity, Dutch end-to-end agency iO has appointed Jan Schraeyen as Creative Director at the Campus Brussels.

Wouter Huyghe and Ivan Moons will be Creative Directors at Campus Antwerp. iO is underlining their ambition to be among the creative elite in the Benelux.

After a career in the music sector, Jan found his way to the world of advertising. In just eight years he grew from social creative at Leo Burnett/Publicis and BBDO to conceptual copywriter at ​ BBDO, Ogilvy Social.Lab, darwin BBDO, and DDB. Now Jan’s making the switch to end-to-end agency iO.

Jan Schraeyen, Creative Director, iO: “As Creative Director at iO, I’ve got the opportunity to really make an impact. That, combined with the strong creative ambitions and their human-centric HR policy, convinced me to take the plunge." ​

When I started as a freelancer I worked mainly on websites and digital campaigns. My first agency experience focused on social media and that evolved into 360 concept creation, so joining iO, it kind of feels like I’m coming full circle. A sort of ‘homecoming’ if you like. Especially since I’m getting reacquainted with a lot of familiar faces.”

Creative Director Jan Schraeyen guides creative output at Campus Brussels. Campus Antwerp is led by Creative Directors Wouter Huyghe and Ivan Moons, with Wim De Laet as Service Line Director Content & Creation and Jorrit Hermans as Creative Director at Campus Herentals.

Creative teams are putting iO’s Belgian Campuses on the map under the guidance and leadership of Sam De Win, Executive Creative Director.

Sam De Win, Executive Creative Director, iO: “We wanted to form a creatively surprising team, and it’s been a long process. Jan is a huge creative asset, and we can’t wait to see what we achieve together.”


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