Logitech For Creators launches global campaign to amplify voices of content creators
Logitech For Creators, a brand extension of Logitech, dedicated to empowering all creators to pursue their passions, has announced “Raise Your Voice,” a new worldwide brand campaign for Blue Microphones that puts top creators -- game streamers, YouTubers, musicians and podcasters -- centerstage, as they share why they chose to create with Blue.
The campaign kicks off with singer-songwriter-actress Miley Cyrus, creators Rhett & Link of Good Mythical Morning, pop duo The Veronicas, streamers DrLupo and DanucD, YouTuber and tech head Marques Brownlee, podcaster and Song Exploder creator Hrishikesh Hirway, musician Wowkie Da and more.
Adam Castillo, Head of Global Hardware Marketing & Brand Strategy, Logitech For Creators: “For more than 25 years, Blue has been empowering voices that shape culture across many genres of creativity. No other brand can tell this story. By amplifying these iconic creators, we hope to empower creators at every stage of their journey to find their voice, and for our Blue mics to inspire their performances, just as it has for these trailblazing artists.”
Creators on Blue Microphones:
Marques Brownlee, on Yeti -- “This mic is a YouTube classic.”
Rhett & Link, Good Mythical Morning, on Mouse -- “We’ve trusted Blue with capturing our voices for nearly a decade.”
DrLupo, on Spark SL -- “Literally the best hardware I think I’ve ever used.”
DanucD, on Dragonfly -- “My microphone is part of my story.”
Hrishikesh Hirway, on Spark SL -- “Blue mics have made it easy to sound good.”
This full-funnel campaign will have creative assets that include artwork of albums recorded on Blue mics such as Imagine Dragons’ “Night Visions” and Blink-182’s self-titled studio album. The campaign will run across social, digital and programmatic platforms through ecommerce and retail partners.
The “Raise Your Voice” series will evolve to feature more creators globally, of all sizes and genres including singer-streamer Lara Loft and rapper Lefa. The digital ads will include a mix of Blue products, including professional USB mics Yeti and Yeti X, XLR mic Blackout Spark SL and handcrafted signature XLR mic Mouse.
The campaign rolls out globally in October.