Nathalie Pons appointed Chief Impact Officer at Havas Village France

Havas Village France has announced the appointment of Nathalie Pons as Chief Impact Officer.

Previously Deputy General Manager in charge of engagement at Havas Paris, Nathalie’s task will be to steer the joint strategy across all entities, both media and creative, of using societal and environmental impact to drive performance.

Her roadmap will include three key targets: accelerating the transition towards responsible practice, supporting clients in their positive transformation, in particular through new solutions, and making agencies even more exemplary in how they operate.  She will also head up Havas Village France’s application for B Corp certification.

Nathalie Pons, Chief Impact Officer at Havas Village France: “We are facing a major economic crisis coupled with a new energy crisis.  If we believe in the power of communications to play a part in bringing new solutions to light and accelerating the pace of changing behaviors, then we know we carry an immense responsibility. What is at stake now is our license to operate in a sustainable future,” says Nathalie Pons.

Stéphanie Bertrand-Tassilly, Chief Communications and CSR Officer, Havas Group: “Havas Impact+, the Group’s CSR strategy, needs to be rolled out widely, allowing for specific local characteristics, particularly when it comes to relations with our clients.”

Raphaël de Andreis, CEO, Havas Village France: “Nathalie’s business trajectory, coupled with her knowledge of CSR issues, makes her a valuable asset in managing this urgent and much needed transformation of our businesses.  Her job title of Chief Impact Officer was not chosen at random. We have made a strategic choice to put CSR at the very heart of our strategy and business development, and at the heart of our client relations.”

The appointment is effective immediately. Nathalie will also retain a part of her activity as a consultant at Havas Paris.

www.havasgroup.com

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