PFL expands global content distribution with Viaplay partnership in the Nordics, Baltics, Poland and the Netherlands
The Professional Fighters League (PFL) and Viaplay have agreed to an exclusive broadcast partnership to feature the 2022 PFL Regular Season, Playoffs and PFL World Championship on Viaplay's streaming platform in 10 countries.
Viaplay will become the exclusive PFL content provider in the Nordics, Baltics, Poland and the Netherlands, joining other major sports, including sports properties such as Super Cup, Bundesliga, and Premier League. PFL live events, including international qualifier series matchups, as well as original programming and content, will be available to audiences in the Nordics, Baltics, Poland and the Netherlands on Viaplay. The partnership was made in partnership with Athletic Sports Group and its subsidiary Fight Globe.
James Frewin, SVP International, PFL: "The Professional Fighters League is excited to announce our partnership with Viaplay to carry coverage of the upcoming 2022 PFL Regular Season, Playoffs and PFL World Championship. We are excited by our continued global expansion and look forward to delivering premium MMA content to combat sports fans across Europe."
Peter Nørrelund, Chief Sports Officer, NENT Group: "The PFL's innovative structure delivers high-impact action throughout the year leading up to the biggest night in MMA – the PFL World Championship. Bringing this thrilling promotion to viewers in 10 countries shows once again that Viaplay is a European heavyweight in live sports streaming."
PFL is the first and only MMA league with a true sports-season format where elite fighters from around the world compete in a Regular Season, Playoffs and Championship. The four competitors in each division who earn the most points in the Regular Season advance to the win-or-go-home Playoffs, followed by the biggest night in MMA – the PFL World Championship – with each winner going home with a $1 million prize.
Professional Fighters League is the No. 2 MMA company globally and features an elite talent roster with 25 percent of its fighters independently ranked in the top-25 of the world, including 2021 PFL champions Kayla Harrison and Ray Cooper III. PFL has live event coverage in 160 countries on leading distribution platforms and delivers a unique, innovative product to the more than 600 million MMA fans globally.