Reprise Commerce wins DeMert Brands account
Reprise Commerce, the global specialty ecommerce unit of performance marketing agency Reprise, has been awarded new business by DeMert Brands to build and manage the beauty expert’s online storefront, as well as develop a retail media advertising strategy.
DeMert Brands becomes the first direct client in the United States for Reprise Commerce, which utilizes a data-centric approach to help brands win online.
With this new engagement, Reprise Commerce aims to accelerate online adoption for DeMert’s products, attract new customers and earn new brand loyalists by ensuring the brand achieves its fair share of shelf and strong distribution through all of its consumers’ preferred eRetailers.
Will Margaritis, SVP, Head of Ecommerce, Reprise Commerce: “We are excited to announce Reprise eCommerce’s newest direct client, DeMert Brands and were excited to help them continue and accelerate the growth of their haircare products.”
DeMert is best known for its Not Your Mother’s brand haircare products, including its legendary dry shampoo. Beyond its signature dry shampoo, the beauty brand has a robust lineup of salon quality, affordable haircare and skincare products.
The range includes color toning products such as Blonde Moment and Triple Threat Brunette, curl products Curl Talk and Not Your Mother’s Naturals.
Reprise Commerce is part of Reprise Digital, an industry-leading performance media agency that is part of the Mediabrands network, which also includes UM and Initiative, and partners within the broader Interpublic Group umbrella with Matterkind, Kinesso and Axciom.
This combination allows Reprise Commerce to offer holistic retail media solutions that complement and build upon a client’s overall marketing strategy. Reprise Commerce also offers creative content solutions, experience design and retail operations consulting.
At Reprise eCommerce all of its solutions are geared toward improving Customer Flow for clients by making better connections with their customers throughout their path to purchase.