Vistar Media acquires Sage+Archer to accelerate programmatic OOH across Europe

Vistar Media acquires Sage+Archer to accelerate programmatic OOH across Europe

13-05-2022 08:30:08 | Door: Bob Koigi | Hits: 1446 | Tags:

Vistar Media, the global provider of software for digital out-of-home (DOOH), has acquired Sage+Archer, a European buying platform for DOOH.

Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by Vistar’s global programmatic marketplace.

Founded in 2019, Sage+Archer has successfully built an effective media organization, rapidly securing trusted partnerships with buyers such as Dentsu International, Matterkind, Heineken, OMD, Essent and more. As two groups dedicated to delivering value to advertisers and agencies through advanced programmatic platform technology, there was a natural fit between Sage+Archer and Vistar.

Diederick Ubels, CEO & Co-Founder, Sage+Archer: “At Sage+Archer, we’ve been fortunate to establish strong partnerships with Europe’s leading media agencies and have built a team of experts in delivering value through programmatic out-of-home. I’m thrilled that we will now have the capital, organizational support and global perspective of Vistar to fuel our next phase of growth.”

The team of 26 Sage+Archer employees will continue to operate as a standalone division within Vistar Media’s global organization. Advertisers across the Netherlands, Belgium, Spain, Germany, United Kingdom, Switzerland, France, Austria and Italy will now be able to leverage the full capabilities provided by the Sage+Archer demand-side platform (DSP), including all existing supply-side (SSP) partnerships, augmented with additional audience targeting and data solutions developed by Vistar Media.

Michael Provenzano, CEO and Co-Founder, Vistar Media: “As an entrepreneur at heart, I saw right away that the Sage+Archer team had built something special. By joining our forces, we now have a team of agency and brand experts to bring the full promise of programmatic out-of-home - targeted, measurable, automated campaigns - to the European market with speed and scalable support.”

This is Vistar’s second integration of a technology company, following the acquisition of the content and network management system Cortex in 2015, now a core component of Vistar’s full-stack SaaS product suite. Vistar plans to continue accelerating growth through both organic and inorganic strategies globally.


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